This document provides an overview of Schibsted, a large media company operating in 30 countries. It discusses Schibsted's transformation to focus on online classifieds, growing that business significantly over the past decade. It describes Schibsted's changing business models and competitive landscape. The company is organizing itself as "a team of teams" across key regions and functions. It faces challenges in aligning this new structure and overcoming competing interests during the transformation.

1. SCHIBSTED:
TRANSFORMATION
AT SCALE
Tina Stiegler
EVP People, Strategy and Change

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■ 6,800 Employees
■ 15.8 bn Revenue (NOK)
■ 30 Countries
■ #1 in General Classifieds in 24 markets
■ Reaching >200m people worldwide
SCHIBSTED TODAY

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A STRONG TRACK RECORD OF GROWTH
Q4 2016
Lendo.no transferred from Media Houses as of 2014, Mitt Anbud and Servicefinder transferred from Media Houses as of 2015.
Online classifieds revenues (NOK million)
15-20% Online classifieds revenue
growth target medium to long term
0 43 63 103 173 331 455
939
08
2,196
07
1,747
04030099 10
2,650
09
2,375
0201 14
4,749
13
4,184
+16%
16
6,811
15
5,685
+17%
12
3,647
11
3,198
0605
CAGR
CAGR
Alternate 1

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CHANGING BUSINESS MODELS
0
2
4
6
8
10
12
2010 2016
Media Houses Marketplaces
Revenues in MNOK

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A CHANGING LANDSCAPE

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NEW COMPETITORS USE DATA DIFFERENTLY

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HOW DO WE MOVE
FORWARD?

21. WHAT WE ORGANIZE FOR WHAT CAN THIS MEAN
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CHOOSING CHANGE
Growth / Value Creation
Customer / user centricity
Simplicity and transparency
Scalability
Speed / Agility
Attractiveness for talent
Knowledge and fact-driven
Promotes customer focus
all the way to the top
Clearly defined roles and
responsibilities throughout,
no overlap or compromises
Short distance between
decision makers and
executors

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AN ORGANIZATION OF SILOS
HR
Product
Tech
Finance
HR
Product
Tech
Finance
HR
Product
Tech
Finance
HR
Product
Tech
Finance

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A TEAM OF TEAMS
SWEDEN
Raoul
Grünthal
EUROPE
ESTABLISHED
Sondre
Gravir
EMERGING
MARKETS
Gianpaolo
Santorsola
NORWAY
Didrik
Munch
COMMUNICATION/CSR: Lena K Samuelsson
FINANCE: Trond Berger
PEOPLE, CHANGE & STRATEGY: Tina Stiegler
TECHNOLOGY: Rian Liebenberg
PRODUCT: Terje Seljeseth

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INVESTING IN TECHNOLOGY AND DATA
OSLO HQ
STOCKHOLM
BARCELONA
LONDON
KRAKOW
PARIS

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A TEAM OF TEAMS
SWEDEN
Raoul
Grünthal
EUROPE
ESTABLISHED
Sondre
Gravir
EMERGING
MARKETS
Gianpaolo
Santorsola
NORWAY
Didrik
Munch
COMMUNICATION / CSR: Lena K Samuelsson
FINANCE: Trond Berger
PEOPLE, CHANGE & STRATEGY: Tina Stiegler
TECHNOLOGY: Rian Liebenberg
PRODUCT: Terje Seljeseth

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CHALLENGES

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Challenge 1: Lack of Alignment

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Challenge 2: Competing Interests

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Challenge 3: Enough Support

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Challenge 4: Mindset Change

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Founded
1998
Founded
2004
Founded
1839

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BETTER TO DISRUPT THAN BE DISRUPTED
2000
VG Nett established as a separate company
1998
Spun off Finn as a separate company
2014
Omni launched in Sweden
2010
VG Mobil established as a separate company
2013
We acquired Shpock

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35. THANK YOU
Tina Stiegler
EVP People, Strategy and Change