Steven Noels walks through key findings from NGDATA's latest survey of banking customers and discusses how you can easily drive better customer engagement.
Learn How to Transform Your Relationships with Customer DNANG DATA
With Customer DNA, it’s possible to efficiently and effectively put your customers at the center of your marketing and business strategies to deliver the right interactions at the right time, through the right channels.
Use Data to Support the Complete Subscriber LifecycleNG DATA
Discover how you can:
Better target relevant customers
Identify the most effective channels and offers to engage customers
Gain a detailed, individual customer profile with Customer DNA
Become more data centric and independent in your customer analysis
Develop an omni-channel strategy by using Customer DNA
Have smarter conversations with your customersNG DATA
Join Steven Noels as he discusses:
- The rise of inbound marketing and personalization
- The benefits of being relevant in inbound customer conversations
- How to create and use Customer DNA to better engage with your customers
Discover the importance of moving from data visualization to more actionable insights that can help you engage your customers in new ways and offer more compelling products and services in order to strengthen your relationship with your customers.
Turning Big Data into More Effective Customer ExperiencesNG DATA
Discover how you can improve customer experiences and increase profitability for Telecoms.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
Using Your Data to Reduce Attrition in BankingNG DATA
Getting to the bottom of customer attrition is a top issue for banks, and for good reason. Focus on your customer relationships by increasing engagement with appropriate messages, products, and services tailored to each of your customers. Learn More.
Learn How to Transform Your Relationships with Customer DNANG DATA
With Customer DNA, it’s possible to efficiently and effectively put your customers at the center of your marketing and business strategies to deliver the right interactions at the right time, through the right channels.
Use Data to Support the Complete Subscriber LifecycleNG DATA
Discover how you can:
Better target relevant customers
Identify the most effective channels and offers to engage customers
Gain a detailed, individual customer profile with Customer DNA
Become more data centric and independent in your customer analysis
Develop an omni-channel strategy by using Customer DNA
Have smarter conversations with your customersNG DATA
Join Steven Noels as he discusses:
- The rise of inbound marketing and personalization
- The benefits of being relevant in inbound customer conversations
- How to create and use Customer DNA to better engage with your customers
Discover the importance of moving from data visualization to more actionable insights that can help you engage your customers in new ways and offer more compelling products and services in order to strengthen your relationship with your customers.
Turning Big Data into More Effective Customer ExperiencesNG DATA
Discover how you can improve customer experiences and increase profitability for Telecoms.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
Using Your Data to Reduce Attrition in BankingNG DATA
Getting to the bottom of customer attrition is a top issue for banks, and for good reason. Focus on your customer relationships by increasing engagement with appropriate messages, products, and services tailored to each of your customers. Learn More.
In this webinar, Steven Noels CTO of NGDATA, walks through interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling offers and services in order to build customer lifetime value and satisfaction.
Acquisition and Beyond: Using Customer DNA to Gain and Keep Valuable Customers NG DATA
Effectively spend your acquisition resources to enrich your inbound and outbound programs. See how you can provide relevant personalized messaging and offers through the right channels, to dramatically increase acquisition efforts to gain top potential highest value customers.
Increase Customer Engagement with PersonalizationNG DATA
The latest solution from NGDATA - Lily 3.0 - allows businesses to easily organize big data in a customer centric way, so they can more intelligently market to customers at the individual level to improve customer experiences.
Discover how you can use interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling content and services.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
How to easily create relevant, seamless interactive engagements with your customers
In a world where companies spend more than $2 trillion on digital transformation and customer demands for new technology channels are increasing, your company needs to keep up to have any chance of succeeding. But how can you keep communicating with your customers in the most effective way, while still streamlining your operations?
Join renowned industry analyst Kaspar Roos, founder & CEO of Aspire, for an interactive on-demand session to discover how the new EngageOne Communicate can help make the complex simple with your approach to customer communications.
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Rising Media Ltd.
Customer Data Platform (CDP) systems are the newest answer to an old question: how to assemble a complete view of each customer. This session explores the reality of what CDPs can and cannot do, how CDPs differ from other systems, the types of CDP systems available, and how to find the right CDP for your purpose, especially with regard to data science projects and predictive modeling. You will come away with a clear understanding of where CDP fits into the larger data management landscape, what distinguishes CDP from older approaches to customer data management, and the state of the CDP industry in Europe.
Customer Data Platform and Predictive Analytics - A killer combination?RedEye
Delve into the presentation our Chief Commercial Officer gave at the Festival of Marketing 2017. Looking at what the Customer Data Platform is, what Predictive Analytics is and how they work together.
Engage and service customers through the channels of their choice with AI powered continuous service capabilities. Deliver speed and flexibility with minimum processing times, responsiveness, and needs-based service. Unify SMS, social media, live chat, email, messaging and chatbots into conversations with customers to give them what they need, when they need, delivered at their preferred channel.
MAIA Intelligence profiled on DQ Channel TreeDhiren Gala
MAIA Intelligence: Adding Social Media Benefits
While the concept and activity of partner-to-partner networking, reselling vendor products and adding services are not new; the evolution of social media technology has created new platforms and opportunities
- Hiten Rathod, Head - Strategic Alliances & Channels
Original article published in Cybermedia's DQ Channel, December 2011
XI Targi eHandllu - Kaliop Poland - Piotr Jabłoński oraz Daniel Cisekecommerce poland expo
"Ratujmy Julię, czyli jak sprawnie zarządzać danymi o produktach w omnichannel"
Poznajcie Julię oglądając film na YT: https://www.youtube.com/watch?v=r7I3caiy7BU&t=38s
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
"5 best practice tips to become an omni-channel expert"
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
In this webinar, Steven Noels CTO of NGDATA, walks through interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling offers and services in order to build customer lifetime value and satisfaction.
Acquisition and Beyond: Using Customer DNA to Gain and Keep Valuable Customers NG DATA
Effectively spend your acquisition resources to enrich your inbound and outbound programs. See how you can provide relevant personalized messaging and offers through the right channels, to dramatically increase acquisition efforts to gain top potential highest value customers.
Increase Customer Engagement with PersonalizationNG DATA
The latest solution from NGDATA - Lily 3.0 - allows businesses to easily organize big data in a customer centric way, so they can more intelligently market to customers at the individual level to improve customer experiences.
Discover how you can use interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling content and services.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
NGDATA brings big data technology and machine intelligence together, allowing organizations to capitalize on the massive amounts of data that is generated today. NGDATA develops Lily, a big data management platform that offers an easy way to extract powerful business insights in real-time and benefit from enriched data to make an immediate impact on business performance. NGDATA's global partner community provides expert services best suited to meet evolving big data needs. NGDATA is a privately-held company with headquarters in Ghent, Belgium. More information and recent updates are available at www.ngdata.com.
How to easily create relevant, seamless interactive engagements with your customers
In a world where companies spend more than $2 trillion on digital transformation and customer demands for new technology channels are increasing, your company needs to keep up to have any chance of succeeding. But how can you keep communicating with your customers in the most effective way, while still streamlining your operations?
Join renowned industry analyst Kaspar Roos, founder & CEO of Aspire, for an interactive on-demand session to discover how the new EngageOne Communicate can help make the complex simple with your approach to customer communications.
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
Behind the Buzzword: Understanding Customer Data Platforms in the Light of Pr...Rising Media Ltd.
Customer Data Platform (CDP) systems are the newest answer to an old question: how to assemble a complete view of each customer. This session explores the reality of what CDPs can and cannot do, how CDPs differ from other systems, the types of CDP systems available, and how to find the right CDP for your purpose, especially with regard to data science projects and predictive modeling. You will come away with a clear understanding of where CDP fits into the larger data management landscape, what distinguishes CDP from older approaches to customer data management, and the state of the CDP industry in Europe.
Customer Data Platform and Predictive Analytics - A killer combination?RedEye
Delve into the presentation our Chief Commercial Officer gave at the Festival of Marketing 2017. Looking at what the Customer Data Platform is, what Predictive Analytics is and how they work together.
Engage and service customers through the channels of their choice with AI powered continuous service capabilities. Deliver speed and flexibility with minimum processing times, responsiveness, and needs-based service. Unify SMS, social media, live chat, email, messaging and chatbots into conversations with customers to give them what they need, when they need, delivered at their preferred channel.
MAIA Intelligence profiled on DQ Channel TreeDhiren Gala
MAIA Intelligence: Adding Social Media Benefits
While the concept and activity of partner-to-partner networking, reselling vendor products and adding services are not new; the evolution of social media technology has created new platforms and opportunities
- Hiten Rathod, Head - Strategic Alliances & Channels
Original article published in Cybermedia's DQ Channel, December 2011
XI Targi eHandllu - Kaliop Poland - Piotr Jabłoński oraz Daniel Cisekecommerce poland expo
"Ratujmy Julię, czyli jak sprawnie zarządzać danymi o produktach w omnichannel"
Poznajcie Julię oglądając film na YT: https://www.youtube.com/watch?v=r7I3caiy7BU&t=38s
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
"5 best practice tips to become an omni-channel expert"
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
"Jak bardzo możesz skrócić czas obsługi klienta we wszystkich kanałach komunikacji bez uszczerbku na jakości?"
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
"e-Telefon. Na ile możesz zwiększyć sprzedaż rozmawiając z klientami."
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
XI Targi eHandlu - LeadR - Magdalena Walczuk oraz Sebastian Białouszecommerce poland expo
"BigData Mailing – jak odpowiadać na aktualne potrzeby klientów ecommerce?"
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
"Zasady i narzędzia obsługi, które podnoszą konwersję i zapewniają lojalność klientów e-sklepu."
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
XI Targi eHandlu - Kancelaria Lubasz i Wspólnicy - dr Dominik Lubasz oraz Wit...ecommerce poland expo
„Za 19 miesięcy świat e-commerce nie będzie już taki sam. Zacznie obowiązywać rozporządzenie unijne dot. ochrony danych osobowych.”
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
"Jak zbudować przewagę konkurencyjną w kanale mobile?"
Next edition will be held in may 2017 - stay tuned! :)
http://targiehandlu.pl/
BTW - we have another, similar event in Berlin ;)
http://ecommerceberlin.com/
Faster Payments Service is a popular UK based payment system as it operates 24 hours a day, 7 days a week. 8 simple steps described in this infographic by AccessPay on how to setup such a payment process.
Mobile Payments Index 2016 [Travel Edition]Filipp Paster
The Adyen Mobile Payments Index reveals huge growth opportunities for travel merchants willing to invest in mobile payments. This report draws on Adyen’s data and real-life examples to provide practical advice for merchants looking to grow market share with mobile payments.
Topics: Mobile Commerce
Industry: Travel & Leisure
Australia's New Payments Platform - disrupting the payments modelCuscal
Australia's New Payments Platform will launch in 2017, allowing real time payments between individuals, companies and different tiers of government.
Cuscal, alongside the Reserve Bank of Australia and the major banks, is one of the organisations that is currently designing how this vital new infrastructure will function.
Think outside of the box - Nowe modele biznesowe w eCommerceInnovation Nest VC
Czy technologia wpływa na zachowania konsumentów? Jakie są nowe modele biznesowe w eCommerce? Na te i inne pytania odpowiada Marcin Szeląg w prezentacji z European Marketing Automation Congress.
E-Commerce Enablers - Presentation by Marcus Mosen, CCO of Ogone at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Learn how to better leverage data to help identify and engage your valuable shoppers in this webinar brought to you by Retail TouchPoints and IXI Services
#RetailNirvana
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece – the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers’ DNA.
Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there’s a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
How to Improve Customer Loyalty in RetailMarketBridge
We all know that shoppers prefer a personalized experience based on their historical interactions with a Retailer (skeptical? 85% of shoppers say they want that!). So why do we fall short of delighting them with the experiences they're asking for? Get real strategies for gaining true customer loyalty
Calling your contact center was a de-facto starting point in the past but in today’s multi-channel world, it’s often a last resort. As a result, the pressure is on to ensure your Interactive Voice Response (IVR) system delivers an experience that’s on par with your Web site, mobile apps and other service channels – let alone that of your competitors. Watch this Webinar to learn how to evolve and modernize your IVR to deliver on customer expectations for easy, intuitive self-service.
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
The Secret to Acquiring and Retaining Customers in Financial ServicesPerficient, Inc.
Data, when leveraged effectively, can help you segment and target customers, analyze spending habits, and can create a personalized experience that builds value and customer loyalty.
Without a 360-degree view of your customers, you can’t properly target them with real-time personalized offers, advice, and other services. In addition, lack of customer intelligence creates lost opportunities for banks and insurers to cross-sell and upsell new products and services.
Our one-hour webinar covered how customer intelligence platforms can help you engage, acquire, and retain customers.
Building Customer Engagement - SPLICE Webinar SeriesSPLICE Software
Join SPLICE President & CEO Tara Kelly and Found Strategy Meets Action Deb Smallwood in in the innovative use of voice in proactive, outbound communication to build Customer Engagement.
Deep drive why your business need to implement CRM Solution and some of interesting fact. Based on 9 years experiences on related technology and business.
2016 Imperative to Help You Win in the Age of the CustomerSFIMA
Empowered by technology, your customers now know more than ever about your company’s products, pricing and reputation. Competitors can more easily imitate you, or undermine the moves you make to compete.
The only way to win, serve and retain customers is to become customer-obsessed.
Join Sheryl Pattek, Vice President, Principal Analyst, Serving CMO Professionals at Forrester Research, to learn how to put customer obsession at the center of your business and marketing strategy.
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
Patient Loyalty Is Up for Grabs
Recent research showed consumers are just as likely to switch healthcare providers as hotels if they don’t get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location.
Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experience—speed to access, convenience, information transparency and personalized service— will be best positioned to outperform their peers.
This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.
Visit SAP NRF Resource Center to see how SAP helps drive infinite opportunity in Retail.
http://global.sap.com/campaign/na/usa/CRM-XU16-RET-NRF16ME/post/index.html
This deck reviews the strategic drivers for Retail Omni Commerce and how managing this digital transformation requires a new retail mindset.
Disruption is causing chaos in the banking industry. Customers are buying insurance at Costco, making deposits at the grocery store, and transacting on their mobile devices. They are looking for relationships that deliver the most value and the least friction, and aren’t afraid to bypass traditional banks to get them.
To compete in this new reality, banks need to commit to building customer trust. In the presentation, “Banking’s Most Important Currency: Customer Trust,” Don Peppers, Founder, Peppers & Rogers Group, and Weston McDonald, Head of Financial Services, TeleTech, explore how to convert trustable banking customer experiences into a competitive advantage. Learn:
- The reality of disruption and competition in retail banking
- Why trust matters, and how it impacts the bottom line
- How to identify and leverage five drivers of trust specific to retail banking
Customer Loyalty Program - Small BusinessesJoval Gan
Advocado is a cloud base Customer Loyalty Program that focus on helping small businesses to increase customer loyalty, cashflow and sales revenue immediately. Advocado also allow our merchants to collect data so that they can conduct CRM on their customers.
Similar to Your Bank Customers Want You to Get More Personal (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Your Bank Customers Want You to Get More Personal
1. Your Banking Customers Want You to
Get More Personal
December 10th 2014
Steven Noels
CTO, NGDATA
2. Customer Service Above All Others
42.2%
Customer Service
Which quality is most important to consumers
when selecting a bank?
24.3%
Bank Location
22.0%
Efficient Online
Services
11.5%
Financial Rates/Loans
Customer Service is Valued Even More Than Financial Rates/Loans
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3. Do You Understand Your Customers?
Only 20%
are very confident their bank understands them
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4. Customer Loyalty is Hard to Come by
Knowing your customer drives credibility, and therefore, loyalty
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5. Time to Change Your Customer Relationship Approach
Branch-Centered Customer-Focused
Retrofit
web branch
Customer
Product &
Channel
Wrapper
Product
Teams
Branch
journeys
social
media
contact
center
mobile
self-
Service
web
social
ATM
telesales
Know your customers to exceed their expectations for more valuable customer experiences
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6. Leverage Existing Customer Information
▪ Use all the information you have
▪ Continuously collect
▪ Transform data into actionable insights
→ With real-time insights, banks can be empowered to drive
results that deliver memorable customer experiences and
greater revenue to the business.
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7. Gain Greater Value with Existing Data
Enhance
Customer Service
Deliver an effective
omni-channel
strategy
Proactively
Engage
Customers
Know All of
Your
Customers
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8. Know All of Your Customers
Number of bank accounts held
42.5%
of 45-54 year-olds
hold 1-3 bank accounts
▪ Improve customer
relationships with everyone
• automate processes related to
understanding all customers -
tied to context, intent,
preferences
▪ Easily identify high-value
customers
• use behavior-based metrics and
value-scoring models for greater
value
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9. Deliver an Omni-channel Experience
▪ Online is important but
multichannel is even
more important.
▪ Engage customers
effectively by reaching
them via their preferred
channel(s).
▪ With each interaction,
channels should update
to provide a
personalized, richer
experience.
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10. Proactively Engage
▪ Empower employees by creating alerts with a specific, actionable notification
such as “The top 50 customers most likely to churn in the next 30 days”
1
OCT
11
OCT
24
OCT
1
NOV
3
NOV
monthly churn
score run
intent to
churn
decision
to churn
monthly churn
score run
churn
event
timeline
churn
score
best
period
of action
too late
to act
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11. Enhance Customer Service
▪ Anticipate future needs
▪ Using information from
multiple channels.
▪ Deliver unique customer
experiences
▪ Increase customer
retention, up-selling and
cross-selling
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12. Become Customer Centric
Preferences
Context
Affinities
Behavior
CUSTOMER DNA
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13. Access to Customer DNA
For Marketers and Data Scientists Alike
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14. Lily Enterprise – Delivering Customer DNA
Operational Systems
Contract/Product Data
Customer Operational Data
Data
integration
ETL
or
Lily API based
Batch
Lily Enterprise Customer Interaction Data
Campaign Data
ERP/CRM Data
Data Warehouse Data
External Data
Reference Data
Reporting / Analytics
Enterprise BI and reporting
Enterprise Analytics Applications
Marketing and Social Data
Web and Mobile
Customer Website & Social
Mobile Apps
Channel / Campaigns
Mail
SMS
Print
Broadcast
Sales Office
Agent / Advisor
Service Desk
Marketing
Campaign Mgt
Customer CRM and IVR Systems
Integration
Real Time
Integration
Lily Connector
Based
Feedback
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15. Lily Enterprise Enables You To…
Overcome
“Analysis
Paralysis”
Proactively
Engage with
Customers
Cope with
plethora
of data
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16. “The opportunity cost of falling behind the competition is extreme.
More than half of all customers opened or closed an account in 2013,
and 40% plan to do so in 2014. Each of these customers represents a
new business opportunity for a competing bank or financial service
provider.”
Global Consumer Banking Survey 2014, Ernst & Young
Copyright 2014 NGDATA®, Inc. Confidential – Distribution prohibited without permission 16
17. Connect with Your Customers
100%
Get to know your
customers and build their
confidence in your
relationship.
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18. Are you ready to get to get personal?
Learn more about how Lily Enterprise can help your bank.
Schedule an appointment with an NGDATA representative to
get a personalized walkthrough.
stevenn@NGDATA.com
Don’t forget to follow up
and share with a friend
Copyright 2014 NGDATA®, Inc. Confidential – Distribution prohibited without permission 18
Editor's Notes
Showing customers that you care or understand them
Recognition (treating customer as an individual, know and care them) before loyalty
Consistency and conversation
Showing customers that you care or understand them
Recognition (treating customer as an individual, know and care them) before loyalty
Consistency and conversation
Data processing can create real business value by providing finite and actionable insights for bank employees
Data is only good if it’s actionable and used quickly and effectively.
By effectively using existing customer data, employees are empowered to drive actionable results that deliver great customer experiences and greater revenue to the business.
Define: What is context
Everything happens at a certain time, location, different behavior on vacation, stages of life…
A lot of data is underutilized if not brought into context of for instance, time…
Improve customer relationships with everyone via the most appropriate resources
Automate processes related to understanding all customers - tied to context, intent, preferences
Easily identify high-value customers
use behavior-based metrics and value-scoring models for greater value
Relevant because of consistent omni-channel conversation
Each of those different channels should be in sync and updated so the customer gets a personalized experience (richer experience because each channel will update based on behavioral data)
talk about value of doing so rather than how Lily supports this
Churn trajectory and typical bank churn prevention process (calendar leaves):
1/10/2014: the bank scores its customers for the months of Sept. to predict who is likely to churn in the coming month. Customer John has a low churn score.
11/10/2014: change in behavior: customer John changes his behavior as he feels the bank is not really appreciating his business (e.g. declining in usage of debit/credit cards, increase in outgoing money transfers). If the bank would score John now, he would have a medium high churn score, however the banks only scores customers once a month.
24/10/2014: churn decision: customer decides to churn and evaluates which bank to move his financial portfolio to.
1/11/2014: the bank scores its customers again and John now has a high churn score. He is likely to churn in November. John is added to the churn prevention campaign of November. The marketing team starts preparing the churn campaign for November.
3/11/2014L John churns. The bank did not even have the opportunity to prevent John from churning. The marketing team was still preparing the churn prevention campaign for November and sadly says “our churn campaigns are always too late!”
Timeline of churn
Being proactive is detecting churn before customer decides it themselves
Timeline – 4 days (Lily > know a week in advance…)
(look at Anita’s script for example)
Anticipate future needs, look at behavioral patters, market trends and user experiences.
Deliver personalized, unique and memorable experiences by using information from multiple channels.
Result: Customer feels understood and valued which leads to increased loyalty
Good basis for customer retention, up-selling and cross-selling…
Add example: someone tries to cancel product, fails multiple times, picks up the phone (conversation should reflect recent activity of customer, regardless of the channel)
Relevant based on past experience
Customer DNA:
Is a collection of 1000s of predefined metrics, calculated in real time and organized per identified customer
Is based on a variety of interaction- and fact-based data sources, using a variety of predefined calculation, prediction and/or retrieval methods
Provides actionable data for marketing & customer-centric applications
Build your customers’ confidence in your bank by getting to know them personally
Get to know your customers and build their confidence in your relationship
Know your customers to build confidence