Time is a unique gift that should be managed optimally to achieve goals. Proper time management means focusing on important tasks rather than urgent ones. Stephen Covey's time matrix divides tasks into quadrants based on their importance and urgency, advising to spend most time on important high-urgency tasks in Quadrant 1 and reject low-importance low-urgency tasks in Quadrant 3. Poor time management can be seen as a disease with symptoms, causes, and cures that require continuous effort to achieve success.