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How to Maximize the Impact of Video Content with Retargeting
The document discusses strategies to maximize the impact of video content through behavioral retargeting and highlights the increasing consumption of video on platforms like Facebook and YouTube. Key objectives include enhancing brand awareness, engaging audiences, driving traffic, and generating leads. It also emphasizes the importance of tracking and optimizing video marketing across various social media platforms.
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How to Maximize the Impact of Video Content with Retargeting
- 1. @MStinsonRoss HOW TO MAXIMIZETHE IMPACT OF VIDEO CONTENT WITH RETARGETING
- 2. @MStinsonRoss MICHELLE STINSON ROSS @MStinsonRoss Directorof Marketing Operations Conference Speaker, Trainer & Regular Industry Contributor Marketing Generalist with experience integrating Content, Search, Social, Paid, Email & Traditional Marketing
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- 5. @MStinsonRoss AGENDA ● Maximize theimpact of video content with behavioral retargeting ● Track and optimize video marketing in campaigns ● Prioritize the various video marketing options
- 6. @MStinsonRoss 45% of peoplewatch more than an hour of Facebook or YouTube videos every week.
- 7. @MStinsonRoss 100 million hoursof video are watched every day on Facebook.
- 8. @MStinsonRoss Over 3 billionhours of video are watched each month on YouTube.
- 9. @MStinsonRoss 36% of consumersview videos over 5 min in length on mobile devices.
- 10. @MStinsonRoss Your customers arewatching video content.
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- 12. @MStinsonRoss How we usethat behavior for something actionable?
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- 15. @MStinsonRoss •Increased Brand Awareness •BoostBrand Engagement •Build Community
- 16. @MStinsonRoss •Drive Traffic toWebsite or Storefront •Increase Press Mentions
- 17. @MStinsonRoss •Generate New Leads •IncreaseSales & Sign-ups
- 18. @MStinsonRoss Cultivate a communityof 10,000 likeminded Facebook users likely to purchase fair-trade sustainable clothing online.
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- 28. @MStinsonRoss Convert doctors eligiblefor med-mal coverage from Facebook connections to leads at a rate of 9%.
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- 33. @MStinsonRoss Site Visitors –9,700 Video Viewers – 3,700
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- 43. @MStinsonRoss •Full-scale Commercial Production •Professional Animation •DIYProduction •Live Broadcasting
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