The document discusses using focus groups to help choose a title for a student film project. After narrowing down title options to a shortlist of five, the filmmakers formed a focus group of their peers, both in and outside their media course, to get feedback. The shortlist included titles like "Hide and Seek", "The Pursuant", and "The Bottom of the Garden", each chosen for their thematic relevance to the film. Based on the focus group's feedback, the filmmakers decided to go with the title "The Pursuant" as it best conveyed the pursuit and search aspects of the story.

1. How did you
attract/address
your audience?
Part two- Focus groups
-Rebecca Williams

2. “Working Title”
Throughout our project we had many stages which needed a third
party input. Once we had decided on our abduction idea and created
necessary storyboards we then filmed our raw footage. During the
editing process before my group and I decided a name for our title
sequence we used “Working Title”. It allowed us to continue editing
and placement of the credits during editing without immediately
taking time to conclude a name decision.
Once most of our editing had been completed we brainstormed ideas
and filtered them down to our favourite five.

3. Focus group use Part One:
Definition: “A group of people assembled to participate in a discussion
about a product before it is launched, or to provide feedback.”
During editing it was apparent that the title is highly important to our
project. The title is the focus of a title sequence in any film and is also used
to indicate the theme of the genre of the film. It is also one of the initial
things the audience sees, just after the ‘above the title’ actors.
Once my group and I made a shortlist of titles we felt were suiting to our
title sequence we formed a focus group of our peers, a mixture of those on
the media course and those who aren’t.
https://www.youtube.com/watch?v=3JSkoN10wjU

4. The Shortlist and Reasons
– Hide and seek
Originally we favoured this idea because it would highlight the vulnerability of the young girl.
It would also place emphasis on the character as the victim, this would have been suiting as
she is one of two that is shown in our title sequence.
– The Pursuant
The word ‘pursuant’ is a synonym for following or stalking. We felt this was our preferred title
for our sequence because it also means ‘in pursuit’. This can have two meanings. The obvious
being the antagonist on pursuit for the young victim and the hidden meaning of the search
and story of finding the missing victim.
– The Bottom of the Garden
The bottom of the garden takes influence from the thriller ‘The House at the End of the
Street’. It states an important location in the film and creates a dark atmosphere around the
area. It also gives the audience knowledge the character’s don’t. The shed which opens the
title sequence is a place of importance in our project and the searchers and missing reports
don’t know.

5. Shortlist and Reasons
continued..
– My Dolly
My group and I felt these last two options were our least favourite. We felt ‘My
Dolly’ would need more childish imagery included in the title sequence. Although
a doll does feature there wasn’t enough emphasis on it to link to this title.
– Abduction
Our final idea was ‘Abduction’. Originally we felt is was appropriate as it was clear
cut and simple. My group and I had reservations about this name as it may be
overly simple. The focus groups did show interest in this name however preferred
‘The Pursuant’ better.

6. Focus Group use Part two:
– Once we had finished editing we gathered peers who were completing
the same project.
We decided people who knew the ins and outs of the task would have a
more perceptive ideas when giving feedback.
The outcome of this focus group was to include voice overs. This was
important to discover as it became a main feature in our title sequence.
https://www.youtube.com/watch?v=8l6t93VjMxw