The document outlines the benefits of licensing the Time Out brand and global technology platform, including access to revenue streams from advertising, sponsorship, and e-commerce. It describes how Time Out delivers a hosted website, mobile apps, and other digital products that allow consistent branding and a unified user experience across platforms. Local partners provide region-specific content while leveraging the global Time Out audience and advertising sales network.
Time Out International - Global Franchise BusinessTime_Out1
The document summarizes Time Out's franchise opportunity, which provides franchisees access to Time Out's global brand and technology platform. Key points include:
- Time Out has a large global audience of over 28 million users across 46 cities and 30 countries.
- The franchise opportunity allows leveraging of the Time Out brand to drive revenue from advertising, sponsorship, and e-commerce across digital platforms and apps.
- Time Out provides franchisees with technology infrastructure, editorial and commercial support, and access to its global content and audience.
- Franchisees are responsible for sourcing and curating local content, marketing the brand locally, and selling advertising and products to local businesses.
Time Out is a global media brand that provides inspiration and information about arts, entertainment and culture through its magazine, website, apps, emails and events. Founded in London in 1968, it now operates in 46 cities across 30 countries with 28 million users. Time Out addresses its audience's "fear of missing out" by helping them discover the latest and best things to do in cities through trusted recommendations. It has a weekly print magazine readership of 529,000 and digital audience of 6 million unique users and 1 million app downloads per month.
Yahoo! owns nine #1 properties in the US including Yahoo! News, Sports, Finance and more. It is a leader in mobile with the top finance, mail, sports and IM apps and reaches 60 million unique users per month on mobile. Yahoo! content can be accessed across devices including 8 million connected TV households and reaches over 80% of the US internet population with over 33 million daily visitors to its homepage.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
Carat Australia: 10 Media Trends for 2016 CaratAUNZ
The document discusses 10 media trends for 2016 according to Carat Australia. It covers trends like the rise of closed competing ecosystems like walled gardens (Snapchat Discover, Facebook Instant Articles), the development of artificial intelligence and actionable measurement, the rise of ad avoidance as consumers prefer ad-free subscription services, and the future of technologies like dynamic pricing, sentiment analysis and telepathy. The document provides analysis and implications of each trend for Australian brands.
Anakle is a digital agency founded in 2011 in Nigeria with a team of 21 staff specializing in digital strategy, advertising, social media, web/app development, and online reputation management. Some of Anakle's key clients include Access Bank, PZ Wilmar/Cussons, Etisalat, and UBA. The agency provides services such as digital marketing, digital strategy, content marketing, online reputation management, and social media management to help brands succeed online.
The document provides predictions and insights about marketing trends for 2016. It discusses how consumers will increasingly look to break free from centralized platform-driven ecosystems and create their own instead. It also discusses how ad blocking will bring branded content to the fore as content becomes king. Artificial intelligence is predicted to grow significantly in 2016 but brands must ensure AI focuses on meaningfulness and does not result in a future where human relationships are no longer important.
Time Out International - Global Franchise BusinessTime_Out1
The document summarizes Time Out's franchise opportunity, which provides franchisees access to Time Out's global brand and technology platform. Key points include:
- Time Out has a large global audience of over 28 million users across 46 cities and 30 countries.
- The franchise opportunity allows leveraging of the Time Out brand to drive revenue from advertising, sponsorship, and e-commerce across digital platforms and apps.
- Time Out provides franchisees with technology infrastructure, editorial and commercial support, and access to its global content and audience.
- Franchisees are responsible for sourcing and curating local content, marketing the brand locally, and selling advertising and products to local businesses.
Time Out is a global media brand that provides inspiration and information about arts, entertainment and culture through its magazine, website, apps, emails and events. Founded in London in 1968, it now operates in 46 cities across 30 countries with 28 million users. Time Out addresses its audience's "fear of missing out" by helping them discover the latest and best things to do in cities through trusted recommendations. It has a weekly print magazine readership of 529,000 and digital audience of 6 million unique users and 1 million app downloads per month.
Yahoo! owns nine #1 properties in the US including Yahoo! News, Sports, Finance and more. It is a leader in mobile with the top finance, mail, sports and IM apps and reaches 60 million unique users per month on mobile. Yahoo! content can be accessed across devices including 8 million connected TV households and reaches over 80% of the US internet population with over 33 million daily visitors to its homepage.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
Carat Australia: 10 Media Trends for 2016 CaratAUNZ
The document discusses 10 media trends for 2016 according to Carat Australia. It covers trends like the rise of closed competing ecosystems like walled gardens (Snapchat Discover, Facebook Instant Articles), the development of artificial intelligence and actionable measurement, the rise of ad avoidance as consumers prefer ad-free subscription services, and the future of technologies like dynamic pricing, sentiment analysis and telepathy. The document provides analysis and implications of each trend for Australian brands.
Anakle is a digital agency founded in 2011 in Nigeria with a team of 21 staff specializing in digital strategy, advertising, social media, web/app development, and online reputation management. Some of Anakle's key clients include Access Bank, PZ Wilmar/Cussons, Etisalat, and UBA. The agency provides services such as digital marketing, digital strategy, content marketing, online reputation management, and social media management to help brands succeed online.
The document provides predictions and insights about marketing trends for 2016. It discusses how consumers will increasingly look to break free from centralized platform-driven ecosystems and create their own instead. It also discusses how ad blocking will bring branded content to the fore as content becomes king. Artificial intelligence is predicted to grow significantly in 2016 but brands must ensure AI focuses on meaningfulness and does not result in a future where human relationships are no longer important.
How Can Magazines Survive and Stay Relevant in the Digital AgeSoumitra Roy
The presentation on "Magazines - A Survival Strategy" was made by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation gives a brief insight into the magazine market size before moving on to a few recommendations on how magazines can innovate and continue to survive in the digital age.
The links for the original videos from which edited clips were used in the presentation are as follows:
1. Marie Claire example: https://www.youtube.com/watch?v=-c5dHyUgcSA
2. Augmented Reality example: https://www.youtube.com/watch?v=LRceOYbrVzc
3. CinePrint example: https://www.youtube.com/watch?v=640v8yBcXg8&feature=youtu.be
4. Esquire magazine example: http://tv.esquire.com/videos/70049-the-october-issue-a-magazine-trailer
Mobile is the greatest transformation in consumer behavior and will have a profound impact on businesses. Empirical research from MMA's SMoX studies across multiple brands and countries found that allocating 12-20% of advertising budgets to mobile marketing can increase key metrics like awareness, purchase intent, and sales by 7-60%, especially when best practices are used. As smartphone adoption increases to over 90% of the population, the optimal allocation to mobile may rise to 20-30% of budgets. Marketers are challenged to understand how to effectively utilize mobile's unique ability to reach consumers closely and optimize their mobile marketing strategies.
Drive North Queensland Tourism Trails Smart Phone AppPinnacletm
Drive North Queensland in conjunction with Tropical Tablelands Tourism is developing a smart phone app for the drive routes of the Overlanders Way, The Great Tropical Drive and also the Savannah Way. This presentation details the fundamentals on how this app will work and how people can be involved
This document discusses emerging media such as the internet, mobile phones, and new forms of digital advertising. It provides background on the history and growth of digital media, including the development of internet advertising through companies like Google. The document also outlines different types of online and mobile advertisements, as well as common revenue models for digital advertising like cost per mille, cost per click, and cost per action. Finally, it summarizes a new study that found mobile display advertising generally outperforms online display advertising when best practices are followed.
Sizmek analyzed data from over 240 billion ad impressions in 2014 to identify trends in viewability. They found:
1. Ads with over 70% viewability had significantly higher click-through and interaction rates than ads below 70%.
2. Viewability increased for richer formats like rich media and HTML5 compared to standard banners.
3. HTML5 ads had higher viewability than Flash ads across formats and regions.
4. Mobile-specific ad sizes had higher viewability than desktop sizes.
5. Ads served directly to publishers had higher viewability than programmatic ads.
6. For both direct and programmatic, mobile-specific sizes had higher viewability than
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
This document provides information about NOW Corporation, a technology company with offices in Silicon Valley, Manila, and Tokyo. It details the services NOW Corporation offers, including social journalism, digital media, IT resource management, software solutions, and communications network services. The document lists key facts about NOW Corporation such as their headquarters, number of employees, memberships, awards, subsidiaries and brands. It provides examples of projects NOW Corporation has completed for clients in various industries. The document is promoting NOW Corporation's capabilities in areas like web development, mobile apps, digital media, IT outsourcing, and collaborative solutions.
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
Mobile Applications in East Africa by Moses KemibaroMoses Kemibaro
The document summarizes the state of mobile applications in East Africa. It notes that over 550 million people in Africa now own mobile phones, with East Africa having over 50 million subscribers. It outlines how mobile applications are being used for services like banking, entertainment, education and more. It also discusses the growing developer community in East Africa and initiatives to support the mobile app sector. The document concludes that while the mobile app industry is still emerging in East Africa, services like M-Pesa demonstrate there is huge potential if applications meet local needs and contexts.
Mobile advertising mena bpg bates slides & deloitte tmt may 2013Grégory Bolle
The document discusses mobile advertising trends in the Middle East in 2013. It notes that while smartphone usage is growing, mobile advertising spending remains low in the region at less than 0.1% of global spending despite the Middle East accounting for 6% of smartphone shipments. Several barriers to mobile advertising adoption are discussed, including a lack of data and expertise, brands still focusing on basic online presences rather than mobile formats, and a reliance on push rather than pull strategies. The report predicts that digital ad spending could reach 10% of the total ad market in the region by 2015.
Bpg i group social media conference - may 2013Grégory Bolle
The document discusses social media and its history and impact. It explores how brands can benefit from social media by adopting the philosophy of Zoroaster of having good thoughts, good deeds and good words. Different social media strategies like push and pull are examined. The importance of quality content and storytelling on social media is highlighted. Tips are provided such as setting clear objectives and understanding each platform's specificities. Case studies like a transmedia drama series and brand integrations are presented.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Out-of-home media can influence digital behaviors in several ways:
1) OOH can drive app downloads and usage, particularly for apps related to mobile banking, price comparison, and coupons that consumers may find useful when out of the home.
2) OOH is effective at driving mobile search and can target consumers when they are searching for certain types of information on the go.
3) The growth of mobile internet access via 3G, 4G, and public WiFi hotspots means that OOH can influence digital behaviors like web browsing and traffic from mobile devices.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
The document discusses emerging trends in online marketing and digital media. It identifies several key trends:
1) Native advertising and sponsored content will continue to grow as a replacement for traditional interruptive ads. Brands will need campaigns that fit the style and experience of different social media platforms.
2) Devices will increasingly connect and interact wirelessly, allowing phones to control other products like TVs and cars through remote applications.
3) Both large and niche apps will see more user engagement, requiring brands to find innovative ways to reach audiences on these platforms or through partnerships.
The document provides analysis and examples for each trend, noting opportunities and challenges for brands to better engage digital consumers.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
The document proposes a sponsorship opportunity called "Transfornation" to promote brands and plant trees. It offers sponsors branding visibility to over 125,000 corporate employees by distributing materials to 50,000 participants over 90 days. Sponsors gain reputation benefits and can increase brand awareness, preference, and profits. The initiative aims to plant one million trees in India by engaging corporate employees to register and receive tree saplings for planting.
The document discusses telcos and their platforms for app developers. It notes that telcos use odd standards, are greedy in how they share revenue from apps and services with developers, and have fragmented platforms across countries. However, it also presents BlueVia as a platform that aims to address these issues by providing a unified platform, common APIs, and revenue sharing models for developers and telcos. It encourages testing the BlueVia platform to provide feedback to help them improve.
How Can Magazines Survive and Stay Relevant in the Digital AgeSoumitra Roy
The presentation on "Magazines - A Survival Strategy" was made by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation gives a brief insight into the magazine market size before moving on to a few recommendations on how magazines can innovate and continue to survive in the digital age.
The links for the original videos from which edited clips were used in the presentation are as follows:
1. Marie Claire example: https://www.youtube.com/watch?v=-c5dHyUgcSA
2. Augmented Reality example: https://www.youtube.com/watch?v=LRceOYbrVzc
3. CinePrint example: https://www.youtube.com/watch?v=640v8yBcXg8&feature=youtu.be
4. Esquire magazine example: http://tv.esquire.com/videos/70049-the-october-issue-a-magazine-trailer
Mobile is the greatest transformation in consumer behavior and will have a profound impact on businesses. Empirical research from MMA's SMoX studies across multiple brands and countries found that allocating 12-20% of advertising budgets to mobile marketing can increase key metrics like awareness, purchase intent, and sales by 7-60%, especially when best practices are used. As smartphone adoption increases to over 90% of the population, the optimal allocation to mobile may rise to 20-30% of budgets. Marketers are challenged to understand how to effectively utilize mobile's unique ability to reach consumers closely and optimize their mobile marketing strategies.
Drive North Queensland Tourism Trails Smart Phone AppPinnacletm
Drive North Queensland in conjunction with Tropical Tablelands Tourism is developing a smart phone app for the drive routes of the Overlanders Way, The Great Tropical Drive and also the Savannah Way. This presentation details the fundamentals on how this app will work and how people can be involved
This document discusses emerging media such as the internet, mobile phones, and new forms of digital advertising. It provides background on the history and growth of digital media, including the development of internet advertising through companies like Google. The document also outlines different types of online and mobile advertisements, as well as common revenue models for digital advertising like cost per mille, cost per click, and cost per action. Finally, it summarizes a new study that found mobile display advertising generally outperforms online display advertising when best practices are followed.
Sizmek analyzed data from over 240 billion ad impressions in 2014 to identify trends in viewability. They found:
1. Ads with over 70% viewability had significantly higher click-through and interaction rates than ads below 70%.
2. Viewability increased for richer formats like rich media and HTML5 compared to standard banners.
3. HTML5 ads had higher viewability than Flash ads across formats and regions.
4. Mobile-specific ad sizes had higher viewability than desktop sizes.
5. Ads served directly to publishers had higher viewability than programmatic ads.
6. For both direct and programmatic, mobile-specific sizes had higher viewability than
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
This document provides information about NOW Corporation, a technology company with offices in Silicon Valley, Manila, and Tokyo. It details the services NOW Corporation offers, including social journalism, digital media, IT resource management, software solutions, and communications network services. The document lists key facts about NOW Corporation such as their headquarters, number of employees, memberships, awards, subsidiaries and brands. It provides examples of projects NOW Corporation has completed for clients in various industries. The document is promoting NOW Corporation's capabilities in areas like web development, mobile apps, digital media, IT outsourcing, and collaborative solutions.
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
Mobile Applications in East Africa by Moses KemibaroMoses Kemibaro
The document summarizes the state of mobile applications in East Africa. It notes that over 550 million people in Africa now own mobile phones, with East Africa having over 50 million subscribers. It outlines how mobile applications are being used for services like banking, entertainment, education and more. It also discusses the growing developer community in East Africa and initiatives to support the mobile app sector. The document concludes that while the mobile app industry is still emerging in East Africa, services like M-Pesa demonstrate there is huge potential if applications meet local needs and contexts.
Mobile advertising mena bpg bates slides & deloitte tmt may 2013Grégory Bolle
The document discusses mobile advertising trends in the Middle East in 2013. It notes that while smartphone usage is growing, mobile advertising spending remains low in the region at less than 0.1% of global spending despite the Middle East accounting for 6% of smartphone shipments. Several barriers to mobile advertising adoption are discussed, including a lack of data and expertise, brands still focusing on basic online presences rather than mobile formats, and a reliance on push rather than pull strategies. The report predicts that digital ad spending could reach 10% of the total ad market in the region by 2015.
Bpg i group social media conference - may 2013Grégory Bolle
The document discusses social media and its history and impact. It explores how brands can benefit from social media by adopting the philosophy of Zoroaster of having good thoughts, good deeds and good words. Different social media strategies like push and pull are examined. The importance of quality content and storytelling on social media is highlighted. Tips are provided such as setting clear objectives and understanding each platform's specificities. Case studies like a transmedia drama series and brand integrations are presented.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
Out-of-home media can influence digital behaviors in several ways:
1) OOH can drive app downloads and usage, particularly for apps related to mobile banking, price comparison, and coupons that consumers may find useful when out of the home.
2) OOH is effective at driving mobile search and can target consumers when they are searching for certain types of information on the go.
3) The growth of mobile internet access via 3G, 4G, and public WiFi hotspots means that OOH can influence digital behaviors like web browsing and traffic from mobile devices.
Airports are increasingly looking to engage Chinese travelers through social media platforms popular in China like Weibo and WeChat, as these travelers represent a major source of inbound tourism. However, simply establishing accounts on these platforms is not enough - airports must develop strategic social media plans that tie engagement activities to specific business objectives like increasing awareness, marketing partnerships, brand development, and driving interactions. Content should focus on areas like advocacy, storytelling, crowdsourcing, and virtual shopping experiences. Case studies show airports that have successfully targeted Chinese travelers through dedicated Chinese social media presences with localized content and verification of accounts.
The document discusses emerging trends in online marketing and digital media. It identifies several key trends:
1) Native advertising and sponsored content will continue to grow as a replacement for traditional interruptive ads. Brands will need campaigns that fit the style and experience of different social media platforms.
2) Devices will increasingly connect and interact wirelessly, allowing phones to control other products like TVs and cars through remote applications.
3) Both large and niche apps will see more user engagement, requiring brands to find innovative ways to reach audiences on these platforms or through partnerships.
The document provides analysis and examples for each trend, noting opportunities and challenges for brands to better engage digital consumers.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
The document proposes a sponsorship opportunity called "Transfornation" to promote brands and plant trees. It offers sponsors branding visibility to over 125,000 corporate employees by distributing materials to 50,000 participants over 90 days. Sponsors gain reputation benefits and can increase brand awareness, preference, and profits. The initiative aims to plant one million trees in India by engaging corporate employees to register and receive tree saplings for planting.
The document discusses telcos and their platforms for app developers. It notes that telcos use odd standards, are greedy in how they share revenue from apps and services with developers, and have fragmented platforms across countries. However, it also presents BlueVia as a platform that aims to address these issues by providing a unified platform, common APIs, and revenue sharing models for developers and telcos. It encourages testing the BlueVia platform to provide feedback to help them improve.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Xebec Digital is a digital marketing agency with over 5 years of experience and a team of 30 specialists. It aims to develop world-class digital strategies and creative solutions to build profitable brands for its clients across various industries. Its mission is to build engaging digital platforms for clients to interact with customers and create brand communities. Xebec offers a full suite of digital services including search engine optimization, website development, social media marketing, and video strategy.
The document discusses how Golden Key combines traditional hospitality services with modern technology. It offers various digital services including website design, mobile apps, social media marketing, and translation services to help brands connect with global customers. Golden Key has teams in London, Guangzhou and New York that work together using a hybrid approach of creativity and technology. Some case studies are provided showing how Golden Key has helped film studios, newspapers and other clients expand their online presence.
- ValueCommerce is a leading performance marketing and affiliate network company in Japan, with over 1,600 e-commerce clients and 400,000 media partners.
- It has strategic partnerships with Yahoo! Japan, including Yahoo! Japan's affiliate program, to expand its network of over 400,000 affiliate partners.
- ValueCommerce provides affiliate marketing and online advertising services, including consulting, reporting, mobile affiliate programs, and search engine optimization through its subsidiary Sozon.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
The document proposes a digital roadmap and strategy for brands, including developing a 360-degree online strategy, building brand identity through innovative website models, optimizing websites for different target segments, and measuring return on investment through analytics. Key aspects include creating a social media-enabled website, developing mobile-friendly websites, search engine optimization tactics, email marketing, social media management, application development, online advertising, promotions strategy, and quantifying ROI. The goal is to help brands engage customers across digital channels and measure the impact of their digital efforts.
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
The document provides information on various digital marketing and social media campaigns for different clients. It includes summaries of campaigns for instant noodles in Vietnam, anti-dengue fever medication nationwide in Vietnam, cooking and fashion contests by BigC supermarket nationwide in Vietnam, and other product launches and activations in Vietnam. It also includes information on social media platforms like Facebook, concepts for digital campaigns, viral marketing, PR, and the use of forums and video sharing sites. There are sections on Power's ad network in Vietnam, search engine marketing, and the differences between search engine optimization and search advertising.
This document provides information about a full-service mobile agency. In 3 sentences:
The agency offers end-to-end mobile solutions including strategy, creative, technology, launch, and support. It has experience across various mobile platforms and industries. The agency takes a collaborative, data-driven, and revenue-focused approach to helping clients improve their mobile presence and business results.
How Media and Entertainment Companies Succeed with there Digital Transformation!Sam Sepstrup
The document discusses the digital transformation of businesses and the role of Acquia and the Drupal platform. It notes that by 2020 there will be 50 billion connected devices, most internet access will come from mobile, and users expect personalized and unique experiences across channels. Acquia provides a digital business platform that combines content, community, and commerce to deliver these modern digital experiences through Drupal, its open source CMS. The platform allows for agility, mobility, social engagement, and personalization. Acquia has over 4000 customers globally across industries and helps companies transform their digital presence.
Social networking platforms can help businesses in three key ways:
1) They allow companies to build online communities around their products and services to increase sales, cut costs, and improve communications with customers and partners.
2) Companies can use social networking tools to host virtual events and meetings to engage with audiences while reducing costs compared to traditional in-person events.
3) Franchise companies can provide a unified social media presence for local franchisees through a centralized platform that maintains brand consistency while allowing regional autonomy.
The document discusses how APIs can help companies adapt their strategies like the NFL adapted the West Coast Offense. It notes that APIs allow development across devices and partners by defining reusable interfaces. The document then provides examples of how APIs helped companies like Google and enterprises, and outlines how API management from Apigee and Credera can help other companies develop API strategies to reach more customers through new channels.
TIMEUS Interactive provides web development and IT consulting services to its customers. We provide our clients with multi-platform user interface design & marketing solutions, interactive application development, data analysis, customer relationship management, advisory services and innovative multimedia and graphic design services.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
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streams
E-Commerce
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
5. Advertising: Time Out Group’s digital
Audience growth = revenues grew by 50% every
revenue growth 2 years between 2007-2011
07 08 09 10 11
18 million users 50 million users projected
Global digital ad spend to grow Social 8%
Social 6%
by 16.5% in 2012 and 13.5%
Mobile 8%
in 2013
Digital to overtake newspapers
in share of ad spend by 2013
> Audience change Mobile 24%
TO London unique users up
Magazine
32%
Website
54% 2011 – 2014/15 > Website 60%
+67% YoY
TO New York UUs up +69% YoY Magazine
8%
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
6. Smartphones & tablets UGC & social media
Smartphones 30% of global 360bn links, notes, pics shared
mobile market share in 2011 in one year on Facebook
& forecast to be 54% in 2015 25bn tweets sent in one year
Advertising: By 2014 mobile internet users on Twitter
Audience growth forecast to overtake desktop 35 hours of video uploaded per
users: 1.7bn people minute on YouTube
68m iPad sales predicted for
2012, 138m in 2015
Time Out London
600,000 iPhone app
followers
600,000
downloads in
Time Out 2 years
NY iPad
800,000 25,000
downloads in
fans one month
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
7. Advertising:
One dedicated Ad Director
Clients look to the Time
Out international network
for a one-stop shop for
regional/global ad deals
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
8. Sponsorship:
Customised creative
solutions for online
sponsorship
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
9. Sponsorship:
Deep integration of
sponsors on
iPhone, Android and iPad
apps
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
10. Consumer Promoter
SEEKERS SELLERS
In 2011 TOG generated
£3.7m in total transaction E-Commerce:
value from 71,000 Connecting everyone
bookings to the world of art
E-commerce revenue up and entertainment
300% from 2009-2011
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
11. Top 5 offers in 2012
1. Crystal Palace Day Spa
(health & beauty)
2. Fast Canvas Prints
(photography)
3. 39 Steps (theatre)
4. Gordon Ramsay, York &
Albany (dining)
E-Commerce: 5. Cookie Girl (culinary class)
Ticketing, offers, affiliates
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Advertising Sponsorship E-Commerce
12. Technology
What we Brand
deliver
to you Content
Support
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
13. Technology:
Global platform
components
State-of-the-art
content
management system and
database
Website hosting, user
analytics and ad serving
software
E-commerce platform
and tools
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
14. Territory City 1 City 2 City 3
Language Language 1 Language 2 Language 1 Language 2 Language 1 Language 2
Technology:
Future proofed systems
Website
Mobile apps
iPad
New product development –
any new launches can be rolled Offers
out in your market
Ticketing
Automated upgrade process –
you benefit from all platform
improvements Social apps
Ongoing programme of
enhancement and investment Local listers
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
15. Brand values: Time Out Nightlife
Essential ranked Number 1 Site
Connected in 2010 & 2011
Trusted
Fun
Voted in Top 100
UK brands in 2011
Brand:
44 year heritage
37 cities, 25 countries
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
16. Content:
Interviews and features from
London, NY and all Time Out
cities
Image library with over
200,000 images
TO Film database with over
30,000 reviews
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
17. Conference for all
Support licensees: Annual and
specialist events
Set-up configuration
& training
24/7 technical support
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Technology Brand Content Support
18. Content
What you Marketing
provide
locally Sales
Operations
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
19. Content: Time Out
Sources and structure Third
of content party feeds
Local venues
User generated content
Your team sources local
events and venue
Social activities
information and applies
local style and tone
Requires operational excellence
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
20. Marketing:
Grow the local audience
Brand awareness
Live events
Digital marketing
investment: SEO, SEM
PR2.0
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
21. Marketing:
Social
Horror film feature and
Facebook app in two weeks
gained:
30,000 new Facebook fans
73,000 unique users
360,000 page views
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
22. Create expert digital and
e-commerce sales teams
Sales:
Source offers and ticket
Commercialise the inventory
products Develop advertiser and
merchant relationships
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
23. Operations:
Offers and ticket
fulfilment
Customer service
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Content Marketing Sales Operations
24. Print
How to take
the brand Live events
further
Space & Merchandise
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
25. Print
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
26. Live events
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
27. Space & Merchandise
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Print Live events Space & Merch.
28. How users
interact
with Time Out
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
29. New markets:
Mexico, Madrid, B
angkok
Time Out around
the world 37cities
18m wide
users world 25 countries
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
30. Licence terms
Rights cover national Monthly technology fees
territory based on product roll out
3-5 year initial term plus programme and projected
extension rights traffic volume
Minimum guarantee Multiple language options
recoupable from royalties
paid on all revenue streams
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
31. For more information please contact:
Will Salmon
Tel. +44 (0)20 7813 6012
Email: willsalmon@timeout.com
License Your revenue What we deliver What you How to take the How users Time Out around
Home interact with Licence Terms
Time Out streams to you provide locally brand further Time Out the world
Editor's Notes
Show microsite example and also Fireplace and sponsored editorial online (Get examples from DP/PT/SB)
Image of iPhone sponsorship – ideally Australia or Dubai (so show two cities, same sponsor and iPhone plus Android??)
(images of launch marketing activity from licensees and live events)