Welcome to Nisha Infotech! In this post, we’ll discuss the concerning topic of “why Threads has experienced a constant decline in usage.” All the data presented here are sourced from reliable platforms like Similarweb, Google, and Threads news to ensure accuracy. Initially, Threads, the app launched by Meta (formerly Facebook), showed great promise, gaining an overwhelming number of sign-ups with 5 million registrations within hours of its July 5 launch and surpassing 100 million within a week. It appeared that Threads could potentially outshine Twitter. However, as time went on, Threads faced a significant decrease in daily active users, dropping from 49 million on July 7 to just 12 million on July 22, according to Similarweb, a trusted digital intelligence platform. Unfortunately, even on its busiest day, Threads couldn’t compete with Twitter’s massive user base, which consistently boasts over 100 million active daily users.

1. Threads fails to sustain initial
excitement: users fall after a
promising start
Why do Instagram threads lose their active user?
Welcome to Nisha Infotech! In this post, we’ll discuss the concerning topic of
“why Threads has experienced a constant decline in usage.” All the data
presented here are sourced from reliable platforms like Similarweb, Google, and
Threads news to ensure accuracy.

2. Initially, Threads, the app launched by Meta (formerly Facebook), showed
great promise, gaining an overwhelming number of sign-ups with 5 million
registrations within hours of its July 5 launch and surpassing 100 million
within a week. It appeared that Threads could potentially outshine Twitter.
However, as time went on, Threads faced a significant decrease in daily active
users, dropping from 49 million on July 7 to just 12 million on July 22,
according to Similarweb, a trusted digital intelligence platform.
Unfortunately, even on its busiest day, Threads couldn’t compete with Twitter’s
massive user base, which consistently boasts over 100 million active daily
users.
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image data : credit to medium post

3. Despite Meta’s aspirations of capitalizing on Twitter’s struggles after Elon Musk’s
takeover, Threads failed to sustain user engagement compared to Twitter. Some
users expressed dissatisfaction with the app, citing missing features like the lack
of a desktop option and limited search capabilities for hashtags, phrases, and
names.
Furthermore, Musk’s controversial policy changes on Twitter, coupled with
technical glitches and an increase in negativity, resulted in a decline in Twitter’s
advertising revenue and left many users disheartened.
Although Meta promised to create a positive and connected digital town square
with Threads, it wasn’t enough to retain disenchanted Twitter users, who
continued to prefer the original platform. The absence of certain functionalities
likely played a role in this decision.
As for Twitter’s rebranding to “X” by Elon Musk, its impact on the
platform’s usage remains uncertain. David Carr, a senior insights manager at
Similarweb, believes that despite the rebranding, other concerns about Musk’s
management are likely to have a more significant influence on user behavior.
Despite the decline in Threads’ usage, there has been no official response from
Meta or Threads regarding the situation.
In conclusion, Threads couldn’t maintain its initial surge in sign-ups and
struggled to compete with Twitter due to various factors. The future of the app
remains uncertain, and we are yet to determine how Twitter’s rebranding will
affect its usage.

4. Our opinion is that Threads is a good platform, and Mark Zuckerberg’s attempt
to compete with Twitter is commendable. The app is easy to install and create
an account, which contributed to its rapid growth. However, it appears that
users eventually moved on when they found Threads less relevant to their
interests. Nonetheless, Threads has been continuously adding new features to
improve its appeal.