FSTEC 2015. You walk into a restaurant and your phone buzzes–a personalized “hello” triggered by beacon technology. You notice a digital menu on a tablet kiosk and see your favorite meals pop up for quick ordering. Suddenly, you hear one of your favorite songs play through the loud speakers, while a range of interactive entertainment crosses the TV screens prompting you to engage. This presentation looks at how connected in-store technology is enabling a new era of personalized guest experiences, on-premise marketing channels and powerful innovation opportunities at each of your locations.

1. Presented By:
MINORITY REPORT:
THE CONNECTED IN-STORE EXPERIENCE
September 27, 2015

2. AGENDA
1
EMBARK ON THE CUSTOMER JOURNEY2
REIMAGINE JOHNNY ROCKETS
BRAINSTORM THE FUTURE
3
4 TEAM DISCUSSION
5 Q & A + AWESOME PRIZES

3. Garrett Dodge
CEO & Co-Founder
Rockbot
Lacy Morris
VP, Information Technology
Johnny Rockets
Jon Cassell
VP, Business Development
Rockbot
INTRODUCTIONS

4. PERSONALIZED CUSTOMER EXPERIENCE
https://www.youtube.com/watch?v=7bXJ_obaiYQ

5. MINORITY REPORT TAKEAWAY
1
2
3
4
5
Automation
Personalization
Data
Convenience
Interactivity

6. KURZWEIL’S TECHOLOGY ACCELERATION
4 Years To Maturity
?
45 Years To Maturity

7. THE CUSTOMER JOURNEY
1
2
3
4
5
6
7The Intention
Why eat where?
The Arrival
Greetings & Impressions
The Order
Ease & Personalization
The Guest Experience
Ambiance & Engagement
The Food
Presentation + Shareability
The Payment
Automation & Upsell
The Share
Off-Premise & Online

8. MEMORABLE EXPERIENCES

9. “THE INTENTION”

10. “THE INTENTION” IN 5 YEARS
Word Of Mouth
Hyper-Local
Group Targeting
New Channels
Real-Time Proximity

11. “THE ARRIVAL”

12. “THE ARRIVAL” IN 5 YEARS
Holograms & Screens
Dynamic Seating
Temperature Lighting
Personalized Audio

13. “THE ORDER”
Garrett
Last 5 orders✓ Double Cheeseburger✓ 12 Piece Buffalo Wings✓ Bacon Cheddar Chicken✓ Fried Shrimp✓ Pizza Slice

14. “THE ORDER” IN 5 YEARS
Pre-Arrival
Orders
Hyper-
Personalization
Touchscreen
Tables
Guest-Controlled
Service
Machine Learning

15. “THE GUEST EXPERIENCE”

16. “THE GUEST EXPERIENCE” IN 5 YEARS
Interactive
Media
Crowdsourced
TV Content
Touchscreen
Tables
Social
Gaming
Live, Branded
Programing

17. “THE FOOD”

18. “THE FOOD” IN 5 YEARS
Custom
Presentation
Personalization
More
Choices
Storytelling

19. “THE PAYMENT”

20. “THE PAYMENT” IN 5 YEARS
Auto-Pay
Dynamic Pricing Alt. Currency
Brand Currency
Mobile

21. “THE SHARE”

22. “THE SHARE” IN 5 YEARS
Live Broadcast
Auto-Share Virtual &
Multi-Sensory
Auto-Feedback
Recorded &
Searchable

23. THE CONNECTED IN-STORE EXPERIENCE
1
2
3
4
5
Automation
Personalization
Data
Convenience
Interactivity

25. What is Rockbot?
The world’s leading all-in-one
music platform for business
Rockbot’s connected in-store media platform
enables today’s smartphone customers to
passively or actively influence your background
music, engage with your digital TV content and
interact directly with your on-premise
marketing initiatives.

26. Tools for Engagement
The first ever tool to provide businesses with
real-time data on their guests’ reactions to
their in-store music and the ability to make
system updates at any location.

27. TEAM QUESTIONS
1
2
Which in-store technologies will be the most impactful in
your business over the next five years?
What are some future ways in which guests may be
entertained at your restaurant?
What are a few potential use cases for beacons in your
restaurant?
How do you foresee new technologies impacting the
training of in-store employees?
What is your process for piloting new in-store technologies
today and how could it improve over the coming years?
3
4
5

28. THANK YOU
Garrett Dodge
CEO, Rockbot
garrett@rockbot.com
Lacy Morris
VP, Information Technology
Johnny Rockets
Jon Cassell
VP, Business Development
jon@rockbot.com
www.rockbot.com

30. Source: MIT Technology Review