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The FusionCharts Journey Pallav Nadhani Founder & CTO
This is me when I was 3… Thank you Google Image Search!
Know me better ,[object Object],[object Object],[object Object],[object Object]
So why am I here today? ,[object Object],[object Object]
What do I do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what is it that we sell? ?
So what is it that we sell?
Our flagship product  FusionCharts
So what exactly is FusionCharts? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How is it being used in popular sites? Weather.com
How is it being used in popular sites? Weather.com LinkedIn Polls
How is it being used in popular sites? Weather.com LinkedIn Polls Facebook polls
How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs
How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com
How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com MoneyControl
How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com MoneyControl Federal IT Dashboard
So how did it all start?
I needed money… ,[object Object],[object Object],[object Object],[object Object]
Frantic search for right mix of technologies began… ,[object Object],[object Object],[object Object],[object Object],[object Object]
And the idea for product was born…
Always address a pain-point Entrepreneurship Lesson #1:
Brickbats or bouquets, take it all constructively Entrepreneurship Lesson #2:
And  v1  of the product was developed Single-handedly…
Why the name FusionCharts? fu⋅sion    /fyuʒən/ [fyoo-zhuhn]    –noun 1. the act or process of fusing; the state of being fused. 2. that which is fused; the result of fusing ,[object Object],[object Object],[object Object]
We put the product up for sale… With little literature, a basic website  and just search engine listings
Fingers crossed; Palms sweating; Mailbox checked  every 5 minutes for sales 2 hours gone….  Nothing 6 hours gone…. Nothing 1 day gone… Nothing 3 days gone… Nothing 1 week gone… Nothing What could be wrong?
“ FusionCharts is not the best thing  since sliced bread”
Your product means the world to you. To the world, it’s just another product! Entrepreneurship Lesson #3:
We needed to get the word out. But how? ,[object Object],[object Object],We had to be cheap ,[object Object],[object Object]
7 days later… We  finally  sold a license
“ On the Internet, no one knows you’re small” Entrepreneurship Lesson #4:
Sales started picking up… ,[object Object],[object Object],[object Object],[object Object]
This was the most critical phase… We needed to  cross the chasm
More ideas, more needs, more competition Time for v2…
Out came v2… again single handedly… With more chart types, features and enhanced product literature
Now we knew we could make money ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do not price too low.  People tend to believe you get  what you pay for Entrepreneurship Lesson #5:
Marketing never stops ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market your success ,[object Object],[object Object],[object Object]
Sell benefits. Not features. Entrepreneurship Lesson #6:
Success finds many takers ,[object Object],[object Object],[object Object],[object Object],[object Object]
… and a few unwanted ones too. ,[object Object],[object Object],[object Object],[object Object]
It’s not the big that eat the small. It’s the fast that eat the slow. Entrepreneurship Lesson #7:
The Evolution ,[object Object],[object Object],[object Object],[object Object]
Lessons learnt along the way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your time Questions?

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The FusionCharts Journey

  • 1. The FusionCharts Journey Pallav Nadhani Founder & CTO
  • 2. This is me when I was 3… Thank you Google Image Search!
  • 3.
  • 4.
  • 5.
  • 6. So what is it that we sell? ?
  • 7. So what is it that we sell?
  • 8. Our flagship product FusionCharts
  • 9.
  • 10. How is it being used in popular sites? Weather.com
  • 11. How is it being used in popular sites? Weather.com LinkedIn Polls
  • 12. How is it being used in popular sites? Weather.com LinkedIn Polls Facebook polls
  • 13. How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs
  • 14. How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com
  • 15. How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com MoneyControl
  • 16. How is it being used in popular sites? Weather.com LinkedIn Polls Facebook Polls Google Docs Rediff.com MoneyControl Federal IT Dashboard
  • 17. So how did it all start?
  • 18.
  • 19.
  • 20. And the idea for product was born…
  • 21. Always address a pain-point Entrepreneurship Lesson #1:
  • 22. Brickbats or bouquets, take it all constructively Entrepreneurship Lesson #2:
  • 23. And v1 of the product was developed Single-handedly…
  • 24.
  • 25. We put the product up for sale… With little literature, a basic website and just search engine listings
  • 26. Fingers crossed; Palms sweating; Mailbox checked every 5 minutes for sales 2 hours gone…. Nothing 6 hours gone…. Nothing 1 day gone… Nothing 3 days gone… Nothing 1 week gone… Nothing What could be wrong?
  • 27. “ FusionCharts is not the best thing since sliced bread”
  • 28. Your product means the world to you. To the world, it’s just another product! Entrepreneurship Lesson #3:
  • 29.
  • 30. 7 days later… We finally sold a license
  • 31. “ On the Internet, no one knows you’re small” Entrepreneurship Lesson #4:
  • 32.
  • 33. This was the most critical phase… We needed to cross the chasm
  • 34. More ideas, more needs, more competition Time for v2…
  • 35. Out came v2… again single handedly… With more chart types, features and enhanced product literature
  • 36.
  • 37. Do not price too low. People tend to believe you get what you pay for Entrepreneurship Lesson #5:
  • 38.
  • 39.
  • 40. Sell benefits. Not features. Entrepreneurship Lesson #6:
  • 41.
  • 42.
  • 43. It’s not the big that eat the small. It’s the fast that eat the slow. Entrepreneurship Lesson #7:
  • 44.
  • 45.
  • 46. Thank you for your time Questions?