This document summarizes a study on consumer behavior and brand preference for Titan watches in Haveri District, Karnataka, India. The study found that Titan watches have the largest market share at 40%. Most respondents were male, aged 20-30, students, with a monthly income below Rs. 5,000. The majority learned about Titan through advertisements and relatives. Most planned to change their watch within 3 years and felt Titan's performance was good. While after-sales service satisfaction was high, respondents felt Titan prices were too high and could be reduced. The study provides suggestions for Titan to improve various aspects of pricing, availability, and service. In conclusion, Titan enjoys success but could consider consumer suggestions to achieve further growth.
Effectiveness of market monitoring: A case study on Kitchen markets of Dhaka ...Md Masum Billah
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This is honors research monograph! public admin, du, 2014
Effectiveness of market monitoring: A case study on Kitchen markets of Dhaka South City Corporation
Effective Supply Chain Management as a Strategic AdvantageProjects Kart
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TSS was established in 1913 and since then it has been in Sirsi. The products have got their own brand image and also customers. Based on the service provided by TSS to its customers we can know how the organization considers its customers and its products to the customers. A study Effective supply chain management as a strategic advantage at TSS is undertaken for assessing the supply towards the customers and to understand the expectations of the customers towards arecanut and its products which will in turn help to take appropriate action by the management for removing the loop holes.
A Study on Improving The Market Share of Milma Milk - With Special Reference ...inventionjournals
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Customer satisfaction and trust are two important factors which influence any market. In this modern age it is very difficult to find a customer who is loyal to a single brand. But still there exist some cooperative companies which can create undivided demand in the market creating a natural monopoly. It is mainly because of the trust the customers put into it. The main objective of this project is to study the performance of MILMA in terms of its market share, satisfaction level of customers and dealers, customer loyalty, awareness of customers about the homogenisation technique and to determine the factors affecting the market share of MILMA. Research methodology employed is Statistical Research and Qualitative Research. Dataâs were collected from both primary and secondary sources. Questionnaire Method is used to collect dataâs from customers as well as dealers. Analysing the data collected, it is understood that MILMA have developed a fairly good demand, but being the only cooperative society in Kerala it should have been in a better position than it is in now. The main reasons for this situation are found to be unawareness among people about the homogenisation process to make fat content same, low commission rate for the dealers, and the problem of leakage. If proper measures are taken to ensure proper packaging without leakage and proper commission for the dealers, more dealers could be attracted. Customers should be educated about the homogenisation technique.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
Effectiveness of market monitoring: A case study on Kitchen markets of Dhaka ...Md Masum Billah
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This is honors research monograph! public admin, du, 2014
Effectiveness of market monitoring: A case study on Kitchen markets of Dhaka South City Corporation
Effective Supply Chain Management as a Strategic AdvantageProjects Kart
Â
TSS was established in 1913 and since then it has been in Sirsi. The products have got their own brand image and also customers. Based on the service provided by TSS to its customers we can know how the organization considers its customers and its products to the customers. A study Effective supply chain management as a strategic advantage at TSS is undertaken for assessing the supply towards the customers and to understand the expectations of the customers towards arecanut and its products which will in turn help to take appropriate action by the management for removing the loop holes.
A Study on Improving The Market Share of Milma Milk - With Special Reference ...inventionjournals
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Customer satisfaction and trust are two important factors which influence any market. In this modern age it is very difficult to find a customer who is loyal to a single brand. But still there exist some cooperative companies which can create undivided demand in the market creating a natural monopoly. It is mainly because of the trust the customers put into it. The main objective of this project is to study the performance of MILMA in terms of its market share, satisfaction level of customers and dealers, customer loyalty, awareness of customers about the homogenisation technique and to determine the factors affecting the market share of MILMA. Research methodology employed is Statistical Research and Qualitative Research. Dataâs were collected from both primary and secondary sources. Questionnaire Method is used to collect dataâs from customers as well as dealers. Analysing the data collected, it is understood that MILMA have developed a fairly good demand, but being the only cooperative society in Kerala it should have been in a better position than it is in now. The main reasons for this situation are found to be unawareness among people about the homogenisation process to make fat content same, low commission rate for the dealers, and the problem of leakage. If proper measures are taken to ensure proper packaging without leakage and proper commission for the dealers, more dealers could be attracted. Customers should be educated about the homogenisation technique.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
A Study on Buying Pattern of People towards Retail Industryiosrjce
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Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are
part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities
from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a
profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.
A Study on Consumer Preference towards Four Wheeler Loans with Reference to C...ijtsrd
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Consumer preferences are defined as the subjective individual tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank levels of utility they give to the consumer. The study is to assess customer preference towards selected loan for their four wheelers and to know about the attitude of customer while preferring loans on their vehicle and to analyze the customer's attitude towards the loan availing activity. For this purpose primary data is been collected from 250 customers who prevail loan for their four wheeler with reference to Coimbatore district. The data will be analyzed based on the statistical tools such as Percentage analysis, Chi square test, Descriptive statistics, Anova, Rank analysis, One sample run test. The study will be concluded based on the result arrived from statistical analysis based on the primary data. Dr. R. Maheswari | T. Ramesh Kumar | M. Jency Abisha "A Study on Consumer Preference towards Four Wheeler Loans with Reference to Coimbatore District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29210.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29210/a-study-on-consumer-preference-towards-four-wheeler-loans-with-reference-to-coimbatore-district/dr-r-maheswari
A STUDY ON CUSTOMER PREFERENCES TOWARDS ONLINE GROCERY SHOPPING IN BANGALORE ...RAMESH CHAVAN
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a study on customer preferences towards online grocery shopping in Bangalore city, this project is related to online shopping and study the customer attitude towards online grocery shopping.
People often talk about Market Research and i bet half of them don't know about how to do it effectively. This presentation, If you are a salesman/marketing person, will help you understand in depth about market research.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
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The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
A study on customer satisfaction for fastrack watchesBella Meraki
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Fastrack is one of the leading wrist watch brand in India, Fastrack was launched in 1998. The brand was aimed at the youth segment (15-25 years of age). The brand was promoted with the slogan "Cool Watches from Titanâ Fastrack has an established brand image for quality, price and ranges of style it offers. However it is often found that customers have still certain issues with this brand, one of the issue is that the service after sales is not good. Customer often find it difficult to repair the watch or change the strap, dial etc. most of the retail stores doesnât keep spare parts reason being that Fastrack watches style changes at a faster rate, hence customers are forced to go with domestic brands straps which doesnât even suit the watch. Another issue is that all varieties of the brand is not available in all retail store, the customers are forced for online shopping to get their desired watches.
A Study on Buying Pattern of People towards Retail Industryiosrjce
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Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are
part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities
from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a
profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.
A Study on Consumer Preference towards Four Wheeler Loans with Reference to C...ijtsrd
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Consumer preferences are defined as the subjective individual tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank levels of utility they give to the consumer. The study is to assess customer preference towards selected loan for their four wheelers and to know about the attitude of customer while preferring loans on their vehicle and to analyze the customer's attitude towards the loan availing activity. For this purpose primary data is been collected from 250 customers who prevail loan for their four wheeler with reference to Coimbatore district. The data will be analyzed based on the statistical tools such as Percentage analysis, Chi square test, Descriptive statistics, Anova, Rank analysis, One sample run test. The study will be concluded based on the result arrived from statistical analysis based on the primary data. Dr. R. Maheswari | T. Ramesh Kumar | M. Jency Abisha "A Study on Consumer Preference towards Four Wheeler Loans with Reference to Coimbatore District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29210.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29210/a-study-on-consumer-preference-towards-four-wheeler-loans-with-reference-to-coimbatore-district/dr-r-maheswari
A STUDY ON CUSTOMER PREFERENCES TOWARDS ONLINE GROCERY SHOPPING IN BANGALORE ...RAMESH CHAVAN
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a study on customer preferences towards online grocery shopping in Bangalore city, this project is related to online shopping and study the customer attitude towards online grocery shopping.
People often talk about Market Research and i bet half of them don't know about how to do it effectively. This presentation, If you are a salesman/marketing person, will help you understand in depth about market research.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
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The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
A study on customer satisfaction for fastrack watchesBella Meraki
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Fastrack is one of the leading wrist watch brand in India, Fastrack was launched in 1998. The brand was aimed at the youth segment (15-25 years of age). The brand was promoted with the slogan "Cool Watches from Titanâ Fastrack has an established brand image for quality, price and ranges of style it offers. However it is often found that customers have still certain issues with this brand, one of the issue is that the service after sales is not good. Customer often find it difficult to repair the watch or change the strap, dial etc. most of the retail stores doesnât keep spare parts reason being that Fastrack watches style changes at a faster rate, hence customers are forced to go with domestic brands straps which doesnât even suit the watch. Another issue is that all varieties of the brand is not available in all retail store, the customers are forced for online shopping to get their desired watches.
A Study/Project on Customer Perception towards Titan Products by Titan Indust...Aditya Gupta
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It's a project report I had made for my BBM degree recently. I'm a Marketing Student so I made a project on "Customer Perception towards Titan Products by Titan Industries".
I'm uploading because I din't find any projects to help me out while I was making my project, so I hope it will help you guys out!
A Study on Customerâs Perception and Preferences towards Shopping Malls in Ch...ijtsrd
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Shopping malls offered many advantages over the traditional markets. Pleasant ambience, protection from extreme weather conditions, convenience in terms of escalators and lifts, comfort of shopping, eating and watching movies at the same place, wide choice of shops, range of food options through food courts to name a few. However, the rush to be there in the mall boom has not gone well with all the malls. As the number of malls in the same locality was going up, some of the malls started struggling to survive. The study has identified the factors influencing positioning of malls in Chennai. Dr. R Sangeetha "A Study on Customerâs Perception and Preferences towards Shopping Malls in Chennai City" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-2 , February 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49189.pdf Paper URL: https://www.ijtsrd.com/management/marketing/49189/a-study-on-customerâs-perception-and-preferences-towards-shopping-malls-in-chennai-city/dr-r-sangeetha
A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalliijtsrd
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Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk ins and in turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition Mr. Robinson. M | Shanmugapriya. P ""A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalli"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23668.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23668/a-study-on-store-atmosphere-in-grocery-retail-market-at-tiruchirappalli/mr-robinson-m
PERCEPTION AND BUYING BEHAVIOR OF MODERN CONSUMERSRutujaWankar
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This ppt entitled with the âPerception and buying behavior of modern consumers towards personal care products.â The first and primary objective of my study is changing trend in buying behavior on consumer towards personal care products. The study of customer behavior is the most significant consideration for the selling of all goods and services.
Consumer Perception and Purchase Intention towards SmartwatchesIOSRJBM
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The smartwatches is an innovative gadget launched in the recent years. This paper describes about the perception and purchase intention of consumers about smartwatches. A structured questionnaire had been used for primary data collection and statistical tools like descriptive statistics and frequency analysis have been used for data analysis. It is found from this study people who are aware about smartwatches are having positive purchase intention. This paper helps the marketers to design effective marketing strategies with regard to smartwatches.
Understanding customer choice for selecting an apparel storedeshwal852
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Apparel industry is the second largest retail category (after food and groceries), in India. It is one of the shining segments of our economy. This sector is the largest source of industrial employment in India. On the basis of random convenient sampling, the survey was conducted in the month of August 2015. A sample of 200 respondents was considered and study was conducted amongst the adults in Delhi and NCR. The sample was administered in person. A self-structured questionnaire was used to collect the data. The results clearly indicate that exchange policy, location, variety and reputation plays important role for selecting a store.
Market research is an essential process for any business looking to understand its target market and make informed decisions about its products, services, and marketing strategies. In this article, we will take a closer look at market research, including what it is, why it is important, and the various methods and techniques used to conduct it.
Use Innovativeness for New Product Development: A Study on Users of Titan Wat...Dr. Amarjeet Singh
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Developing a new product requires understanding of consumers, conducting ethnography research, empathizing with the customers, finding their needs, looking at pain points . But more importantly, it is the adoption of the product by the consumer at the end of the day which matters. Estimating the product usage and his need satisfaction level is what helps the product to penetrate in market. Use innovativeness involves the use of previously adopted products in novel ways. As conceptualized by Price and Ridgway use innovativeness encompasses five factors: creativity/curiosity, risk preferences, voluntary simplicity, creative re-use and multiple use potential. Use innovativeness is measured by above scales and a conceptual model of post adoption process is developed. Understanding, the technology adaption life cycle by grouping consumers into Innovators, Early Adaptors, Early Majority, Late majority and Laggards, helps us strike a fine relation between product developed according to its use innovativeness and the stage of technology adoption cycle your product will mostly fall under. The conceptual model is then clubbed with framework for technology adaption cycle which will be useful for companies mainly product based, to understand its target consumers and the target market in hitting with highest probability of success. Companies looking at pivoting a product when the product doesnât work in the market, is a painful task. Killing a product and itâs usage involves lot of time, effort and money. Developing a product understanding oneâs target consumers and looking at their probable adoption is a difficult relation to strike. The Study and Analysis developed here after research of consumers and their use innovativeness in target segment helps us to put the product in right market, at right time and with right adoption purpose based on user innovativeness and will have a future scope of arriving at a framework that can help companies to launch a new product.
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
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Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
US Personal Accessories Market - Industry Size, Share, Trends, Opportunity an...TechSci Research
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According to #TechSci Research report, United States Personal Accessories Market reached USD92 billion in 2020 and anticipated to reach up to USD145 billion by 2026 and grow at a CAGR of 8.15%.
Gain More Insight: https://bit.ly/3t7I5uG
Get Sample Report: https://bit.ly/3BK3wWQ
Press Release: https://bit.ly/36DvsQI
Website: https://www.techsciresearch.com/
Market Research News: https://techsciblog.com/
by mezgebu. consumer behavior of fashion presentation.pptxMezgebuTesfaye4
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Consumer's behaviour towards fashion affects in all the stages of fashion product development to marketing. The factors may vary with the age group of fashion consumers. Knowledge, interest and confidence towards buying are the other factors to be considered in knowing the behavior of fashion consumer.
Dissertation report on switching behavior of consumer Pinkey Rana
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Dissertation report on âTo study the switching behavior of consumer special reference to urban market âwhich is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
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In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNETâs AI Content Controversy:
CNETâs use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
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A0710107
1. IOSR Journal of Business and Management (IOSR-JBM)
ISSN: 2278-487X. Volume 7, Issue 1 (Jan. - Feb. 2013), PP 01-07
www.iosrjournals.org
www.iosrjournals.org 1 | Page
Consumer Behaviour and Brand Preference of Titan Watches â
An empirical study with reference to Haveri District, Karnataka.
Anita N. Halamata
Teaching Assistant, Karnatak University P.G. Centre Haveri.
Abstract: Today human begins work with the time. The various activities to be performed on generally
prescribed on the basis of time factor. Thus time is consider to be a fresher factor in every walk of life. Now-a-
days we find no person without a wrist watch and a home without a clock. Thus the watches have become
almost a necessity for human begins, to whichever economic class they belong. This paper contets the consumer
behaviour and brand preference while selecting the watches special reference to Titan Watches.
1. Introduction
2. Objectives of the study
3. Scope of the study
4. Research Methodology
5. Consumer Survey
Limitation
Survey analysis
. Introduction
. Demographic analysis
. Respondents regarding sales services of the company
. Major survey findings
. Suggestions and Conclusions
. References
I. Introduction:
Today human begins work with the time. The various activities to be performed on generally
prescribed on the basis of time factor. Thus time is consider to be a fresher factor in every walk of life. Now-a-
days we find no person without a wrist watch and a home without a clock. Thus the watches have become
almost a necessity for human begins, to whichever economic class they belong.
In the 18th
and 19th
century watch industry has flourished in western world only, specifically
Switzerland but the second half of the 20th
century has seen India emerging an important manufacturer of
watches. Titan Industries a TATA group company as created history in the Indian watch industry by
manufacturing and marketing different brands of watches not only in Indian market but also in the international
market. This project work titled âMARKETING OF TITAN WATCHESâ is a effort to study the market
response to Titan brand of watches.
Objectives Of The Study:
The following are the objectives of the study towards âMarketing of Titan Watchesâ in Haveri City.To
study consumer attitude towards âTitan range of watchesâ.
1. To know the market share of Titan watches.
2. To know the extend of satisfaction among Titan watch users.
3. To find the extent of brand loyalty among consumers.
4. To study the factor affecting the buyers behavior.
5. To study consumer attitude towards price policies of titan watches study the consumer attitude towards
companyâs promotional activities.
6. To study buyer reaction to after sales service.
7. To study the marketing strategy adopted in the dealers.
8. To analyze statistically responded opinion.
9. To determine consumer demographics.
2. Consumer Behaviour and Brand Preference of Titan Watches âAn empirical study with reference to
www.iosrjournals.org 2 | Page
Scope Of The Study:
1. Study covers the awareness of the consumer towards Titan watches.
2. Study covers the market share of Titan watches.
3. Study covers the reasons of buying the Titan watches.
4. Study covers the consumer attitude towards the price of the Titan watches.
5. Study covers the various marketing channels of Titan watches.
6. Study covers the history of Titan watches industries.
7. Study covers the various problems faced by the company and the dealer.
8. Study is restricted to Haveri City only.
II. Research Methodology:
In the study both primary and secondary data has been used for the purpose of collecting data.
The primary data have been collected through the consumer survey and discussions were carried out
with the consumer personally.
The secondary data has been collected from various published literature (like text books, magazines,
news papers) and internet. The information regarding the organization has been collected from report and record
provided by the dealers of Titan watches.
Consumer survey:
In order to collect the primary data the consumerâs survey was undertaken. The sample consumers were
selected on stratified random sampling method. A structured question was used to collect information from the
sample consumer contacted. Even personal interviews were held with the respondents to gather unbiased
information. Observation method also made used to understand the real feelings of the respondents so that study
become more realistic in nature.
Limitations:
1. The study has been restricted to the users of Titan watches only.
2. The data and opinion collected are assumed to be objective.
3. The survey is restricted to 100 respondents.
4. Lack of consumer awareness about different watches.
5. Time constraint.
6. The sample size is supposed to representative of the views of the consumers.
7. The study has been restricted to Haveri city only.
III. Survey Analysis
Introduction:
Consumer survey is necessary in any form of marketing research because consumer is the âkingâ in the
market and his behavior changes day by day. Selection of products by the consumer reflects the faith in the
products. The buyerâs behavior changes according to their age, income, sex and other factors. Buyerâs
purchasing always depends on the quality and price. The study of consumer satisfaction is necessary to know
the opinion of different consumers to implement the most effective marketing policy of the firm.
To conduct the consumer survey, questionnaire method was used. Questionnaire is the most common research
instrument. A questionnaire is a set of questions with or without space for recording answer. The question can
secure relevant facts or opinions from informed and interested respondents included in the sample survey.
In the following subsequent section, the data obtained from the respondent are analyzed statistically. A
convenient sampling technique was made use for this survey and the number of respondents chosen was 100.
Demographic Analysis:
The demographic factors pertaining to consumers are mainly age, education, occupation and income.
Table-1: Showing Gender Wise Classification Of Respondents
Sex No. of respondents Percentage
Male 80 80
Female 20 20
TOTAL 100 100
3. Consumer Behaviour and Brand Preference of Titan Watches âAn empirical study with reference to
www.iosrjournals.org 3 | Page
As per the table, of the respondents 80% are male and 20% are female.
Table â 2: Showing Classifiction Of Respondents On The Basis Of Age Group
Age group (in years) No. of respondents Percentage
10-20 20 20
20-30 60 60
30-40 10 10
Above 40 10 10
Total 100 100
The above table indicates that majority of the respondents (60%) belongs to the age group of 20 to 30
years, 20% belong to age group of 10 to 20 years and 10% each belongs to the age groups of 30 to 40 years and
above 40 years.
Table-3: Showing Classification Of Respondents Based On Occupation
Occupation No.of respondents Percentage
Student 60 60
Businessmen / Professional 18 18
Government employee 8 8
Others 14 14
Total 100 100
80%
20%
CHART SHOWING SEX
Male
0
20
40
60
10-2020-3030-40Above 40
20
60
10 10
PERCENTAGE
AGE IN YEARS
CHART SHOWING AGE
10-20 20-30
0
20
40
60
StudentBusinessmen / ProfessionalGovernment employeeOthers
PERCENTAGE
CHART SHOWING OCCUPATION
Student
4. Consumer Behaviour and Brand Preference of Titan Watches âAn empirical study with reference to
www.iosrjournals.org 4 | Page
The above table reveals the occupation of the respondents. Out of the total respondent 60% are student, 18% are
businessmen/ professionals, 8% are government employees and remaining 14% are other (like housewives,
retired people etc.)
Table-4: Classification Of Respondents On The Basis Of Monhtly Income Of Family
Monthly income (in Rs.) No.of respondents Percentage
Below 5000 40 40
5000 â 10000 14 14
10000 â 15000 36 36
Above 15000 10 10
Total 100 100
8.
This table classifies the respondents based on monthly income. Of the respondents 40% belong to the
income group of below Rs. 5000, 36% to the income group of Rs. 10000 to Rs. 15000, 14% to the income group
of Rs.5000 to Rs. 10000 and 10% to above Rs. 15000 group.
Table â 5: Classification Of Respondents Based On Qualification
Qualification No. of respondents Percentage
S.S.L.C. 10 10
Graduate 60 60
Post-graduate 4 4
Others 26 26
Total 100 100
From the above table it can be seen that of the respondents, 10% have studied up to S.S.L.C., 60% are
graduates, 4% are post graduate and remaining 26% are others (like P.U.C., Engineering).
Table â 6: Showing Classification Of Respondnets On The Brand Of Watches Owned
Brand of watch No. of respondents Percentage
Titan 40 40
Timex 24 24
Sonata 16 16
Fastrack 6 6
Others 14 14
Total 100 100
0
10
20
30
40
Below 5000 5000 â
10000
10000 â
15000
Above
15000
40
14
36
10
PERCENTAGE
IN RUPEES
CHART SHOWING MONHTLY INCOME
Below 5000 5000 â 10000
10000 â 15000 Above 15000
5. Consumer Behaviour and Brand Preference of Titan Watches âAn empirical study with reference to
www.iosrjournals.org 5 | Page
The table shows that 40% of respondents owned Titan brand watches, 24% Timex brand of watches,
16% Sonata brand of watches, 6% Fast track brand of watches and remaining 14% owned other brand like
HMT, Citizen, and Maxima etc.
Table â 7: Classification Of Respondnets Based On The Source Of Information About Titan Watches
Source of information No. of respondents Percentage
Advertisement 14 35
Relatives 14 35
Friends 12 30
Total 40 40
The above table indicates the sources of information about Titan watches. Of the 40 respondents, 35% each
came to know about the Titan brand of watches through advertisement and relatives and 30% through their
friends.
Table8-: Classification Of Respondents On The Basis Of Plan To Change Watch
Period (in years) No.of respondents Percentage
Less than year 20 20
1 to 3 34 34
3 to 5 28 28
Above 5 years 18 18
Total 100 100
9.
0
5
10
15
20
25
30
35
40
Titan
Timex
Sonata
Fastrack
Others
40
24
16
6
14
PERCENTAGE
CHART SHOWING BRAND OF WATCH
Titan Timex Sonata Fastrack Others
35%
35%
30%
CHART SHOWING SOURCE OF INFORMATION
Advertisement Relatives Friends
6. Consumer Behaviour and Brand Preference of Titan Watches âAn empirical study with reference to
www.iosrjournals.org 6 | Page
As per the above table, 34% of the respondents wants to change the watch in a period of 3 years, 28% in 3 to 5
years, 20% in less than a year and 18% after 5 years.
Table-9: Showing The Table Of Respondent On The Basis Of Opinion Abou The Performance Of Titan
Watch
Opinion No. of respondents Percentage
Excellent 14 35
Good 16 40
Satisfied 6 15
Unsatisfied 4 10
Total 40 100
The above table indicates the opinion of the respondents regarding the performance of titan watches. Of the 40
respondents, 35% consider the performance as excellent, 40% as good, 15% as satisfied and remaining 10% are
not satisfied with the performance of titan watches.
Respondents Regarding After Sales Service Of The Company
Of the respondents 90% of the satisfied of the after sales service of the dealer and remaining 10% feel
dis-satisfied with the after sales service of the dealer.
Major Survey Findings:
1. Majority of the respondents are male.
2. Most of the respondents belong to the age group of 20-30 years.
3. Most of the respondent belongs to the occupation of student.
4. Majority of the respondentâs monthly income were below Rs.5000.
5. Most of the respondents belong to the qualification of graduates.
6. The majority of respondents owned titan brand watches.
7. The majority of respondents are come to know about the titan brand watches through advertisement and
relatives.
8. Most of the respondents belong to the plan to change watch in a period of 3 years.
9. Most of the respondents belong to the wish price range of Rs.500-1500.
10. The majority of respondents feel that the price of the titan watches as high.
0
5
10
15
20
25
30
35
Less than year1 to 3 3 to 5Above 5 years
20
34
28
18
PERCENTAGE
CHART SHOWING PERIOD IN YEARS
Less than year 1 to 3 3 to 5 Above 5 years
14
16
6
4
CHART SHOWING OPINION ABOUT THE
PERFORMANCE OF TITAN WATCH
Excellent Good Satisfied Unsatisfied
7. Consumer Behaviour and Brand Preference of Titan Watches âAn empirical study with reference to
www.iosrjournals.org 7 | Page
11. Most of the respondents belongs to the mode of owning watch are bought.
12. The majority of respondents are occasion of watch gift from birthday.
13. The majority of respondents are occasion of watch bought from birthday.
14. Most of respondents belong to the opinion about the performance of titan watch as good.
15. Majority of respondents feel satisfied about the after sales service.
IV. Suggestions And Conclusion
Suggestions:
The survey of consumers has revealed the like and dislikes and taste regarding wrist watches and
satisfaction level in relation to Titan industries Ltd. The consumers have forwarded the following suggestions
for the consideration of the company and dealers.
1. The respondents feel that the price of Titan watches is too high. They anticipate a reduction in the price,
which can be affordable to all common class of people.
2. The service for the new watches should be improved.
3. One service mechanic must be provided by the company at every showroom to ensure consumers good
service and advice.
4. Some respondents feel that the price of spares of Titan watches is high and suggest for a reduction in prices.
5. Some more attractive festival offers and gifts should be given on purchases.
6. All varieties of watches should be made available in show room, which cater to the taste of different income
group customers.
7. Quality of the leather straps (belt) of watches should be improved.
8. Advertisements in local media should be increased. This may cover rural areas also.
9. Guarantees should be given for costly interior parts of watch.
10. Some respondents suggested that Titan industries Ltd., should manufacture separate kids and sports
watches.
11. The dealer has to improve after sales service to satisfy the customers.
Conclusion:
The Titan brand of watches coming from the Titan industries is known for quality and performance in
the domestic and international markets. The consumer of Titan brand watches are highly satisfied customers
having pride in owning and wearing the most sophisticated, highly reliable and superior performance watch.
Titan brand watches are in great demand not only in India but also abroad. It is owing to a fact that they come
from a Tata group company.
The turnover of titan brand of watches has shown uptrend from year to year. Titan watches enjoy a
lionâs share in the domestic watch market.
Though, there, is increasing demand for all varieties of Titan a watch, a few suggestions given by the
respondents is to be considered by Titan industries. The company has to put its efforts in improving quality of
its watches, introduce new varieties with changing out look to appeal and attract potential customers for its
products. Again the company can also consider for a reduction in the prices which may make it market leader in
the years to come.
Finally it can be said that the performance of Titan watches is not only amazing but also highly
satisfactory. The company can achieve further success by improvement the suggestions of the consumers.
Reference
[1] Statical methods : S.P.Gupta
[2] Methods and Techniques : C.R.Kothari
[3] Marketing Management : Philip Kotler
[4] Websites : www.titan.com
[5] www.titanworld.com