The document is a presentation by Hanapin Marketing focused on useful Excel shortcuts for pay-per-click (PPC) advertising professionals. It details both basic and advanced Excel keyboard shortcuts that can help streamline various tasks, along with tips for manipulating tables and using date functions. Additionally, it encourages engagement through social media and provides contact information for further inquiries.

1. 1
www.dublindesign.com
The PPC Agency of Experts
Time-Saving PPC Excel Shortcuts
That Work

2. Presenters
• Mike Matta
– Account Manager at Hanapin Marketing
– PPC Hero Blogger
– @MattaMike
• Connor Regan
– Account Manager at Hanapin Marketing
– PPC Hero Blogger
– @Creegs_5

3. – Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?

4. Our Clients

5. Join the Conversation
Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box to
send us questions.

6. Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. 0-1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

7. 7
www.dublindesign.com
What We’re Going to Cover
• Everyday Excel Keyboard Shortcuts
• Hanapin Favorites
• More Advanced Excel Shortcuts

8. Basic Keyboard Shortcuts
| The PPC Agency of Experts
● Paste: Command + V
● Copy: Command + C
● Undo: Command + Z
● Cut: Command + X
● Edit cell: Control + U
● Bold: Command + B
● Underline: Command + U
● Italics: Command + I
● New Book: Command + N
● Find: Command + F
● Align Center: Command + E
● Align Left: Command + L
● Align Right: Command + R

9. Advanced Keyboard
Shortcuts
| The PPC Agency of Experts
● Find & Replace: Command + Shift + H
● Paste Special: Command + Alt (option) + V opens the paste special
dialog box, then, for example, hit V to paste values or F to paste
format.
● Insert Autosum Formula: Command + Shift + T
● Increase Font Size: Command + Shift + >
● Decrease Font Size: Command + Shift + <
● Add/Remove Strikethrough: Command + Shift + X
● Insert Date: Control + ; (semicolon)
● Insert Time: Command + ;
● Unhide Selected Row: Command + Shift + (
● Unhide Selected Column: Command + Shift + )

10. Excel Without a Mouse?
| The PPC Agency of Experts
● Control + arrow key: Automatically jump to the end of a column or row (in
the direction of the arrow key you hit)
● Control + space: Select whole column
● Shift + space: Select whole row
● Shift + arrow key: Select multiple cells
● Control +/-: Add (+) or delete (-) columns or rows (you need to hit shift to
make the +)
● Control + 1: Format cells box shortcut
● Shift + F10: Display shortcut menu (same as a right click)
● Control + D: Fill down
● Control + R: Fill right
● Command + M: Minimize window
● Hide Selected Row: Control + 9
● Hide Selected Column: Control + 0 (zero)

11. 11
www.dublindesign.com
Hanapin Favorites
What are fellow PPC Heros doing to
save time?

12. Dani Gonzales
| The PPC Agency of Experts
Command+Shift &
Over, down, up to select
rows or columns

13. Mary Hartman
| The PPC Agency of Experts
● Formatting
○ Apple Key + 1
○ Ctrl + 1
● Find and Replace
○ Apply Key + Shift + H
○ Ctrl + Shift + H
○ Same shortcuts on
AdWords editor

14. Mary Hartman
| The PPC Agency of Experts
● Sort by Column
○ Apple Key + Shift + R
○ Ctrl + Shift + R

15. 15
www.dublindesign.com
More Advanced Excel Shortcuts

16. Double Click Excel Paint Function
● Beautify Your First
Cell
● Double-Click the
Paint Brush Tool.
● Paint to your heart's
content
| The PPC Agency of Experts

17. Sum All Shortcut
No more having to
navigate to the top bar.
● Simply press alt, + and
it will sum all
○ Command, Alt, +
on a Mac
| The PPC Agency of Experts

18. Transpose Tables
Have you ever created a table and realize
that maybe flipping its axis would lend itself
to better articulate your point?
Ever have a client want to flip the data or
you realize that it would look better flipped
on its side?
Rage inducing
| The PPC Agency of Experts

19. Transpose Tables
Well, there is an easy way to flip that table!
Step 1: Highlight your stuff and copy it.
Step 2: Go to Paste Special (fancy)
| The PPC Agency of Experts

20. Transpose Tables
This pop-up appears and you’ll simply need
to select Transpose towards the bottom.
| The PPC Agency of Experts

21. Transpose Tables
End result
● Lots of saved time.
● If it doesn’t look all funky.
| The PPC Agency of Experts

22. Substitution Formula
| The PPC Agency of Experts

23. Date Functions
● Today()
● Day()
● Month()
| The PPC Agency of Experts
● EOMonth()
● Date()
● Text()
● Year()

24. But Wait, There’s More!
| The PPC Agency of Experts

25. Date Functions Bonus:
Workdays
| The PPC Agency of Experts

26. 26
www.dublindesign.com
Final Thoughts

27. Offers!
A. I’d like to stay up-to-date on Hanapin’s all-PPC
conference, Hero Conf.
B. No, thanks.

28. Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: marketing@hanapinmarketing.com
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf