The document discusses various Google tools that can enhance online presence and visibility for businesses and individuals. It covers the benefits of Google accounts, Google Profiles, Google Alerts, iGoogle, the Local Business Center, and Google Maps, providing insights on how to utilize these tools effectively. Each section highlights features, benefits, and steps to leverage these resources to drive traffic and manage reputation.

1. Cool Google Tools Make You & Your Website Standout Some of the Valley’s most successful agents call John Hall & Associates home.

2. Hyperlink URL SEO RSS Feed Wizard Quick Vocabulary

3. Getting a Google account google.com/profiles google.com/alerts igoogle.com google.com/localbusinesscenter google.com/maps Cool Tools To Cover

4. Google Account

5. To create Google Account Email Address Password (min. 8 characters) Stay Signed In? (checkbox) Enable Web History? (checkbox) Country Anti-spam filter (Type letters from picture) Accept Terms of Service (Which is Submit)

6. Google Account

7. Google Account SUCCESS

8. Google Profiles Page 1 Results

9. Features Share information about YOU Link to your sites Display your photos Allow googlers to contact you Google Profiles

10. Benefits Get on Page 1 results Control what the web says about you Drive traffic to your websites Google Profiles

11. www.google.com/profiles

12. Share! Be Creative!

13. Google Profiles

14. Let’s talk Google Alerts Via Email Via RSS

15. Features Automatic notifications of new web content Allows you to set how often you get updates Unlimited “Alerts” Google Alerts

16. Benefits Stay up to date on niche news Manage your online reputation Be aware of local issues Ensure you’re the most knowledgeable Google Alerts

17. Google Alerts www.google.com/alerts

18. Google Alerts

19. Google Alerts Use “ Quotation Marks” for phrases

20. Google Alerts

21. iGoogle www.google.com/ig

22. Features Build your own homepage Google search box at the top Any number of gadgets below News, Weather, RSS Feeds, etc iGoogle

23. Benefits One stop shop Time saver Simplify information gathering Integrates with google alerts! iGoogle

24. iGoogle Click here to “Add stuff”

25. iGoogle Click here add RSS feed Click here add this gadget to your page

27. To set iGoogle as homepage

28. Local Business Center www.google.com/lbc

29. Features Free business listings Adds biz location to google maps Share biz details with the world Learn how folks find you Local Business Center

30. Benefits Customers find you easier Share the info, pictures, and videos you want seen Further expand your presence Local Business Center

31. Local Business Center

32. Local Business Center Be descriptive! Does your business have a name?

33. Local Business Center Google wants to make sure you’re not already listed!

34. Local Business Center Be as complete as possible!

35. Local Business Center Validate your listing They call immediately

36. Local Business Center

37. Local Business Center

38. Local Business Center

39. Google Maps www.google.com/maps

40. Features Wizard that helps you build maps Add shapes, markers, and lines Transfer to your website Google Maps

41. Benefits Visitors interact with your site Visitors stay longer Makes pages more attractive Google Maps

42. Google Maps Click “My Maps” Then click “Create a new map”

43. My Maps I usually leave my “ Works in Progress” Unlisted Use to add markers and shapes

44. My Maps Click here to add a shape to map

45. My Maps 1 2 3 4 5 (double-click)

46. My Maps Click ‘Rich Text’ for formatting options

47. My Maps Highlight text – then click here to install hyperlink Change shape color

48. My Maps Repeat as necessary!

49. To transfer… Click Link Customize and Preview

50. Move and Zoom Map to desired position Copy

51. Go to your website… Superlative: Edit Page Screen Click Source Wordpress: Edit Page Screen Click HTML

52. My Maps Paste & Publish

53. My Maps

54. My Maps

55. Thank you Phil Sexton 602.953.4043 twitter: @psexton [email_address] Some of the Valley’s most successful agents call John Hall & Associates home.

56. Other Cool Tools google.com/docs google.com/mail google.com/goog411 google.com/sites google.com/insights/search