Content Marketing and Publishing in the Mobile World
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Content marketing is becoming more widely used, with 91% of B2B companies utilizing it and 60% increasing their budgets. Mobile traffic now surpasses desktop traffic, requiring a new approach to content. Brands should engage mobile users without interrupting their experience by using fullscreen ads and calls to action that heighten rather than break up the user's experience. They should leverage tools to quickly create high-quality content and distribute it across platforms without forcing downloads, engaging readers on their preferred devices.
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