Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis

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In this keynote, SaaSOptics CEO Tim McCormick will discuss the difficult balancing act of getting cash in the door by reducing AR balance while also maintaining a positive relationship with your customers in the process. After all, we’re all feeling the effects of COVID-19's economic impact. Attend, and you’ll learn: -How we reduced AR balance by 70% -How to automate collections communications -How to reallocate your resources to better support your customers"

Increasing Cash Flow in a Crisis
How to manage AR while preserving customer relationships
Tim McCormick
CEO, SaaSOptics

About SaaSOptics
700 +
B2B SaaS
Customers
$7B +
Revenue
Managed
$10B+
Customer
Capital Raised

GOALS: Cash in the door & retain customers
HOW:
• Automate AR management
• Shift to attention to customers with time saved
How to Increase Cash Flow While Preserving Customer
Relationships

SaaSOptics Internal Case Study
Reduction in
AR balance
70% 50% 66%
Improvement
in cash ﬂow
Improvement in
time savings

SaaSOptics Time saved
Using Quickbooks and Manual Processes
Time spent: 6-8 hours / week
● Using Quickbooks AR aging report
● Finding billing email addresses
● Manually send reminder emails
Using SaaSOptics Automated AR
Management
Time spent: 1-1.5 hours / week
● SaaSOptics AR aging report
● Customizable email message library
● Automated dunning & cadences

Agile Accounts Payable Functions
• AR Aging
• E-Invoicing
• Threshold Credit Card Payment Options
• Collections Cadences/Message templates

AR Aging - make it easier to see what’s overdue

Threshold Credit Card Payment Options
Credit Card: Threshold + Payment Windows

Message Library
• Customizable library that
stores your work

With the time saved, we did the following...
Product
Enhancements
EducationCustomer Success &
Renewals

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Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis

1. Increasing Cash Flow in a Crisis How to manage AR while preserving customer relationships Tim McCormick CEO, SaaSOptics

2. About SaaSOptics 700 + B2B SaaS Customers $7B + Revenue Managed $10B+ Customer Capital Raised

3. GOALS: Cash in the door & retain customers HOW: • Automate AR management • Shift to attention to customers with time saved How to Increase Cash Flow While Preserving Customer Relationships

4. SaaSOptics Internal Case Study Reduction in AR balance 70% 50% 66% Improvement in cash ﬂow Improvement in time savings

5. SaaSOptics Time saved Using Quickbooks and Manual Processes Time spent: 6-8 hours / week ● Using Quickbooks AR aging report ● Finding billing email addresses ● Manually send reminder emails Using SaaSOptics Automated AR Management Time spent: 1-1.5 hours / week ● SaaSOptics AR aging report ● Customizable email message library ● Automated dunning & cadences

6. Agile Accounts Payable Functions • AR Aging • E-Invoicing • Threshold Credit Card Payment Options • Collections Cadences/Message templates

7. AR Aging - make it easier to see what’s overdue

8. E-Invoicing: Automate your invoicing

9. Threshold Credit Card Payment Options Credit Card: Threshold + Payment Windows

10. Cadence Template

11. Cadence Template in SaaSOptics

12. Message Templates

13. Message Library • Customizable library that stores your work

14. With the time saved, we did the following... Product Enhancements EducationCustomer Success & Renewals

15. Q&A

Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis

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