The first challenge to join in Tiki.vn <3

1. Nguyễn Ngọc Vân Hà
Email: nnvanha@gmail.com
Phone: 0122.458.6779

2. Câu 1. Tiki sắp ra mắt chương trình Khách hàng thân thiết
(KHTT) như sau:
Với KH mua từ 3tr trở lên sẽ trở thành KHTT và được hưởng 3
ưu đãi:
- Giảm thêm 5% cho tất cả đơn hàng
- Được tặng coupon 100k và tháng sinh nhật
- 1 năm đọc sách miễn phí trên Miki
Theo bạn mục tiêu của chương trình này là gì? Hãy đưa ra
các thước đo để xác định mức độ thành công của chương
trình, nêu rõ cách đo.

3. Objective:
Main Objective:
-Increase the number of loyal
customers from existing customers
-Stimulating large purchase
-Improve the store traffic.
The reason: “With the bills over
3.000.000 vnd will have chance to
become Tiki’s loyal customers”. Due
to the fact that, it seem a high
degree for a new users might spend
for the 1st time using service.
“Sale off 5% for all next bills” +
coupon —> increase the repurchase
rate of occasional users
“Get the coupon 100.000vnd when
the Birthday event” —> to reward
loyal customer
“ 1 year free using Miki App - the app
allows to conveniently read on the
smart phone/ tablet” —> to introduce
a new product and attract new users
(because sales promotions tools can
reduce consumer risk of trying sth
new)

4. Method to measure sales promotion effectiveness
Using the average level of sales of the months prior to the evaluation period, adjusted for
seasonal factors obtained from previous years. The company must compare this estimated
level of sales to the actual sales that took place over the evaluation period to get the increase
resulting from the sales promotion.
Sales Data
Level of sales (prior period)
Level of sales ( evaluation period)
> 1 —> Efficiency
Consumer Survey
Gathering the information that involves in customer responses and brand awareness through
tools…

5. Profits
Using the formula of Promotion Profit
PP = { U id x (M r - D)} + { Ui x M r } - { U bd x D } - Cp +(-) CE
Method to measure sales promotion effectiveness
PP: profit from sales promotion
U id: the number of increase product which is sold in evaluation period, with incentive prize
M r: profits r
D: discount
U i: the number of increase product which is sold in evaluation period , with incentive prize
U bd: the number of products are sold with incentive prize
Cp: Expenditure of promotion program
CE: the sense of feeling of customer
Example: http://l.facebook.com/l.php?u=http%3A%2F%2Fsieuthiposm.com%2Fmarketing
%2Floi-nhuan-tu-khuyen-mai%2Floi-nhuan-tu-chuong-trinh-khuyen-mai.html&h=oAQH2CeBI
Other metrics:
Participation in the promotional program
Frequency of shopping
Consistency of buying consumables
Items in the basket per tripBreadth of categories shopped

6. Câu 2. Hiện tại ngành hàng Điện thoại của Tiki đang tăng
trưởng rất nhanh nhưng vẫn chưa có nhiều người biết Tiki có
bán loại sản phẩm này. Hãy đưa ra 1 ý tưởng để tăng độ nhận
biết về ngành hàng Điện thoại của Tiki và dẫn đến việc thu hút
1 lượng lớn KH mới.
Hãy lập kế hoạch chi tiết để thực hiện ý tưởng này trong
tháng 4/2016.

7. In E-Commerce Market
WHEN YOU TALK PEOPLE THINK
CATEGORY TRUTH

8. Recently, the number of discussions related to the 'books' of users is
overwhelming and take the majority of the total discussion subject about
Tiki.
The most engaging sources of Tiki is all relate to “Books or Literature”

9. The image 'online book retailer' ingrained and rooted in the minds of users,
requires Tiki needs a long process with many more activities to achieve the
purpose of communication.
There are more than 2221 of
the Tiki buzz directly mention
'book', up to 28 total buzz in
recent months.
The Problem is:

10. WHAT WE NEED IS ???
How to make
Be linked to

11. OBJECTIVE
Changing the way of thinking, make people not only referring to Tiki
mentioned books but also much more.
Do people know and care more to the ‘Telephone/ Tablet’ field when
accessing the website tiki.vn
Increase the sale rate of this field by 20%

12. TARGET CUSTOMER
Tiki’s Current Customer
Age: 18- 45
Income: B,C,D
Browsing occupation:
Student, Officer

13. INSIGHT
When I was a child, I said to my parents: “ In the future, when I
have a lot of money, I will buy for you an expensive
(phone…) to make you easily to keep contact with me <3”

14. BIG IDEA
There will no success without hard working. And studying more is a a
key keeps myself close to success and complete my promise.
And books is my means of studying
Success in life
Make the promise come true
A precious present to my parents : phone/ tablet

15. KEY MESSAGE
Let’s Tiki make the old promise come true !!!

16. CAMPAIGN ROLL-OUT
TRIGGER ENGAGE AMPLIFY
CONTENT
Held a contest in which the participants
will recount a story of promise as a child
with his parents, pick out an item in the
phone booth, tablet tiki items closest to
the words he promised of old. The test
can be emailed support of tiki contest:
ThePromise
tiki.vn or by newspaper publishers Phụ
nữ, Tuổi trẻ ..
20 people are get the number of like most
and shared will proceed to the next round
and receive some books to help their life.
People unlucky drop out
can get another chance to
accomplish the promise
by take part in mini game
“Golden Hours” which
sells only 1 (or 2) rare
quality phone/ tablet once
a day in any time that wont
know.
5 winners will have a
speech in front of the
crown to inspire them
about “Dream and Love”
Make a video to tell their
story to public how they
can success and make
their promise.
MESSAGE “Lời hứa khi xưa”
“Để giấc mơ dần trước
mắt”
“Món quà ý nghĩa”
OBJECTIVE
Make a connection between book
and phone/tablet
Increase store traffic create a viral effect
KEY CHANNEL
Fanpage, Newspaper like Phu Nu,
Tuoi tre…
Tiki website, Fanpage TVC, Offline event.

17. Câu 3. Hãy xem trang Vui sắm Tết và nhận xét về các yếu tố
sau: thiết kế, layout, nội dung. Nếu cần sửa thì theo bạn nên
sửa lại thế nào?

18. DESIGN
The website is designed and decorated with bold images with signature red
New Year with decorative details such as apricot, lucky coins, create a
feeling of warmth and welcome the New Year hangover.
However, choosing the background color red is not consistent with the
normal white background on tiki.vn homepage used —> to change to the
white color background to support more glitzy and focusing on products and
services pair.

21. LAYOUT
CONTENT
Streamlined position in the web.
The list of products to top up the next search, and above promotions to
make customers more convenience when using
The content of tiki happy Tet sam diversity, richness, but not selective and
invest in building content

22. Thank you