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Tissue and Hygiene in 2014 and Beyond
The global tissue and hygiene market reached US$174 billion in 2014, with notable growth in both retail tissue and hygiene products. Adult incontinence products specifically recorded a 6% growth due to increased acceptance and availability in emerging markets. The outlook remains positive, especially in developing regions, which are driving demand and contributing to the overall market expansion.
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Tissue and Hygiene in 2014 and Beyond
- 1. GLOBAL TISSUE &HYGIENE IN 2014 AND BEYOND EUROMONITOR INTERNATIONAL, APRIL 2015
- 2. GLOBAL RETAIL MARKETPLACE ENGINESOF GROWTH FUTURE OUTLOOK
- 3. GLOBAL RETAIL MARKETPLACE ENGINESOF GROWTH FUTURE OUTLOOK
- 4. © Euromonitor International 4TISSUE& HYGIENE GLOBAL RETAIL MARKETPLACE IN 2014 Retail Tissue & Hygiene US$174 billion Retail Tissue US$77 billion Retail Hygiene US$97 billion US$, constant value, fixed 2014 exchange rate
- 5. © Euromonitor International 5HEALTHYGROWTH CONTINUES IN 2014 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 0.00 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00 120,000.00 2010 2011 2012 2013 2014 Retail Hygiene Retail Tissue Retail Hygiene % Y-on-Y growth Retail Tissue % Y-on-Y growth Both retail tissue and hygiene record growth in value and volumes Hygiene products show stronger performance US$,million,2014fixedexchangerate Year-on-Year%growth Retail sales, US$ constant value
- 6. © Euromonitor International 6INCONTINENCEPRODUCTS IN SPOTLIGHT -1.00 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 2009-10 2010-11 2011-12 2012-13 2013-14 Cotton Wool/Buds/Pads Incontinence Nappies/Diapers/Pants Sanitary Protection Wipes Year-on-Year%growth In 2014, retail sales of adult incontinence recorded a 6% growth in constant US$ value Strong focus on light incontinence and feminine care Contributing to growth in emerging markets are growing acceptance of incontinence products, aided by efforts to overcome stigma associated with the condition, evolving modern retail infrastructure, and increasing availability of incontinence products in stores Retail hygiene, US$ constant rsp value, % growth
- 7. GLOBAL RETAIL MARKETPLACE ENGINESOF GROWTH FUTURE OUTLOOK
- 8. © Euromonitor International 8DEVELOPINGMARKETS ENERGIZE GLOBAL SALES 0.00 10.00 20.00 30.00 40.00 Chile South Africa Indonesia Peru Colombia Saudi Arabia Poland Iran Argentina South Korea Russia Mexico Brazil China Top developing markets by value, US$ bn China accounted for 20% of global sales in retail tissue and hygiene in 2014, remaining one of the key participants in the global marketplace But many smaller markets in Latin America, Middle East, Africa, and Asia Pacific have seen increased consumer demand, supported by urbanization, improved sanitation infrastructure, rising incomes , and increased availability of more affordable products
- 9. © Euromonitor International 9BRAZIL:FOURTH LARGEST MARKET GLOBALLY 0 2 4 6 8 10 12 14 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 2010 2011 2012 2013 2014 Retail Hygiene Retail Tissue Retail Hygiene y-on-y % growth Retail Tissue y-on-y growth Brazil’s rapidly growing middle class pushed the demand for tissue and hygiene in retail, with consumer tastes and product selection becoming increasingly sophisticated As Brazil economy slows down, pace of value growth is expected to subside while still maintaining positive trajectory US$bn,constantvalue Year-on-Year%growth US$ bn, constant rsp value
- 10. © Euromonitor International 10MIDDLEEAST AND AFRICA: WORLD OF OPPORTUNITIES -5.00 0.00 5.00 10.00 15.00 20.00 2009-10 2010-11 2011-12 2012-13 2013-14 Egypt Israel Tunisia United Arab Emirates South Africa Kenya Morocco Saudi Arabia Iran Nigeria Algeria Cameroon 2009, Nigeria, retail diapers % company value share Wemy Industries Ltd, 3% 2014, Nigeria, retail diapers, % company value share Wemy Industries Ltd, 6% While not all markets perform equally well, on the whole the region of Middle East and Africa (MEA) generated additional US$2.5 billion in retail sales of tissue and hygiene between 2004 and 2014 International brands play an important role in MEA. However, many domestic manufacturers have seen steady expansion, adding to the widening choice of available and affordable products Retail sales, y-on-y % constant value growth, US$, fixed 2014 exchange rate
- 11. GLOBAL OVERVIEW ENGINES OFGROWTH FUTURE OUTLOOK
- 12. © Euromonitor International 12POSITIVEGROWTH AHEAD 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 2014-15 2015-16 2016-17 2017-18 2018-19 Retail Hygiene Retail Tissue Global tissue and hygiene, retail sales forecast , % y-on-y value growth %y-on-yconstantvaluegrowth Retail tissue and hygiene will continue to see positive growth ahead, with developing markets fuelling global demand
- 13. © Euromonitor International 132015INNOVATION: A GLIMPSE OF THINGS TO COME Kleenex partners with fashion designer Betsey Johnson Poise Thin-Shape Pads for light incontinence Bounty Kitchen Towels with Dawn
- 14. THANK YOU Svetlana Uduslivaia Headof Tissue and Hygiene Euromonitor International Chicago 1-312-922-1115 ext. 8302 E-mail: Svetlana.Uduslivaia@Euromonitor.com
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