Hanno Renner - Growing in turbulent times
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This document discusses how a cloud-based HR platform continued growing during the COVID-19 pandemic. It describes adapting the company's strategy in five ways: maintaining existing customers, providing a free version, building features to address new needs, segmenting customers, and shifting resources online. Some industries were affected differently by the pandemic. The company focused on long-term customer relationships, understanding evolving needs, and keeping employees productive remotely. The key takeaways are to adapt to new customer needs and invest in relationships to prevent loss of business and employees during turbulent times.
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Hanno Renner - Growing in turbulent times
- 1. Growing in turbulent times How we managed to continue growing despite COVID-19
- 3. The cloud-based HR platform for the entire employee life cycle! ● Munich ● Madrid ● London ● Dublin
- 4. Customer growth until March 2020 What’s next?
- 5. We have seen some extreme effects of Covid-19 on businesses
- 6. Different industries are affected differently by Covid-19 RetailTourism Hospitality eCommerceTravel Medical CommunicationEntertainment Like most SaaS companies we are somewhere in the messy middle
- 7. How we adapted our strategy Five Examples
- 8. #1 Make sure to maintain your current customer base Define potentially affected customers and reach out to them proactively Understand customers’ current needs and provide help Focus on long-term success and relationship of affected customers
- 9. #2 Provide a free version of your service
- 10. #3 Identify current needs and build features that help
- 11. #4 Segment your customers and target them differently Retail Tourism Hospitality eCommerce Travel Medical Communication Entertainment Retail Tourism Hospitality Travel Potential losers eCommerce Medical Communication Entertainment Potential Winners
- 12. #5 Shift resources from live to online 2,500 visitors H.U.G 2020 The HR Happening 100 talks and breakout sessions CANCELLED
- 13. #5 Shift resources from live to online 200 participants at 1st session H.U.G 2020 The HR Happening 12 sessions this year ONLINE
- 14. #6 Keep your team productive and motivated Increased Employee satisfaction during home office by 6%
- 15. ● You can’t tackle a crisis without your most important asset: your employees ● Invest in long-term relationships to prevent churn ● Adapt to new customer needs to continue to grow Key takeaways
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