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CV_LorenaHevia_March2016
- 1. PERSONAL SKILLS Proactive and passionate; Positive attitude; Creative and innovative; Responsible and organized; Strong attention to details; Analytical thinker; Teamwork. OVERVIEW As digital marketingspecialist with more than ten years´ experience in the digital industry, I have worked for several different companies in a variety of roles related with design and digital developments. I have a strong experience managing and working in product development, marketing, digital communications, graphic and product design and online advertising, working for small and big companies. I have tertiary qualifications in marketing and communications. I work on digital marketing developing digital strategies for big and small companies. I have experience managing digital communications and I know about what are the best ways to communicate with the different audiences through digital platforms. I manage online advertising in a variety of digital channels and I know the importance of choosing the best media for each product and target in order to be more efficient and obtain better results. I have strong experience developing brands, creating identity and online design, because I have worked in charge of big brands and also developing new ones. EDUCATION Master in Digital Communications and Culture The University of Sydney 2010 – 2011. Australia Product Design Engineer Universidad Técnica Federico Santa Maria 2001 – 2007. Chile Diploma in Online Strategies Academia Mac PC 2012. Chile Google Marketing Tools Trainee Google 2013 -2014. Chile PROFESSIONAL HISTORY LINKEDIN_ https://cl.linkedin.com/in/lorenahevia SOFTWARE SKILLS Adobe Creative Suite (Photoshop, Illustraitor); Analytics Softwares; Google Adwords; Facebook Power Editor; High level computer skills including Word and PowerPoint. LANGUAGES SKILLS Spanish (native); English (professional working proficiency); French (medium proficiency); Italian (basic proficiency). UX design; User interface; User experience; Web design and usability; Graphic design; Branding design. Digital project manager; Digital communications; Digital marketing; Digital strategies; Digital analytics. PROFESSIONAL SKILLS ITALY CHILE CHILE AUSTRALIA CHILE CHILE AUSTRALIA Digital Marketing and CRM Post Graduated Student Master in Digital Communications and Culture 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Project Manager Community Building Management Teaching Assistant in UX and Graphic Design Internship Strategic and Concept Design Digital Project Manager Project Manager Digital and Brand Management Maternity Leave and Digital Consultant Professor Assistant And Digital Communication DIGITAL MARKETING SPECIALIST CARRER OVERVIEW PROFESSIONAL EXPERIENCE SOFTWARE SKILLS EDUCATION AND TRAINING LANGUAGE SKILLSPERSONAL SKILLS PROFESSIONAL SKILLS HEVIA LORENA lorenahevia@hotmail.com 4/41 Murray Road. Ormond. 3204. Melbourne +61431284825 VISA_ Australian Working Visa (457)
- 2. CAREER OVERVIEW As digital marketingspecialist with more than ten years experience in the digital industry, I have worked for several different companies in a variety of roles related with design and digital developments. I have a strong experience in product development, marketing, digital communications, graphic and product design and online advertising, working for small and big companies. I am Product Design Engineer, Masters Degree in Digital Communications and Culture (University of Sydney) and I hold a Diploma in Digital Strategies. PROFESSIONAL EXPERIENCE Maternity Leave and Digital Consultant Supporting Small Entrepreneurs Freelancer May 2015 – March 2016. Melbourne. Australia While on maternity leave, we moved to Melbourne with my family. Also, I have working with small entrepreneurs supporting them with communicational strategies in order to improve and increase their business. My principal activities were:- - Developing digital strategies; - Managing social media contents; - Developing email marketing strategies; - Developing and designing brands and corporate identity; - Developing UX design. Digital Marketing and CRM General Motors April 2013 – May 2015. Chile Digital marketing, digital strategies and online advertising management for a variety of digital platforms eg. Brand Website, Google, Youtube & Facebook. My principal activities were:- - Managing digital brand strategies; - Managing website and social media content; KEY PERSONAL AND PROFESSIONAL SKILLS Proactive and passionate; Positive and enthusiastic; Creative and innovative; Responsible and organized; Multitasking; Strong attention to details; Focus on opportunities; Analytical thinker; Teamwork; UX design; User interface specialist; User experience orientated; Web design and usability; Graphic design; Branding design. Digital marketing; Digital strategies; Digital project manager; Digital campaigns manager; Digital communications; Digital analytics; Good predicting trends. DIGITAL MARKETING SPECIALIST HEVIA LORENA LINKEDIN_ https://cl.linkedin.com/in/lorenahevia 1 /4 Master in Digital Communications and Culture Diploma in Online Strategies Product Design Engineer VISA_ Australian Working Visa (457) lorenahevia@hotmail.com 4/41 Murray Road. Ormond. 3204. Melbourne +61431284825
- 3. - Developing email marketing strategies; - Managing digital advertising campaigns according to global and local requirements (brand, products and retail market); - Managing online budgets according to company s priorities; - Managing and coordinating Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies; - Coordinating online security campaigns; - Managing the migration process to a new brand site (web and mobile). - Tracking and analysing outcomes using digital analytics and tracking reports analysis; - Maintaining and improving relationships with agencies, media partners, digital suppliers and internal & external stakeholders; - Providing digital support to dealers (branding, leads management, digital marketing strategies); - CRM support and leads generation through digital channels (website, social media, SEM and SEO, emailing, media campaigns); - Identifying new digital trends and ideas in order to improve digital communications, best digital practices and develop new opportunities and better communicational strategies. Digital Project Manager Edwards Asociados (Advertising Company) October 2011 – March 2013. Chile Digital project, digital strategies and online advertising management for different clients* in a variety of online platforms eg. Brand Website, Google, Youtube & Facebook. My principal activities were:- - Developing digital and communicational strategies for different clients*; - Managing and coordinating Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies; - Tracking and analysing outcomes using digital analytics and tracking reports analysis; - Developing and managing digital media plan; - Developing UX design and information architecture layouts; - Identifying new digital trends and ideas in order to improve digital communications, best digital practices and develop new opportunities and better communicational strategies; - Developing certification process of Digital Marketing Best Practices for Chilean Companies. *Clients: Nestlé (Infant Nutrition Products), Penta Security (Insurance Company), Metrogas (Gas Company), Idemax (Creative Consultants), Wain (E-Commerce Company) Postgraduate Student. Master in Digital Communications and Culture The University of Sydney Abril 2010 – August 2011. Australia Scholarship from the Chilean Government. While I was studying in Sydney, I travelled around Asia and I have the opportunity to meet people from different parts of the world and cultures. SOFTWARE SKILLS Adobe Creative Suite (Photoshop, Illustraitor); Analytics softwares; Google Adwords; Facebook Power Editor; High level computer skills including Word and Powerpoint. SOFTWARE SKILLS LINKEDIN_ https://cl.linkedin.com/in/lorenahevia 2 /4
- 4. Project Manager (Digital and Brand Development) Freelancer (entrepreneur) August 2009 – March 2010. Chile Project management, developing brands and digital strategies for different clients. My principal activities were:- - Developing corporate design identity and brands; - Developing graphic design solutions; - Developing UX and web design; - Developing digital strategies. Project Manager (Digital and Brand Management) National Library of Congress January 2009 - August 2009. Chile In charge of brand for digital applications such as website, blogs and contents seekers. My principal activities were:- - Developing corporate design identity; - Developing graphic design solutions; - Developing UX and web design; - Developing digital strategies; - Identifying new digital trends and ideas in order to improve digital communications with citizens, best digital practices and develop new opportunities and better communicational strategies. Project Manager (Community Building Management) National Library of Congress January 2008 - December 2008. Chile Citizen innovation project management developing different initiatives to bring parliament and citizens together through social and digital platforms. My principal activities were:- - Coordinating citizen innovation projects; - Developing community building projects and strategies (online and offline); - Coordinating online and offline community events; - Identifying new digital trends and ideas in order to improve digital communications with citizens, best digital practices and develop of new opportunities and better communicational strategies. Professor Assistant and Digital Communications Manager Santa Maria University, Department of Engineering in Product Design March – December 2008. Chile Digital communications management and professor assistant for last year students of Engineering in Product Design. My principal activities were:- - Coordinating digital communications and website content; - Supporting final year students workshop as professor assistants. Teaching Assistant in UX and Graphic Design Santa Maria University, IT Engineering Department 2005 – 2006. Chile UX and design support for IT engineering students (Course: Software Development). My principal activities were:- - Supporting students with communicational and design skills; - Assisting with UX design; - Assisting branding and graphic design development. Spanish (native); English (professional working proficiency); French (medium proficiency); Italian (basic proficiency). LANGUAGE SKILLS LINKEDIN_ https://cl.linkedin.com/in/lorenahevia 3 /4
- 5. INTERNATIONAL INTERNSHIP Professional Internship in Strategic and Concept Design Design Innovation 2004. Milan, Italy Collaborator for the community building project “UDUS” (Urban Design University Stage). My principal activities were:- - Identifying new trends and ideas related to community building projects; - Researching about community building projects around the world. EDUCATION AND TRAINING Master in Digital Communications and Culture The University of Sydney 2010 – 2011. Australia Scholarship from the Chilean Government. Graduated with merits. Product Design Engineer Universidad Técnica Federico Santa Maria 2001 – 2007. Chile Recognized as The Best Student of the Promotion. Graduated with honours. Diploma in Online Strategies Academia Mac PC 2012. Chile Primary and Secondary School Alliance Française. 1984 – 2000. Chile Google Marketing Tools Trainee Google 2013 -2014. Chile REFERENCES Federico Wasserman Marketing Manager for Chevrolet General Motors federico.wassermann@gm.com Carlos Fernandez Account Director for Chevrolet Commonwealth/McCann (Advertising Company) Carlos.Fernandez@mccann.cl HOBBIES Swim; Ride a bicycle; Design and do crafts; Travel Because I love to travel, meet new people and know about different cultures; I have lived in 3 different countries and travelled around the world, visiting; Chile Argentina Peru Ecuador Brazil Colombia Panama Cuba Mexico United States Italy France Spain Australia New Zealand Fiji Indonesia Thailand Singapore China India LINKEDIN_ https://cl.linkedin.com/in/lorenahevia 4 /4