4 segments basic segmentation

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4Segments™ helps you quickly and effectively understand and segment your market using an innovative, simple, and intuitive graphical interface.

4Segments™
4Segments™ helps you quickly and effectively understand
and segment your market using an innovative,
simple, and intuitive graphical interface.
Easily move segmented contact lists to
Marketing Automation systems for
nurturing campaigns or to CRM systems
for Sales Rep follow-up.

4Segmentstm – Basic Segmentation
• 4Segments – Visual Segmentation using Venn Diagrams or Waterfall
Diagrams (for overview of 4Segments see our video (Why 4Segments
Demonstration)
• Graphically Create “On the Fly” Segments for Real Business Needs
• Try Different Criteria and Get Visual Representation of These
Segments as you Revise and Improve Them
• Examples:
• Event Invite List
• Email to Certain Job Levels in Specific Industries
• Qualification List for Pre-Determined Subset of Leads

4Segments – Basic Segmentation #1
Regional Event List
• Real Business Need – Running Technical Seminar in Chicago –
want to invite Individual Contributors in Local Region
• Invite Everyone in Five State area, not senior Level individuals
• Illinois, Indiana, Wisconsin, Iowa, Michigan
• No CXOs; No VPs; No Directors
• How do you do this?
• Let 4Segments Lead the Way

4Segments – Basic Segmentation #1
Regional Event List

4Segments – Basic Segmentation #1
Industry/Job Level Email
• Real Business Need – Nurture Email to VPs and Directors in
Health Care, Hi Tech and Manufacturing
• Continue this as an Ongoing Nurture Campaign
• Let 4Segments Lead the Way

4Segments – Basic Segmentation #1
Industry/Job Level Email

4Segments – Basic Segmentation #1
Qualification List
• Real Business Need – Send specific leads to pre-qual team for
qualification
• CA
• Directors
• Manufacturing
• Clicked on Email within Last Week
• Let Line Managers Build Their Own Lists
• Let 4Segments Lead the Way

4Segments – Basic Segmentation #1
Qualification List

4Segments – Basic Segmentation #1
• 4Segments – Visual Segmentation using Venn Diagrams or
Waterfall Diagrams
• Graphically Create “On the Fly” Segments for Real Business
Needs
• Try Different Criteria and Get Visual Representation of Revised
Segments
• Using 4Segments – Anyone Can Build the Segments They Need
for Their Business Requirements!

Use Visual Segmentation™ to see your
targeting decisions as you make them

4Thought Marketing
For More Information About 4Segments or
other 4Thought Marketing Products or
Services,
Check us out at
www.4Segments.com
or
www.4ThoughtMarketing.com

SupportMart is a global services provider that offers business process outsourcing and IT support services. It has offices in the US, Australia, and India. SupportMart designs and implements intelligent business operations for industries like technology, healthcare, hospitality, travel, and finance. It offers services including BPO, CRM software, and managed IT support. SupportMart aims to deliver excellent customer experiences through effective systems, world-class infrastructure, and employee commitment. It takes a structured engagement approach including planning, transition, go-live, and performance management. SupportMart provides 24/7 technology support and aims to deliver value through great people, robust infrastructure, and accountability.

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4 segments basic segmentation

1. 4Segments™ Basic Segmentation

2. 4Segments™ 4Segments™ helps you quickly and effectively understand and segment your market using an innovative, simple, and intuitive graphical interface. Easily move segmented contact lists to Marketing Automation systems for nurturing campaigns or to CRM systems for Sales Rep follow-up.

3. 4Segmentstm – Basic Segmentation • 4Segments – Visual Segmentation using Venn Diagrams or Waterfall Diagrams (for overview of 4Segments see our video (Why 4Segments Demonstration) • Graphically Create “On the Fly” Segments for Real Business Needs • Try Different Criteria and Get Visual Representation of These Segments as you Revise and Improve Them • Examples: • Event Invite List • Email to Certain Job Levels in Specific Industries • Qualification List for Pre-Determined Subset of Leads

4. 4Segments – Basic Segmentation #1 Regional Event List • Real Business Need – Running Technical Seminar in Chicago – want to invite Individual Contributors in Local Region • Invite Everyone in Five State area, not senior Level individuals • Illinois, Indiana, Wisconsin, Iowa, Michigan • No CXOs; No VPs; No Directors • How do you do this? • Let 4Segments Lead the Way

5. 4Segments – Basic Segmentation #1 Regional Event List

6. 4Segments – Basic Segmentation #1 Regional Event List

7. 4Segments – Basic Segmentation #1 Regional Event List

8. 4Segments – Basic Segmentation #1 Regional Event List

9. 4Segments – Basic Segmentation #1 Regional Event List

10. 4Segments – Basic Segmentation #1 Regional Event List

11. 4Segments – Basic Segmentation #1 Regional Event List

12. 4Segments – Basic Segmentation #1 Regional Event List

13. 4Segments – Basic Segmentation #1 Regional Event List

14. 4Segments – Basic Segmentation #1 Industry/Job Level Email • Real Business Need – Nurture Email to VPs and Directors in Health Care, Hi Tech and Manufacturing • Continue this as an Ongoing Nurture Campaign • Let 4Segments Lead the Way

15. 4Segments – Basic Segmentation #1 Industry/Job Level Email

16. 4Segments – Basic Segmentation #1 Industry/Job Level Email

17. 4Segments – Basic Segmentation #1 Industry/Job Level Email

18. 4Segments – Basic Segmentation #1 Qualification List • Real Business Need – Send specific leads to pre-qual team for qualification • CA • Directors • Manufacturing • Clicked on Email within Last Week • Let Line Managers Build Their Own Lists • Let 4Segments Lead the Way

19. 4Segments – Basic Segmentation #1 Qualification List

20. 4Segments – Basic Segmentation #1 Qualification List

21. 4Segments – Basic Segmentation #1 Qualification List

22. 4Segments – Basic Segmentation #1 Qualification List

23. 4Segments – Basic Segmentation #1 Qualification List

24. 4Segments – Basic Segmentation #1 Qualification List

25. 4Segments – Basic Segmentation #1 • 4Segments – Visual Segmentation using Venn Diagrams or Waterfall Diagrams • Graphically Create “On the Fly” Segments for Real Business Needs • Try Different Criteria and Get Visual Representation of Revised Segments • Using 4Segments – Anyone Can Build the Segments They Need for Their Business Requirements!

26. Use Visual Segmentation™ to see your targeting decisions as you make them

27. 4Thought Marketing For More Information About 4Segments or other 4Thought Marketing Products or Services, Check us out at www.4Segments.com or www.4ThoughtMarketing.com

Editor's Notes

Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email

4 segments basic segmentation

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Editor's Notes