Ready to master social media?! Join us on Wednesday, August 30, 2017 at the Pell City Chamber of Commerce as our CEO/Founder, Chris Williams, explains how to excel at social media with content. In this session, we’ll cover: - The State Of Marketing - What Works Where & Why? - Tools Of The Trade - Tips & Tricks http://www.widenetconsulting.com/widenet-u/2017-08-30-mastering-social-media-pell-city/

1. Mastering Social Media &
Content
Pell City Chamber of Commerce
August 30th, 2017
Chris Williams

2. Today, We’ll Cover:
• The State Of Marketing
• What Works Where And Why
• Tools Of The Trade
• Tips And Tricks

3. The State Of Marketing

4. The Name Of The Game In 2017
• Increased Social Media Growth
• More Video – Video, especially live video, has
overtaken text. CoVideo, quick sends.
• Bigger Data
• Hyper-Personalization – Consumers crave
personal experiences.

5. • 2 Billion Users Every Month
• People Of Every Age Use
Facebook
• Avg. Time Spent Per Facebook
Visit: 20 Minutes
• Average Cost Per Click is $0.28
In The US

6. • 500 Million Active Monthly Users
• 31% Of American Women Use
Instagram
• 75% Of Users Take Action After
Seeing A Post
• Average Cost Per Thousand Views Is
$6.70.

7. • 100 Million Active Daily Users
• Most Used Platform Among 12-24
Year Olds
• National Geofilters Typically Seen
by 60% Of Users
• Geofilters Can Cost As Little As $5

8. • 317 Million Active Monthly Users
• 24% Of American Adults Use The
Platform
• 75% Of Twitter Users Prefer To
Follow A Business On Twitter
• Average Cost For Promoted Tweet
Is Around $1.35 Per Engagement

9. • 467 Million Active Monthly
Users
• 56% Of Users Are Male
• 50% Of B2B Buyers Use LinkedIn
For Decisions
• Average Cost Per Click Is $5.74
• Ads Have A 9% Conversion Rate

10. • 81 Million Active Users
• Largest Age Group Of Users:
35-44 Years Old
• Average Cost Per Thousand Views
(Audio Ad): $8-12
• Average Cost Per Thousand Views
(Video Ad): $15-25

11. • 71% Of Search Is Done Through Google
• Over 6 Billion Searches Per Day
• Click Through Rate For 1st Position:
27.7%
• Average Cost Per Acquisition: $59.18
• Average Return On Investment Is $2 For
Every $1 Spent

12. • Over 1 Billion Users
• 62% Of Users Are Male
• 5 Billion Videos Watched Per Day
• 3.25 Billion Hours Of Video
Watched Each Month
• Average Ad Cost Per View Is $0.20

13. What Works Where & Why

14. Social Networks
• Purpose: Connect With People/Brands
• Content Ideas:
• Articles
• Photos & Videos
• Events
• Best Uses:
• Market Research
• Brand Awareness
• Retargeting Campaigns
• Relationship Building
• Customer Service
• Lead Generation

15. Media Sharing Networks
• Purpose: Share Photos and Videos
• Content Ideas:
• Behind The Scenes Photos, Videos
• Tutorials/How-To’s
• Best Uses:
• Brand Awareness
• Drive Engagement
• Build Trust

16. Paid Advertising
• Purpose: Drive Users To Action
• Best Uses:
• Direct B2C Advertising
• Showcase Product/Service
• Highlight How You Can Help Users
• Clear Call-To-Action

17. Tools Of The Trade

18. Canva.com
• Individual Accounts: FREE!
• Use For Images
• Pre-Sized Templates or Use Custom
Dimensions
• Pre-Designed Templates or Design Your
Own
• Free Stock Photos, Fonts, & Other
Design Elements
• We love Canva!

19. Photoshop Express
• Apple/Android App
• Fix Photos: Crop, Straighten,
Rotate, and More
• Adjust Color Brightness,
Saturation, and More
• Preset Filters & Styles

20. Photoshop Fix
• Apple/Android App
• Retouch Images (blemishes,
scratches, etc.)
• More Editing Options
• No Presets
• Compatible With Large Files

21. Legend
• Mobile App
• Animate Text In Video Or Gif
• Choose Text Style
• Choose Colors, Filters, and
Backgrounds
• Add Photo Or Video Background
• Cost: $1.99

22. V Studio
• Video Editor
– Make Slideshow Videos
– 80+ Video Filters
– Slow Mo & Reverse
– Crop & Trim
– Add Music & Voice

23. Adobe Premiere Pro
• Yearly Paid Subscription
• Use For Videos
• Add Graphics, Text, Effects To Video
• Adjust Sound and Add Audio Effects
• Edit Length and Combine Footage
• Enhance Quality

24. iMovie
• Edit On iPhone, iPad, and Mac
• Combine Footage
• Add Titles, Music, and Effects
• Use Filters For A “Cinematic” Touch

25. Snapchat Platform (For Filters)
• Choose Templates or Start From Scratch
• Change Design Colors
• Add Text and Other Elements

26. Tips and Tricks

27. Tip #1
• Answer Questions Your
Customers Ask Frequently
• Ask Your Customer Service
Staff To Keep Track Of FAQs
• Use That Data For Posts,
Blogs, Etc.

28. Tip #2
• Ask Your Customers/Followers What They Want
To See From You
• Think “What would my customers actually want
to read / see / watch from us?”
• Remember That Your Followers AREN’T Familiar
With Your Industry’s Jargon
• Use That Data For Posts, Blogs, Etc.

29. Tip #3
• Use Google Predictive Text To Find Popular
Topics

30. Tip #4
• Use Google Suggested and Related Searches
• Our Blog: What Should You Write About?

31. Questions?
P: (256) 241 - 6112
E: sales@widenetconsulting.com
W: widenetconsulting.com
/widenet
@widenet