In this presentation, you will see how one academic institution was able to go from traffic and shares to inquiries and starts all thanks to the advancement of their own content marketing strategies and tactics.
Learn about:
- Playing content marketing baseball in order to get the most out of every opportunity and win the long game
- Progressively step-up your content game by moving from blog posts to interactive data visualizations
- Using technology to get more leads out of your content marketing efforts
By the end, you’ll be able to see how it all fits together in order for you to start generating leads of your own.
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
How to Create Video Content Using Hangouts on AirGrant Tilus
Presented at SMX West, March 5th, 2015
As the growth of video marketing continues, all organizations/brands have a unique opportunity to reach a larger amount of potential customers through the use of differentiated content.
In this presentation you will learn how organizations can systematically use Hangouts on Air to create a winning video strategy that leverages your internal team, strategic partners and current/prospective customers to create content that will reach a larger audience.
Building an Integrated Content Marketing StrategyTiffany Monholon
According to the Content Marketing Institute, only 50% of professionals have a documented content marketing strategy. In this presentation, learn the principles of effective content marketing, along with 5 actionable tips you can use to build your strategy. Plus, see the case study of one integrated content marketing strategy from an international online marketing firm and learn key takeaways from launching an integrated campaign.
10 Tips to Make Your Personal Brand Work For YouTiffany Monholon
Is your social media use helping or hurting your career? What is your personal brand, and what does it say about you online? How do you navigate the tricky line between personal and professional in today's social media world? This presentation gives 10 tips to build your personal brand online and highlights some important things to consider about how you use social media personally and professionally.
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
2014 was another excellent year for the content marketing industry and the presentations posted to slideshare were equally good as the previous years selections.
www.twitter.com/bostondave
www.thinkingphones.com
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
How to Create Video Content Using Hangouts on AirGrant Tilus
Presented at SMX West, March 5th, 2015
As the growth of video marketing continues, all organizations/brands have a unique opportunity to reach a larger amount of potential customers through the use of differentiated content.
In this presentation you will learn how organizations can systematically use Hangouts on Air to create a winning video strategy that leverages your internal team, strategic partners and current/prospective customers to create content that will reach a larger audience.
Building an Integrated Content Marketing StrategyTiffany Monholon
According to the Content Marketing Institute, only 50% of professionals have a documented content marketing strategy. In this presentation, learn the principles of effective content marketing, along with 5 actionable tips you can use to build your strategy. Plus, see the case study of one integrated content marketing strategy from an international online marketing firm and learn key takeaways from launching an integrated campaign.
10 Tips to Make Your Personal Brand Work For YouTiffany Monholon
Is your social media use helping or hurting your career? What is your personal brand, and what does it say about you online? How do you navigate the tricky line between personal and professional in today's social media world? This presentation gives 10 tips to build your personal brand online and highlights some important things to consider about how you use social media personally and professionally.
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
2014 was another excellent year for the content marketing industry and the presentations posted to slideshare were equally good as the previous years selections.
www.twitter.com/bostondave
www.thinkingphones.com
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
Your Marketing Sucks: Why You Need to Think LocalTiffany Monholon
Is your marketing local? Learn why local is critical to any online marketing program - and practical, easy tips you can use to make sure your marketing helps you reach local customers.
The presentation by Alex Vaidya given at the Masterclassing Content Marketing event on the 16th June.
Understand why UGC is important as part of you content mix.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Cut Through the Noise: Social Priorities for B2CKaty Katz
If social media isn't your primary function it can be overwhelming to decide how to prioritize your time. This is a high-level overview of areas to focus on for social media if you are stretched for resources.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
The meaning of Digital Strategy and practical insights on how to build one - ...Borislav Arapchev
The meaning of Digital Strategy and practical insights on how to build one - Fernando Angulo, Semrush - at Semrush and Serpact MeetUp in Sofia, October 2018
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
Your Marketing Sucks: Why You Need to Think LocalTiffany Monholon
Is your marketing local? Learn why local is critical to any online marketing program - and practical, easy tips you can use to make sure your marketing helps you reach local customers.
The presentation by Alex Vaidya given at the Masterclassing Content Marketing event on the 16th June.
Understand why UGC is important as part of you content mix.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Cut Through the Noise: Social Priorities for B2CKaty Katz
If social media isn't your primary function it can be overwhelming to decide how to prioritize your time. This is a high-level overview of areas to focus on for social media if you are stretched for resources.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
The meaning of Digital Strategy and practical insights on how to build one - ...Borislav Arapchev
The meaning of Digital Strategy and practical insights on how to build one - Fernando Angulo, Semrush - at Semrush and Serpact MeetUp in Sofia, October 2018
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air - A...Grant Tilus
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air
As the growth of video marketing continues, institutions that optimize for the world's second largest search engine (YouTube) and create video content that is designed to build brand awareness, engage with, and educate their target audiences will be poised for growth and future success. In this presentation, attendees will learn about how to successfully optimize their video content marketing efforts for reaching larger audiences online and creating high-quality, interactive and informative video content at scale using Hangouts on Air.
How to Use YouTube & Hangouts on Air for Creating Videos That Stand OutGrant Tilus
How to Use YouTube & Hangouts on Air for Creating Videos That Stand Out
Presented at the Social Media Strategies Summit on Feb. 11th, 2015 in Las Vegas.
Topics covered:
Part One:
YouTube Optimization Tips & Tricks
Part Two:
Strategies for Using Hangouts on Air to Create Content
Part Three:
What You Need to Know for Producing Hangouts on Air
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
April 3-5, New Orleans. CommA is a conference for Community Foundation communications and marketing professionals.
Session Description: Content marketing – it’s the new buzzword that everyone is apparently now doing , even if we may not all be sure of exactly what it is! Many community foundations have stepped into the world of content marketing, the strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive stakeholder engagement and action. The Chicago Community Trust and Seattle Foundation are two organizations with both feet in this new world, each working through the cultural changes required to be successful.
Erica Klinger, Director of Marketing, Seattle Foundation
Kate Allgeier, Content Director, Chicago Community Trust
Charter school growth requires solid student enrollment and retention programs that position the school and engage the right audiences. Attendees will dive into digital marketing strategies with an overview of the digital landscape and learn what digital tools are relevant and how best to implement programs for maximum ROI. Best practices will also be highlighted for school leaders. Actionable items to implement at your school are key takeaways.
Digital Marketing 101 for Charter Schools - What You Need to Be SuccessfulCharter School Capital
Charter school growth requires solid student enrollment and retention programs that position the school and engage the right audiences. Attendees will dive into digital marketing strategies with an overview of the digital landscape and learn what digital tools are relevant and how best to implement programs for maximum ROI. Best practices will also be highlighted for school leaders. Actionable items to implement at your school are key takeaways.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Content strategy is the process of planning, creating, distributing, and measuring content to achieve specific marketing and business goals. In this Master Class, learn how to develop a strong strategy that guides your content to maximum business impact. During the session, you’ll uncover the power of a content portfolio and different types of content hubs. You’ll go beyond the basics in understanding the type of content that beats AI-generated content, attracts traffic, differentiates your brand, and drives audiences to action. And you’ll see why micro strategies can make all the difference in achieving content that unleashes growth for your business.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Career marketing-3.0-changing-the-way-career-services-representatives-market-...Robert Starks Jr
Career marketing has traditionally been the use of the resume, cover letter, and various other forms of outdated documents. The information (or knowledge) economy requires a new response to career marketing and career professionals must adapt to become digital marketers to best serve job seekers. This presentation examines the evolution of the economy and career marketing as a response to the need for greater differentiation in an increasingly competitive job market. It shows people the difference between traditional career marketing and career marketing 3.0 and challenges career professionals to think in a different paradigm about our concepts of career, job search and career marketing.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Summary slides from Carpe Diem Consulting's Sydney November 2015 seminar. Sales people need "something to say" online - a content strategy is essential, as is a strong personal online brand.
The Science of Content Marketing: How to Create Predictable Revenue in the Pe...Heather Eng
At Content Marketing World 2017, NewsCred CEO and Co-founder, Shafqat Islam, spoke about how content marketing can drive predictable revenue for companies. In addition, he shared the NewsCred Methodology, NewsCred's proven playbook for driving and measuring content marketing ROI, and how NewsCred uses it.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Similar to How to Take Your Content Marketing Efforts from Infancy to Maturity (20)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
How to Take Your Content Marketing Efforts from Infancy to Maturity
1. How to Take Your Content
Marketing Efforts from
Infancy to Maturity
GRANT TILUS | COLLEGIS EDUCATION
SMSS Las Vegas 2016 Join the Conversation: #SMSsummit
2. 2
Who Is Grant Tilus?
Copyright Collegis Education, Inc. Proprietary and Confidential.
• Inbound Marketing Manager
• Content Marketing Director
• @GrantTilus
26. 26
Sitting Up
No content strategy
No defined goals
No uniform structure/standards
No idea what the readers want
Starting to create content
29. 29
Crawling
Content strategy outlined
Quality assurance through peer reviews
Some production structure in place
Starting to learn about optimizing for the audience
Not yet driving any real business value
32. 32
Walking
Streamlined process for writing, editing and creative
requests
Focused on answering target audience’s questions
Committed to measurement and analytics
Starting to drive real business value
Leadership buy-in and support for investment
36. 36
Running
Improved content differentiation
Imagery
Data
Types of content
Going back to retroactively fix missed opportunities
Kick-start organic rankings with paid social promotions
Buy-in from the entire organization
40. 40
Parkour
Content strategy aligns with organizational strategy
Actively engaged in larger content strategy projects
Earning digital authority across the web for highly
competitive terms
Attracting attention externally
Promoting the brand purpose
67. 67
4) Focus on Your Purpose
Copyright Collegis Education, Inc. Proprietary and Confidential.
68. 68
Common Content Metrics
Copyright Collegis Education, Inc. Proprietary and Confidential.
Website Traffic
Clicks
SEO Rankings
Time on Page
Comments
Subscriber Growth
Social Shares
69. 69
Actual Business Metrics
Copyright Collegis Education, Inc. Proprietary and Confidential.
Website Traffic
Clicks
SEO rankings
Time on Page
Comments
Subscriber Growth
Social Shares
Customer Retention
Loyalty
Brand Awareness
Sales
Customer Evangelism
Lead Generation
Lead Nurturing Upselling
51% of marketers cited measuring content effectiveness as a challenge.
“Content Marketing Institute, “2015 B2C Content Marketing Trends–North America”
72. 72
Recap
Copyright Collegis Education, Inc. Proprietary and Confidential.
• Follow a Process
– If you don’t have one, borrow one
• Be Self-Conscious
– Know what works, what doesn’t and what you need
• Act Deliberately
– You must choose, but choose wisely
• Focus on Your Purpose
– Can you prove the ROI?
Slide: “Hey everyone, come and see how good I look.”
Imager: Self portrait
We all know that content is king and were all using it…but
How Would You Rate Your Performance?
How Would Rate Your Content? How are you measuring effectiveness?
What championship content looks like…
The flood of content marketing has raised the bar for getting found and shared.
Some of our content fails.
After you plant the seed, it likes to time develop and mature.
It’s important to understand how you can mature to drive the creation of better content.
It’s Ad hoc, lack structure or standardized process for content development.
Some structure and processes in place. Beginning to manage for quality through editing but quality usually takes a backseat to deadlines.
Committed to a uniform process and standards with a vision for your content.
Commitment to planning, quality assurance, hiring, training and budget even if leaders change. Better storytelling, design and ROI.
The team acknowledges, embraces, and fosters content measurements and analytics. Drives content innovation. And takes risks. Content strategy is closely aligned to the corporation’s business strategy. Actively involved in promoting the benefits of quality content throughout the organization.
How we went from Sitting to Parkour for a client in the higher education space.
Early adopters when the bar for content was lower than it is today.
Sitting Up: Writing blogs with no clear direction
Pinterest = >300 total visits in 4 years. Not optimized for long-term success.
Choose pricing = 500 total visits IN 4 YEARS!
Crawling: Starting to make some moves in the right direction.
Finance > 300 visits in 3 years
Accounting > 500 visits in 3 years
Walking: Starting to gain some momentum.
Business degree = 1,000 visitors in 3 years. Earned 4 total conversions. (Assisted or direct conversions)
HR Salaries < 8,000 visitors in 3 years. Earned 2 total conversions.
Running: Confident in our abilities.
10 Facts > 20,000 visits with 1,000+ assisted and direct conversions
Career Guides > Created one, proved the model and then create 5 more for each product area. 2000+ downloads each year. Roughly 5-10% of which end up inquiring.
Parkour: Let’s doing something crazy.
What Career Should I Choose > 150,000+ visits in 2 years. 33 assisted and direct conversions.
Self Learning > 2,700 visits in the past year. 14 Assisted and Direct conversion. While also driving awareness for a major initiative.
Process is critical for sticking to develop consistency that will allow you to build upon and continue to level up your content marketing efforts.
Trello is a collaboration tool that organizes your projects into boards. In one glance it tells you what's being worked on, who's working on what, and where something is in a process.
It provides structure
It makes planning and production process simple.
It helps you stay organized
These are all key questions to answer during the planning stage.
Trello Makes the Content Production Process Efficient
Repeat the process. Find areas to optimize it and adjust accordingly.
Being aware of what works, testing new ideas (creating something unique and different from what is already out there) and understanding how to repeat success. Def: intensely aware of oneself
Review the opportunity in the keyword, assess the competitive metrics, review the competitions content, creating something better.
Testing new content concepts. Some work, some don’t.
Finance vs. Accounting > 160,000 visits in 3 years with 87 assisted or direct inquiries
Proven success in the type of content. Now spread the idea across topics.
Finance vs. Accounting > 160,000 visits in 3 years with 87 assisted or direct inquiries
Robert Half is free data, same with BLS, Census, etc.
Burning Glass is a paid tool that only certain organization are utilizing. Besides us I’ve only seen it being used by the NYTimes
Google Consumer Survey and HARO
Know when you’re not the expert and get someone with authority.
We need to act deliberately because resources are limited. The most limited resource is TIME.
It’s about making deliberate choices in your content production planning. Everyone wants to hit homeruns but it takes time to evolve.
Content that is easiest to produce on a consistent basis. Typically less competitive but are critical pieces of content for your audience. A great place for test new ideas for different content types and subjects.
Build tools to scale the creation of this type of content. We can now use the templates to develop as many different types of maps or quizzes that we want.
Special projects that require lots of planning, buy-in and investment. Received over 1,000,000 views in 2 years and hundreds of assisted and direct conversions.
Be deliberate helps you make important production decisions to continue to drive improvements.
Remember the bigger picture of what your trying to accomplish.
What Are You Measuring? How often are you setting goals and measuring against them? The only way to track progress is through measurement. It’s important to use KPIs to toward your actual business goals.
Leaders are focus on the business goals. Business goals = real value to the business. Learn how your content provide real business value and you’ll be better able to show leadership the ROI so you can get more resources.
Don’t rely on others to track your progress. Track yourself, drive value and prove it.
The big picture goal of the blog is to generate leads. We tested adding the CTA box in the content stream on blog articles in stead of just on the right hand bar and it increased our eBook downloads by almost 50%! Nice ROI.
It doesn’t matter where you are now in terms of content marketing maturity. If you have a good process, remain conscious of what your doing, act deliberately and focus on your purpose you’ll mature and get better results.
Don’t be ashamed of where your coming from or where you are now. We’re All in Different Places from different places. It’s about where you want to be.