The document provides guidance on improving a Rotary club's website, including conducting research to understand the target audience, focusing website visuals and content around helping those in need, using WordPress as a simple platform supported by Rotary International, leveraging pre-built themes for ease of use, and consulting additional resources for photos, social media, and calendar integration.

1. Time to Improve Your Rotary Website

2. Plan of Attack! Concepts Some How To’s Questions Lunch

3. Concepts “ Research” Ideas Who is your target? Members dig deeper Remember the visuals!

4. Because ‘research’ sounds better than ‘copy’

5. Choosing Your Target

6. Members dig deeper

7. We help those in need.

8. We help those in need.

9. How to: Club Content Wordpress is a friend RI has your back!

10. Club Content Please don’t over think

11. But I’m not a geek

12. Wordpress is a friend If you can Word, you can Wordpress. I like the $17/yr option Pre-built Themes Future Proof

13. RI has your back! YouTube Flickr Internet PR Resources

14. Who’s brave enough? Questions?

15. Thank you!

16. Other Resources: Picnik.com: photo editing District 5510 Social Media Google Calendar