Email & Mobile Theatre; How Lucky Voice Grew Their Database 100% in 12 months to 200k
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Lucky Voice is a global SaaS leader in relationship marketing that grew its audience by 100% over a year. They achieved this growth through online competitions, incentivized signups, social media integration, partnerships, and cross-promoting to their existing database. The strategies that worked best were those that provided value to customers in exchange for their email address and collected useful profile data. While size increased significantly, open and click-through rates for the new subscribers matched the overall high quality of Lucky Voice's list. The key lessons learned were to focus on pre-event collection of data and choose incentives that appeal to their target audience.
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Email & Mobile Theatre; How Lucky Voice Grew Their Database 100% in 12 months to 200k
- 1. The Global SaaS Leader in Relationship Marketing Lucky Voice Growing an audience by 100% 28th February 2012 Dan Pilkington Tim Watson www.emailvision.co.uk
- 2. Size is important 30% of revenue is driven from email www.emailvision.co.uk
- 3. Who are Lucky Voice www.emailvision.co.uk
- 4. Who are Lucky Voice www.emailvision.co.uk
- 5. Objective and Challenge Objective: double the size Partnerships of our database in a year 10% Walk ins 10% 100,000 Social media 3% Word of mouth 100,000 40% 90,000 Search 80,000 7% 70,000 60,000 50,000 CRM 50,000 40,000 30% 30,000 20,000 10,000 0 www.emailvision.co.uk
- 6. Objective and Challenge The Challenges ‒ To reach new bars customers ‒ Average bar group of 10 people – we get the booker’s email address but nine people are unknown. How do we reach them? ‒ To get as much useful data from new sign ups as possible so we can use clever segmentation in Campaign Commander www.emailvision.co.uk
- 7. Growth strategies 9 2 www.emailvision.co.uk
- 8. Growth strategies – what worked! Number 1: Incentivised sign up on the website – 92% increase in sign ups Collected email, nearest bar, day and month of birthday – perfect for birthday communications. www.emailvision.co.uk
- 9. Growth strategies – what worked! Number 2: Social sign up rather than registration form – 40% increase in sign ups www.emailvision.co.uk
- 10. Growth strategies – what worked! Number 3: Online competitions – added over 12,000 email addresses www.emailvision.co.uk
- 11. Growth strategies – what worked! Online competitions – prizes that our ideal bars customer would want www.emailvision.co.uk
- 12. Growth strategies – what worked! Online competitions - Tracked this new segment in Campaign Commander – no drop off - Welcome campaign to introduce them to the brand with offer www.emailvision.co.uk
- 13. Growth strategies – what worked! Number 4: Encourage booker to share details of the group – over 1,500 new contacts - Use confirmation email to encourage sharing to get discount card www.emailvision.co.uk
- 14. Growth strategies – what worked! Deliver value to the customers in exchange for email address – not monetary - Build a playlist online for your bars visit www.emailvision.co.uk
- 15. Growth strategies – what worked! Delivering value in exchange for email address - Welcome campaign to introduce them to the brand with offer www.emailvision.co.uk
- 16. Growth strategies – what worked! Number 5: Partnerships – leveraging our white label to add to our bars database - Added over 15,000 email addresses based on location and age www.emailvision.co.uk
- 17. Growth strategies – what worked! Partnerships - Use segmentation in Campaign Commander to deliver relevance to this new group www.emailvision.co.uk
- 18. Growth strategies – what worked! Number 6: Facebook Welcome offer – over 1,000 email addresses added www.emailvision.co.uk
- 19. Growth strategies – what worked! Facebook Welcome offer – bounce back Welcome email www.emailvision.co.uk
- 20. Growth strategies – what worked! Number 7: Facebook voting app – over 2,500 email addresses www.emailvision.co.uk
- 21. Growth strategies – what worked! Facebook voting app – viral effect guaranteeing friend get friend www.emailvision.co.uk
- 22. Growth strategies – what worked! Number 8: Events in our bars – over 1,000 email addresses - Raffle entry in exchange for email address www.emailvision.co.uk
- 23. Growth strategies – what worked! Number 9: Cross-selling bars to our online database – over 5,000 addresses added - Using Campaign Commander to provide relevance to potential bars customers www.emailvision.co.uk
- 24. Growth strategies – what didn’t work! In bar promotions to get email addresses - Shots offered, console at Reception – poor address quality and low take up www.emailvision.co.uk
- 25. Growth strategies – what didn’t work! Post-visit survey - We’re looking at the incentive on this – possible charity donation from us www.emailvision.co.uk
- 26. Results 47,688 to 101,178 = 120000 100000 112% increase 80000 60000 40000 20000 0 The best thing is the quality and engagement of our list has remained identical to 2010 – size is important but only if linked to quality! www.emailvision.co.uk
- 27. Results – Where did they come from? Events 3% Facebook voting app From online Web sign ups with 5% service incentive 10% 13% Facebook Welcome 2% Social sign up 14% Partnerships Online competitions 28% 23% Friend get friend 2% www.emailvision.co.uk
- 28. Results Average open rate from new subscribers: 19% Average click through rate from new subscribers: 3% Average open rate across all subscribers: 16% Average click through across all subscribers: 2% www.emailvision.co.uk
- 29. What have we learned? ‒ Pre-event collection works better than post-event ‒ Essential to collect useful data alongside email address – location and birthday ‒ Choose incentives carefully for the right audience (including prizes) ‒ Leverage partnerships and other data more effectively www.emailvision.co.uk
- 30. What next 1. Social sign-in and notifications 2. Playlist building 3. Online booking 4. Looking at how social and email can work together Social as first touch point, build brand awareness, first step to email which drives revenue. www.emailvision.co.uk
- 31. Questions www.emailvision.co.uk
- 32. Thanks! Thank you for listening If you’ve more questions about today’s presentation or wish to find out more about Emailvision come for a chat on stand E16 www.emailvision.co.uk
- 33. Some of our 3000 + clients www.emailvision.co.uk
Editor's Notes
- Live karaoke and /or streaming service with on screen lyrics whilst the audience is queuing and being seated.
- Session start ‘attention!’ slide.Key pointsEmail is key driver of revenueSize is important
- Lucky Voice YouTube channel – one minute video.Brief run down on the business.Explain online and offline offers.Picture of a bar.Key facts; 7 bars. 3 managed bars, 4 franchised bars – operated by Tiger tiger.Picture of website.
- Lucky Voice YouTube channel – one minute video.Brief run down on the business.Explain online and offline offers.Picture of a bar.Key facts; 7 bars. 3 managed bars, 4 franchised bars – operated by Tiger tiger.Picture of website.
- Objective to increase database size.ChallengeReach new customers.Average bar group of ten people, one person books, nine people unknown. How to reach them?Move bar customers to online. Online more scalable, bars require higher investment and risk.Profit around £300K last year, bars turnover ….50% offline room hire, 50% from drinks.Estimate 30% of online and offline business comes via email.Look at people who open emails and if they have booked bar or bought on line.IE 30% of people who bought have engaged in email in last two months.70% from word of mouth, repeat customers, passing trade footfall.Other channels, free PR, SEO, social starting.Marketing budget circa £200K, including operational/promotional use.No online booking, call booking line to book. Email address collected.Grow bars database, customer profile location information.Started with 100K, doubled to 200K in 12 months.
- Objective to increase database size.ChallengeReach new customers.Average bar group of ten people, one person books, nine people unknown. How to reach them?Move bar customers to online. Online more scalable, bars require higher investment and risk.Profit around £300K last year, bars turnover ….50% offline room hire, 50% from drinks.Estimate 30% of online and offline business comes via email.Look at people who open emails and if they have booked bar or bought on line.IE 30% of people who bought have engaged in email in last two months.70% from word of mouth, repeat customers, passing trade footfall.Other channels, free PR, SEO, social starting.Marketing budget circa £200K, including operational/promotional use.No online booking, call booking line to book. Email address collected.Grow bars database, customer profile location information.Started with 100K, doubled to 200K in 12 months.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- How success is measured and metrics used.Big picture summary, 100% growth, 100K to 200K.Any change in average campaign results? Did quality of list remain with increase in size? Size is important but only if linked to quality.Pie chart of where the signups came from.Pie of level of email engagement by source.Revenue analysis. Conversions by source/value by source.Three key takeaways.Email is big.Talking at the right time. Pre-event much better than post event?
- How success is measured and metrics used.Big picture summary, 100% growth, 100K to 200K.Any change in average campaign results? Did quality of list remain with increase in size? Size is important but only if linked to quality.Pie chart of where the signups came from.Pie of level of email engagement by source.Revenue analysis. Conversions by source/value by source.Three key takeaways.Email is big.Talking at the right time. Pre-event much better than post event?
- How success is measured and metrics used.Big picture summary, 100% growth, 100K to 200K.Any change in average campaign results? Did quality of list remain with increase in size? Size is important but only if linked to quality.Pie chart of where the signups came from.Pie of level of email engagement by source.Revenue analysis. Conversions by source/value by source.Three key takeaways.Email is big.Talking at the right time. Pre-event much better than post event?
- Growth strategies used.Historically built from bar bookings and simple (non-optimised) online service signup.For each approach two or three slides with graphics such as screen grabs/creative examples/welcome emails/incentives/sign up forms/data fields/flow diagram for process etc. Before and after screen grabs.Approaches that worked.Incentivising website signup with discount. Increased signup by XXXX%. Screenshot old and new.Website social sign in rather than register. 50/50 social signinvs register. Uplift on signups as result of social signin?Online competitions, 1000’s of entries, default signup. Tracked in CC behaviour and found identical response to natural signup, no quality reduction. Prizes represented ideal customer. Ran welcome campaign specific to them to explain offer and engage from outset.Booking confirmation email, loyalty card/discount card incentive to share email addresses of group members. Contact with welcome campaign. Delivering value to customers by allowing online selection and print off of playlists (future online access). Key is providing value incentive to action – need not be monetary.X-Factor whitelabel joint venture. Promoted by X-factor website. Thousands of signups, these belong to Lucky Voice. Younger audience, teenagers.Facebook specific welcome page not wall with 25% voucher for Like and email address to collect voucher with signup. Data goes direct into CC. Increased likes 100% in period of XXXX from 1500 to 3500. Facebook Ads. Circa 2000 email addresses added.Facebook competition video app. Big duet, at bars and in Selfridges. Pull email addresses from Facebook accounts for people who voted. Circa 1000 addresses.Bar events, Quiz night. Free raffle with email address, circa 80 addresses each event. Different audience, introduction to karaoke after the quiz, creating new customers who were not already karaoke fans Not list building so don’t include this unless short of material! Cross selling online offer to bar and bar to online. Based on data and segmentation in CC. Sequence of emails for bar bookings and examples. Online look at age (over 18) and location for bars, campaign to people within 100 miles or so.Approaches that didn’t workLots of in bar strategies tried. Shots for email address. Console at reception. Poor address quality, low interest in signup.Post event feedback email request, with call to action to pass on to friend for their feedback. Did this have incentive or value?Found pre-event is better than post event.Data collected, what how. Birthday, location, email address, mobile number.Building play lists pre-event online to access in the bar.Email of playlist etc.
- Social and email plans for 2012. One or two slides.Social sign-in is bigPlaylist buildingOnline bookingSocial and email together.Currently social as first touch, brand awareness, first step to email which drives revenue.
- I think this is the new tagline.