Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
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This document discusses how email marketers must adapt to the changing social and mobile landscape. It notes that while social media is growing, email still drives high ROI through triggered campaigns and low-volume, high-value messages. The challenges mentioned include integrating social and mobile features into emails, improving personalization and automation, and designing emails for multiple devices and touchscreens. Marketers are advised to advance their email programs and educate customers through helpful content instead of just selling.
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Email & Mobile Theatre; Email’s Role in a World Gone “Mocial”
- 2. Aren’t social and mobile both hotter than email?
- 6. What about the 2 billion?
- 8. Email marketers must adopt, adapt and improve.
- 9. Email Marketing in a Mocial World Integration Context/Design Automation / Humanisation Triggers
- 12. Impact on Email Marketing Integration Context/Design Automation / Humanisation Triggers
- 13. Going Mobile / Design OVERLOAD
- 14. Where is My Email Being Read?
- 15. The New Design Challenge Old mouse New mouse
- 16. Do Your Emails Have the Touch? Source: StyleCampaign.com, Litmus
- 17. Impact on Email Marketing Integration Context/Design Automation / Humanisation Triggers
- 18. Old Rule: Sell the sizzle, not the steak.
- 19. New Rule: Educate with grilling tips, recipes and wine pairing.
- 20. Let Customers Do the Selling
- 22. Impact on Email Marketing Integration Context/Design Automation / Humanisation Triggers
- 23. Social is the New Broadcast
- 24. Try Doing this with Social Media
- 25. Nurture Highly Transactional Personalised Email’s Strengths Triggered off Behaviour Dynamic Campaign Tracks
- 26. Low Volume, High ROI Volume of Emails sent Email Generated Revenue 4.1% Triggered Campaigns 40.2% Triggered Campaigns
- 27. Social vs Email Conversation Conversion Email drives the ROI in Mocial
- 28. Email is Healthier than ever.
- 29. What are you doing to advance your email programme in a world gone mocial?
- 30. About Silverpop • 1,400+ customers • Across 38 countries • 95% customer retention • >2B msgs sent per month across our customer base
- 31. • Resource Centre at silverpop.com – White papers – Webinars – Blogs – Case studies – Newsletters • Presentations on SlideShare – www.slideshare.net/Silverpop New Whitepaper: The State of the Social Universe
- 32. Thank you!
Editor's Notes
- No longer are we accessing the internet through a nice big desktop screenLaptops.. Netbooks are all growingAnd more are coming – ipad.. tablets.. And then there is mobile..
- By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this
- By providing content that is educational in nature rather than promotional can lead to longer term growth in fans and active usersCamping retailer – when they focused on education their conversion rates generated went from 4% to 10% as opposed to a buy buybuy / discount messageShaving manufacturerFood mixerUGC plays into this