The Digital Content Leaders Masterclass (#dcmanc18) took place on January 16, 2018, at the Museum of Science and Industry in Manchester, focusing on content marketing trends and strategies. It featured expert insights through keynote and roundtable sessions, covering the importance of content in brand awareness, engagement, and customer acquisition. Notable speakers included industry leaders from various companies, providing delegates with actionable strategies to enhance their digital content approaches.

1. Digital Content
Leaders Masterclass
Produced by Marketing Masterclass Series
#DCMANC18
Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP
When: Tuesday 16th January 2018 // Time: 9.30am-1.00pm
*Registration between 9.00am-9.30am

2. The Digital Content Leaders Masterclass will showcase a series of expert insights from industry lead-
ers who will share their latest thinking on the big issues and emerging trends that are shaping the
‘Content Marketing’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging
roundtable sessions that will explore the critical importance of content and its strategic link in building
brand awareness, online visibility, engagement, trust, loyalty and customer acquisition in an
ever-changing digital and social age.
Digital Content
Leaders Masterclass #DCMANC18

3. Produced by Marketing Masterclass Series in association with:
Wavemaker
www.wavemakerglobal.com
Bring Digital
www.bringdigital.co.uk
Harvest Digital
www.harvestdigital.com
Search Laboratory
www.searchlaboratory.com
TMC Strategic Communications
www.wearetmc.co.uk
Digitaloft
www.digitaloft.co.uk
Tunafish Media
www.tunafishmedia.co.uk
Forward Role Recruitment
www.forwardrolerecruitment.co.uk
theEword
www.theeword.co.uk

4. Who’s
Attending?
• Head of Kitbag.com – Fanatics
• Global Digital Director – PZ Cussons
• Head of Digital Marketing, Food – The Co-op
• Digital Manager – Kellogg’s
• Head of Content & Creative – ao.com
• Head of Content – Rentalcars
• Head of Brand & Advertising – Jacamo & Simply Be
• Head of Content – Manchester Met University
• Head of Digital Marketing – Fujitsu
• Head of Digital – Safestyle UK
• Head of Digital Development – Silentnight Group
• Senior Digital Marketing Manager – Swinton Insurance
• SEO Content Marketing Manager – Missguided
• SEO Onsite & Technical Lead – Shop Direct
• Digital Content Editor – Auto Trader UK
• Digital Content Manager – ScS Sofas
• Digital Acquisition Journey Manager – Virgin Money
• Digital Transformation Manager – Plusnet
• Head of Marketing – Chums
• Content Strategy Manager – Sky Betting & Gaming
• Senior Digital Content Marketing Manager – Matalan
• Content Production & Publication Manager – Cottages.com
• Digital Content Manager – British Council
• Marketing Account Manager – ASICS Europe
• Content Specialist, Digital Customer Experience – Lloyds Banking Group
• Content Marketing Executive – Betfred
• Social Media & Digital Content – Pets at Home
• Digital Content Lead – npower
• Senior Marketing Manager – Home Retail Group
*Sample of #DCMANC18 delegates

5. Creating Social Content for Brand and Personal
Engagement (Keynote)
Sam Jones, Managing Director at Tunafish Media
This session will look at how you can create content and
manage your online channels to raise brand awareness and
increase engagement for both you and your brand. Sam will
also discuss case studies showing how himself and Tunafish
have achieved this in the real world.
Delivering Content that Builds Trust & Fosters
Audience Loyalty
Peter Young, Head of Wavemaker Content & Simon Jones,
Head of Digital Engagement at Wavemaker
Putting Content at the Heart of SEO
Emma Wilson, Co-Founder and CEO & Mike Teasdale,
Co-Founder and Planning Director at Harvest Digital
How to Utilise Data & Analysis to Build a Winning
Content Strategy
Kira Feather-Stracey, Head of Content and Online PR &
James Bentham, Head of SEO Account Management at
Search Laboratory
Maximising Content Performance Through a
Strategic Ideation, Creation & Promotion Strategy
James Brockbank, Managing Director at Digitaloft
Content and Innovation in a Changing Social Media
Landscape
Liam Foy, Head of Social at Bring Digital
Creating Personalised Content Experiences
Tim McCloud, Managing and Creative Director & Terri
Lowe, Marketing Manager at TMC Strategic
Communications
Keynote & Roundtable Sessions

6. Emma Wilson
Co-Founder & CEO
at Harvest Digital
Emma’s career started as a media
planner buyer, where she was
identified as a rising star in Media
Week’s ‘Thirty under Thirty’ feature.
She now works with clients across all
areas of our business, search
marketing, content marketing, social
media and display.
Alongside working at Harvest, she
works as a board level advisor for a
number of start-up businesses, with a
particular focus in marketing
technology. Most notably, she was
chair of Brainient leading up to their
successful sale last year.
Keynote & Roundtable Experts
Sam Jones
Managing Director
at Tunafish Media (Keynote Speaker)
Sam is the twenty-nine-year-old
Managing Director of the
award-winning creative social
content agency Tunafish Media.
Sam has won a number of awards
including JCI’s Entrepreneur of the
Year 2014 and Insider Magazine’s
Young Marketing Professional of the
Year 2015. He was also named in
Insider Magazines 42 under 42
feature.
Outside of Tunafish, Jones is an
ambassador of the charity Forever
Manchester and sits on the board
Future Pro Manchester. In 2015 he
co-founded a weekly soup kitchen
called Not Just Soup, which see’s
local restaurants cook for the
homeless.
Mike Teasdale
Co-Founder & Planning Director
at Harvest Digital
He started his career as a copywriter
and now focuses on customer
segmentation, user experience and
content strategy. Outside Harvest he
is an Adjunct Professor at Hult
International Business School and
also helped to set up the IDM’s
Award in Digital Copywriting. He has
presented at numerous conferences,
including three times at SXSW in
Austin Texas.
He is an investor and advisor to a
number of other businesses
including Brainient, toucanBox,
Solvasure, Pollen Capital and Race
Nation.
Peter Young
Head of Wavemaker Content
At Wavemaker
Senior digital marketing practitioner
with over 15 years’ experience across
the digital landscape having worked
with brands including Expedia,
Thomas Cook, TUI, DFS Barratt
Homes.
Voted one of the 15 most influential
people in Search by the Drum in
2015, Peter is experienced across the
full consumer purchase journey
having managed P&Ls as well as
teams across PPC, SEO, Affiliates,
Display and Paid Social.
A thought leader in his field, Peter
has contributed to leading
publications including eConsultancy,
The Drum, organised leading digital
marketing conferences in the UK
(Such as Sascon and Bidex), and
been a speaker in industry leading
conferences such SMX, SES, iGB
(Gambling) and Affiliate World.

7. Kira Feather-Stracey
Head of Content and Online PR
at Search Laboratory
As Head of Content and Online PR
at Search Laboratory, Kira is
responsible for leading a team of 29
including project managers, a
specialist digital content team,
media and online specialists, and
events experts.
Kira has over nine years’ experience
in digital communications, working
with brands such as Jet2, Megabus,
Oasis, and Mars. Qualifying initially
as a multimedia journalist, Kira takes
an analytical approach to content
and works closely with brands to
maximise digital value from
marketing activities.
Simon Jones
Head of Digital Engagement
At Wavemaker
From working in one of the UK’s first
SEO agencies, founding one of
ebay’s earliest and most prolific
women’s fashion businesses and
developing content solutions for
some of the UK’s leading financial
brands, Simon’s team develop and
activate a wide variety of content
based campaigns with touch points
right around the consumer purchase
journey.
Liam Foy
Head of Social
at Bring Digital
With over 8 years’ experience
working in social media, Liam heads
up the social department at Bring
Digital. Focusing on business and
commercial objectives, Liam’s able to
deliver ROI for all clients that are
covered. In the past, he has worked
with Gumtree, Seagate, Pearson and
VisitEngland.
James Bentham
Head of SEO Account Management
at Search Laboratory
James is the Head of SEO Account
Management at Search Laboratory. He
leads a team of seven account
managers based in Leeds and New
York, who are all experts in creating
commercially focussed, ROI-driven
SEO strategies.
James has been working in SEO for
seven years, and draws on his broad
experience of national and
international SEO to drive the
strategic offering of the department,
building on the deep analytic insights
available from Search Laboratory’s
proprietary software tools.

8. Terri Lowe
Marketing Manager
at TMC Strategic Communications
Terri has close to a decade of
experience in Social Media, Content
Marketing and SEO. With a broad
range of skills across multiple
platforms, Terri has worked both
agency and client side, in a range of
industries.
With multi-channel knowledge, she
has the ability to merge creativity
with an analytical approach.
Understanding the fast-moving pace
of content marketing, influencer
relationships and social media, Terri
has the natural ability to detect
opportunities in the market, whilst
cultivating new leads to forge
valuable relationships.
James Brockbank
Managing Director
at Digitaloft
James is Managing Director at
Digitaloft, overseeing the agency’s
growth and working alongside the
team to drive success for clients
across SEO and content marketing
campaigns. With a background in
search marketing; he previously
headed up the team at one of the
UK’s first SEO agencies prior to
launching Digitaloft in 2014.
James is a regular contributor to
both Search Engine Journal and the
SEM Rush blog, sharing industry
insights with the wider search
community.
Tim McCloud
Managing and Creative Director
at TMC Strategic Communications
Tim is a passionate marketeer with
over 20 years experience in the
creative, branding and marketing
sectors. He has a strategic approach
and is a natural problem solver, with
the confidence to strip back
concepts in an approachable and
down to earth style to ensure that
the right message, not only engages,
but also delivers.
Working directly with major brands
in the UK, Europe and the USA, such
as Siemens, Reebok and BMW, he
has assisted both SME’s and large
global companies with business
development and digital marketing
strategies.
Daniel Nolan
Managing Director
at theEword (Official Master of Ceremonies)
Daniel Nolan is managing director of
theEword, one of Manchester’s
leading independent digital agencies.
The agency specialises in working with
lifestyle and leisure brands to drive
awareness, consideration and
purchase intent.
Daniel is the co-chair of
pro.manchester’s creative committee,
the chairman of the Manchester
Publicity Association and has
previously been recognised as the
Digital, Media or Creative Professional
of the Year at the Made In Manchester
Awards.
He is a passionate ambassador for
Manchester and the North West’s
creative, digital and media industries
and has hosted and spoken at
conferences and events for the likes of
pro.manchester, the Chartered
Institute of Public Relations, Salford
Media Festival, the MPA, Manchester
Metropolitan University and many
more.
Working with Manchester
Metropolitan University, Oldham
College and the UTC @ MediaCity,
Daniel is also a leading figure locally in
setting the agenda for training and
retaining the best creative, digital and
media talent in the city.

9. How to attend
If you’d like to attend #DCMANC18 or wish to become
an ‘Official Partner’ at a future event, please contact:
John McCambley, Founder & Chief Producer
+44 (0)7796322894
john@marketing-masterclass-series.com
Further information can also be found on
www.marketing-masterclass-series.com