The official e-brochure for the Digital Content Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on Tuesday 16th January 2018.
Digital Leaders Masterclass 2018 - Official BrochureJohn McCambley
The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.
The event produced by the Marketing Masterclass Series will take place on Tuesday 6th November 2018 at the Museum of Science and Industry in Manchester. Full details are available on the website (see link below).
https://www.marketing-masterclass-series.com/digital-leaders-masterclass-digitalmanc18/
The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
The official event brochure for the Digital Content Leaders Masterclass. The event takes place on Tuesday 25th February 2020 at The Bridgewater Hall in Manchester.
Produced by the Marketing Masterclass Series in association with: Forward Role, Epiphany, Bind, Zazzle Media, Connective3, Positive, Smoking Gun, Woven and Digitaloft.
Visit the website for full details about #CONTENTMANC20
https://www.marketing-masterclass-series.com/
The official e-brochure for the Data, Analytics & Insight Leaders Masterclass (5th June 2018 in Manchester). Produced by Marketing Masterclass Series in association with: Acrotrend, Boxclever, Search Laboratory, The Data Shed, Adthena, Go Inspire, Forward Role Recruitment and icelolly.com
Digital Leaders Masterclass 2018 - Official BrochureJohn McCambley
The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.
The event produced by the Marketing Masterclass Series will take place on Tuesday 6th November 2018 at the Museum of Science and Industry in Manchester. Full details are available on the website (see link below).
https://www.marketing-masterclass-series.com/digital-leaders-masterclass-digitalmanc18/
The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
The official event brochure for the Digital Content Leaders Masterclass. The event takes place on Tuesday 25th February 2020 at The Bridgewater Hall in Manchester.
Produced by the Marketing Masterclass Series in association with: Forward Role, Epiphany, Bind, Zazzle Media, Connective3, Positive, Smoking Gun, Woven and Digitaloft.
Visit the website for full details about #CONTENTMANC20
https://www.marketing-masterclass-series.com/
The official e-brochure for the Data, Analytics & Insight Leaders Masterclass (5th June 2018 in Manchester). Produced by Marketing Masterclass Series in association with: Acrotrend, Boxclever, Search Laboratory, The Data Shed, Adthena, Go Inspire, Forward Role Recruitment and icelolly.com
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
Official brochure for the Paid Media & Digital Advertising Leaders Masterclass, which took place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.
Further info: https://www.marketing-masterclass-series.com/
The official event brochure for the Brand & Audience Engagement Masterclass #BEMLeeds, which takes place in Leeds on Tuesday 14th July 2015.
Produced by John McCambley - in association with Elmwood, Network Marketing and The Consumption and Experiential Marketing Knowledge Platform at the University of Liverpool Management School.
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019John McCambley
The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019.
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.
Data & Insight Leaders Masterclass (Official Brochure)John McCambley
The Data & Insight Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Data & Insight’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will fuel knowledge share and discussion.
#DLManc17
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Your agency is offering thousands of services and you find it hard to pin down the value they are creating? This is why we pre-packaged ours, to match your communication objectives. For PR, marketing, HR and Sales professionals.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
Spandigit Social is a top-ranking digital marketing agency based out in Nashik. With over 20 years of experience, we can help you with quality web designing, social media management, SEO related services and PPC campaigns.
Die digitale Transformation hat vor der Unternehmenskommunikation nicht halt gemacht. Kommunikationsagenturen haben viel Neues gelernt und dabei eines vergessen: Das eigene Portfolio den neuen Anforderungen der Kunden entsprechend zu gestalten. Der Hotwire Value Package-Ansatz ändert das. So geht Kommunikation im digitalen Zeitalter.
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
Official brochure for the Paid Media & Digital Advertising Leaders Masterclass, which took place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.
Further info: https://www.marketing-masterclass-series.com/
The official event brochure for the Brand & Audience Engagement Masterclass #BEMLeeds, which takes place in Leeds on Tuesday 14th July 2015.
Produced by John McCambley - in association with Elmwood, Network Marketing and The Consumption and Experiential Marketing Knowledge Platform at the University of Liverpool Management School.
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019John McCambley
The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019.
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.
Data & Insight Leaders Masterclass (Official Brochure)John McCambley
The Data & Insight Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Data & Insight’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will fuel knowledge share and discussion.
#DLManc17
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Your agency is offering thousands of services and you find it hard to pin down the value they are creating? This is why we pre-packaged ours, to match your communication objectives. For PR, marketing, HR and Sales professionals.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Blue Ocean PR is a boutique PR consultancy in Cairo, offering media relations, event management, crisis communication, media training, internal communication, media monitoring and measurement.
Spandigit Social is a top-ranking digital marketing agency based out in Nashik. With over 20 years of experience, we can help you with quality web designing, social media management, SEO related services and PPC campaigns.
Die digitale Transformation hat vor der Unternehmenskommunikation nicht halt gemacht. Kommunikationsagenturen haben viel Neues gelernt und dabei eines vergessen: Das eigene Portfolio den neuen Anforderungen der Kunden entsprechend zu gestalten. Der Hotwire Value Package-Ansatz ändert das. So geht Kommunikation im digitalen Zeitalter.
Digital Strategy Conference 2014 Vancouver - Sunientsunient
The Digital Strategy Conference, which will be taking place in Vancouver from April 29 to May 1, will be a three day event led by industry experts on topics of digital strategy. The purpose of this event is to introduce and advance your knowledge in digital strategy, while connecting you to your peers. It will show you the problems headed in the digital space, how to lead digital initiatives, and executing their implementations.
Sunient is an advertising agency based in Toronto, Canada. We are a new breed agency that combines economic and data strategy with creative design, human psychology, and web technology. We translate traffic data into business tactics, then tactics into tangible results. Our creative services include branding, graphic design, web design and development, and strategic consulting for executing our solutions.
Website: www.sunient.com
Portfolio: www.sunient.com/portfolio.php
Blog: www.sunient.com/blog.php
Email: Sales@Sunient.com
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
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The official keynote presentation by Gemma Needham & Remma Vadoliya from icelolly.com that was delivered at the Data, Analytics & Insight Leaders Masterclass in Manchester on Tuesday 5th June 2018.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
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For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
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The former keyword ‘running shoes’ has way more competition from popular websites to
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In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
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Some keywords are searched for, just to know or to learn some information about something,
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These keywords which are searched just to know about stuff are called informational
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Conversion funnel is the journey that search visitors go through on their way to an email
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you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
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People who are at different stages of a conversion funnel use different types of keywords.
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Understand how search engines work
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Official e-Brochure for Digital Content Leaders Masterclass
1. Digital Content
Leaders Masterclass
Produced by Marketing Masterclass Series
#DCMANC18
Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP
When: Tuesday 16th January 2018 // Time: 9.30am-1.00pm
*Registration between 9.00am-9.30am
2. The Digital Content Leaders Masterclass will showcase a series of expert insights from industry lead-
ers who will share their latest thinking on the big issues and emerging trends that are shaping the
‘Content Marketing’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging
roundtable sessions that will explore the critical importance of content and its strategic link in building
brand awareness, online visibility, engagement, trust, loyalty and customer acquisition in an
ever-changing digital and social age.
Digital Content
Leaders Masterclass #DCMANC18
3. Produced by Marketing Masterclass Series in association with:
Wavemaker
www.wavemakerglobal.com
Bring Digital
www.bringdigital.co.uk
Harvest Digital
www.harvestdigital.com
Search Laboratory
www.searchlaboratory.com
TMC Strategic Communications
www.wearetmc.co.uk
Digitaloft
www.digitaloft.co.uk
Tunafish Media
www.tunafishmedia.co.uk
Forward Role Recruitment
www.forwardrolerecruitment.co.uk
theEword
www.theeword.co.uk
4. Who’s
Attending?
• Head of Kitbag.com – Fanatics
• Global Digital Director – PZ Cussons
• Head of Digital Marketing, Food – The Co-op
• Digital Manager – Kellogg’s
• Head of Content & Creative – ao.com
• Head of Content – Rentalcars
• Head of Brand & Advertising – Jacamo & Simply Be
• Head of Content – Manchester Met University
• Head of Digital Marketing – Fujitsu
• Head of Digital – Safestyle UK
• Head of Digital Development – Silentnight Group
• Senior Digital Marketing Manager – Swinton Insurance
• SEO Content Marketing Manager – Missguided
• SEO Onsite & Technical Lead – Shop Direct
• Digital Content Editor – Auto Trader UK
• Digital Content Manager – ScS Sofas
• Digital Acquisition Journey Manager – Virgin Money
• Digital Transformation Manager – Plusnet
• Head of Marketing – Chums
• Content Strategy Manager – Sky Betting & Gaming
• Senior Digital Content Marketing Manager – Matalan
• Content Production & Publication Manager – Cottages.com
• Digital Content Manager – British Council
• Marketing Account Manager – ASICS Europe
• Content Specialist, Digital Customer Experience – Lloyds Banking Group
• Content Marketing Executive – Betfred
• Social Media & Digital Content – Pets at Home
• Digital Content Lead – npower
• Senior Marketing Manager – Home Retail Group
*Sample of #DCMANC18 delegates
5. Creating Social Content for Brand and Personal
Engagement (Keynote)
Sam Jones, Managing Director at Tunafish Media
This session will look at how you can create content and
manage your online channels to raise brand awareness and
increase engagement for both you and your brand. Sam will
also discuss case studies showing how himself and Tunafish
have achieved this in the real world.
Delivering Content that Builds Trust & Fosters
Audience Loyalty
Peter Young, Head of Wavemaker Content & Simon Jones,
Head of Digital Engagement at Wavemaker
Putting Content at the Heart of SEO
Emma Wilson, Co-Founder and CEO & Mike Teasdale,
Co-Founder and Planning Director at Harvest Digital
How to Utilise Data & Analysis to Build a Winning
Content Strategy
Kira Feather-Stracey, Head of Content and Online PR &
James Bentham, Head of SEO Account Management at
Search Laboratory
Maximising Content Performance Through a
Strategic Ideation, Creation & Promotion Strategy
James Brockbank, Managing Director at Digitaloft
Content and Innovation in a Changing Social Media
Landscape
Liam Foy, Head of Social at Bring Digital
Creating Personalised Content Experiences
Tim McCloud, Managing and Creative Director & Terri
Lowe, Marketing Manager at TMC Strategic
Communications
Keynote & Roundtable Sessions
6. Emma Wilson
Co-Founder & CEO
at Harvest Digital
Emma’s career started as a media
planner buyer, where she was
identified as a rising star in Media
Week’s ‘Thirty under Thirty’ feature.
She now works with clients across all
areas of our business, search
marketing, content marketing, social
media and display.
Alongside working at Harvest, she
works as a board level advisor for a
number of start-up businesses, with a
particular focus in marketing
technology. Most notably, she was
chair of Brainient leading up to their
successful sale last year.
Keynote & Roundtable Experts
Sam Jones
Managing Director
at Tunafish Media (Keynote Speaker)
Sam is the twenty-nine-year-old
Managing Director of the
award-winning creative social
content agency Tunafish Media.
Sam has won a number of awards
including JCI’s Entrepreneur of the
Year 2014 and Insider Magazine’s
Young Marketing Professional of the
Year 2015. He was also named in
Insider Magazines 42 under 42
feature.
Outside of Tunafish, Jones is an
ambassador of the charity Forever
Manchester and sits on the board
Future Pro Manchester. In 2015 he
co-founded a weekly soup kitchen
called Not Just Soup, which see’s
local restaurants cook for the
homeless.
Mike Teasdale
Co-Founder & Planning Director
at Harvest Digital
He started his career as a copywriter
and now focuses on customer
segmentation, user experience and
content strategy. Outside Harvest he
is an Adjunct Professor at Hult
International Business School and
also helped to set up the IDM’s
Award in Digital Copywriting. He has
presented at numerous conferences,
including three times at SXSW in
Austin Texas.
He is an investor and advisor to a
number of other businesses
including Brainient, toucanBox,
Solvasure, Pollen Capital and Race
Nation.
Peter Young
Head of Wavemaker Content
At Wavemaker
Senior digital marketing practitioner
with over 15 years’ experience across
the digital landscape having worked
with brands including Expedia,
Thomas Cook, TUI, DFS Barratt
Homes.
Voted one of the 15 most influential
people in Search by the Drum in
2015, Peter is experienced across the
full consumer purchase journey
having managed P&Ls as well as
teams across PPC, SEO, Affiliates,
Display and Paid Social.
A thought leader in his field, Peter
has contributed to leading
publications including eConsultancy,
The Drum, organised leading digital
marketing conferences in the UK
(Such as Sascon and Bidex), and
been a speaker in industry leading
conferences such SMX, SES, iGB
(Gambling) and Affiliate World.
7. Kira Feather-Stracey
Head of Content and Online PR
at Search Laboratory
As Head of Content and Online PR
at Search Laboratory, Kira is
responsible for leading a team of 29
including project managers, a
specialist digital content team,
media and online specialists, and
events experts.
Kira has over nine years’ experience
in digital communications, working
with brands such as Jet2, Megabus,
Oasis, and Mars. Qualifying initially
as a multimedia journalist, Kira takes
an analytical approach to content
and works closely with brands to
maximise digital value from
marketing activities.
Simon Jones
Head of Digital Engagement
At Wavemaker
From working in one of the UK’s first
SEO agencies, founding one of
ebay’s earliest and most prolific
women’s fashion businesses and
developing content solutions for
some of the UK’s leading financial
brands, Simon’s team develop and
activate a wide variety of content
based campaigns with touch points
right around the consumer purchase
journey.
Liam Foy
Head of Social
at Bring Digital
With over 8 years’ experience
working in social media, Liam heads
up the social department at Bring
Digital. Focusing on business and
commercial objectives, Liam’s able to
deliver ROI for all clients that are
covered. In the past, he has worked
with Gumtree, Seagate, Pearson and
VisitEngland.
James Bentham
Head of SEO Account Management
at Search Laboratory
James is the Head of SEO Account
Management at Search Laboratory. He
leads a team of seven account
managers based in Leeds and New
York, who are all experts in creating
commercially focussed, ROI-driven
SEO strategies.
James has been working in SEO for
seven years, and draws on his broad
experience of national and
international SEO to drive the
strategic offering of the department,
building on the deep analytic insights
available from Search Laboratory’s
proprietary software tools.
8. Terri Lowe
Marketing Manager
at TMC Strategic Communications
Terri has close to a decade of
experience in Social Media, Content
Marketing and SEO. With a broad
range of skills across multiple
platforms, Terri has worked both
agency and client side, in a range of
industries.
With multi-channel knowledge, she
has the ability to merge creativity
with an analytical approach.
Understanding the fast-moving pace
of content marketing, influencer
relationships and social media, Terri
has the natural ability to detect
opportunities in the market, whilst
cultivating new leads to forge
valuable relationships.
James Brockbank
Managing Director
at Digitaloft
James is Managing Director at
Digitaloft, overseeing the agency’s
growth and working alongside the
team to drive success for clients
across SEO and content marketing
campaigns. With a background in
search marketing; he previously
headed up the team at one of the
UK’s first SEO agencies prior to
launching Digitaloft in 2014.
James is a regular contributor to
both Search Engine Journal and the
SEM Rush blog, sharing industry
insights with the wider search
community.
Tim McCloud
Managing and Creative Director
at TMC Strategic Communications
Tim is a passionate marketeer with
over 20 years experience in the
creative, branding and marketing
sectors. He has a strategic approach
and is a natural problem solver, with
the confidence to strip back
concepts in an approachable and
down to earth style to ensure that
the right message, not only engages,
but also delivers.
Working directly with major brands
in the UK, Europe and the USA, such
as Siemens, Reebok and BMW, he
has assisted both SME’s and large
global companies with business
development and digital marketing
strategies.
Daniel Nolan
Managing Director
at theEword (Official Master of Ceremonies)
Daniel Nolan is managing director of
theEword, one of Manchester’s
leading independent digital agencies.
The agency specialises in working with
lifestyle and leisure brands to drive
awareness, consideration and
purchase intent.
Daniel is the co-chair of
pro.manchester’s creative committee,
the chairman of the Manchester
Publicity Association and has
previously been recognised as the
Digital, Media or Creative Professional
of the Year at the Made In Manchester
Awards.
He is a passionate ambassador for
Manchester and the North West’s
creative, digital and media industries
and has hosted and spoken at
conferences and events for the likes of
pro.manchester, the Chartered
Institute of Public Relations, Salford
Media Festival, the MPA, Manchester
Metropolitan University and many
more.
Working with Manchester
Metropolitan University, Oldham
College and the UTC @ MediaCity,
Daniel is also a leading figure locally in
setting the agenda for training and
retaining the best creative, digital and
media talent in the city.
9. How to attend
If you’d like to attend #DCMANC18 or wish to become
an ‘Official Partner’ at a future event, please contact:
John McCambley, Founder & Chief Producer
+44 (0)7796322894
john@marketing-masterclass-series.com
Further information can also be found on
www.marketing-masterclass-series.com