Jason Wright shares advice and lessons learned from his career journey in digital marketing. He discusses the importance of hard work, time commitment, energy and passion. Wright emphasizes networking, developing practical skills, and using various software tools. He encourages individuals to market their own personal brand by developing a website, using social media authentically, and learning to overcome fears of interacting with people.

1. Tips, Tricks, Tactics and
Technology in the Digital
Marketing World (TTTTDMW)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

2. Awesome Introduction
a little bit about me
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

11. The Path to Your
Future, Starts
with You
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

12. HARD WORK
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

13. TIME
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

14. ENERGY
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

15. COMMITMENT
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

16. Career Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Food
Clerk
2000 Clark
College
2007
Chief
Operations
Officer
2007

17. Career Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
High
School
2001
Clark
College
2007
First
Agency
2007
Clark
College
2008
Webfor
2014
Taco
Bell
2000
Albertsons
2000

18. Role Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Cashier
2000
Courtesy
Clerk
2001
Cashier
2002
Floor
2004
Cashier
2005
Food
Clerk
2000
Link Builder
2007
Developer
2008
Design/Dev
2009
Project
Manager
2009
Operations
Manager
2010
Project
Manager
2014
Operations
Manager
2015
Chief
Operations
Officer
2015

19. Words of Wisdom
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Quotes, thoughts and feels.

20. “Fear is not real;
danger is very real.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

21. “You will never get
what you want by
focusing on what you
don’t have.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

22. “Everything you
want is on the other
side of fear.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

23. “I didn’t break into
the industry.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

24. “Don’t fear being
your true self.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

25. “You don’t need a
title to be a leader.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

26. “It’s okay to love many
things and change
creative focuses all the
time.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

27. Opening Up Career
Opportunities
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

28. Networking
● SEMpdx ($125 p/yr)
● CHIFOO ($25 p/yr)
● Digital Marketing Quarterly (Webfor Meetup) (free)
● Digital Conferences (Engage, Digital Summit)
● Portland Creative Conference ($90 Early Bird)
● LinkedIn; making real connections.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

29. Meeting People
● Your ability to meet new people and engage with them is critical.
● Most are as uncomfortable as you.
● Don’t assume you know everything.
● Participate in conversation and stay focused (no watch, no phone).
● Eye contact and most importantly….
● ….CARE.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

30. Social Media
● Twitter posts and conversations.
● LinkedIn authoritative information and commentary.
● Use images and hashtags.
● Be real.
● Use channels that make the most sense for you.
○ Instagram
○ YouTube vs Vimeo
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

31. Really, You Gotta Care
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

32. The Trendy Skills/Traits
You Should Have
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

33. #1 Culture Fit
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

34. #2 Are You An
A$$Hole?
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

35. #3 Confidence vs
Arrogance
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

36. Practical Skills
● Attention to Detail
● Passion for Going a Step Further
● Good Communicator
● Eye Contact and Reasoning Skills
● Be Tough, Take Critique and Move Forward
● Willing to Learn (in/out of office)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

37. Software You Need
to Know How to Use
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

38. For Digital Marketers
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

39. Screaming Frog
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

40. Mindmeister
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

41. SEMRush
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

42. MozLocal
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

43. Ahrefs
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

44. Trello
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

45. For Designers
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

46. Invision
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

47. Sketch
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

48. Adobe CC
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49. Adobe Comp
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

50. For Developers
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

51. HTML / CSS
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

52. Coda / Sublime
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

53. FileZilla
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

54. Inspect Element
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

55. WordPress
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

56. Marketing Your
Brand, Alone
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

57. Branding Basics
● Your name, is your brand for now.
● Get all the social things AND buy the domain.
● Don’t get stuck because you can change things in the future.
● Pick a limited number of social channels to maintain.
● Use Buffer or HootSuite for social support.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

58. Simple Website
● Get a basic website going, a blog, something.
● Do this through an integrated solution.
● Have some content and a form.
● Share a little bit about you.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

59. Show People Who You Are
● Just be you, seriously.
● Your personality, is your brand.
● Don’t hide behind a corporate mask.
● Share interesting things about yourself through social and in-person
interactions.
● Be clear about what you don’t want.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

60. Stupid and Redundant BUT….
● You really do have to talk to people.
● A reality that terrified me many years ago.
● Here’s a really big tip about meeting people, even if it’s a date.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

61. This Really Changed My Life
and Perspective
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

62. YOU MANY NEVER SEE
THESE PEOPLE EVER
AGAIN
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

63. That’s Not a License to
Be An A$%hole.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

64. Simply Put, Don’t Fear What
Might Happen in Minimal
Moments in Time
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

65. Real Talk
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

66. Not Easy
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

67. Find Creative Focus
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

68. Work Hard
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

69. Contribute to the World
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

70. Goodies
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

71. Helpful Stuff
● Digital Marketing and SEO Authorities to Follow:
○ Rand Fishkin (Whiteboard Friday)
○ Dennis Yu
○ WIll Reynolds
○ Ian Lurie
○ Oli Gardner
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

72. Helpful Stuff
● Creative Authorities to Follow:
○ Andrew Kramer (Video Copilot)
○ Weiden and Kennedy (Agency)
○ Aaron Draplin (Logo Designer)
○ Kim Adams (Producer)
○ Me :)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

73. Educational Tools
● YouTube...everything.
● Skillshare
● Treehouse
● Linda
● Conferences
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

74. Connect / Follow Me
● Follow @thewrightjason on Twitter
● Connect on LinkedIn
● Watch Videos and Subscribe
● Visit and Subscribe to Blog
● Working on a podcast.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

75. Thank you for
listening, the future
is yours.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor