PPC Magic: Google Ads Single Ad Group Accounts
•
0 likes•193 views
This document discusses using a single ad group and campaign for an entire PPC account. It recommends using ad customizers to manage ad copy at the keyword and location level to deliver relevant ads. Setting URLs at the keyword level or dynamically inserting keywords into site searches allows ads to be tailored for each keyword. Using this approach can save thousands of hours managing ads while improving click-through rates, conversions, and quality scores. The document provides an example of an ad customizer sheet for managing ad copy and constructing ads from customizable fields. It encourages contacting the agency to discuss implementing this single ad group approach to improve PPC performance.
Report
Share
Report
Share
Download to read offline
Recommended
Sportsbook and Casino Marketing - Cost Per Session KPI for 2020
As competition heats up in regulated markets the old CPA model used by marketers is outdated. Now a new approach is starting to be used. Cost Per Session could be the most important KPI for 2020.
Betting Industry Guide: Affiliate Marketing for C-Level Executives
Summary of the key aspects of Affiliate Marketing in the Online Betting space for the C-Suite. The 5 Key Areas of Affiliates that every C-Level Executive should now.
Time-Saving PPC Excel Shortcuts That Work
In this webinar, Hanapin experts Mike Matta and Connor Regan will show you some shortcuts to blow your mind in Excel and save you oodles of time.
From roi to customer journey success
CMOs should use accountability to build a bridge between marketing and the rest of the organisation. To change the perception that marketing is a cost centre, investments in marketing must translate to the bottom line results. Yet most marketing professionals don’t dare to to assume accountability on the bottom line results and to prove their contribution to the organisation. Last year we launched the first study called ‘Can B2B marketers show ROI?’, as we wanted to see how CMO’s has taken MPM into their organisations in 2015, we re-visited about 30 CMO’s and surveyed them about this topic.
Sales Motivation PowerPoint Presentation Slides
With Sales Motivation PowerPoint Presentation Slides, motivate your sales team towards their goals and objectives. Use this content-ready sales motivation PPT slideshow to push your team to go extra mile to achieve their sale targets. This complete presentation deck covers PPT templates like sales performance dashboard, sales target for current financial year, mission, encourage leadership, and more. Not just this, motivate your sales team by showcasing various rewards and monetary options. Encourage them to work harder and make a sale by showcasing professionally designed sales motivation PPT slides. Make them ready to face any challenge and give your team recognition for their good work. Use this ready-to-use sales motivation PPT templates to keep your team feel motivated about their overall performance on an ongoing basis. Download now and grab this ready-made sales motivation PowerPoint complete deck to inspire them to work harder. Get folks to agree to a common agenda with our Sales Motivation PowerPoint Presentation Slides. Be an effective intermediary.
A ~15 sec. Process to Qualify Your “Inbound Leads” (& How to Comp your SDRs t...
What You'll Learn:
- A 15-second process to weed out unqualified inbound leads & “tire-kickers”
- How to identify “sales-ready” leads & move unqualified leads to the “back of your radar”
- Why defining your ideal customer profile (ICP) is critical (and how to do it the RIGHT way)
- How to select the right variable performance measures & calculate OTE for your inbound reps
GAME CHANGER PROFITS - INTRO
This document discusses the importance of strategically designing marketing funnels to drive profitable customer acquisition and growth. It states that getting traffic to convert is now the main challenge, as paid traffic is plentiful but conversions are difficult. A custom-fit funnel is needed for each business to match its offerings and audience. Precise analytics tracking key metrics is also required to continuously optimize the funnel for maximum revenue. Following this process can turn $1 of traffic into $3 of revenue on a consistent basis. Contact information is provided to schedule a free funnel strategy session.
Sales Partners-ppt
Sales Partners, LLC is a sales and marketing consulting company established in 2012 by Michael Báez, who has over 20 years of experience in sales and marketing roles. The company specializes in strategic marketing, sales management, sales training, sales outsourcing, sales optimization, and advertising. Services include assessing current sales and channel effectiveness, designing sales processes and territories, performance measures, compensation plans, and more to improve sales productivity, market share, and profitability.
Recommended
Sportsbook and Casino Marketing - Cost Per Session KPI for 2020
As competition heats up in regulated markets the old CPA model used by marketers is outdated. Now a new approach is starting to be used. Cost Per Session could be the most important KPI for 2020.
Betting Industry Guide: Affiliate Marketing for C-Level Executives
Summary of the key aspects of Affiliate Marketing in the Online Betting space for the C-Suite. The 5 Key Areas of Affiliates that every C-Level Executive should now.
Time-Saving PPC Excel Shortcuts That Work
In this webinar, Hanapin experts Mike Matta and Connor Regan will show you some shortcuts to blow your mind in Excel and save you oodles of time.
From roi to customer journey success
CMOs should use accountability to build a bridge between marketing and the rest of the organisation. To change the perception that marketing is a cost centre, investments in marketing must translate to the bottom line results. Yet most marketing professionals don’t dare to to assume accountability on the bottom line results and to prove their contribution to the organisation. Last year we launched the first study called ‘Can B2B marketers show ROI?’, as we wanted to see how CMO’s has taken MPM into their organisations in 2015, we re-visited about 30 CMO’s and surveyed them about this topic.
Sales Motivation PowerPoint Presentation Slides
With Sales Motivation PowerPoint Presentation Slides, motivate your sales team towards their goals and objectives. Use this content-ready sales motivation PPT slideshow to push your team to go extra mile to achieve their sale targets. This complete presentation deck covers PPT templates like sales performance dashboard, sales target for current financial year, mission, encourage leadership, and more. Not just this, motivate your sales team by showcasing various rewards and monetary options. Encourage them to work harder and make a sale by showcasing professionally designed sales motivation PPT slides. Make them ready to face any challenge and give your team recognition for their good work. Use this ready-to-use sales motivation PPT templates to keep your team feel motivated about their overall performance on an ongoing basis. Download now and grab this ready-made sales motivation PowerPoint complete deck to inspire them to work harder. Get folks to agree to a common agenda with our Sales Motivation PowerPoint Presentation Slides. Be an effective intermediary.
A ~15 sec. Process to Qualify Your “Inbound Leads” (& How to Comp your SDRs t...
What You'll Learn:
- A 15-second process to weed out unqualified inbound leads & “tire-kickers”
- How to identify “sales-ready” leads & move unqualified leads to the “back of your radar”
- Why defining your ideal customer profile (ICP) is critical (and how to do it the RIGHT way)
- How to select the right variable performance measures & calculate OTE for your inbound reps
GAME CHANGER PROFITS - INTRO
This document discusses the importance of strategically designing marketing funnels to drive profitable customer acquisition and growth. It states that getting traffic to convert is now the main challenge, as paid traffic is plentiful but conversions are difficult. A custom-fit funnel is needed for each business to match its offerings and audience. Precise analytics tracking key metrics is also required to continuously optimize the funnel for maximum revenue. Following this process can turn $1 of traffic into $3 of revenue on a consistent basis. Contact information is provided to schedule a free funnel strategy session.
Sales Partners-ppt
Sales Partners, LLC is a sales and marketing consulting company established in 2012 by Michael Báez, who has over 20 years of experience in sales and marketing roles. The company specializes in strategic marketing, sales management, sales training, sales outsourcing, sales optimization, and advertising. Services include assessing current sales and channel effectiveness, designing sales processes and territories, performance measures, compensation plans, and more to improve sales productivity, market share, and profitability.
TeleMark Credentials Brochure
This document summarizes the telemarketing services offered by TeleMark, which is owned and managed by Una Cottrell. TeleMark provides a full range of telemarketing services including campaign planning, target list research and identification, cold calling, account management calls, email marketing, and social media support. Additionally, TeleMark can assist with complementary services like email marketing campaigns, social media campaigns, blogs, and articles to make campaigns more successful. Client testimonials praise TeleMark's strategic approach and ability to bring creative solutions and a wealth of knowledge to telemarketing campaigns across many industries.
BDS Marketing Automotive Services
BDS Marketing is an automotive marketing firm that provides various professional services to connect car companies, dealers, and customers. These services include lead management, business process outsourcing, retail merchandising, and direct assisted selling in dealerships. BDS aims to help clients evolve their marketing strategies to address changing consumer expectations and gain an edge over competitors through enhanced sales, market growth, and better customer experience.
Telemaximum Trifold
Telemaximum specializes in developing, integrating, and operating inside sales, database, and marketing solutions. They offer customized virtual sales solutions including staff recruitment, lead management, and marketing implementation. Telemaximum aims to lower costs of sale and increase returns on investment for clients in various industries such as education, finance, publishing, technology, healthcare, government, and consumer services.
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.
SalesDriver Pro
SalesDriver Pro offers a multi-channel advertising platform that requires no upfront money from dealers, instead charging $399 per car sold from the campaign. The platform uses a three-pronged media strategy of targeted direct mail, inbound/outbound call centers, and email reactivation programs. It claims to eliminate the risk and guesswork of traditional campaigns by providing real-time tracking and only charging dealers for actual sales generated.
Be the Tortoise, Not the Hare: How to Master Relevant Messaging
This document discusses how to effectively segment audiences and measure the success of marketing campaigns. It recommends segmenting audiences based on geography, language preferences, business unit, role, interests, and other factors. It also recommends testing marketing campaigns using a champion-challenger approach to determine the most effective messaging and refine strategies. Success is measured by engagement, lead acceleration, opportunities created, and determining statistical significance between test and control groups.
Outsource Marketing for Technology Businesses
Strategic outsource marketing is a great choice for technology companies. Why pay a high salary and benefits to one VP of marketing when you can have an entire team of marketing, advertising, and PR professionals at a fraction of the cost. An outsourced marketing agency can handle all aspects of a successful marketing campaign, leaving you time to focus on your firm's core competencies. To learn how outsource marketing can save your business money, visit http://www.clarityqst.com/marketing-services/outsource-marketing/ or call 877-887-7611 for a free consultation.
S&M for SaaS
This document discusses strategies for sales and marketing of Software as a Service (SaaS) solutions. It covers topics like common sales and marketing expenses for SaaS leaders, different stages of sales force growth from early to growth stages, preferred sales structures using "hunters and farmers", key SaaS metrics to track, and marketing strategies like relationship building, guerrilla tactics, and references for additional SaaS resources.
Sales Account Manager
This job posting is for a Sales Account Manager/Executive position at Point Imaging, a digital printing company located in the Greater Chicago Area. The ideal candidate would have 3-5 years of experience selling large format graphics, with a focus on retail, event, and signage industries. They should have an established client base and be able to transition business quickly. Strong computer, math, and sales skills are required, as well as the ability to work independently and meet aggressive sales targets through commissions.
Measuring & Optimising Your Google Ads Performance
How do you measure how your Google Ads account is performing?
How do you optimise your Google Ads account to improve performance?
The Mabo Senior PPC Trainer, Matthew Soakell delivered a seminar with Google in Newcastle to answer those very questions.
Alison Wagonfeld: Marketing Meets Science
This document discusses how machine learning can help transform marketing from traditional campaign execution to more data-driven and personalized engagement. It provides two examples of how Google Cloud uses machine learning for marketing: (1) optimizing paid media campaigns for G-Suite in 2 days instead of 45 days by predicting conversions and updating models in real-time, and (2) using recommendation engines to suggest the most relevant product offers to each customer account, and improving recommendations based on customer actions. The document also outlines best practices for using machine learning in marketing, such as having a multi-disciplinary team, focusing on data integrity, and addressing specific business problems rather than viewing it as a "holy grail" on its own.
O2 Eloqua Marketing Automation implementation
Paul Stevenson's presentation from our last Sales and Marketing Forum. Practical insights from his own experiences implementing marketing automation (specifically Eloqua) over the last 12 months.
Saas bootcamp sales and marketing processes 2016
The document summarizes key metrics and processes for designing effective sales and marketing strategies for SaaS companies. It discusses aligning sales and marketing processes to the customer journey, building funnels to track leads and conversions, and allocating resources based on understanding the cost of customer acquisition and lifetime customer value. Key metrics covered include committed monthly recurring revenue, cash flow, churn, customer acquisition cost, and lifetime value. The presentation provides examples and frameworks to help SaaS companies optimize these important areas.
Laura Drake & Erica Short: The Road to ABM: CA’s Journey to an Account-Focuse...
This document outlines CA's transition to an account-focused marketing strategy called Account-Based Marketing (ABM). It describes how CA realized they needed to change from siloed sales to a more holistic customer relationship approach. The document then details CA's journey over the past year to implement an ABM strategy across marketing, sales, and other teams. This included pilot programs, gaining support, and building out scalable programs. It concludes by highlighting keys to success like sales buy-in, using customer data, and partnering with vendors to collaborate across teams and execute an integrated ABM approach.
Brands and Branding - An Intro
This is a refresher slide presentation compiled for the benefit of non-marketing professionals, as a snapshot to what's brand and branding all about!
Complex sales cycles for SaaS
There are usually 3 or 4 decision makers involved in the purchase of a managed service. These people can be CIO, CISO, Network manager, Operations managers, security architect, procurement and finance. How can you work out the titles of the people in existing large companies who were the decision makers / influencers so you sought out the right people to market to?
This presentation gives a brief overview of what a 100 day complex sales marketing consultancy plan would look like.
Pres E Bda 2011
The document discusses improving salesforce effectiveness through business selling. It notes that senior sales executives have received extensive training but still focus more on solutions and technology than the customer's language and business needs. The objectives of business selling are outlined as getting to know the customer's industry, language, business imperatives, and generating interest and value through business alignment to find new projects and close more deals. Benefits include meeting with higher-level decision makers, engaged role-plays to change behavior, better qualified opportunities, and larger deals signed. Recent programs delivered are discussed and contacts provided.
Modern Sales Coaching in 2018: Goodbye Fluff, Hello Processes
What You'll Learn:
- How leading companies enable data-driven decision making by their sales forces
- How to isolate the sales activities where coaching will make the biggest impact
- How to create clear linkages between sales coaching, CRM data, and those daily activities
- How to transition from performance gap coaching (like the GROW or GAINS model) to process coaching that enables consistent execution
- How to integrate CRM and other enabling technologies into traditional skill-based coaching
Sales Life Investment Summary
The document provides an overview of SalesLife, Inc., which aims to address sales performance issues through scalable game simulations delivered via mobile and web. It summarizes SalesLife's solution of using games to teach sales skills, its business model of selling to corporations and individuals, and its plans to target large markets like direct sales and technology. Projections show it expects to generate $955,000 in revenue within a year and reach break-even within 9-10 months if it raises $3 million.
SA P8- Portfolio DMND project 8
The document provides details on creating a customer journey-based marketing plan to sign up new customers for Udacity's Digital Marketing Nanodegree Program. It outlines target personas, phases of the customer journey, budget allocation across awareness, interest and desire stages, and key campaign results. It recommends optimizing future campaigns by focusing on top-performing ad groups/keywords, testing new ads/keywords, and improving the landing page with images/videos. ROI analysis shows a positive return, and suggestions are given to improve targeting and pause high-cost campaigns.
Werkstuk weusthof tcm243-426267
This document is a research paper on optimizing a Google AdWords account to generate the highest number of conversions at the lowest cost. It begins with an introduction to Google AdWords, describing what it is, the goal of advertisers, and basic ad and terminology. It then explains that the goal of the paper is to optimize conversions versus cost. Key topics covered include the AdWords auction system, the importance of quality score in ad placement and costs, and how to start structuring an effective AdWords account through bidding strategies, account organization, and keyword management. The paper also presents a mathematical model for optimization and reviews tools for ongoing optimization like split testing and keyword research.
More Related Content
What's hot
TeleMark Credentials Brochure
This document summarizes the telemarketing services offered by TeleMark, which is owned and managed by Una Cottrell. TeleMark provides a full range of telemarketing services including campaign planning, target list research and identification, cold calling, account management calls, email marketing, and social media support. Additionally, TeleMark can assist with complementary services like email marketing campaigns, social media campaigns, blogs, and articles to make campaigns more successful. Client testimonials praise TeleMark's strategic approach and ability to bring creative solutions and a wealth of knowledge to telemarketing campaigns across many industries.
BDS Marketing Automotive Services
BDS Marketing is an automotive marketing firm that provides various professional services to connect car companies, dealers, and customers. These services include lead management, business process outsourcing, retail merchandising, and direct assisted selling in dealerships. BDS aims to help clients evolve their marketing strategies to address changing consumer expectations and gain an edge over competitors through enhanced sales, market growth, and better customer experience.
Telemaximum Trifold
Telemaximum specializes in developing, integrating, and operating inside sales, database, and marketing solutions. They offer customized virtual sales solutions including staff recruitment, lead management, and marketing implementation. Telemaximum aims to lower costs of sale and increase returns on investment for clients in various industries such as education, finance, publishing, technology, healthcare, government, and consumer services.
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.
SalesDriver Pro
SalesDriver Pro offers a multi-channel advertising platform that requires no upfront money from dealers, instead charging $399 per car sold from the campaign. The platform uses a three-pronged media strategy of targeted direct mail, inbound/outbound call centers, and email reactivation programs. It claims to eliminate the risk and guesswork of traditional campaigns by providing real-time tracking and only charging dealers for actual sales generated.
Be the Tortoise, Not the Hare: How to Master Relevant Messaging
This document discusses how to effectively segment audiences and measure the success of marketing campaigns. It recommends segmenting audiences based on geography, language preferences, business unit, role, interests, and other factors. It also recommends testing marketing campaigns using a champion-challenger approach to determine the most effective messaging and refine strategies. Success is measured by engagement, lead acceleration, opportunities created, and determining statistical significance between test and control groups.
Outsource Marketing for Technology Businesses
Strategic outsource marketing is a great choice for technology companies. Why pay a high salary and benefits to one VP of marketing when you can have an entire team of marketing, advertising, and PR professionals at a fraction of the cost. An outsourced marketing agency can handle all aspects of a successful marketing campaign, leaving you time to focus on your firm's core competencies. To learn how outsource marketing can save your business money, visit http://www.clarityqst.com/marketing-services/outsource-marketing/ or call 877-887-7611 for a free consultation.
S&M for SaaS
This document discusses strategies for sales and marketing of Software as a Service (SaaS) solutions. It covers topics like common sales and marketing expenses for SaaS leaders, different stages of sales force growth from early to growth stages, preferred sales structures using "hunters and farmers", key SaaS metrics to track, and marketing strategies like relationship building, guerrilla tactics, and references for additional SaaS resources.
Sales Account Manager
This job posting is for a Sales Account Manager/Executive position at Point Imaging, a digital printing company located in the Greater Chicago Area. The ideal candidate would have 3-5 years of experience selling large format graphics, with a focus on retail, event, and signage industries. They should have an established client base and be able to transition business quickly. Strong computer, math, and sales skills are required, as well as the ability to work independently and meet aggressive sales targets through commissions.
Measuring & Optimising Your Google Ads Performance
How do you measure how your Google Ads account is performing?
How do you optimise your Google Ads account to improve performance?
The Mabo Senior PPC Trainer, Matthew Soakell delivered a seminar with Google in Newcastle to answer those very questions.
Alison Wagonfeld: Marketing Meets Science
This document discusses how machine learning can help transform marketing from traditional campaign execution to more data-driven and personalized engagement. It provides two examples of how Google Cloud uses machine learning for marketing: (1) optimizing paid media campaigns for G-Suite in 2 days instead of 45 days by predicting conversions and updating models in real-time, and (2) using recommendation engines to suggest the most relevant product offers to each customer account, and improving recommendations based on customer actions. The document also outlines best practices for using machine learning in marketing, such as having a multi-disciplinary team, focusing on data integrity, and addressing specific business problems rather than viewing it as a "holy grail" on its own.
O2 Eloqua Marketing Automation implementation
Paul Stevenson's presentation from our last Sales and Marketing Forum. Practical insights from his own experiences implementing marketing automation (specifically Eloqua) over the last 12 months.
Saas bootcamp sales and marketing processes 2016
The document summarizes key metrics and processes for designing effective sales and marketing strategies for SaaS companies. It discusses aligning sales and marketing processes to the customer journey, building funnels to track leads and conversions, and allocating resources based on understanding the cost of customer acquisition and lifetime customer value. Key metrics covered include committed monthly recurring revenue, cash flow, churn, customer acquisition cost, and lifetime value. The presentation provides examples and frameworks to help SaaS companies optimize these important areas.
Laura Drake & Erica Short: The Road to ABM: CA’s Journey to an Account-Focuse...
This document outlines CA's transition to an account-focused marketing strategy called Account-Based Marketing (ABM). It describes how CA realized they needed to change from siloed sales to a more holistic customer relationship approach. The document then details CA's journey over the past year to implement an ABM strategy across marketing, sales, and other teams. This included pilot programs, gaining support, and building out scalable programs. It concludes by highlighting keys to success like sales buy-in, using customer data, and partnering with vendors to collaborate across teams and execute an integrated ABM approach.
Brands and Branding - An Intro
This is a refresher slide presentation compiled for the benefit of non-marketing professionals, as a snapshot to what's brand and branding all about!
Complex sales cycles for SaaS
There are usually 3 or 4 decision makers involved in the purchase of a managed service. These people can be CIO, CISO, Network manager, Operations managers, security architect, procurement and finance. How can you work out the titles of the people in existing large companies who were the decision makers / influencers so you sought out the right people to market to?
This presentation gives a brief overview of what a 100 day complex sales marketing consultancy plan would look like.
Pres E Bda 2011
The document discusses improving salesforce effectiveness through business selling. It notes that senior sales executives have received extensive training but still focus more on solutions and technology than the customer's language and business needs. The objectives of business selling are outlined as getting to know the customer's industry, language, business imperatives, and generating interest and value through business alignment to find new projects and close more deals. Benefits include meeting with higher-level decision makers, engaged role-plays to change behavior, better qualified opportunities, and larger deals signed. Recent programs delivered are discussed and contacts provided.
Modern Sales Coaching in 2018: Goodbye Fluff, Hello Processes
What You'll Learn:
- How leading companies enable data-driven decision making by their sales forces
- How to isolate the sales activities where coaching will make the biggest impact
- How to create clear linkages between sales coaching, CRM data, and those daily activities
- How to transition from performance gap coaching (like the GROW or GAINS model) to process coaching that enables consistent execution
- How to integrate CRM and other enabling technologies into traditional skill-based coaching
Sales Life Investment Summary
The document provides an overview of SalesLife, Inc., which aims to address sales performance issues through scalable game simulations delivered via mobile and web. It summarizes SalesLife's solution of using games to teach sales skills, its business model of selling to corporations and individuals, and its plans to target large markets like direct sales and technology. Projections show it expects to generate $955,000 in revenue within a year and reach break-even within 9-10 months if it raises $3 million.
What's hot (20)
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Be the Tortoise, Not the Hare: How to Master Relevant Messaging
Be the Tortoise, Not the Hare: How to Master Relevant Messaging
Measuring & Optimising Your Google Ads Performance
Measuring & Optimising Your Google Ads Performance
Laura Drake & Erica Short: The Road to ABM: CA’s Journey to an Account-Focuse...
Laura Drake & Erica Short: The Road to ABM: CA’s Journey to an Account-Focuse...
Modern Sales Coaching in 2018: Goodbye Fluff, Hello Processes
Modern Sales Coaching in 2018: Goodbye Fluff, Hello Processes
Similar to PPC Magic: Google Ads Single Ad Group Accounts
SA P8- Portfolio DMND project 8
The document provides details on creating a customer journey-based marketing plan to sign up new customers for Udacity's Digital Marketing Nanodegree Program. It outlines target personas, phases of the customer journey, budget allocation across awareness, interest and desire stages, and key campaign results. It recommends optimizing future campaigns by focusing on top-performing ad groups/keywords, testing new ads/keywords, and improving the landing page with images/videos. ROI analysis shows a positive return, and suggestions are given to improve targeting and pause high-cost campaigns.
Werkstuk weusthof tcm243-426267
This document is a research paper on optimizing a Google AdWords account to generate the highest number of conversions at the lowest cost. It begins with an introduction to Google AdWords, describing what it is, the goal of advertisers, and basic ad and terminology. It then explains that the goal of the paper is to optimize conversions versus cost. Key topics covered include the AdWords auction system, the importance of quality score in ad placement and costs, and how to start structuring an effective AdWords account through bidding strategies, account organization, and keyword management. The paper also presents a mathematical model for optimization and reviews tools for ongoing optimization like split testing and keyword research.
Google AdWords Search Engine Marketing Campaign
The Google Ads campaign promoted enrollment in a Udacity course with a $15/day budget over 5 days. Two ad groups tested promoting "Front End" vs. "Angular" frameworks. Modifications like pausing low-performing ads and groups, changing keywords and placements improved conversions from 0-2 to 4 per day. The campaign achieved its goal of 10 enrollments with a positive ROI despite the course's niche focus. Analysis identified best-performing ads, groups and keywords for future campaigns.
Four Principals for Better Account Structure
Have you ever taken over a paid search account and thought, “What were they thinking?” Make sure you don’t make those mistakes! Account structure is an important but often overlooked part of paid search success. At Hero Conf London, Sean Murphy showed us the most impactful changes you can make to your account structure to drive paid search performance.
google adwords search advertising exam question and answers 2018 pdf
google adwords search advertising exam question and answers 2018 pdf★Ayyagari Yoganand★ Digital Marketing Trainer
This document provides answers to exam questions about Google AdWords. It begins by stating the copyright and then lists various AdWords exam answers that are available for purchase for $15. The remainder of the document consists of explanations of the answers to 18 sample AdWords exam questions related to topics like bid strategies, campaign management, and extensions.Adword search-advertising-exam-answers-july-edition-2017
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
DoubleClick for Publishers (DFP) Basic Guide
DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps. It helps publishers to organize ad stack and sell their advertising inventory more efficiently.
Google ads project
The campaign targeted India over 3 days with a total budget of $36 distributed equally among the days. The campaign had two ad groups: one targeting branded keywords about Udacity's free courses, and one for awareness. Each ad group contained 20 keywords related to front-end development courses. The marketing objective was to generate 50 leads over the 3 days for a front-end framework course.
PROFIT SINGULARITY ULTRA EDITION REVIEW AND BONUSES.pdf
PROFIT SINGULARITY Ultra Edition is a proven, step-by-step system for making consistent, passive income from affiliate marketing through YouTube. This untapped traffic source is generating our students tens of thousands in profit every single day and nothing like this has ever been shown before. We have created a highly successful strategy that leverages AI and creates a very straight-forward path to success, even for beginners.
The 4 main methods of monetization are:
1. Earning high CPA commissions on digital and physical products
2. Earning recurring commissions from monthly recurring products
3. Earning high percentage commissions on low-ticket digital products
4. Earning high commissions from high ticket offers
5 Reasons This Course Is Different
1. Untapped, “blue-ocean” traffic source that’s even bigger than Facebook. Until now, no one has ever revealed how to have massive success with affiliate marketing through YouTube.
2. Cutting-edge, artificial intelligence software that drastically reduces the time required to achieve success and means students will never be on video or even use their own voice.
3. Very reliable source of profit - Forget ad account shutdowns. Look forward to consistent income like never before.
4. Unlimited scale - When students get their winning funnel, there is no limit to how much they can scale in just a single account... $5k, $10k, $30k, $60k... the sky’s the limit. Our group of affiliates already using this method are hauling in massive profits.
5. Proven, repeatable system with winning templates to start having success from Day 1: videos, landing pages, offers, ad scripts, everything.
LEARN EVERYTHING ABOUT PROFIT SINGULARITY ULTRA EDITION AS WELL AS MY $997 BEST BONUSES EVER
Profit Singularity Ultra Edition Review & Bonuses https://learnmatter.com/profit-singularity-ultra-edition-review-bonuses-997-value/
#profitsingularityultraedition,#profitsingularityultraeditionreviewandbonuses
SA Google Ads Search Project part 2
The campaign focused on generating leads and conversions for an HTML5 Canvas course in India with a $10 daily budget. The Interest ad group performed best with the highest click-through rate, but the overall conversion rate of 2.5% was lower than expected. The keyword "html" received the most clicks and highest conversion rate at 6.9%, while longer tail keywords faced more competition. For future campaigns, the author would focus on improving ad headlines and descriptions, testing new keywords, and enhancing the landing page with images or videos to better engage visitors.
Lesson 06 Ist402 Keywords 02
Lesson_06_ist402_keyowrds_02 Note: some of these sldies are based on presentations by Theresa Flaherty
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...
Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:
1. Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
2. Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
3. Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.
Sahil Jain, CEO of AdStage's session presentation at HeroConf LA 2017
Creating Performance Tiers within AdWords
The structure of your AdWords account can have a huge impact on your performance. When organized correctly, your advertising dollars can easily be allocated to the highest-performing content and market spaces. I'll walk through the how and why of structured campaign creation through the use of performance and market space tiers.
Search engine marketing project
This project is about running an Adwords campaign:
first, we established an approach description then identified both marketing objectives & KPIs then creating two Ad groups, each Ad group had two Ads and twenty keywords.
finally, we measure results and make recommendations for future campaigns.
How to setup adgroups and ads in adwords?
Last PPT's We have explained about how to stup adwords account & campiagn. Now it's time to finalize campaign by proper creation of ad-groups ,ads and keywords research.
See this PPT & know "how to create adgroups and ads as well as how to categories the keywords in ad-groups.
Microsoft Automation Bootcamp - London 2 October 2019
This document provides an overview of automated bidding strategies and scripts available through Microsoft Advertising. It discusses the different automated bidding strategies like Enhanced CPC, Maximize Clicks, Target CPA, and Maximize Conversions. It provides best practices for implementing these strategies and assessing their performance. It also introduces Microsoft Advertising scripts as a way to automate tasks like campaign management, bid and budget changes, and gathering performance data through customizable JavaScript code.
SEM Progect
مشروع التسويق عبر محركات البحث
SEM
لمنصة يوداسيتي العالمية والذي تم فيه تقييم النتائج لحملة إعلانية علي جوجل لمنصة يوداسيتي لمشروع
Digital Marketing Nanodegery
وتم العمل علي هذا المشروع وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Advanced Track
المقدمة من منصة
Udacity
بالتعاون مع وزارة الاتصالات المصرية
How to setup campaign in googleadwords
Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Advertisers pay only when people click their ads. The document provides instructions on how to set up an AdWords campaign, including choosing a campaign type and name, setting a daily budget, creating ad groups and ads with relevant keywords, and making the keywords eligible to trigger ads. It explains how to create an example campaign for ABC Classes offering PHP, Java and Android courses, with ad groups and ads for each course.
How to set up campaign in google adwords by Tanuja Talekar
This presentation will show you step by step process on how to set up your campaign in google adwords.Just follow all the steps carefully and you will be able to create a great campaign yourself.
Introduction to google adwords
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Similar to PPC Magic: Google Ads Single Ad Group Accounts (20)
google adwords search advertising exam question and answers 2018 pdf
google adwords search advertising exam question and answers 2018 pdf
Adword search-advertising-exam-answers-july-edition-2017
Adword search-advertising-exam-answers-july-edition-2017
PROFIT SINGULARITY ULTRA EDITION REVIEW AND BONUSES.pdf
PROFIT SINGULARITY ULTRA EDITION REVIEW AND BONUSES.pdf
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...
HeroConf LA - "How to Scale Facebook Ads with Automation", session with Sahil...
Microsoft Automation Bootcamp - London 2 October 2019
Microsoft Automation Bootcamp - London 2 October 2019
How to set up campaign in google adwords by Tanuja Talekar
How to set up campaign in google adwords by Tanuja Talekar
Recently uploaded
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationSmart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandRecently uploaded (20)
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
PPC Magic: Google Ads Single Ad Group Accounts
- 1. this is the unit.com PPC Magic: Just One Ad Group for Your Entire Account
- 2. this is the unit.com Imagine using just one Ad Group in One Campaign for your entire PPC account?
- 3. this is the unit.com Less time grinding and more time on strategy
- 4. this is the unit.com Oh, and it’s also a short-cut to great quality scores
- 5. this is the unit.com So, here is how you can create PPC magic...
- 6. this is the unit.com Step 1: Use Ad Customizers
- 7. this is the unit.com Step 2: Set URLs at the keyword level
- 8. this is the unit.com Or...
- 9. this is the unit.com Step 2a: If you are really brave dynamically insert the keyword into your site search to create the URL
- 10. this is the unit.com Here is an example of an Ad Customizer sheet
- 11. this is the unit.com Title1 Title2 Title3 Des4 Des5 Target campaign Target ad group Target Location Target keyword Example Title 1 Example Title 2 Example Title 3 Description 1 Description 2 Global_Campaign Global_Ad_Group Your Location,State,Country [your keyword]
- 12. this is the unit.com You manage all ad copy from this sheet and not the UI.
- 13. this is the unit.com You can have specific copy for each keyword and location
- 14. this is the unit.com CTR Conversion Quality Score All will soar
- 15. this is the unit.com Your Ads will look like this on the UI.
- 16. this is the unit.com {KeyWord:Default} {=example.Title1:Default} {=example.Title2:Default} {=example.Des4:Default} {=example.Des5:Default} *Make sure you have default text in at least one ads in the ad group.
- 17. this is the unit.com You will save thousands of hours eliminating mundane tasks
- 18. this is the unit.com You will deliver the most relevant ad copy to your customers
- 19. this is the unit.com Hey, ramp up your PPC - chat to us about implementing the single ad group approach
- 20. this is the unit.com “Drop me an email info@thisistheunit.com to have a chat about advanced PPC processes that will improve your performance” Paddy Casey, Co-Founder, The Unit.
- 21. About The Unit The Unit is an advertising agency with a “client-side” mindset. We focus on online gambling and all our staff has worked in the sector. We get where you are coming from because we have all been there. Have a conversation with us about your plans and objectives. Drop us an email. info@thisistheunit.com