Build connections, strengthen your profile, leverage LinkedIn to grow your business. Discover how to do all this and much more, with 9 quick and easy methods.
Why content marketing fails figaro digital - june 2016mikejeffs
Content marketing has seen a huge increase in popularity in recent years, primarily due to the influence it can have on your SEO performance. However, a lot of businesses still aren’t seeing the value and are struggling to implement campaigns that deliver quality links. This session will take you through some of the key mistakes we have made when implementing campaigns and what we have changed to deliver results
Search and Social Snippets: Google, Bing, Facebook, Google PlusAnn Smarty
Since many people don't realize what a search and social snippets consist of, here's an all-in-one guide for you to hand to the clients or use for yourself
Why content marketing fails figaro digital - june 2016mikejeffs
Content marketing has seen a huge increase in popularity in recent years, primarily due to the influence it can have on your SEO performance. However, a lot of businesses still aren’t seeing the value and are struggling to implement campaigns that deliver quality links. This session will take you through some of the key mistakes we have made when implementing campaigns and what we have changed to deliver results
Search and Social Snippets: Google, Bing, Facebook, Google PlusAnn Smarty
Since many people don't realize what a search and social snippets consist of, here's an all-in-one guide for you to hand to the clients or use for yourself
Agility in seo - Mike Jeffs - Figaro Digital - Sept 2016mikejeffs
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace. Mike runs through some experiences of the benefit of agility has for clients and agencies alike
Slides from a talk given in Berlin by Anastazy Kubiak on Responsvie Email Templates. Information is given on what exactly is a Responsive Email Template and why is it important. Examples of successful RWD emails are given plus a working example of a template created for Vero Stilo by the team @ Sendingo.
Join us the last Friday of each month for our Free Geek Meets webinars. We spend 20 minutes on Marketing Tips, 20 minutes on Marketing Tools, and 20 minutes Q & A from our inbound marketing experts. Plus, we share any Google news that may affect your small business.
Agility in seo - mike jeffs - digital olympus -sep 2016mikejeffs
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace, brands and agencies need to be agile in order to take advantage of new forms of standard practice.
Use this journal for anything, tracking your dreams, writing down your bucket list, make it as colorful as you want.
The Virtual Program will be on bullet journal, what it is and what it's benefits are.
Register at myfcpl.org/calendar
"This is part of a Virtual Program and a video will be shared on July 22nd on the Library's YouTube and Facebook. Don't forget to mark completion of the program on your Engaged Readers (myfcpl.org/read) account in order to earn another entry for one of Summer Reading prize drawings!"
Viewing the video and completing the kit will be awarded an entry for our Summer Reading prize drawings via Engaged Readers, our new online reading tracker. Paper trackers are available upon request for anyone without internet access.
Presentation at ESOMAR 3D Digital Dimensions 2013 in Boston, MA. Examines results from a two-part national survey on youth's usage, habits, and attitudes toward social media. Connects why youth 18 to 24 use Pinterest and best practices in Pinterest marketing strategy to show the best ways to reach this important consumer group.
The Coffee Party 2.0 website concept is a web curation system that allows supporters of the Coffee Party movement to collaboratively create a playbook for political change.
Here are steps HOW TO begin developing a marketing strategy using social networks (LinkedIn, Twitter, Google+ and Facebook.
I was inspired by a great article written by Larry Kim who posted an article on moz.com titled “3 Unusual Hacks to Dramatically Up You LinkedIn Game”.
Friday, June 8, 2012, 10:00 a.m. – Launch Pad Job Club Meeting
JOB SEARCH 2.0 by Jodie Garrison
Learn tips and tricks to navigate a job search in the Web 2.0 world. How do you connect with target companies when everyone, including your line manager and coworkers, can see your social profiles? Is your Klout score important? Is Facebook the new LinkedIn? Jodie Garrison will discuss ways job seekers can engage w/ companies + the missteps that job seekers make when attempting to contact recruiters.
Agility in seo - Mike Jeffs - Figaro Digital - Sept 2016mikejeffs
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace. Mike runs through some experiences of the benefit of agility has for clients and agencies alike
Slides from a talk given in Berlin by Anastazy Kubiak on Responsvie Email Templates. Information is given on what exactly is a Responsive Email Template and why is it important. Examples of successful RWD emails are given plus a working example of a template created for Vero Stilo by the team @ Sendingo.
Join us the last Friday of each month for our Free Geek Meets webinars. We spend 20 minutes on Marketing Tips, 20 minutes on Marketing Tools, and 20 minutes Q & A from our inbound marketing experts. Plus, we share any Google news that may affect your small business.
Agility in seo - mike jeffs - digital olympus -sep 2016mikejeffs
In the world of search, brands are still struggling to make changes to their site, their strategy and their technology. It’s not possible to avoid changing your site – the technology is always evolving and at a quicker pace, brands and agencies need to be agile in order to take advantage of new forms of standard practice.
Use this journal for anything, tracking your dreams, writing down your bucket list, make it as colorful as you want.
The Virtual Program will be on bullet journal, what it is and what it's benefits are.
Register at myfcpl.org/calendar
"This is part of a Virtual Program and a video will be shared on July 22nd on the Library's YouTube and Facebook. Don't forget to mark completion of the program on your Engaged Readers (myfcpl.org/read) account in order to earn another entry for one of Summer Reading prize drawings!"
Viewing the video and completing the kit will be awarded an entry for our Summer Reading prize drawings via Engaged Readers, our new online reading tracker. Paper trackers are available upon request for anyone without internet access.
Presentation at ESOMAR 3D Digital Dimensions 2013 in Boston, MA. Examines results from a two-part national survey on youth's usage, habits, and attitudes toward social media. Connects why youth 18 to 24 use Pinterest and best practices in Pinterest marketing strategy to show the best ways to reach this important consumer group.
The Coffee Party 2.0 website concept is a web curation system that allows supporters of the Coffee Party movement to collaboratively create a playbook for political change.
Here are steps HOW TO begin developing a marketing strategy using social networks (LinkedIn, Twitter, Google+ and Facebook.
I was inspired by a great article written by Larry Kim who posted an article on moz.com titled “3 Unusual Hacks to Dramatically Up You LinkedIn Game”.
Friday, June 8, 2012, 10:00 a.m. – Launch Pad Job Club Meeting
JOB SEARCH 2.0 by Jodie Garrison
Learn tips and tricks to navigate a job search in the Web 2.0 world. How do you connect with target companies when everyone, including your line manager and coworkers, can see your social profiles? Is your Klout score important? Is Facebook the new LinkedIn? Jodie Garrison will discuss ways job seekers can engage w/ companies + the missteps that job seekers make when attempting to contact recruiters.
Informa sobre el uso adecuado de las TIC, herramientas para diferenciar y afrontar el Uso, Abuso y Adicción. Más Fichas didácticas para trabajar en el aula. Dirigida a educadores de jóvenes (11-16 años).
El modelo de competencias responde a estos problemas, que modelos
tradicionales como el conductismo y el constructivismo no abordan
con claridad y pertinencia; las respuestas a dichos problemas
consideran
los cambios que se dan en los contextos social, laboralprofesional,
científi
co, etc., lo que hace que el modelo de competencias
tienda a consolidarse cada día más y a ser el nuevo paradigma educativo.
One of the most important social media channels for business networking is LinkedIn. If you want your LinkedIn profile to stand out above others in your industry, watch this LinkedIn Training Webinar.
You can also watch the whole webinar video with audio here: http://uplinkspyder.com/linkedin-training-webinar-video
On our social media pages, LBM having been helping you make the most out of your LinkedIn profile. With lots of insider knowledge, we know what you need to do to your LinkedIn profile to get the best reception. We provided our followers with tips and stats that they can use to maximise the effectiveness of their LinkedIn profile as well as compare what makes a good and bad LinkedIn profile. Now were giving you the chance to see what we we’re talking about. We can assure you that if you follow our tips, your profile will improve and you will get more use out of LinkedIn.
Defense contractors can grow their business by raising their company’s profile, participating in “virtual trade show breakout rooms,” positioning themselves as experts, generating quality leads and making direct contact with key decision makers.
Some important tips to help you develop your LinkedIn profile which can help in attracting more profile views and also improve your visibility !!
EduSparkz brings you the insights to boost your LinkedIn Avatar !!
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
Getting Started with HubSpot CRM UI Extensions.pdfNiswey
Take your business to new heights with HubSpot CRM! Step into the world of CRM UI Extensions with our experts, and discover how to push the boundaries of your HubSpot portal.
Get ready to dive deep into HubSpot CRM's potential with Dhiraj Pandey and Deepak Bisht.
- Understand what CRM UI Extensions are and how they can enable advanced customization
- Discover how to leverage them to fit your unique business needs, and improve your sales, marketing or customer success efficiency
We'll provide you with tips, tricks, and real-world case studies to supercharge your business.
Check out the slides and if you want to learn more, visit https://events.hubspot.com/events/details/hubspot-new-delhi-presents-getting-started-with-crm-ui-extensions-and-how-to-utilize-them-for-your-business/
How to Harness the Ultimate AI Power Combo for HubSpot MarketersNiswey
If you are tired of spending hours creating marketing campaigns, and still getting stuck with roadblocks like “low bandwidth” or “is this content good enough” or “I’ve run out of ideas” , this webinar is for you!
In this presentation we'll cover:
1. Ideating effective campaign ideas with ChatGPT
2. How to publish compelling content with HubSpot Content Assistant and ChatGPT
3. Getting the work done faster, with ChatSpot
You can expect real-world examples and best practices for using this power combo of AI tools in way that maximize your output, helping you get more done and do it better, in less time.
Moving your website to the HubSpot CMS - the Why and HowNiswey
There are dozens of CMS platforms out there now. But the HubSpot CMS is the first and only combined CMS and CRM that offers the ability to personalize your website for the entire customer experience from the first visit to every single interaction afterward.
It ticks all your checkboxes of being one of the best CMS out there. And is suited for your marketers, and developers as well as for creating a powerful experience for your customers.
But the question is, how do you migrate your current website to HubSpot CMS with ease?
In this presentation, we cover the following topics:
1. Evaluating the HubSpot CMS for your context/business.
2. If the CMS is a fit, how to prepare for the migration? Checklist for a simple guide to HubSpot CMS migration.
3. Post-migration tidbits to take care of!
How to leverage WhatsApp and HubSpot together to Improve Marketing, Sales and...Niswey
The ease and immediacy of WhatsApp conversations meet the efficiency and automation powers of HubSpot. Now imagine how it can transform your marketing, sales, and customer success operations.
Or you could stop imagining and discover it for real in this webinar by Niswey! Check it out https://events.hubspot.com/events/details/hubspot-new-delhi-presents-how-to-leverage-whatsapp-and-hubspot-together-to-improve-marketing-sales-and-customer-success/
HubSpot has recently launched new updates in the year. From a Comparison Tool to compare your marketing campaigns, to a Mobile QR Code Scanner, Flexible Reporting and HubSpot Calling update, HubSpot has useful features for the Marketing, Sales and Service Hubs. And in this presentation we will show you exactly how do you leverage them better for your business?
Advanced Lead Scoring & Workflows in HubSpot - HUG DelhiNiswey
How can you sift through a large volume of leads, and ensure that your sales team spends their valuable time engaging only with the ones who are really interested in your offering? By scoring the leads you generate based on multiple attributes that might be useful to your business.
HubSpot can help you quickly streamline and automate this process with Predictive Lead Scoring software. It allows lead scoring not just for contacts in the CRM, but also for companies and deals as a whole. And in this presentation, we give a brief of what our HUG session entailed. Details here https://marketing.niswey.com/advanced-lead-scoring-and-workflows
Marketers, the pandemic and martech by NisweyNiswey
Niswey is an Martech company. MarTech is all about using tech solutions to market smarter to your customers. It helps you achieve your marketing goals and also improve your ROI
New Delhi HUG September meetup held on 25th September, 2019 included a quick recap of the Inbound 2019 sessions, and a deep dive into the latest HubSpot product announcements.
From a digital marketing novice to an inbound marketing ninja-in-the-making, Roopali's 3 months at Niswey were a blast! For us, we mean. Take a look at the presentation to know what the experience was like for her, and the personal and professional skills she picked up along the way.
Priya shares her experiences and learnings from her 6 months long design internship at Niswey. From the quiet intern to the confident designer, her transformation, both personal and professional, was a joy to watch.
Deliver a great web design project without getting into deadly feedback loops. Standardize your design process into a few easy phases to make sure you meet your client's expectations and then some!
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
9. #3 View updates in chronological order
Timelines are arranged as per the LinkedIn algorithm, which by default
is “Top Updates”. You can arrange the updates in chronological order
instead of what LinkedIn is suggesting.
10. #4 See the stats of yo‘LinkedIn Groups’ you are
Want to view statistics of the LinkedIn Groups you are part of?
Just go to the group page and do as shown in the picture.
11. Here’s how you can save time by sharing the same posts on your LinkedIn and
Twitter account.
#5 Link your LinkedIn and Twitter accounts
12. #6 Customize your LinkedIn URL
Step 1
Go to ‘Update your public profile settings’.
14. Looking for all the digital
marketers on LinkedIn?
● Go to LinkedIn Search
and look for a person
who has the desired
designation
● Click on “Similar” link
below the person’s
details.
● You will get what you
are looking for
#7 Get profiles of similar job designations
15. ● Go the profile of the person you wish to connect with
● Hover your mouse on the down arrow next to the Inmail button.
#8 Connect using a ‘Shared Connection’
16. #9 Use Anchor text for your blog/website links
You can change the anchor text to make your blog and
website links more prominent to people who visit your
profile. This helps your profile become more discoverable in
Google search results as well.