The document discusses the three pillars of a connected store: store associates, digital content, and store format. It notes that over 80% of customers in a store are unknown to existing CRM systems. A connected store allows associates to help customers using tablets, which doubles the likelihood customers provide email addresses. Digital content like product information on tablets increases average transaction values the longer customers use the tablets. A connected store aims to collect customer data with consent and provide value to both customers and stores.

1. we create connected stores™
Three Pillars of a Connected Store

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What is a Connected Store?

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Why Now?
Over $0.80 of every dollar spent in the store is influenced by digital

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What A Connected Store Is Not

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85%
or more of the customers identified are
previously unknown in your CRM
85%
15%
known

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Three Pillars of a Connected Store
1. The Store Associate
2. Digital Content
3. Store Format

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The Store Associate
“Great customer experiences
exist at the intersection of
technology & humanity”

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Key Performance Indicators
Shoppers receiving assistance from staff in the store with
tablets are more than twice as likely to provide an email
address (46% vs. 20%)

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Digital Content

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In-Store Remarketing: Email
Click-through rate
8x
that of house list
eCRM

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Key Performance Indicators
11
• Each additional minute spent on a tablet is associated with a $13
increase transaction value
• Shoppers who use the tablet for 15 minutes are twice as likely to
purchase online later as shoppers who use the tablet for only 5
minutes

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Key Performance Indicators
11
• Tablet use is associated with a 27% increase in average order
value
• Each additional product added to the wish list is associated with
a 22% increase in transaction value

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Store Formats

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Connected Code of Conduct
All data collected is with
the knowledge, consent
and participation of the
customer.
The store will collect and
provide anonymous data
and provide customers with
the choice to opt-in or the
right to digitally explore the
store privately.
The customer and
store should share in
the benefits of the
data created.
Transparency Opt-in Equal value exchange

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Questions?