Want to integrate Eloqua and SalesLogix or Sage Software? Both connect using SData and this video covers the specific issues to consider when connecting the Oracle Marketing Cloud to either product.
Want to integrate Eloqua and SalesLogix or Sage Software? Both connect using SData and this video covers the specific issues to consider when connecting the Oracle Marketing Cloud to either product.
Compasso is a software company founded in 1995 that specializes in Oracle products. It has offices in the US and Brazil and delivers services to organizations in North and South America. Compasso has achieved Oracle Platinum Partner status, the highest level awarded, through its expertise. It offers WebLogic services including installations, health checks, and upgrades, leveraging experience with WebLogic since 2008. Compasso also provides services for other Oracle middleware like SOA Suite, BPEL, and Portal.
The document describes InvestLab, a financial technology platform that provides a "broker in a box" solution. It allows brokerage firms to offer global trading capabilities to clients through a privately labeled, fully customizable online trading platform (MIX Client) integrated with an administrative system (MIX Administration). Key features include pre-trade risk controls, social investing tools, and reporting. The platform uses a multi-layer security architecture and is hosted in tier 4 data centers. It provides APIs to customize offerings and integrate third party applications.
The document outlines Oracle's OIM Connector for Webservices product. It discusses the business drivers for cloud and custom integrations, and describes the connector's architecture as using SOA Suite for loosely coupled integration between OIM and targets. The connector supports various features like WS-Security, mediation, and exposing services. The presentation covers configuration steps, defining operations in the SOA composite, and error handling. It provides assets, roadmaps, and FAQs for the connector.
The document provides instructions for 10 listening activities where students practice filling in blanks of sentences with verb predicates conjugated with -(으)세요 based on audio dialogues. The activities involve conversations between a professor and students in a Korean linguistics class. Students are asked to listen carefully and fill in the blanks with the correct verb conjugation.
Lucie Guibault, 'Is Europe Falling Behind in Data Mining?', Presentation at Science Europe Workshop "Importance of Text and Data (content) mining for Science", Brussels, 27 October 2015
In this entertaining presentation you will be introduced to using "The Wizard of Oz" as a metaphor for stakeholder management. Bas will be talking about The Yellow Brick Road-technique, keeping the Wicked Witch of The West out of your project, and, well, going to see the Wizard.
Managing the expectations and involvement of your stakeholders is an important element in project success. But not everyone likes conventional management techniques like being plotted in quadrants. Some approaches might even be intimidating.
When using this famous musical as a metaphor Stakeholder Management becomes easy to understand and fun. And still addressing important issues.
Want to integrate Eloqua and SalesLogix or Sage Software? Both connect using SData and this video covers the specific issues to consider when connecting the Oracle Marketing Cloud to either product.
Compasso is a software company founded in 1995 that specializes in Oracle products. It has offices in the US and Brazil and delivers services to organizations in North and South America. Compasso has achieved Oracle Platinum Partner status, the highest level awarded, through its expertise. It offers WebLogic services including installations, health checks, and upgrades, leveraging experience with WebLogic since 2008. Compasso also provides services for other Oracle middleware like SOA Suite, BPEL, and Portal.
The document describes InvestLab, a financial technology platform that provides a "broker in a box" solution. It allows brokerage firms to offer global trading capabilities to clients through a privately labeled, fully customizable online trading platform (MIX Client) integrated with an administrative system (MIX Administration). Key features include pre-trade risk controls, social investing tools, and reporting. The platform uses a multi-layer security architecture and is hosted in tier 4 data centers. It provides APIs to customize offerings and integrate third party applications.
The document outlines Oracle's OIM Connector for Webservices product. It discusses the business drivers for cloud and custom integrations, and describes the connector's architecture as using SOA Suite for loosely coupled integration between OIM and targets. The connector supports various features like WS-Security, mediation, and exposing services. The presentation covers configuration steps, defining operations in the SOA composite, and error handling. It provides assets, roadmaps, and FAQs for the connector.
The document provides instructions for 10 listening activities where students practice filling in blanks of sentences with verb predicates conjugated with -(으)세요 based on audio dialogues. The activities involve conversations between a professor and students in a Korean linguistics class. Students are asked to listen carefully and fill in the blanks with the correct verb conjugation.
Lucie Guibault, 'Is Europe Falling Behind in Data Mining?', Presentation at Science Europe Workshop "Importance of Text and Data (content) mining for Science", Brussels, 27 October 2015
In this entertaining presentation you will be introduced to using "The Wizard of Oz" as a metaphor for stakeholder management. Bas will be talking about The Yellow Brick Road-technique, keeping the Wicked Witch of The West out of your project, and, well, going to see the Wizard.
Managing the expectations and involvement of your stakeholders is an important element in project success. But not everyone likes conventional management techniques like being plotted in quadrants. Some approaches might even be intimidating.
When using this famous musical as a metaphor Stakeholder Management becomes easy to understand and fun. And still addressing important issues.
1) The weekly report discusses progress made by the engineering team on their product design.
2) On Tuesday, the student installed a water heater and discussed poster data with ID students. In the evening, the group created a product manual and circuit diagrams.
3) Strengths included thorough understanding of the water heater process, while not having a water pump required finding an alternative with rubber tubing.
Everything A PM Should Know About Social Media - SWOCBas de Baar
Sites like Facebook, LinkedIn, Youtube, Twitter and blogs in general are primary concerned with social interaction, hence the “social” in media. Anything that can help improve communication in any context, but especially in a business environment, is more than welcome.
Within the world of projects bad communication is traditionally the number one project killer. Problems all ready occur in an setting where team members and stakeholders are in one building, speaking the same language. The use of virtual, distributed teams has only increased the challenges in the communication department.
Putting home movies on YouTube is not going to solve all these issues. But the way these tools are constructed enable improved communication when face-to-face interaction is not feasible.
Rhianna Matthews is creating a website for her Digital Publishing course that will showcase her fashion editorial work. Her 12 week production schedule outlines the timeline for researching, planning, shooting and editing the website. She has chosen to model her site after the fashion destination Oki-ni, targeting men aged 19-30 interested in streetwear fashion. Over the next few weeks, Rhianna will travel to Amsterdam to shoot editorials featuring autumn/winter trends like denim and wool jackets, as well as a shoe GIF editorial using on-trend trainers. The clean and spacious design of her site will display her editorial photos and GIF.
The document provides an economic overview of the United States in January 2010. It notes that consumer confidence and retail sales rebounded in late 2009, translating to strong GDP growth in Q4. However, it expects GDP growth to slow to 2-3% in 2010 as inventory contributions decrease and unemployment remains high. The housing market also showed some signs of stabilization but foreclosure and delinquency rates remained elevated due to high unemployment, suggesting further troubles for the housing sector.
El documento describe una clase impartida en el aula sobre las características de la ciencia. La clase utilizó computadoras, proyectores, smartphones y tabletas, e involucró modelos de interacción uno a muchos y uno a uno. Videos, diapositivas e infografías se usaron como recursos didácticos digitales, mientras estrategias como interactuar, analizar, investigar y observar se aplicaron. Las competencias del siglo 21 desarrolladas incluyeron la colaboración, creatividad, uso de dispositivos tecnológicos e investig
Chanel Gray is a registered nurse seeking new opportunities. She has over 3 years of nursing experience in bone marrow transplant and transitional care units at the VHA Puget Sound in Seattle. Her experience includes charge nurse duties, team leading, medication administration, extensive wound care, and coordinating care. She has a BSN from the University of Portland and is licensed in Washington State. References are provided from her current and past managers who can speak to her clinical skills and dedication as a team player.
This document provides information about passport requirements and regulations. It defines a passport as an official document issued by a government that identifies a citizen and allows them to travel internationally. The document outlines what information passports contain, the different types of passports issued in India (ordinary, official, diplomatic), validity periods, how to apply for a passport and required documents. It also briefly discusses citizenship and how it can be obtained through birth, parents, naturalization, marriage or other means.
The document discusses Oracle's SOA Cloud Service. It provides an overview of the service, including its key features like full portability and access to Oracle SOA Suite. It also discusses use cases like lift-and-shift migrations and B2B integrations. Additionally, it covers how to provision a SOA cloud cluster and provides a case study on how a company used the service to improve their invoice ingestion process.
Oracle Key Vault Data Subsetting and MaskingDLT Solutions
The document provides an overview of Oracle Key Vault and Data Subsetting and Masking Pack. It discusses how Oracle Key Vault can be used to centrally manage encryption keys and securely share them across databases, middleware, and systems. It also summarizes the key capabilities of Oracle Data Subsetting and Masking Pack, which can be used to discover, mask, and subset sensitive data to limit its proliferation while sharing non-sensitive data with others. The document highlights use cases, challenges, methodology, transformation types, and deployment options for data masking and subsetting.
This whitepaper has covered key factors related to integrations & business challenges to achieve the real digital transformation to their business. We have also explained The coding way of solving problems has its own packages and baggage's. With our study, we found that a typical customer wants to integrate a multiple systems with Salesforce system across marketing, sales, and post-sales software to make their digital transformation journey successful.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite systems. Here we cover the most common of those and how to address them.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite, systems. This video covers the most common of those and how to address them.
This document discusses basic CRM integrations with Eloqua marketing automation. It explains that CRM data forms the core of marketing data in Eloqua and ensuring bi-directional data flows between the systems is essential. It also provides details on the types of data that can be integrated such as leads, contacts, accounts and marketing activity data. The document then discusses the 4Bridge integration platform and how it provides a flexible way to schedule integrations and monitor them.
Learn the key data flows necessary for an integration between Eloqua and a CRM system. What tables, what types of fields and which direction the data should flow are all covered, along with security considerations and more.
Build a Connected App in 10 Minutes or Less With Lightning + Data GatewaySalesforce Developers
We all know that with Salesforce Lightning you can build apps rapidly. But in order to bring them to life you need data from peripheral systems. Lightning Connect + MuleSoft's Data Gateway allows you to connect all of these elements in no time at all. Join us for a live demo, followed by Q&A.
1) The weekly report discusses progress made by the engineering team on their product design.
2) On Tuesday, the student installed a water heater and discussed poster data with ID students. In the evening, the group created a product manual and circuit diagrams.
3) Strengths included thorough understanding of the water heater process, while not having a water pump required finding an alternative with rubber tubing.
Everything A PM Should Know About Social Media - SWOCBas de Baar
Sites like Facebook, LinkedIn, Youtube, Twitter and blogs in general are primary concerned with social interaction, hence the “social” in media. Anything that can help improve communication in any context, but especially in a business environment, is more than welcome.
Within the world of projects bad communication is traditionally the number one project killer. Problems all ready occur in an setting where team members and stakeholders are in one building, speaking the same language. The use of virtual, distributed teams has only increased the challenges in the communication department.
Putting home movies on YouTube is not going to solve all these issues. But the way these tools are constructed enable improved communication when face-to-face interaction is not feasible.
Rhianna Matthews is creating a website for her Digital Publishing course that will showcase her fashion editorial work. Her 12 week production schedule outlines the timeline for researching, planning, shooting and editing the website. She has chosen to model her site after the fashion destination Oki-ni, targeting men aged 19-30 interested in streetwear fashion. Over the next few weeks, Rhianna will travel to Amsterdam to shoot editorials featuring autumn/winter trends like denim and wool jackets, as well as a shoe GIF editorial using on-trend trainers. The clean and spacious design of her site will display her editorial photos and GIF.
The document provides an economic overview of the United States in January 2010. It notes that consumer confidence and retail sales rebounded in late 2009, translating to strong GDP growth in Q4. However, it expects GDP growth to slow to 2-3% in 2010 as inventory contributions decrease and unemployment remains high. The housing market also showed some signs of stabilization but foreclosure and delinquency rates remained elevated due to high unemployment, suggesting further troubles for the housing sector.
El documento describe una clase impartida en el aula sobre las características de la ciencia. La clase utilizó computadoras, proyectores, smartphones y tabletas, e involucró modelos de interacción uno a muchos y uno a uno. Videos, diapositivas e infografías se usaron como recursos didácticos digitales, mientras estrategias como interactuar, analizar, investigar y observar se aplicaron. Las competencias del siglo 21 desarrolladas incluyeron la colaboración, creatividad, uso de dispositivos tecnológicos e investig
Chanel Gray is a registered nurse seeking new opportunities. She has over 3 years of nursing experience in bone marrow transplant and transitional care units at the VHA Puget Sound in Seattle. Her experience includes charge nurse duties, team leading, medication administration, extensive wound care, and coordinating care. She has a BSN from the University of Portland and is licensed in Washington State. References are provided from her current and past managers who can speak to her clinical skills and dedication as a team player.
This document provides information about passport requirements and regulations. It defines a passport as an official document issued by a government that identifies a citizen and allows them to travel internationally. The document outlines what information passports contain, the different types of passports issued in India (ordinary, official, diplomatic), validity periods, how to apply for a passport and required documents. It also briefly discusses citizenship and how it can be obtained through birth, parents, naturalization, marriage or other means.
The document discusses Oracle's SOA Cloud Service. It provides an overview of the service, including its key features like full portability and access to Oracle SOA Suite. It also discusses use cases like lift-and-shift migrations and B2B integrations. Additionally, it covers how to provision a SOA cloud cluster and provides a case study on how a company used the service to improve their invoice ingestion process.
Oracle Key Vault Data Subsetting and MaskingDLT Solutions
The document provides an overview of Oracle Key Vault and Data Subsetting and Masking Pack. It discusses how Oracle Key Vault can be used to centrally manage encryption keys and securely share them across databases, middleware, and systems. It also summarizes the key capabilities of Oracle Data Subsetting and Masking Pack, which can be used to discover, mask, and subset sensitive data to limit its proliferation while sharing non-sensitive data with others. The document highlights use cases, challenges, methodology, transformation types, and deployment options for data masking and subsetting.
This whitepaper has covered key factors related to integrations & business challenges to achieve the real digital transformation to their business. We have also explained The coding way of solving problems has its own packages and baggage's. With our study, we found that a typical customer wants to integrate a multiple systems with Salesforce system across marketing, sales, and post-sales software to make their digital transformation journey successful.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite systems. Here we cover the most common of those and how to address them.
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite, systems. This video covers the most common of those and how to address them.
This document discusses basic CRM integrations with Eloqua marketing automation. It explains that CRM data forms the core of marketing data in Eloqua and ensuring bi-directional data flows between the systems is essential. It also provides details on the types of data that can be integrated such as leads, contacts, accounts and marketing activity data. The document then discusses the 4Bridge integration platform and how it provides a flexible way to schedule integrations and monitor them.
Learn the key data flows necessary for an integration between Eloqua and a CRM system. What tables, what types of fields and which direction the data should flow are all covered, along with security considerations and more.
Build a Connected App in 10 Minutes or Less With Lightning + Data GatewaySalesforce Developers
We all know that with Salesforce Lightning you can build apps rapidly. But in order to bring them to life you need data from peripheral systems. Lightning Connect + MuleSoft's Data Gateway allows you to connect all of these elements in no time at all. Join us for a live demo, followed by Q&A.
Oracle GoldenGate provides data integration and replication capabilities. The presentation discusses Oracle GoldenGate's microservices architecture which enables faster deployments. It highlights key use cases such as database high availability, OLTP replication, data warehouse loading, and stream analytics. The presentation also outlines Oracle GoldenGate's continued investment in areas like security, performance, and support for Oracle Database 19c.
The document discusses 10 key features of Oracle DB 12c: 1) multitenant architecture, 2) in-memory database, 3) sharding technology, 4) Far Sync support, 5) enhanced data security, 6) hot cloning technology, 7) running in-memory on Active Data Guard standbys, 8) automated in-memory data population, 9) chip-level optimizations, and 10) design for cloud. The multitenant architecture allows easier integration and management of databases. The in-memory database provides real-time analytics. Sharding and Active Data Guard improve scalability. New security and cloning features enhance protection and portability.
Database@Home : The Future is Data DrivenTammy Bednar
These slides were presented during the Database@Home : Data-Driven Apps event. This session will discuss the importance of data to an organisation and the need to build applications where the value within that data can easily be exploited. To achieve that aim we need to start building applications that benefit from the flexibility of new development paradigms but don't create artificial barriers of complexity that stop us from easily responding to change within our organisations.
B2 whats new with oracle exalogic worlds best foundation for applicationsDr. Wilfred Lin (Ph.D.)
This document provides an overview and summary of Oracle's Exalogic product. It discusses how Exalogic is engineered to optimize performance for Oracle applications and middleware. Key points include that Exalogic integrates hardware and software to work together, provides optimized software including for WebLogic, Coherence, and Tuxedo, and allows for linear scalability. The document also summarizes the hardware specifications and software stack of Exalogic and how it provides significant performance improvements over alternative solutions for running Oracle Fusion Middleware and applications. Pre-configured Oracle VM templates are also available to help accelerate deployment on Exalogic.
Webinar future dataintegration-datamesh-and-goldengatekafkaJeffrey T. Pollock
The Future of Data Integration: Data Mesh, and a Special Deep Dive into Stream Processing with GoldenGate, Apache Kafka and Apache Spark. This video is a replay of a Live Webinar hosted on 03/19/2020.
Join us for a timely 45min webinar to see our take on the future of Data Integration. As the global industry shift towards the “Fourth Industrial Revolution” continues, outmoded styles of centralized batch processing and ETL tooling continue to be replaced by realtime, streaming, microservices and distributed data architecture patterns.
This webinar will start with a brief look at the macro-trends happening around distributed data management and how that affects Data Integration. Next, we’ll discuss the event-driven integrations provided by GoldenGate Big Data, and continue with a deep-dive into some essential patterns we see when replicating Database change events into Apache Kafka. In this deep-dive we will explain how to effectively deal with issues like Transaction Consistency, Table/Topic Mappings, managing the DB Change Stream, and various Deployment Topologies to consider. Finally, we’ll wrap up with a brief look into how Stream Processing will help to empower modern Data Integration by supplying realtime data transformations, time-series analytics, and embedded Machine Learning from within data pipelines.
GoldenGate: https://www.oracle.com/middleware/tec...
Webinar Speaker: Jeff Pollock, VP Product (https://www.linkedin.com/in/jtpollock/)
This document summarizes an Oracle presentation on identity and access management. It discusses Oracle's identity management products in 11g, which provide a comprehensive and best-of-breed suite. It outlines Oracle's future directions, focusing on multi-tenancy for cloud, realizing the identity services framework vision, and shared identity context across layers. It also demonstrates the identity analytics and attestation capabilities in 11g.
Oracle Autonomous Data Warehouse Cloud Webex - with DemoIslam Gohar
The document discusses Oracle's Autonomous Data Warehouse Cloud service. It is described as self-driving, self-securing, and self-repairing through the use of machine learning and automation. The presentation covers Oracle's strategy around autonomous services, defines what autonomous means, demonstrates provisioning and using the Autonomous Data Warehouse Cloud, shows data visualization capabilities, and reviews pricing.
This document provides instructions and information to help new SoftLayer customers get started with their CloudLayer Computing Instance (CCI). It discusses how to initially access the CCI, log into the management portal, understand networking details like the private network and name servers, and outlines support resources and guidelines. The goal is to help customers easily manage their new CCI and understand the full capabilities of the SoftLayer platform.
SoftLayer provides global, on-demand data center and hosting services from facilities across the U.S. We leverage best-in-class connectivity and technology to innovate industry leading, fully automated solutions that empower enterprises with complete access, control, security, and scalability.
The document summarizes the Data Exchange module for Sage 200, which automates data transfers between Sage 200 and third party systems. It integrates Sage 200 with e-commerce sites and other systems through import and export of items like sales orders, stock levels, and financial transactions. The module supports CSV and XML formats, multi-company installations, and customization of additional import/export routines if needed.
In order to maintain compliance in SAP systems, a well-established authorization management and a well-founded analysis of the separation of functions is necessary. This becomes all the more complex the more non-system solutions are available in your SAP ERP or S/4HANA landscape, because such systems usually have their own authorization structures.
It is therefore necessary to think about a reliable, cross-system authorization management in good time so that roles and authorizations are synchronized across all your SAP and non-SAP applications.
In this webinar, we will show you how to master comprehensive SoD analyses, business process analyses and the identification of authorization conflicts in the future – tool-supported and with a feasible administrative effort.
Topics of Focus:
• SoD analysis for SAP and non-SAP systems
• Cross-system authorization management with a central identity
• Evaluation of assigned roles and rights
• Advantages of the SAST User Access Management
• Best practice tips
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Für Informationen auf Deutsch, sprechen Sie uns gerne an: sast@akquinet.de
06 august meetup - enterprise integration architectureAldo Fernandez
Salesforce Enterprise Integration Architecture: Lessons learned along the way.
What are the components of a good Salesforce Integration Architecture? The Salesforce1 Platform offers architects and developers a wide array of integration technologies and recommended patterns. However, without the correct Integration Architecture and technology infrastructure your projects and solutions will be at risk for performance, scalability, data integrity, and many other problems.
On this session we are going to talk about the different lessons learned working on different enterprise integration scenarios.
Similar to Sage and sales logix special issues (20)
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Summary – Eloqua SalesSLX Special Consideration
Segmentation, personalization and lead generation
all start with the right data moving in and out of
your Marketing Automation system.
Getting leads to your sales force fast is the first priority of a SalesSLXintegration.
SalesSLXdata typically forms the core of your Eloqua marketing data, so making
sure the bi-directional information flows is smooth and easy is essential to effective
marketing and lead generation.
7. 1. SData Setup & Configuration
2. Must compensate for tight controls over data flow.
3. Premises SData API access may require special
security considerations (ports/firewalls/tunnels/etc)
Unique Aspects of Integrating Eloqua to SData
Questions? Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com
8. Data
Structures
Logic
Features
1. SData must be configured
Sage and SalesLogix both use “SDATA”, a Web Services access
method to which 4TM has existing integrations.
4Bridge understands the peculiarities of the SData System
Note: You must have access to the Eloqua API in your instance of Eloqua
Unique Aspects of Integrating Eloqua to
Sage & SalesLogix
9. 2. Must compensate for tight
controls over data flow.
a. Forms in Eloqua cannot feed
SDATA incompatible information
b. Imports cannot bring in incompatible
information.
Data Washing Machine is valuable
Data management sounds easier than it is!
Unique Aspects of Integrating Eloqua to Sage/SLX
10. 3. Special Security Access
a. Often Premises SLX/Sage
configurations require special security
access for API (Ports/Firewalls/VPN)
b. Easier if WE have access to your
Sage/SLX System!
Unique Aspects of Integrating Eloqua to Sage/SLX
11. 1. SData Setup & Configuration
2. Must compensate for tight controls over data flow.
3. Premises SData API access may require special
security considerations (ports/firewalls/tunnels/etc)
Unique Aspects of Integrating Eloqua to SData
Questions? Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com
13. Questions?
Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com
Basic CRM Integration
3 Integration
Implementation Options
What to do Next?
Oracle Eloqua Marketing
Cloud
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