This document discusses how marketing and IT departments often have misaligned incentives and goals, which can negatively impact business metrics like conversion rates and customer satisfaction. It presents data showing that website speed and privacy/security issues directly impact key performance indicators. The document proposes that the marketing cloud company Ghostery and digital experience optimization company Yottaa can help bridge the gaps between marketing and IT by providing tools to improve website performance, streamline third-party tags and scripts, and ensure privacy and compliance. Case studies demonstrate how these companies' solutions have boosted metrics for customers like A Place for Mom and Moosejaw.
Our Trackermap exposes tags making extended calls on your website. These long redirect
Yottaa has been accelerating and security web and mobile apps since 2009.
Our solution is deployed at 150 Enterprises across the globe and performs real-time optimizations for > 500 apps, influencing over $1bn in revenue for our customers.
Those customers include 13 of the Internet Retailer top 500, 26 of the Internet Retailer top 1000, and 75 businesses with an Alexa rank under 5000.
Yottaa is proven to be the fastest and most complete app acceleration solution in the industry, speeding up rendering and visitor flows by 40% or more.
SEGUE: So what makes Yottaa unique?
e.g. all.js widgets.js ig-follow.js tag.js magpie.js www.googlecommerce.com/trustedstores
Widget.JS is a framework that provides routing, events and stateful widgets to JS Apps.