The ultimate Mobile Commerce Marketing Guide for Developers & Marketers looking to launch a mobile shopping app. Find out the latest market trends in this informative free mobile shopping guide.
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.
In the new report we look into the state of the mobile industry in Denmark in 2015 and thereby which mobile marketing opportunities Denmark holds for mobile advertisers as well as publishers.
The report holds:
- An overview of the Danish Mobile Market
- The Danish M-commerce Trends
- Danish Mobile Consumer Behavior
- Mobile Advertising trends
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
The future of ecommerce ecommerce trends to expect in 2021Kelly Ston
Ecommerce is developing faster than Amazon can deliver, and that means something. One minute we were amazed at being able to order from a family computer and the next minute we yelled at Alexa to re-order the kitchen towel. The future of ecommerce is already here, and it is changing.
To help you prepare your business for the next step in ecommerce, here are few steps you can take to look at 2021:
A one-size-fits-all approach to retail doesn’t work. Shoppers are looking for a personalized experience online such as retargeting, virtual assistants, product recommendations and content that is a direct reflection of their behaviour. The opportunity is certainly there; almost every customer has a smartphone and has probably already encountered your brand and products online. But what’s next for your Brand or your e-tail store? The hype was all about e-commerce, now it’s all about Me-Commerce. It’s time to find out what is it and how retailers are trying to adopt it.
Στέφανος Φαλκονάκης, eCommerce Manager, ΑΒ Βασιλόπουλος AE, Ελλάδα
Transcend is OMD’s point of view of the key media trends to watch out for in the next 12 months. Transcend goes beyond the surface, diving deep into what is really happening in media in China and the implications for advertisers. This year we will see TV channels evolve even more as TV channels claim back their audiences, the sophistication in how we buy on digital will be taken up a notch and social will drive data. Transcend will give you a clearer picture of what issues need to be considered when advertising to your customers.
Affiliate marketing has changed. It no longer works the same way today. If you want to know how to succeed with affiliate marketing in today's economy, then go through this presentation.
How To Growth Hack Your Social Media Engagement?Rahul Aggarwal
To ensure max engagement, it makes sense to know when your fans eavesdrop on your on social media sites. Do well to know the best time to schedule your posts.
This slidedeck presents a step by step guide for using Facebook as a means to grow your business. We explain how to reach customers, connect and interact with them. The hack has been used successful for Yesplan, a versatile planning system for efficient event planning. Could be applied to other B2B products operating in niche markets.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
The future of ecommerce ecommerce trends to expect in 2021Kelly Ston
Ecommerce is developing faster than Amazon can deliver, and that means something. One minute we were amazed at being able to order from a family computer and the next minute we yelled at Alexa to re-order the kitchen towel. The future of ecommerce is already here, and it is changing.
To help you prepare your business for the next step in ecommerce, here are few steps you can take to look at 2021:
A one-size-fits-all approach to retail doesn’t work. Shoppers are looking for a personalized experience online such as retargeting, virtual assistants, product recommendations and content that is a direct reflection of their behaviour. The opportunity is certainly there; almost every customer has a smartphone and has probably already encountered your brand and products online. But what’s next for your Brand or your e-tail store? The hype was all about e-commerce, now it’s all about Me-Commerce. It’s time to find out what is it and how retailers are trying to adopt it.
Στέφανος Φαλκονάκης, eCommerce Manager, ΑΒ Βασιλόπουλος AE, Ελλάδα
Transcend is OMD’s point of view of the key media trends to watch out for in the next 12 months. Transcend goes beyond the surface, diving deep into what is really happening in media in China and the implications for advertisers. This year we will see TV channels evolve even more as TV channels claim back their audiences, the sophistication in how we buy on digital will be taken up a notch and social will drive data. Transcend will give you a clearer picture of what issues need to be considered when advertising to your customers.
Affiliate marketing has changed. It no longer works the same way today. If you want to know how to succeed with affiliate marketing in today's economy, then go through this presentation.
How To Growth Hack Your Social Media Engagement?Rahul Aggarwal
To ensure max engagement, it makes sense to know when your fans eavesdrop on your on social media sites. Do well to know the best time to schedule your posts.
This slidedeck presents a step by step guide for using Facebook as a means to grow your business. We explain how to reach customers, connect and interact with them. The hack has been used successful for Yesplan, a versatile planning system for efficient event planning. Could be applied to other B2B products operating in niche markets.
CleverTap Mobile App Startup Program - One SheetCleverTap
Calling all Entrepreneurs! Join our FREE Mobile App Startup Program. Find out how you can drive engagement for your app and receive up to 1 million push notifications absolutely free.
Learn how to increase user engagement and app retention for your app. Mobile marketing and app promotion tips from Sunil Thomas, CEO for Clevertap & Gary Yentin, CEO for App Promo in this exclusive seminar in Toronto, Canada.
The Secret to Brand Growth? Mental and Physical AvailabilityPercolate
This presentation covers the importance of mental and physical availability, the key to brand success. Are customers thinking of your brand and are they able to access it when they’re thinking of it? Brands largely compete not in terms of differentiation or even product offering, but in terms of mental and physical availability. When a brand is strong in those two regards, more people can more easily buy it in more situations.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
Implementing Mobile Application on your retail StoreKoombea
Tech-savvy customers are the future shoppers, and mobile apps serve as the medium that will power retail into the future. Contact Us! We can help you build your ideas. https://koombea.com/contact/
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Why will a mobile website give your business a competitive advantage? Who are prosumers and what are their expectations? What the heck is the difference between a mobile, responsive and desktop website? Find out how to achieve your business objectives in the most dynamically developing sales channel.
This session was hosted by Digital Vidya @SMW Bangalore.
Know more here: http://socialmediaweek.org/bangalore/2015/03/05/social-media-and-mobile-made-for-each-other/
Social Media & Mobile | Made for each otherSocial Panga
Social Media and mobile go hand in hand when it comes to customer engagement for your product or service. A lack of focus in any of these fields can lead to loss of customers for you. Go through this presentation by Himanshu Arora, Co-founder social panga and make sure you have your mobile strategy in place along with your social media strategy
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
With this eBook, you will learn about powerful mobile marketing techniques that will help you instantly maximize exposure and also discover the drop-dead-easy strategies that will put your offer in front of thousands of mobile shoppers in order to earn profits to the great extent for your online business.
People carry their smartphones everywhere and all the time, so they are connected with the world always. To reach the mobile consumer you need to be present on their smartphones.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. 2MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
Introduction
As it should be – mobile sales are on pace to grow 35% in
2015 in the U.S., which is more than twice the growth rate
of total U.S. e-commerce sales in the first half of 2015.
Globally, the 500 biggest mobile commerce companies are
anticipated to hit collectively $155 billion in mobile sales,
up 68% from $92 billion in 2014. The holiday season is a
critical time for retailers, and mobile traffic is leading the
way. In 2014, between November 1st and December 31st,
smartphone and tablet traffic increased 45% from the same
time in 2013, and retail sales from mobile devices grew 28%
year over year. In this guide, we will discuss m-commerce
strategies for mobile marketers to implement as we head
into the important holiday season.
As we head into the 2015 Holiday
season, retailers are refining their
e-commerce and in-store strategies, and
this year mobile is top of mind.
2015
+68%
2014
$92 billion
$155 billion
Anticipated mobile sales
35%35%
3. 3MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
In 2015, smartphone shoppers will continue to outnumber
tablet shoppers (150 min vs. 123 min, respectively), but
tablet owners are much more likely to purchase on their
device vs. smartphone users. Additionally, conversion rates
and average order values (AOV) are higher with tablets vs.
smartphone shoppers. Likely, though, is that the tablets’
mobile revenue share has topped out, and smartphone
m-commerce revenue share will continue to grow.
In the first quarter of 2015, iPhones transacted 60% more
revenue than Androids, while the ratio of Android to iOS
users is 52% to 43%, respectively. The higher purchasing
levels of iOS users is due to the higher AOV and conversion
rates, but higher-end Android devices have similar to higher
conversions as iOS users. The key to this point for mobile
marketers is that the user interface the user is shopping on
equates to more purchases, so designing for larger screens
and improved mobile websites is key.
iOS vs. Android &
Smartphone vs. Tablet
While iPads generated almost half of the
US m-commerce sales in holiday 2014, it is
important for mobile marketers to review
iOS to Android sales and projected sales as
a focus for development for holiday 2015.
4. 4MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
Mobile web vs. Mobile app
When comparing the use of mobile web vs. mobile apps,
mobile retailers often develop a mobile site first. The
strategy is they are:
Mobile shoppers often visit the e-tailers’
website to shop as the user experience
is easier to navigate than the often less-
optimized mobile app. But while only about
20% of US consumers use a shopping app
to make a purchase, 42% of mobile revenue
comes from apps. From this data, it can
be inferred that mobile app users are the
most loyal, and this core 20% is the most
valuable. So in anticipation of holiday 2015,
mobile marketers should plan for their core
shoppers on mobile apps and its more
complex strategies.
Easier for discovery and search
Cheaper to design
Universal
Not limited to their core shoppers
Include a landing page for emails
1
2
3
4
5
5. 5MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
Mobile payments
Optimizing the mobile shopping experience
for easy checkout is one of the leading
factors in increasing mobile purchases.
New mobile payment services such as Apple Pay, Android
Pay, Paypal’s One Touch and Google’s buy buttons are
integrations that can translate to higher conversions.
6. 6MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
Social commerce
Social commerce has also made headway in 2015. In June,
Pinterest announced ‘Buyable Pins’ – blue ‘Buy It’ pins
within home feeds, boards and in search results. Pinterest
users have the option to pay with Apple Pay – and these
options are rolling out to iPhone and iPad now. Also in June,
Instagram announced new ‘Shop Now’ buttons that take the
user to a mini-browser within the app, and after purchase
the user is immediately taken back to Instagram for a
seamless user experience.
7. 7MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
Loyalty programs
For the holiday, incorporating loyalty programs and contests
can drive additional purchasing and in-app engagement.
Marketing campaigns can be integrated during Black Friday
and Cyber Monday as they are peak shopping days that
bring both repeat as well as new deal-seeking customers.
One retailer campaign is to develop a seasonal app that
alerts customers about Black Friday deals, and users of
the app have a chance to win a prize to be redeemed in-
store once they’ve downloaded the app.
Strong retail marketing strategies often
contain a hybrid of offline and online retail
experiences.
8. 8MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
iBeacon technology
Proximity marketing is targeting the right
shopper, in the right place, at the right time.
Using tools such as iBeacon, retailers
can learn about a shoppers pre-purchasing
behavior in real-time.
iBeacons are devices that work via Bluetooth with
smartphone apps in stores and send (opted-in) shoppers
targeted offers and messages. This is a powerful tool for
marketers, as in the past customer information could only
be analyzed post-purchase when in store, or measured
online via the web and mobile analytics. For retailers with
mobile apps, they can tap into early beacon adopters to
manage their loyalty cards and personalized offers via the
app in-store. Beacons are anticipated to influence $4 billion
in U.S. retail sales in 2015 and should be one of the top
priorities for a brick & mortar retailer.
9. 9MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
One tool that is highly effective but not used by enough
retailers is deep linking. Deep links are links that take the
mobile user directly to the product or relevant page that
they are looking for, which minimizes the number of clicks
and can increase conversions.
Mcommerce marketers and developers
should incorporate deep links from offers,
ads, and mobile alerts directly to the
product page.
A highly effective strategy, only 3/500 retailers in the Mobile
500 are coding their Android apps for deep linking, and
66/500 are doing this for iOS. It’s also recommended to
include deep links, as both Apple and Google find these links
and include in app search results.
Deep linking
10. 10MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
Layering SMS marketing into a mcommerce marketers’
holiday strategy is smart, yet getting customers to opt-
in can be challenging as they are often considered to be
intrusive.
The solution to this is two-fold:
Customers opt-in
to SMS to receive
coupons and deals,
personalized alerts,
and meaningful
content. Keep the
user experience
in mind for the
strongest opt-in for
SMS.
SMS
1
2
Craft a strong value proposition and
clear call-to-action
Prominently position the SMS opt-in
message across your digital platforms
– website, email, social media
channels, and mobile websites.
11. 11MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
Improved
UX conversions
Increased
One study showed that 31% of customers use a number
of channels as they move through the digital purchasing
funnel, from websites to mobile apps, tablets and mobile
websites. While consumers’ reasons for switching devices
vary, the quality of the user experience is the most common.
While mobile has been top of mind for several years now for
retailers, as of April 2015, Google updated its mobile search
algorithm to promote sites that are mobile friendly.
But 44% of the Fortune 500 websites failed
to pass Google’s test, a signal that retailers
of all sizes need to follow suit to keep up.
For savvy marketers, exploring “smart UX” tools such
as VuFind’s AI-Commerce solution takes a shoppers’
experience to the next level with intelligent, personalized
product recommendations based on a user’s unique profile.
=
12. 12MOBILE COMMERCE MARKETING GUIDE
Holiday Edition 2015
clevertap.com
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month,
absolutely free! Sign up today and find out what
CleverTap can do for your mobile app. Integration
takes only 30 minutes.
CleverTap - Making Apps Smarter!
Notes
Page 1
Forrester Research, 2015.s
U.S. Department of Commerce, 2015.
IBM Digital Analytics Benchmark, 2015.
eMarketer, June 2015.
Adobe, “2014 Holiday Shopping Recap”
Criteo, “State of Mobile Commerce Q1 2015,” March 2015.
Monetate, “Ecommerce Quarterly EQ4 2014: The Gift of Personalization,” February 2015
Page 2
eMarketer, eMwebinar 2015.
Visual Website Marketer, “eCommerce Survey 2014,” October 2014.
Internet Retailer, August 2014.
Page 3
Business Insider, February 2015.
Internet Retailer 2016 Mobile 500.
MediaPost, Mobile Insider, August 2015.
Forrester, 2014.
Page 4
TechCrunch, April 2015.
Author - Kara Dake