Windows Phone - how does it look in clash of the titans

Windows Phone – how does it look
in the clash of the mobile titans?

Contact:
Piotr Biegun, CEO
piotr.biegun@whallalabs.com, +48 607 127 551
@piotrbiegun, skype: piotr.biegun

Whalla Labs:

http://whallalabs.com

@whallalabs

hello@whallalabs.com

About me

Why am I here?
Piotr Biegun founder at Whalla Labs
@piotrbiegun
http://www.slideshare.net/piotrbiegun

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•
•
•
•

Graduated from WIGE at UE Poznań
1.5 year at Siepomaga.pl
Participated in Huge Thing business accelerator
Hive61 Poznań
Whalla Labs – mobile apps for WP & W8

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

19% share in Polish market
the biggest market for Microsoft

Source: http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce

9.2% share in top 5 EU markets
Nokia strong in Europe again?

Source: http://techcrunch.com/2013/09/30/kantar-with-android-and-even-windows-phoneinching-up-in-smartphone-sales-get-set-for-an-iphone-spike/

156% jump in handsets shipment
from 3.7 mln to 9.5 mln devices
Q3 2013 market share for mobile handsets [mln]
250

200,0%

156,0%
211,6

150,0%

200
51,3%
150

100,0%

81,0%

139,9

3,6%

12,9%

1,7%

0,6%

50,0%

100
25,6%
50

26,9

0,0%

-41,6%
-80,1%

33,8
3,7

9,5

7,7

4,5

8,4

-50,0%

1,7

0

-100,0%
Android
Q3 2012

iOS

Windows
Phone
Q3 2013

BlackBerry

Yearly change

Others
Market Share

Source: http://www.idc.com/getdoc.jsp?containerId=prUS24442013

Windows 8 on the rise

companies are shifting to the new system

Source: http://thenextweb.com/insider/2013/10/01/windows-8-now-up-to-8-02-market-sharebut-windows-7-sees-bigger-gains-for-the-first-time/

Windows ecosystem

one experience - both for work and pleasure


Code behind apps

JAVA

Objective-C

C# i XAML

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs

Windows platforms
How it works?

VS


Manufacturers

Nokia …. and others


Market share

Low cost phones on the raise


Devices

Different look & work


Windows Phone
unique features

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Live Tiles. Secondary Live Tiles

•

Try & Buy, In App Purchase (WP8)

•

App to App Communication, NFC / Bluetooth (WP8)

•

Camera Lenses (WP8)

Support live content in a tile. Support a special tile for specific
content.
Create a trial app. Sell digital goods (consumables and durables).
Build integrated app experience by launching a 2nd app from the
first. Tap To Connect/send & remote control.

Any app that leverages the camera can become a lens app. Lens
apps directly extend the native camera viewfinder experience, and
enable direct access to your app.


Unique UI

low learning curve

I took the plunge and switched platforms without any real experience on Windows
Phone, but the learning curve was slight, and so far the rewards have been great.
Source: http://geardiary.com/2013/07/02/lumia-928-windows-phone-review/

Live Tiles

the same apps, individual experience


Monetization

free, trial, paid, in-app purchases


Easy sharing

NFC, Bluetooth, SkyDrive


Photos

probably the best mobile camera
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Lumia 1020
41-megapixel camera

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Lumia 1520
20-megapixel camera

•

Lumia 928
the best low-light
photos


Camera lenses
Nokia Imaging SDK


Screen sizes
just working 


Visual Studio

powerful IDE for developers


Children’s corner

limited apps that can be access by everyone


True mobile office

support for MS Office & SkyDrive sync


Make beautiful apps
loved by users.
How Windows Phone apps look?


Facebook


Twitter


Vine


Netflix


Skype


Camera360


BANK PEKAO


INGmobile


mBank Orange Cash


100 Pompek


Dotrzechdych.pl

biggest blog about vines

User reviews


Duckie Deck Collection
educational games for children

Gameplay by 2 years old child:

http://www.youtube.com/watch?v=mAiDtPNZHRg


Why do not give
Microsoft a chance?
and start building beautiful
Windows Phone apps


Windows Phone App Studio
building apps from browser


Do you have idea for the next Windows Phone or
Windows 8 mobile app?
Let’s talk about it!
Contact:
Piotr Biegun, CEO
piotr.biegun@whallalabs.com, +48 607 127 551
@piotrbiegun, skype: piotr.biegun

Whalla Labs:

http://whallalabs.com

@whallalabs

hello@whallalabs.com

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