The document analyzes the Facebook page strategies of several quick serve restaurants. It finds that Burger King, which posted most frequently, grew its fan count the fastest over the month. It also saw a significant spike in growth during a 4-day promotion of special deals around July 4th weekend, while maintaining activity when other brands reduced posting. The document concludes that consistent posting of a variety of content, including discounts, can help drive fan growth on Facebook even with moderate engagement rates.