How to Create Video Content Using Hangouts on AirGrant Tilus
Presented at SMX West, March 5th, 2015
As the growth of video marketing continues, all organizations/brands have a unique opportunity to reach a larger amount of potential customers through the use of differentiated content.
In this presentation you will learn how organizations can systematically use Hangouts on Air to create a winning video strategy that leverages your internal team, strategic partners and current/prospective customers to create content that will reach a larger audience.
How to Use YouTube & Hangouts on Air for Creating Videos That Stand OutGrant Tilus
How to Use YouTube & Hangouts on Air for Creating Videos That Stand Out
Presented at the Social Media Strategies Summit on Feb. 11th, 2015 in Las Vegas.
Topics covered:
Part One:
YouTube Optimization Tips & Tricks
Part Two:
Strategies for Using Hangouts on Air to Create Content
Part Three:
What You Need to Know for Producing Hangouts on Air
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air - A...Grant Tilus
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air
As the growth of video marketing continues, institutions that optimize for the world's second largest search engine (YouTube) and create video content that is designed to build brand awareness, engage with, and educate their target audiences will be poised for growth and future success. In this presentation, attendees will learn about how to successfully optimize their video content marketing efforts for reaching larger audiences online and creating high-quality, interactive and informative video content at scale using Hangouts on Air.
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
How to Create Video Content Using Hangouts on AirGrant Tilus
Presented at SMX West, March 5th, 2015
As the growth of video marketing continues, all organizations/brands have a unique opportunity to reach a larger amount of potential customers through the use of differentiated content.
In this presentation you will learn how organizations can systematically use Hangouts on Air to create a winning video strategy that leverages your internal team, strategic partners and current/prospective customers to create content that will reach a larger audience.
How to Use YouTube & Hangouts on Air for Creating Videos That Stand OutGrant Tilus
How to Use YouTube & Hangouts on Air for Creating Videos That Stand Out
Presented at the Social Media Strategies Summit on Feb. 11th, 2015 in Las Vegas.
Topics covered:
Part One:
YouTube Optimization Tips & Tricks
Part Two:
Strategies for Using Hangouts on Air to Create Content
Part Three:
What You Need to Know for Producing Hangouts on Air
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air - A...Grant Tilus
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air
As the growth of video marketing continues, institutions that optimize for the world's second largest search engine (YouTube) and create video content that is designed to build brand awareness, engage with, and educate their target audiences will be poised for growth and future success. In this presentation, attendees will learn about how to successfully optimize their video content marketing efforts for reaching larger audiences online and creating high-quality, interactive and informative video content at scale using Hangouts on Air.
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
PR Pivot: How to sell in to news desks during a pandemicStella Bayles
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed.
This slide-deck supports the recorded webinar 'How to sell in to news desks during a pandemic'.
Stella Bayles, co-founder of CoverageBook interviews Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Lisa Peyton
This presentation will feature best practices on how to effectively use social media to build your business. Strategies will focus on building an engaged online community by IDENTIFYING your online audience, FINDING your audience on social and CONNECTING them with your brand. Along with top level social media strategies, the presentation will include the best tools and metrics to use alongside your campaigns to ensure they are measurable, efficient and effective.
Optimising Video as Part of the Content Marketing Mix - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Natalie O’Keeffe, Business Development Manager at Google
Natalie is an ambitious Digital Marketing professional with over 6 years experience in the marketing and digital marketing sector, working with Google’s top UK Media Agency Partners from the EMEA HQ. She helps brands to grow on Youtube – the world’s largest video platform!
Natalie previously held roles across Search Engine Marketing, Data & Analytics, Digital Planning & Strategy, and Sales, working with brands including Vodafone, Disney and Samsung, and Irish household names such as An Post, Dublin Airport, SuperValu and Centra.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Defining Our Profession Defining Ourselves at ConfabMargot Bloomstein
What’s in a name—and does it constrain or empower us? As “content strategy” evolves as an industry, so too do the areas of expertise that we individually offer and that our clients expect. Is this a problem, or an opportunity? Do you really have to do it all? Can we grapple with our terminology to broaden the profession without losing its relevance? And do we run the risk of diluting the meaning? Looking at examples in a variety of industries, we’ll discuss the responsibility and opportunity in how we define our industry and the areas of specialty it can comprise.
Delivered at Confab Central, #ConfabMN, May 22, 2015.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
WORKSHOP: The Content-SEO Combo: The Key To Long-Term ROI - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Michaela Simpson, Head of Content and Kevin Moore, Technical SEO Analyst at Wolfgang Digital
An ongoing challenge for content marketers is presenting ROI. In this workshop, Michaela and Kevin will demonstrate how to drive an ROI that continues long beyond the end of your campaign.
Brought to life by a successful case study, you will learn how to strategically combine tactics including ‘Skyscraper Content’, Native Content and SEO to ensure your content delivers month after month, year after year. You’ll also learn the step by step process to optimise your content for the new holy grail of organic search: ‘Position Zero’.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
70+ slides of highlights and quotes from all of the MozCon Day #2. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
A presentation on running events in the 21st Century.
Franco DeBonis - Head of Digital Marketing with Snap presented this at the June
OMiG meeting (Online Marketing in Galway) - Snap Galway sponsored this event
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
PR Pivot: How to sell in to news desks during a pandemicStella Bayles
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed.
This slide-deck supports the recorded webinar 'How to sell in to news desks during a pandemic'.
Stella Bayles, co-founder of CoverageBook interviews Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Lisa Peyton
This presentation will feature best practices on how to effectively use social media to build your business. Strategies will focus on building an engaged online community by IDENTIFYING your online audience, FINDING your audience on social and CONNECTING them with your brand. Along with top level social media strategies, the presentation will include the best tools and metrics to use alongside your campaigns to ensure they are measurable, efficient and effective.
Optimising Video as Part of the Content Marketing Mix - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Natalie O’Keeffe, Business Development Manager at Google
Natalie is an ambitious Digital Marketing professional with over 6 years experience in the marketing and digital marketing sector, working with Google’s top UK Media Agency Partners from the EMEA HQ. She helps brands to grow on Youtube – the world’s largest video platform!
Natalie previously held roles across Search Engine Marketing, Data & Analytics, Digital Planning & Strategy, and Sales, working with brands including Vodafone, Disney and Samsung, and Irish household names such as An Post, Dublin Airport, SuperValu and Centra.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Defining Our Profession Defining Ourselves at ConfabMargot Bloomstein
What’s in a name—and does it constrain or empower us? As “content strategy” evolves as an industry, so too do the areas of expertise that we individually offer and that our clients expect. Is this a problem, or an opportunity? Do you really have to do it all? Can we grapple with our terminology to broaden the profession without losing its relevance? And do we run the risk of diluting the meaning? Looking at examples in a variety of industries, we’ll discuss the responsibility and opportunity in how we define our industry and the areas of specialty it can comprise.
Delivered at Confab Central, #ConfabMN, May 22, 2015.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
WORKSHOP: The Content-SEO Combo: The Key To Long-Term ROI - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Michaela Simpson, Head of Content and Kevin Moore, Technical SEO Analyst at Wolfgang Digital
An ongoing challenge for content marketers is presenting ROI. In this workshop, Michaela and Kevin will demonstrate how to drive an ROI that continues long beyond the end of your campaign.
Brought to life by a successful case study, you will learn how to strategically combine tactics including ‘Skyscraper Content’, Native Content and SEO to ensure your content delivers month after month, year after year. You’ll also learn the step by step process to optimise your content for the new holy grail of organic search: ‘Position Zero’.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
70+ slides of highlights and quotes from all of the MozCon Day #2. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
A presentation on running events in the 21st Century.
Franco DeBonis - Head of Digital Marketing with Snap presented this at the June
OMiG meeting (Online Marketing in Galway) - Snap Galway sponsored this event
REALTOR Social Media and Technology Resources 2011Doug Devitre
Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.
Illinois Association of Realtors GRI Gratitude Seminar 2010Doug Devitre
Doug Devitre presented 3 Programs to the Illinois Association of REALTORS GRI Graduate of REALTOR Institute
Social Media Shortcuts to More Sales, Security and Success
Taking the Tyrannosaurus Out of Technology
Email and Web Marketing on Steroids
The REALTOR® Institute of Illinois provides an educational program which is second to none in the real estate industry. GRI is the only REALTOR® designation that does not require a payment of an annual renewal fee! Continuing education credits are included in all Institute courses, including the Graduate Course
EduWeb 2015: My Story — Adventures in Digital StorytellingVincent Rhodes
As a campus of physicians and scientists, EVMS’ marketing traditionally relied on logic, rather than stories, as the primary means of communicating. We lacked a critical narrative that would help prospective patients and the community better understand our impact. The “My Story” campaign was conceived to share emotionally impactful patient testimonials, allowing their heartfelt stories — rather than cold data — to help us accomplish key objectives.
Development of a microsite and compelling video content was just the beginning. This successful, award-winning program has expanded to include student and donor stories. The project has provided video used in major speeches, town hall meetings and public events; inspired ads; and contributed to the successful conclusion of a capital campaign.
The My Story project is the cornerstone of our goal to put a “face” on the human impact of EVMS’ contributions to the community, particularly in terms of superlative patient care. The My Story concept emerged from a desire to step out from behind the numbers and forge a connection through the heart rather than just the mind.
This initiative leverages existing resources: a videographer and public relations staff; our website; campus digital signage; institutional publications, social media (primarily Facebook, YouTube, Twitter and Vimeo); and our internal enewsletter translating into modest start-up and maintenance costs. Both anecdotal responses and objective data have demonstrated a solid return on investment.
See sample videos and explore the decision making behind the creation of our microsite. Find out how digital video storytelling could be an effective strategy in achieving your goals.
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...TechSoup
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through video creation, this is the place to start! Watch TechSoup's third webinar in our four-part Storymakers 2016 series to hear Nife Adeyemi of Scottsdale Public Library and Glenn Fajardo of TechSoup talk about editing and promoting your video!
Now that you've got your raw video footage, how do you turn it into an amazing finished product? You'll learn about:
-- Post-production video editing best practices
-- Editing tools from free to high-end
-- Tips on adding sound and graphics
-- Resources for finding royalty-free audio and graphics
-- Posting to YouTube and other video hosting services
-- Best practices on sharing your video effectively with tagging, social sharing, and on your own website
-- And more!
Ready to master social media?! Join us on Wednesday, August 30, 2017 at the Pell City Chamber of Commerce as our CEO/Founder, Chris Williams, explains how to excel at social media with content.
In this session, we’ll cover:
- The State Of Marketing
- What Works Where & Why?
- Tools Of The Trade
- Tips & Tricks
http://www.widenetconsulting.com/widenet-u/2017-08-30-mastering-social-media-pell-city/
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Best Practice with Microsoft Stream and Company VideoMichael Greth
Video gets more and more important in internal communication in companies and is a great supportive tool for helping users on their way to digital transformation.
I my session we take a closer look at Microsoft Stream - the "Youtube for the Enterprise" - and I will give you lots of practical tips for creating video and audio content.
Tools for tasks - Free tools for Learning - Matching Tools to TasksLindsay Karp
Tools for tasks: Free tools for Learning - Matching tools to Task
Presentation part of Fordham University's Faculty Technology Day Conference in 2014.
Presentation contains links to sites and resources.
#FacTechDay14
Synchronous and Asynchronous Tools
Screencasts - Jing, Screenr
Video Conference - Google Hangout, Skype Video Call
Presentation Tools - Slideshare, Brainshark
Video Editing / Sharing tools - Keepvid, Tubechop
Polling / Survey Tools - Google Form, Poll Everywhere, Doodle
Backchannel - TodaysMeet, Twitter
Practical Growth Marketing Tips for SMB - Zenith Digital Marketing Conference...Grant Tilus
Practical Growth Marketing Tips for SMB - Zenith Digital Marketing Conference 2018
April 26th, 2018
Session: The Essential SMB Growth Marketing Checklist
Calling all entrepreneurs and companies aiming to grow! This session dives into all-things-digital marketing, from a general best practices standpoint — from optimal website design and SEO to social optimization and conversion analytics. Get ready to create a custom checklist for YOUR organization… and grow!
How to Take Your Content Marketing Efforts from Infancy to MaturityGrant Tilus
In this presentation, you will see how one academic institution was able to go from traffic and shares to inquiries and starts all thanks to the advancement of their own content marketing strategies and tactics.
Learn about:
- Playing content marketing baseball in order to get the most out of every opportunity and win the long game
- Progressively step-up your content game by moving from blog posts to interactive data visualizations
- Using technology to get more leads out of your content marketing efforts
By the end, you’ll be able to see how it all fits together in order for you to start generating leads of your own.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Hangouts on Air: How to Successfully Create More Video Content
1. Hangouts on Air:
How to Successfully Create More Video Content
San Jose, CA: March 11-13, 2014
Presented By: Grant Tilus
2. Grant Tilus
Associate Inbound Marketing Manager
Collegis Education
Director of Content Marketing
MnSearch
@GrantTilus
plus.google.com/+GrantTilus
Grant.Tilus@CollegisEducation
Winner, Best In-House Search Team
2013 US Search Awards
CollegisEducation.com
4. Video content is essential
• YouTube is the #2 search engine
• More than 1 billion unique users
visit YouTube each month
• 59% of executives would choose
to absorb information through
video rather than text - @forbes
• YouTube is the top platform
overall amongst 14-34 year-old
users - @Cassandra_Daily
http://www.youtube.com/yt/press/statistics.html
http://www.pixability.com/industry-studies/brand-study
http://www.emarketer.com/Article/Teens-Press-Play-on-YouTube/1010629/2
@GrantTilus
#SMXWest
5. So you look for inspiration to follow
@GrantTilus
#SMXWest
8. Hangouts on Air are amazing
• Up to 10 total participants
• Unlimited viewers via the live
broadcast
• Automatically uploaded to
YouTube
• Cool apps
• Simple way to create quality
video content
Rand Fishkin, Wizard Pirate of Moz
@GrantTilus
#SMXWest
9. Great way to create video content
@GrantTilus
#SMXWest
15. Here’s what you need to know before
getting started
@GrantTilus
#SMXWest
16. Embrace Google+
• Start building a brand presence
• Engage the community
Benefits:
• Influence personalized search
results
• Strong audience targeting with
circles
• Gmail notifications
• YouTube comments
• Hangouts on Air
Source: http://imgur.com/gVmr4eG
@GrantTilus
#SMXWest
17. Get buy in from leadership
• Discuss the value of video content
• Create KPIs
• Be honest about the platform
• The technology isn’t perfect
• Become the expert
• Get permission to start testing
*Read: Metrics to Measure YouTube
Marketing by @PhilNottingham
@GrantTilus
#SMXWest
18. Review the technical requirements
Bandwidth
• For 1:1 connections Google
suggests a 1 mbps/1 mbps
(up/down)
• For group video connectivity
Google suggests 1 mbps/2
mbps (up/down)
• The more participants the
more stress on your network
• Download the hangout plug-in
bit.ly/1gmeL6D
Resources
Hangouts system requirements
bit.ly/JLOODH
Getting started
bit.ly/1nySDbT
Hangouts and more
bit.ly/1dPbVUP
@GrantTilus
#SMXWest
19. Test your network
• Create a quality viewing experience
• Common issues
- Screen flashing
- Video lag
- Delayed audio
• Have off-site participants test
- SpeedTest.net
Source: http://bit.ly/1hiAEFN
@GrantTilus
#SMXWest
20. Test the equipment
What you’ll need:
- HD webcam
- Microphone
- Headset
• Test your computer
• Provide camera and
microphone for participants
• Use chrome
@GrantTilus
#SMXWest
21. Create a content strategy
• Remember your brand promise
• Focus the topics of conversation
• Determine what questions you
should be answering
- Consider your personas
• Find a unique message
• Create a program outline
@GrantTilus
#SMXWest
22. Utilize a program outline
• Is your hangout unique or recurring?
• Create a template document
- Input conversation points
- Key questions to answer
• It makes participation easier
• Content tips:
- Set expectations at the start
- Hook ‘em early
- Keep it compelling
Main
Topic
Sub
Topic
Sub
Topic
Sub
Topic
Sub
Topic
@GrantTilus
#SMXWest
23. Determine your Hangout on Air format
• Public
- Anyone can join you
• Invite-only live
- Live talk show
- Take live questions
• Invite-only not live
- Pre-recorded
@GrantTilus
#SMXWest Source: http://bit.ly/1dmqwvc
24. Build a promotion plan
• Create the event page
- Email notifications
- Google calendar
• Invite – public & circles
• Cross promote online
• Blog post
• Create a hashtag
• Video trailer
• Hypemyhangout.com
@GrantTilus
#SMXWest
25. Creating an event page
• Don’t create an “Event” or “Plan a Hangout”
Instead go to Hangouts and Start a Hangout on Air That Starts Later
It will look like this…
Source: http://bit.ly/1jdhKkk
@GrantTilus
#SMXWest
26. Which is ok
Event details
Video feed
with
countdown
No banner image
@GrantTilus
#SMXWest
27. But you want to showcase your brand
Brand is
everything!
@GrantTilus
#SMXWest
28. Edit the event page to add branding
• Remember to create a
custom banner image
(1200x300)
• Go to the event details
- Edit event
• Change the theme and
upload your branding
@GrantTilus
#SMXWest
29. Branding for the win!
Now promote this
event page url
* Use a shortener
to track clicks
@GrantTilus
#SMXWest
30. Other ways to promote your brand
• Video trailer
- Ex: Fireside Hangout
• Screen background
• On screen content
• Create a lower third with
custom overlay
@GrantTilus
#SMXWest
32. Don’t forget about adding seo value
• Optimize your titles
• If you are creating a hangout
series, find a keyword family
• Add links to your website and
social channels
• Embed the live stream
- Drive traffic to your site Ubersuggest.org
@GrantTilus
#SMXWest
33. It starts at the event page
@GrantTilus
#SMXWest
34. Stick to a schedule
Source: http://bit.ly/OTZLFP
@GrantTilus
#SMXWest
35. The producer
Requirements:
• Become a Hangouts on Air
expert
• Be available to coordinate and
produce live events
• Continually test new features
• Is this you?
@GrantTilus
#SMXWest
37. Behind the camera
• Picture of our set up ProducerHost/SME
@GrantTilus
#SMXWest
38. Control the screen
Use your
mouse &
“alt-tab”
Source: http://bit.ly/1e524KC
@GrantTilus
#SMXWest
39. Hangout apps to use
• Apps can increase the production value
• The Hangout ToolBox
- Lower third with custom overlay
• Screenshare
- Display content
• Q&A
- Take live questions
• Google Effects
- Pirate hats, scuba mask, etc
• Many more available
Source: http://bit.ly/1nIalK7
@GrantTilus
#SMXWest
40. The host
• Requirements:
- Subject matter expert
- Confident
- Engaging
- Cool under pressure
• This could be you or …
- Your boss or an in-house expert
- The client
• It’s the producer’s job to make the
host’s job easier
You Want This Guy
@GrantTilus
#SMXWest
42. Utilize subject matter experts
• Internal and external
- Develop industry connections
Benefits:
- Borrowed authority
- Third-party validation
- Less sales-y
- Unique content
- Win/Win for experts
Source: http://bit.ly/1m23yvD
@GrantTilus
#SMXWest
43. Make it easy for the SMEs
• Get them familiar with Google+
• Provide feedback and direction
• Make participation simple
- Utilize a program outline
- Camera and microphone
• Make them feel appreciated
@GrantTilus
#SMXWest
You don’t want this to
happen live.
44. Don’t forget to practice
• Start with technical dry runs with participants
- Are they tech savvy?
• Schedule full rehearsals
- Technical set up
- Upload lower third
- Sharing visuals
- The conversation flow
- Etc
@GrantTilus
#SMXWest
45. The day of a live event
• Sign on to the hangout 30-60
minutes ahead of time
• Check audio and video
• Upload lower thirds and prepare
any visuals
• If you want to embed the video or
share the link, do this before you
start the broadcast
• When ready, click “Start
broadcast” and wait 10 seconds.
• Don’t broadcast copyrighted
content
@GrantTilus
#SMXWest
46. How to get set up
• Hardline internet connection
• Select the correct equipment
- Camera and microphone
• Turn off phones
• Test audio/video
• Troubleshoot any issues
- Restart the hangout?
• Don’t go live until you’re ready
• Be ready for anything
• Keep rolling
@GrantTilus
#SMXWest
47. After the broadcast ends
• Click
• The video will automatically upload
to YouTube
• Make video edits
- Description
- Thumbnail
- Start and end points
• Start promoting the content
@GrantTilus
#SMXWest
49. Keep testing new features
Source: http://bit.ly/1fl0IAf
@GrantTilus
#SMXWest
50. Don’t sleep on using Hangouts on Air
It’s a great way to create quality video content on a budget
@GrantTilus
#SMXWest
51. • Start brainstorming ideas for creating video content using
Hangouts on Air
• Discuss them with your boss/team ASAP
• Create a strategy
• Get familiar with using Hangouts on Air
• And start creating more video content
Key takeaways
@GrantTilus
#SMXWest