Customer behaviour analytics unlocks customer's mind and provides behavioral insights to e-commerce retailers. Behaviour analytics analyses three behavioral traits (Browsing Behavior, Purchase Behavior, E-mail Behavior) of customers and sticks them around until they buy what they've been looking for. Interestingly, a combination of all the behavioral inputs can result into countless combinations of Customer Segments. Analytics assists ecommerce businesses to gain useful customer insights and implement measures for increased revenue and customer satisfaction. "