The document summarizes how the old magazine format differs from the new magazine format. It discusses how women's magazines have historically focused on women as homemakers but now target independent career women and teenagers. New technologies like the internet have influenced this change through increased interactivity and visualization of content. The traditional one-way format has shifted to two-way communication online. Personalized magazines and interactive websites point to the future of the format, but the industry has yet to fully transition readers to new media experiences.
New media has influenced the structure of glossy magazines. Readers now share interests on social media instead of magazines. To reconnect with readers, magazines must use social media like Facebook. A proposal recommends Sophie Spindler's company create a Facebook page to engage readers through polls, videos, gifts and events to understand reader interests and promote magazines. Metrics will show engagement and demographics reached. Using social media can help magazines sell more issues and attract advertisers.
Magazine publishers face challenges from digital media and must adapt printed magazines. Strategies include reducing print runs, customizing online ads, distinguishing print and digital content, adding artistic design, developing brands, and partnering across industries. Future devices like e-books may replace print, but magazines can evolve through new uses of paper. Further research could study industry partnerships and test usability of innovative digital devices through user surveys.
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. It discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has led to declines in advertising pages and smaller magazine sizes; 2) Readers are unsatisfied with magazines' unchanged content and are turning to blogs and social media for more realistic discussions; 3) New media technologies allow for two-way communication and user-generated content rather than the one-way format of traditional magazines. The proposal aims to answer how new media has reinvented the structure of glossy magazines and provides a strategy using social media like Facebook to reconnect with
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. The proposal discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has reduced advertising revenue and magazine sizes. 2) Readers are less satisfied with magazines' repetitive content and desire more realistic topics discussed on blogs and social media. 3) New media technologies allow for new forms of interactive, two-way communication compared to traditional one-way magazine formats. The proposal aims to answer how new media has reinvented glossy magazine structures and provides a strategy using social media like Facebook to reconnect with readers.
This paper examines how new media has influenced and reinvented the traditional magazine format. It begins with a literature review on four topics: the features of classic magazines, the influence of new media on magazines, the advantages of new media, and how magazines can use new media. The review finds that while classic magazines still offer advantages like experience and high quality content, new media is influencing the magazine industry through decreased revenues and the rise of online magazines. Publishers are now experimenting with new media formats to enrich print magazines and leverage new media's advantages, like two-way communication and access to large amounts of free information.
This chapter discusses the book publishing industry. It begins with a brief history of books from early handwritten manuscripts to the invention of the printing press. It then covers the development of the commercial book publishing industry in the US in the 18th-19th centuries. The chapter discusses how the industry has consolidated in recent decades and is now dominated by a few large conglomerates. It also summarizes how new digital technologies like e-books and print on demand have begun changing the industry. The chapter outlines the key parts of the book publishing process and the different roles of publishers, distributors, and retailers. It concludes by noting the challenges currently facing the career outlook in the industry.
Final Paper Trends&Strategies Sanne Jansen January2010 1sannejansen1982
This document proposes further research on how digital interactive media have influenced the traditional magazine format. It provides context on the rise of digital media and how it has challenged magazines' subscriptions and advertising revenue. The document reviews theories of new media, digitality, interactivity, and remediation. It finds that while digital media have pushed magazines online, the older print format still remains visible through remediation. The document recommends future research through economic analysis, technological developments, audience workshops, and risk management to fully understand the impact and define the future of magazines. The central question of whether digital media have reinvented magazines or if print will still have a place remains to be answered through more in-depth investigation.
This document provides an introduction and background for a dissertation exploring how independent ("indie") print magazine publishers have formed the "post-digital indie magazine" through non-traditional routes to traditional publishing. It discusses how print magazines have struggled in recent years due to declining readership and profits. However, it also notes that reports of print's death are exaggerated and that print still has value for many readers. The document argues indie publishers are progressive in creating unique publishing experiences for niche audiences through innovative and digital processes. The dissertation aims to understand why indie publishers continue pursuing print and to re-examine print magazines in the current publishing context.
New media has influenced the structure of glossy magazines. Readers now share interests on social media instead of magazines. To reconnect with readers, magazines must use social media like Facebook. A proposal recommends Sophie Spindler's company create a Facebook page to engage readers through polls, videos, gifts and events to understand reader interests and promote magazines. Metrics will show engagement and demographics reached. Using social media can help magazines sell more issues and attract advertisers.
Magazine publishers face challenges from digital media and must adapt printed magazines. Strategies include reducing print runs, customizing online ads, distinguishing print and digital content, adding artistic design, developing brands, and partnering across industries. Future devices like e-books may replace print, but magazines can evolve through new uses of paper. Further research could study industry partnerships and test usability of innovative digital devices through user surveys.
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. It discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has led to declines in advertising pages and smaller magazine sizes; 2) Readers are unsatisfied with magazines' unchanged content and are turning to blogs and social media for more realistic discussions; 3) New media technologies allow for two-way communication and user-generated content rather than the one-way format of traditional magazines. The proposal aims to answer how new media has reinvented the structure of glossy magazines and provides a strategy using social media like Facebook to reconnect with
This document provides an overview of a proposal presented to Sophie Spindler's creative direction company about the future of the glossy magazine industry. The proposal discusses how new media has influenced the traditional format of glossy magazines in several ways: 1) The economic crisis has reduced advertising revenue and magazine sizes. 2) Readers are less satisfied with magazines' repetitive content and desire more realistic topics discussed on blogs and social media. 3) New media technologies allow for new forms of interactive, two-way communication compared to traditional one-way magazine formats. The proposal aims to answer how new media has reinvented glossy magazine structures and provides a strategy using social media like Facebook to reconnect with readers.
This paper examines how new media has influenced and reinvented the traditional magazine format. It begins with a literature review on four topics: the features of classic magazines, the influence of new media on magazines, the advantages of new media, and how magazines can use new media. The review finds that while classic magazines still offer advantages like experience and high quality content, new media is influencing the magazine industry through decreased revenues and the rise of online magazines. Publishers are now experimenting with new media formats to enrich print magazines and leverage new media's advantages, like two-way communication and access to large amounts of free information.
This chapter discusses the book publishing industry. It begins with a brief history of books from early handwritten manuscripts to the invention of the printing press. It then covers the development of the commercial book publishing industry in the US in the 18th-19th centuries. The chapter discusses how the industry has consolidated in recent decades and is now dominated by a few large conglomerates. It also summarizes how new digital technologies like e-books and print on demand have begun changing the industry. The chapter outlines the key parts of the book publishing process and the different roles of publishers, distributors, and retailers. It concludes by noting the challenges currently facing the career outlook in the industry.
Final Paper Trends&Strategies Sanne Jansen January2010 1sannejansen1982
This document proposes further research on how digital interactive media have influenced the traditional magazine format. It provides context on the rise of digital media and how it has challenged magazines' subscriptions and advertising revenue. The document reviews theories of new media, digitality, interactivity, and remediation. It finds that while digital media have pushed magazines online, the older print format still remains visible through remediation. The document recommends future research through economic analysis, technological developments, audience workshops, and risk management to fully understand the impact and define the future of magazines. The central question of whether digital media have reinvented magazines or if print will still have a place remains to be answered through more in-depth investigation.
This document provides an introduction and background for a dissertation exploring how independent ("indie") print magazine publishers have formed the "post-digital indie magazine" through non-traditional routes to traditional publishing. It discusses how print magazines have struggled in recent years due to declining readership and profits. However, it also notes that reports of print's death are exaggerated and that print still has value for many readers. The document argues indie publishers are progressive in creating unique publishing experiences for niche audiences through innovative and digital processes. The dissertation aims to understand why indie publishers continue pursuing print and to re-examine print magazines in the current publishing context.
This chapter discusses the history and current state of the newspaper industry. It begins with an overview of newspapers in colonial America and the development of the penny press in the 1830s, which introduced newspapers aimed at the masses. The chapter then covers the rise of "yellow journalism" in the late 1800s, the growth of newspapers as big business, and their decline in the digital age as advertising revenue and readership have fallen. It outlines the challenges newspapers now face in transitioning to online business models and staying financially viable.
This chapter discusses the history and current state of the magazine industry. It begins with an overview of the origins of magazines in colonial America and their evolution throughout history. Key developments included the penny press era expanding audiences, improved printing enabling mass circulation, and specialization of content in the 20th century. Currently, the industry faces challenges from declining advertising revenue and competition from digital media. Publishers are adapting by strengthening their online presence and experimenting with digital formats and apps. The chapter also outlines the organizational structure of the magazine industry and how magazines are produced.
The document discusses the future of newspapers in light of technological changes and the rise of digital media. It notes that newspaper circulation has been declining for decades as people get news online. It argues that newspapers must adapt to the internet and social media or they will become obsolete. This means embracing new reporting tools and formats to better engage audiences across different platforms. The key to newspapers' survival is evolving with digital and social media rather than sticking to traditional print formats and distribution.
This document provides an introduction to the concept of participatory journalism. It discusses how journalism has evolved from a daily record controlled solely by journalists to a collaborative process where people both inside and outside of newsrooms contribute content. It focuses on how journalists at online newspapers are dealing with this transition and the challenges of managing vast amounts of user-generated content. The document chooses to examine online newspapers specifically because newspapers have a long history of adapting to technological changes and generally retain an authoritative role, while also being early innovators of participatory features on their websites.
This proposal examines how four digital magazine websites construct their target audience of black women through signaling on their homepages. The websites studied are Ebony, Essence, Clutch Magazine, and MadameNoire. Ebony and Essence are legacy print magazines that have transitioned online, while Clutch and MadameNoire are fully digital native publications. The proposal analyzes how page construction, advertisements, photos, headlines, and color schemes signal to construct and differentiate audiences. It asks how the signaling cultivates different demographics of black women for each site.
The document discusses printing, print media, and newspapers. It defines printing as reproducing text and images using ink and a printing press. Print media refers to publications like books, newspapers, and magazines that are printed on paper. Newspapers are collections of printed pages that report news and events, and their production takes several hours. The document also outlines types of newspapers, limitations of newspapers, challenges newspapers face, the Philippine print media landscape, top Philippine newspapers, and factors that have contributed to declining newspaper readership in the Philippines.
Postmodern views of media see audiences as creating their own meanings from diverse media products, promoting fragmented identities and consumerism. However, others see media saturating society and reality becoming blurred with media images. While new media may empower some groups, concerns include uses for crime, fraud and harm. Debates discuss media concentration versus diversity and local versus global impacts. [/SUMMARY]
Print media is one of the oldest forms of mass communication and includes newspapers, magazines, and other printed journals. Newspapers collect, edit, and print news reports and articles to provide information to readers. In ancient Rome and China, early forms of newspapers like announcements and gazettes were produced, and the printing press was later invented in the 15th century, advancing print media. In India, the print media industry is very large with over 100 million copies sold daily. Newspapers serve important functions like informing society, promoting social change, and supporting democracy. While print media has positive impacts, it also faces challenges like low literacy rates and an inability to provide live updates.
The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.
The document discusses the changing landscape of glossy magazines as they shift increasingly online. It notes that 90% of magazine revenue comes from ads, and websites see more traffic, making them more appealing to advertisers. Glossy magazines will need to exist primarily online or have highly interactive websites to engage readers as active audiences and allow peer production through user-generated content. This shift is necessitated by magazines losing $5 billion in revenue and over 50 titles folding in 2009 as people consume media digitally.
Print media includes several types of outlets for advertisers to reach target audiences. Some of the main types discussed are newspapers, magazines, newsletters, brochures, and posters. Newspapers come in daily and weekly formats. Magazines target specific interests and can be chosen based on the product. Newsletters provide product information to specific groups. Brochures give detailed product information, while posters use brief eye-catching messages to target people on the go. Other types include direct mail, flyers, and banner advertising.
This document summarizes a research paper on media and communication tools available to public relations professionals in Cameroon. The paper includes an introduction outlining the background and importance of public relations and identifying the need to analyze available media tools in Cameroon. It then states the research questions regarding tools used by professionals and their effectiveness. The objectives are to understand how tools are used, identify available tools in Cameroon, distinguish new tools, and develop prominent tools for Cameroon. The significance is that professionals will learn about effective tools and new technologies for disseminating messages.
This document provides an overview and introduction to key trends in the newspaper industry, including changes to format, content, and business models. It discusses how newspaper size and layout has shifted from broadsheet to compact/tabloid formats to attract younger readers. It also explores the rise of color printing and more magazine-like design in newspapers. The role of content is changing as the line between newspapers and magazines/catalogs blurs, and as aggregation and personalization online diminishes the editor's control. New models like free newspapers financed by ads are also discussed as a response to challenges from digital media.
The magazine industry is facing threats from changing media consumption habits. As more people get news and entertainment online, magazine readership is declining. However, the magazine industry is evolving by making publications available digitally on websites and e-readers. Younger audiences in particular are being lost to other media like books, television, and social media platforms. Advertising continues to be important for magazines and is considered a trusted form of advertising by readers. While facing challenges, the magazine industry is adapting to remain viable in the future.
It has been seen in most of the studies which were conducted in the past that there has been a domination by the political economy of the intellectual considerations of the media production industries. At the same time, this model which is similar to the one mentioned above has also become very popular amongst a wide regions of sub-approaches which are largely based on different adaptations and interpretations (Peterson 1982). The politics and the economics behind the production and the consumption of media is regarded as the area of both strong continuities and also as an area of rapid historical changes. It might be argued by many that since the early days of mass-market newspaper in the 19th century little has changed which were used to propagate the ideas of political party in Britain to the publish and discredit opponents and at the same time were often owned by members of the political party in Britain.
Magazines have evolved from early colonial publications that compiled material from other sources to the specialized magazines of today that target niche audiences and can influence social trends. Throughout history magazines have adapted to new technologies like better printing presses and digital/mobile formats while continuing to derive most revenue from advertising. The production process for magazines involves planning content, assigning articles, assembling draft layouts, and coordinating web and print publication schedules.
The document provides a historical overview of journalism in the United States from the colonial period to modern times. It discusses the development of newspapers from early colonial publications to penny papers that appealed to mass audiences. It also covers the rise of yellow journalism in the late 19th century pioneered by Pulitzer and Hearst, as well as the shift to objective journalism in the 20th century. The document also outlines four theories of the press - authoritarian, libertarian, social responsibility, and communist - and their perspectives on who can access media and what barriers exist.
This user manual provides instructions for using a Samsung camera. It explains how to insert batteries and memory cards, take pictures and videos in different modes, view and edit photos and videos, and set up menu options. The manual also includes safety warnings and product specifications.
Este documento descreve um estudo que realizou um levantamento das plantas espontâneas com propriedades medicinais na área de um pólo de educação a distância. O estudo teve como objetivos promover a integração de alunos e professores, fomentar a produção científica da unidade e incentivar práticas pedagógicas interdisciplinares utilizando recursos naturais. O estudo identificou 34 espécies de plantas e aplicou questionários com alunos para avaliar seu conhecimento sobre as plantas e a
The document discusses how digital media has influenced the classic magazine format. It explores the features of traditional print magazines and how new media is both a threat and opportunity. While print magazines still have advantages in convenience and quality, new media allows magazines to attract more advertisers, track engagement, and offer interactive content. Ultimately, magazines should view new media not as a replacement but as a way to enrich the print edition and integrate new technologies into their business models to ensure future success.
This chapter discusses the history and current state of the newspaper industry. It begins with an overview of newspapers in colonial America and the development of the penny press in the 1830s, which introduced newspapers aimed at the masses. The chapter then covers the rise of "yellow journalism" in the late 1800s, the growth of newspapers as big business, and their decline in the digital age as advertising revenue and readership have fallen. It outlines the challenges newspapers now face in transitioning to online business models and staying financially viable.
This chapter discusses the history and current state of the magazine industry. It begins with an overview of the origins of magazines in colonial America and their evolution throughout history. Key developments included the penny press era expanding audiences, improved printing enabling mass circulation, and specialization of content in the 20th century. Currently, the industry faces challenges from declining advertising revenue and competition from digital media. Publishers are adapting by strengthening their online presence and experimenting with digital formats and apps. The chapter also outlines the organizational structure of the magazine industry and how magazines are produced.
The document discusses the future of newspapers in light of technological changes and the rise of digital media. It notes that newspaper circulation has been declining for decades as people get news online. It argues that newspapers must adapt to the internet and social media or they will become obsolete. This means embracing new reporting tools and formats to better engage audiences across different platforms. The key to newspapers' survival is evolving with digital and social media rather than sticking to traditional print formats and distribution.
This document provides an introduction to the concept of participatory journalism. It discusses how journalism has evolved from a daily record controlled solely by journalists to a collaborative process where people both inside and outside of newsrooms contribute content. It focuses on how journalists at online newspapers are dealing with this transition and the challenges of managing vast amounts of user-generated content. The document chooses to examine online newspapers specifically because newspapers have a long history of adapting to technological changes and generally retain an authoritative role, while also being early innovators of participatory features on their websites.
This proposal examines how four digital magazine websites construct their target audience of black women through signaling on their homepages. The websites studied are Ebony, Essence, Clutch Magazine, and MadameNoire. Ebony and Essence are legacy print magazines that have transitioned online, while Clutch and MadameNoire are fully digital native publications. The proposal analyzes how page construction, advertisements, photos, headlines, and color schemes signal to construct and differentiate audiences. It asks how the signaling cultivates different demographics of black women for each site.
The document discusses printing, print media, and newspapers. It defines printing as reproducing text and images using ink and a printing press. Print media refers to publications like books, newspapers, and magazines that are printed on paper. Newspapers are collections of printed pages that report news and events, and their production takes several hours. The document also outlines types of newspapers, limitations of newspapers, challenges newspapers face, the Philippine print media landscape, top Philippine newspapers, and factors that have contributed to declining newspaper readership in the Philippines.
Postmodern views of media see audiences as creating their own meanings from diverse media products, promoting fragmented identities and consumerism. However, others see media saturating society and reality becoming blurred with media images. While new media may empower some groups, concerns include uses for crime, fraud and harm. Debates discuss media concentration versus diversity and local versus global impacts. [/SUMMARY]
Print media is one of the oldest forms of mass communication and includes newspapers, magazines, and other printed journals. Newspapers collect, edit, and print news reports and articles to provide information to readers. In ancient Rome and China, early forms of newspapers like announcements and gazettes were produced, and the printing press was later invented in the 15th century, advancing print media. In India, the print media industry is very large with over 100 million copies sold daily. Newspapers serve important functions like informing society, promoting social change, and supporting democracy. While print media has positive impacts, it also faces challenges like low literacy rates and an inability to provide live updates.
The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.
The document discusses the changing landscape of glossy magazines as they shift increasingly online. It notes that 90% of magazine revenue comes from ads, and websites see more traffic, making them more appealing to advertisers. Glossy magazines will need to exist primarily online or have highly interactive websites to engage readers as active audiences and allow peer production through user-generated content. This shift is necessitated by magazines losing $5 billion in revenue and over 50 titles folding in 2009 as people consume media digitally.
Print media includes several types of outlets for advertisers to reach target audiences. Some of the main types discussed are newspapers, magazines, newsletters, brochures, and posters. Newspapers come in daily and weekly formats. Magazines target specific interests and can be chosen based on the product. Newsletters provide product information to specific groups. Brochures give detailed product information, while posters use brief eye-catching messages to target people on the go. Other types include direct mail, flyers, and banner advertising.
This document summarizes a research paper on media and communication tools available to public relations professionals in Cameroon. The paper includes an introduction outlining the background and importance of public relations and identifying the need to analyze available media tools in Cameroon. It then states the research questions regarding tools used by professionals and their effectiveness. The objectives are to understand how tools are used, identify available tools in Cameroon, distinguish new tools, and develop prominent tools for Cameroon. The significance is that professionals will learn about effective tools and new technologies for disseminating messages.
This document provides an overview and introduction to key trends in the newspaper industry, including changes to format, content, and business models. It discusses how newspaper size and layout has shifted from broadsheet to compact/tabloid formats to attract younger readers. It also explores the rise of color printing and more magazine-like design in newspapers. The role of content is changing as the line between newspapers and magazines/catalogs blurs, and as aggregation and personalization online diminishes the editor's control. New models like free newspapers financed by ads are also discussed as a response to challenges from digital media.
The magazine industry is facing threats from changing media consumption habits. As more people get news and entertainment online, magazine readership is declining. However, the magazine industry is evolving by making publications available digitally on websites and e-readers. Younger audiences in particular are being lost to other media like books, television, and social media platforms. Advertising continues to be important for magazines and is considered a trusted form of advertising by readers. While facing challenges, the magazine industry is adapting to remain viable in the future.
It has been seen in most of the studies which were conducted in the past that there has been a domination by the political economy of the intellectual considerations of the media production industries. At the same time, this model which is similar to the one mentioned above has also become very popular amongst a wide regions of sub-approaches which are largely based on different adaptations and interpretations (Peterson 1982). The politics and the economics behind the production and the consumption of media is regarded as the area of both strong continuities and also as an area of rapid historical changes. It might be argued by many that since the early days of mass-market newspaper in the 19th century little has changed which were used to propagate the ideas of political party in Britain to the publish and discredit opponents and at the same time were often owned by members of the political party in Britain.
Magazines have evolved from early colonial publications that compiled material from other sources to the specialized magazines of today that target niche audiences and can influence social trends. Throughout history magazines have adapted to new technologies like better printing presses and digital/mobile formats while continuing to derive most revenue from advertising. The production process for magazines involves planning content, assigning articles, assembling draft layouts, and coordinating web and print publication schedules.
The document provides a historical overview of journalism in the United States from the colonial period to modern times. It discusses the development of newspapers from early colonial publications to penny papers that appealed to mass audiences. It also covers the rise of yellow journalism in the late 19th century pioneered by Pulitzer and Hearst, as well as the shift to objective journalism in the 20th century. The document also outlines four theories of the press - authoritarian, libertarian, social responsibility, and communist - and their perspectives on who can access media and what barriers exist.
This user manual provides instructions for using a Samsung camera. It explains how to insert batteries and memory cards, take pictures and videos in different modes, view and edit photos and videos, and set up menu options. The manual also includes safety warnings and product specifications.
Este documento descreve um estudo que realizou um levantamento das plantas espontâneas com propriedades medicinais na área de um pólo de educação a distância. O estudo teve como objetivos promover a integração de alunos e professores, fomentar a produção científica da unidade e incentivar práticas pedagógicas interdisciplinares utilizando recursos naturais. O estudo identificou 34 espécies de plantas e aplicou questionários com alunos para avaliar seu conhecimento sobre as plantas e a
The document discusses how digital media has influenced the classic magazine format. It explores the features of traditional print magazines and how new media is both a threat and opportunity. While print magazines still have advantages in convenience and quality, new media allows magazines to attract more advertisers, track engagement, and offer interactive content. Ultimately, magazines should view new media not as a replacement but as a way to enrich the print edition and integrate new technologies into their business models to ensure future success.
BusinessWeek had its highest circulation ever in 2003 despite the slumping economy. The average paid circulation of 991,757 at year's end was the highest in the magazine's 75-year history. The magazine engineered a well-received redesign and increased advertising rates by 3.8%. Advertiser demand was high due to BusinessWeek's commitment to editorial excellence and providing in-depth analysis that goes deeper than other business publications. BusinessWeek Online has also grown tremendously in the past 18 months and provides integrated, cross-media advertising packages with the magazine and TV show.
This document discusses trends in creative industries and how peer production of content may structurally change magazine production processes. It touches on technical developments like new media, peer production, and non-proprietary systems, and how these impact the value of content. Examples provided include the blogosphere, magazine blogs on social networks, online communities, and how users can become producers through immersion and virtual experiences. It concludes by raising questions about these topics.
Artikel - economy and ownership in the magazine industryErasmus University
The document discusses how economic forces affect ownership in the magazine industry. It notes that ownership has become increasingly concentrated, with the top three publishers in 2000 being AOL Time Warner, Hearst Corporation, and Advance Publications. While these three companies also rank among the largest media firms, only four of the top ten magazine publishers are among the top 25 media companies overall. This is partly because magazine publishers have long been established in niche markets, making it difficult for other companies to enter these specialized industries and compete with publishers. Economic factors like the structure of the magazine market landscape shape the ownership in the industry.
This document provides a series of prompts for paired-choice responses on various topics. Some of the prompts ask the respondent to choose between two options and provide reasons and examples to support their choice. Other prompts ask the respondent to agree or disagree with a statement and again provide supporting details. The prompts cover topics such as education priorities for TV, preferences for foreign or domestic films, the benefits of in-person vs. online study, the usefulness of inventions, spending habits, art education funding, cell phone policies, course attendance structure, indoor vs. outdoor activities, leadership preferences, information sources, physical education requirements, views on zoos, risk tolerance, class size, transportation methods, and perceptions of historical challenges faced by grandparents.
Generating interest in archives: an Archives workshopFe Angela Verzosa
lecture presented by Fe Angela M. Verzosa at PAARL’s Seminar /Parallel Session-workshop on Library and Web 2011 (Holy Angel University, Angeles City, Pampanga, 20 August 2010)
The document discusses the differences between journalism and scholarship when reporting on or analyzing events. Journalism aims to inform the general public and can influence perspectives through how information is presented, while scholarship strives for factual and critical analysis. This is illustrated through comparing how the tragic Waco incident between the Branch Davidians and government officials was discussed. News media often depicted the group negatively and to instill fear, whereas scholarship explores topics like whether the fire was started by the government or the group itself.
Global Media Culture in the Contemporary World.pptxAzeBocacao
The document discusses several key topics related to media and globalization:
1. Media plays a role in globalization by spreading cultural products and influencing other cultures, and technology continues to propel this process.
2. Social media in particular has democratized access to information but also contributes to "cyberbalkanization" as people isolate themselves in ideological bubbles.
3. While Western culture remains influential, Asian cultures have also proliferated globally through media, challenging ideas of unilateral cultural influence.
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This document provides an overview of the history and development of mass communication and media research. It discusses the origins and growth of different mass media including newspapers, magazines, books, radio, television, films, and new media like the internet and social media. The document traces the historical development of each medium and highlights their key characteristics and strengths and weaknesses. It also examines the origins and growth of mass media research as an academic field of study focused on understanding the impact and role of mass communication in society.
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The Evolution of Mass Media-From Print to Digital.pdfBenedictCusack
Mass media has been a powerful tool for communication for centuries. In this blog post, we will explore the history of mass media and its impact on society. From ancient times to the present, we will examine the various forms of mass media that have shaped our world. By the end of this post, you will have a better understanding of the effects of mass media on our society.
Newspaper headlines follow different grammatical rules than other writing by often omitting articles, verbs, and tenses. Headlines also use elliptical and complex sentences to summarize news in a concise yet engaging way within the space constraints of print. Certain grammatical structures like the present continuous tense and infinitives are commonly used in headlines to convey actions that are ongoing, changing, or planned for the future.
Social media has significantly changed the fashion industry by allowing two-way participation between brands and consumers. It has shifted power dynamics away from top-down trend-setting by magazines and fashion shows alone by empowering users to both consume and contribute to fashion trends. Popular platforms like Instagram have huge engaged audiences for fashion content and influencers, driving inspiration, trends, and sales. Social media also enables faster response to trends and greater individual expression in fashion.
This document discusses the rise of online news and its impact on traditional media like newspapers. It notes that younger generations now get their news primarily from digital sources online rather than print newspapers. This has contributed to a decline in newspaper readership and revenue. The document also discusses how new digital technologies like social media and microblogs have allowed news to spread faster, including during breaking news events. Overall, the document argues that online news will eventually replace traditional newspapers as the primary source of news for most people.
This document provides an analysis of two articles about the dangers and long-term effects of tanning. The articles were written with different intentions and target audiences. The first article from The Big Issue aims to inform readers about the risks of tanning and warn young people who may get addicted to tanning beds. It uses colloquial language to appeal to youth. The second article from Derby Evening Telegraph has similar purposes and also aims to educate people on the health dangers of sun exposure.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
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An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
1. Essay “How does the old magazine format differs from the new magazine format?” -147320280035 Trends and Strategies in the creative business Elske Joustra Sanne Jansen Stefanie van der Flier Priscilla Bossaert “How does the old magazine format differs from the new magazine format?” As the lives of women changed over time, women’s magazines have also changed. The focus of magazines on women as housewives and family caretakers has switched towards the approach of the ‘New Woman’, who has a career and is financially independent (Gough-Yates 2003: 3). Nowadays not only married women are a target for the consumer market and publishers, but also teenagers that want to wear the latest fashion. These changes in approach and creation of new markets did not happen from one day to another. On one hand advertising companies paid carefully attention in changes of cultural practices and traditions of family life but on the other hand new technologies influenced these practices and traditions (Croteau & Hoynes 2003: 321). The last twenty-five years the magazine industry has made some mature changes in the form, production and consumption of the media. One of the greater causes of these changes is the rise of new media. The main focus of this essay is; “How does the old magazine format differs from the new magazine format?” We will look at the developments women’s magazines have made. First we discuss briefly the milestones in history that women’s magazines have gone through. After that we will discuss the influence of the new media on the traditional format of the magazine. And we will end with a vision upon, how new media will influence the magazine format in the future. A retrospective view upon the history of women’s magazinesThe first American, British and French women’s magazines date from the 19th century, in the Netherlands this industry started up a bit later, the first Dutch magazines were published in the 1920’s. Magazines back then were only for the elite that were educated and could read. In the United States as well as Europe the real break-through of these magazines was not until the 1950’s (http://vrouwentijdschriften.nl). Until the 1950’s the publishing developments of women’s magazines were slow, there were only around twenty-five titles of weekly and monthly magazines. The main reason for these slow developments was the shortage on paper due to the Second World War. Clothes of Dior and Chanel presented in the magazines were even still on coupons (Braithwaite 1995: 63). The themes in these magazines were domestic, because girls grew up, had a little bit of fun and then got married and had children. It was not the norm that women worked, especially not in middle class families (ibid.: 73). The first British magazine that did not concentrate on shopping, cleaning and cooking and was different than other magazines was: Nova. This magazine was launched in 1965 and was the first magazine for ‘the new kind of woman’, who was designated as intelligent, thinking and worldly. Nova was sensational and trendsetting for its time, the magazine played with pictures, layout and typography and had actual articles in it, something that was not shown in women’s magazines before (ibid: 79-82). In the Netherlands the first women’s magazine out of the norm was the feminist magazine Opzij, which had its first issue published in the 1970’s. Around these times the publishing business also discovered new markets, like for example the teenage market. A survey from a market research company about the spending habits of teenagers was in Great Britain the motive for publishers to target this new group. Popular magazines for young females, between 16 and 24 years old, that launched those years were; Honey, 19 and Jackie. Especially Honey was a popular magazine and opened even stores (ibid.: 88). Another innovation of publishing companies during the 70’s was the give-away magazine that targeted a specific group, like for example young working girls. These magazines were mostly handed out at railway stations and the subway (ibid: 115).The vibrant times for the magazine industry were definitely the 80’s, more than 50 titles were launched and others died. Merges of publishing companies took place and the smaller companies could not keep up with the larger ones anymore (ibid.: 145). Through the years the women’s magazines have made some mature changes. Nowadays there are no taboos anymore and the cover as well as the inside looks more colorful than before. Over time, the target group for the magazine has shifted from housewife to the woman who has a career or the teenage girl who loves the latest trends, the magazines might still engage to some of the same subjects as they did in the 60’s, fashion is for example still a popular topic. The difference can be seen in the approach of these different subjects. The content has to be more practical, shorter and faster. Clothing for example, has to be beautiful but also practical, homemade dinners have to look nice but also quick to make (http://vrouwentijdschriften.nl/). These changes the last twenty years in the form, production and consumption of media have all been influenced with the rise of new media technologies.But what are these new media that shape the magazine format? Instead of traditional media, which is the media that relied primarily upon print and analog broadcast models, such as television and radio, new media is totally different. New media is a term meant to point out the emergence of digital, computerized and communication technologies, like the internet. (Manovich, 2003: 13-25). There are a lot of theories written about what kind of new media technologies new media are. We will only highlight the ones who are relevant for answering our central question of this essay. The rise of new media is a result of the evolution of the new media technologies, electronic media. Electronic media leads to the fact that instantaneous communication and interaction can be carried out over far distance. This evolution of new media is called globalization. Globalization is generally stated by B. Thomson as:
more than expansion of activities beyond the boundaries of particular nation states
. (Thompson, 1995: 150) This means that globalization shortens the distance between people all over the world, so people are not limited by physical proximity anymore. These technological abilities of electronic media make it possible to extend all local, regional and national boundaries and reduce the distance between the sender and the receiver. In this way they can cross cultural boundaries. (Croteau & Hoynes, 2003:401-410). One of the key characteristics of new media are, that instead of the traditional media that offers one-way communication, new media can offer two-way communication called interactivity. The term interactivity stands for a more powerful engagement with media-text, because during the consuming of media text the user is able to directly intervene in and change the images and texts that they access. Examples of the interactivity new media can offer are the text based experience, where users can find bits of information. For example the information they can use for an essay you have to write for school. Thereby new media also gives the ability of interactive communication. An example of this interactive communication is chatting on MSN. If we look again at the form of the traditional format of the magazine and the format of the magazine with the rise of new media we see a difference in the way new media have lead to new textual experiences. For example online magazines will give the reader new textual experience, because of the new textual and visual images in which the magazines are presented. The change in the consumption of media is that it has become virtual. This means that people are able to be in a virtual environment, created by an apparatus that looks like the same environment as the real world and in this way it leads to a new way of representing the world. (Lister & Dovey, 2003: 9-44). At last, one of the biggest trends of digitalization is the fact that consumers are becoming producers/creators. Until the twentieth century there was a powerful filter between self-expression and artistic professionalism. Publishers of media products had the power over the distribution of media products and they could control which amateurs could become a professional. Because of the emergence of the new media group of users this order is disturbed. User generated content (UGC) or
self-produced media” produced by amateurs is the new gold in the media industry. Companies like Google and Yahoo pay millions for it. Websites like Youtube and Myspace give this new group of media user’s virtual space to upload videos. Martha Stone (World Association of Newspapers) describes how some digital newspapers with the help of UGC generate more website visitors and more revenue from advertisers.
If digital newspapers want to grow, they must benefit from the fact that they are using UGC to attract niche audiences.” Research from the ‘World Association of Newspapers’ shows that users feel more informed by the self-produced media. (Michael Opgenhaffen, 2008). This means a huge change in the way the media landscape looks and can have big consequences for the traditional media forms, like women’s magazines. If you are interested in this subject watch the interview from Chris Anderson. Future vision of new media and women’s magazinesAll these theories about new media have a lot of pros en cons in using them for the women’s glossy magazines. Some of them can be very useful and some are not. First the visualization of the magazines, the video of ‘The associated Press’, interviewing David Granger, the chief editor of the U.S Esquire shows us how the magazines in the future will be visualized. The futuristic magazine is powered by six batteries en will last six months. The editors hope to revitalize the medium; David Granger called the new magazine “a new little world prepared for you by somebody else and it is not like the web which is a constant concavely of noise.” The magazines can be updated like the Kindle book reader. Secondly, the magazines are becoming more interactive, as we have discussed before. In the future magazines can also be personalized, like Kevin Lim a blogger of www.theory.isthereason.com is telling. He is showing a copy of ‘Mine Magazine’, this is an experimental five issue magazine that let you personalize the magazine. You can pick articles from a couple magazines that the publisher ‘Time magazine’ owns, like ‘Sport illustrated’, ‘Golf magazine’ and ‘In style’. On the website www.timecmg.com/mine you select the magazines you like, you fill in your interests for example the food you like etcetera. All this information will mash up in to a 36 page magazine. Kevin Lim shows his personalized magazine and it’s including 56 combinations of articles of the different magazines. He said: “It is like a printed version of RSS Feed where you can mash up all kinds of Feeds together.” A great opportunity for personalizing a magazine is that it also provides personalized advertising. Because you fill in all your interests so an advertiser can narrow his target group, which is an advertisers dream. When advertisers are willing to pay a certain amount of money the production costs can be reduced, which come in handy in this time of crisis in the magazine industry. Remarkable is that Kevin filled in his address (Williamsville) and an advertisement about cars is saying how easy it is driving with its navigation system to Williamsville. So that shows how personalized the ads can be made. Visualized magazines are also hard to copy, that is in contrast of the digitalization process where content is becoming easier to copy. But on the other hand Kevin is explaining that is difficult to put together random chosen stories from different magazines. Because these different articles have to make sense to one and another. There seems to be no relationship to the different articles because in his opinion some appeal and some do not. It asks more precision than randomly putting some stories together. Because for Kevin: “it doesn’t feel mine yet”. He gives an example of an advertisement of a car he cannot afford, so he suggests that you can fill in your salary on the website so the next time there is an ad of a car he can afford. All these new inventions seem to be great but there are a few critical side notes to make. First, in a time where the magazine industry sees a decline in ad pages and the profits are falling, will the industry invest in such a risky invention? Besides, how much will a futuristic magazine like Esquire cost for the reader? Because the magazine only lasts for six months and magazines are a long consuming goods. At last, will the new magazine have the same relaxed feeling as the printed magazine with all these flashing images? And how will a kiosk in the future look like with all these visual, flashing covers? Like a neon, flickering Christmas tree? A side the critical question marks some magazines are making little steps forward to digitalization and making profits of this digitalization. For example some magazines creating interactive websites which lead to frequently visits to this website. Research from ‘The VISTA’ shows that magazine (ads) have a major impact on building Web traffic. The magazines have the highest score (26%) on effectiveness of media at driving consumers to the Web (www.mediapost.com). A good example of a magazine which is making a step forward to digitalization is the website of Cosmo girl. This website is interactive and has become a social online meeting point. With different types of (social) cross media forms. The website has a connection to Twitter, Facebook and Youtube. The reader gets attached to the website because they can give input. Like responding to the weblog, where the visitors can discuss about for example fashion or other women’s topics. Through weblogs, editors of the magazine can use the weblog to respond to readers or make direct contact with a reader. The magazine can also exchange ideas and can keep in touch with readers, by using a weblog. (Paul Postma, 2007: 187). The visitors can also watch a lot of short videos about different topics; this is until now the biggest sign of visualization of the magazine content. In conclusion: in the early years of women’s magazines there was a shift in the approach of publishers from targeting only elite women to targeting middle class women as well. From the mid sixties and onwards, the content of magazines changed, the themes were not only domestic anymore and the focus of editors was on ‘the New Woman’, who was financially independent and the other new market: young girls. The biggest changes came when the ‘new media’ technologies were invented and the sales of the magazines went down. The three largest trends: globalization, visualization and interactivity had the biggest impact on the classic women’s magazine format. The magazine industry tries to respond to this trend by making the magazine a whole visual experience and personalizing the magazine. But Kevin Lim shows us that personalizing a magazine asks more precision than randomly putting some stories together and therefore the industry is not ready yet for these new ideas. On the other hand magazines are making steps forward to create interactivity by making interactive websites, for example Cosmo Girl. The industry is not ready yet to change the whole classic magazine format into a visual en personalized magazine. And the readers of these magazines are not ready yet to except this. The visualized magazine might come out within the next ten years but the industry has to prepare the readers first for these new experiences by introducing them to interactive websites. When the right technologies are there and the readers are used to all these new media, the magazine industry can make the next step to make a visual and personalized magazine. References Books: Postma, P.G., Handboek direct marketing 2.0 : marketing via print, DRA, e-mail, web, blogs, mobiele media, telefonie, IVR, sms, DRTV, interactieve tv, podcast, webcast. Amsterdam : Kluwer, 2007 Manovich, L.e.v.
New Media From Borges to HTML.
The New Media Reader.” Ed. Noah Wardrip-Fruin & Nick Montfort. Cambridge, Massachusetts, 2003. Lister, M., J. Dovey, S. Giddings, I. Grant & K. Kelly New Media. A critical Introduction.London, Routledge, 2009 Croteau, David & William Hoynes Media, Society: Industries, Images and Audiences. London, 2002 Thompson, John B. The Media and Modernity. Cambridge: Polity Press, 1995 Articles: Opgenhaffen, M, De commerciële waarde van user generated content. February 2008. http://www.denieuwereporter.nl/2008/02/de-commerciele-waarde-van-user-generated-content/ Loechner. J, Media Post: “URLs Boost Magazine Ad Response”. July 2009 2009. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110064&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=statics%20online%20magazine%20readers&page_number=0 Videos: The associated Press’, interviewing David Granger: http://www.youtube.com/watch?v=P8u3OfKG3tI&translated=1 Kevin Lim: http://www.youtube.com/watch?v=rq084TqQjtk&translated=1 Interview Chris Anderson: http://www.youtube.com/watch?v=HfGR0LGwvHs Websites: www.timecmg.com/mine www.theory.isthereason.com http://vrouwentijdschriften.nl www.cosmogirl.com