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Delivering Digital Transformation in the cultural sector
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- 1. All Change: Delivering Digital Transformation AMA London Network meeting, 26 February 2015 Carolyn Royston @caro_ft
- 2. • Independent consultant for Cultural sector - focus on digital strategy and transformation • Former Head of Digital, Imperial War Museums o Responsible for all public facing digital media including online, in-gallery digital experiences, social media • Project Director, National Museums Online Learning Project, V&A, a partnership of 9 national museums • Mentor for #CultureHiveDMA About Me
- 3. How are the demands of digital making us change how our organisations need to function? How to kick start a digital transformation process and introduce different mindsets around new ways of working and collaborating? What I’m going to talk about today
- 4. • Digital transformation refers to the changes and challenges associated with digital technology, across all aspects of business. • Digital transformation requires strong leadership to drive change. • But also requires a vision for what parts of the business you want to transform. • the way you understand and serve your customers • the way your staff work and collaborate • the way operational processes are delivered across the organisation What do we mean by digital transformation?
- 5. Key drivers: • Digital disruption – digital permeates every area of activity • Increasingly connected customers • Audience demand and expectations • External financial pressures requiring more efficient delivery of services Why is it important now?
- 6. Complex digital landscape Digital channels Websites Social media Apps Email Games Blogs Media (audio/video) Kiosk & Interactives Mobile/Tablets/Wearable Live Cinema SmartTv
- 7. A shift is occurring… Digital as add on Maturing presence across many channels Digital core to organisation’s activities Digital is part of everyone’s job
- 9. Digital Programme (strategy) Website & collections Content authorship & production Social Media CRM, Analytics & Insight Digital gallery experiences Education, Academic Research & Publication eCommerce Developmen t and fundraising Leadership, Governance & Advocacy Digital Skills development & new ways of working Technology Complex interconnected Digital Programme • Audiences and customers • Technology • eCommerce • Organisational change
- 10. A complex landscape Digital across all activity Complex stakeholder management Specialist skills and new processes Many channels of delivery A BIG challenge!
- 11. Leadership not providing clear vision for digital Working in silos Not customer focussed Priorities unclear, too many competing projects Merging roles and responsibilities New roles emerging Outdated processes Need to up skill staff Increased digital delivery vs reduced resources/budgets Organisational challenges
- 13. How can you effect change?
- 14. Kickstart a digital transformation process Digital Transformation Process Leadership Build digital confidence Introduce new digital processes
- 15. Digital Transformation in practice
- 19. Digital skills development • Brainstorm ways to spread digital capability. • This could include: • on-the-job training • new training developed by HR and training department • more informal opportunities like Computer Club • Use the wide expertise of your organisation, not What you can do
- 22. April September Design Develop Measure Design Develop Measure Regular changes
- 23. • Brainstorm a project idea with colleagues • Prototype the ideas in small, low risks ways • Paper prototype • Use free digital tools • Recognise different skills in the group • Test out on audiences, learn from success and failures What you can do
- 24. • Both museums exploring how digital can solve some organisational challenges • Modifying business processes • Changing the way they work • Impact across whole organisation • Requires shift in mindset Why transformational?
- 25. • How can digital solutions help to solve your organisational challenges? • What processes and techniques do you need to apply to ensure project delivery in a lean and agile way? • How do you involve your stakeholders in the digital transformation process and facilitate new ways of working? • What is your role or your team’s role in facilitating and supporting this process? • How can you build the digital confidence of your staff? Some takeaway questions…
- 26. Thank you Contact details: Carolyn Royston croyston@blueyonder.co.uk @caro_ft uk.linkedin.com/in/carolynroyston
Editor's Notes
- focus on how best to incorporate digital within an organisation and best practice for successful organisational culture change throughout digital implementation
- Senior management team have made a Connected digital a strategic priority. Worked with them to unpack what that really means for the organisation. What do they need to do to become a connected digital museum? What are the priorities? How are they going to get there? By answering those questions, able to create a vision that can be communicated to the rest of the museum. \ Their vision is to create an overarching digital strategy that will enable them to manage digital services across the organisation in a more holistic and integrated way. By having a clear strategic vision and collective way forward for digital, it enables their staff to prioritise projects and see how they fit into wider organisational aims, utilise their resources and time more effectively, plan and budget more accurately and have clearer criteria for success that can be measured against specific organisational objectives.
- Introduce new processes and ways of working. Agile project management is just one example. Encourages a more user-focussed approach Iterative working, smaller incremental change Agree more meaningful measurements of success that can inform future development/direction of travel. Encourages collaboration and team-working as well as use of collaboration tools. Build a community of practice where digital project management skills can be nurtured. Use agile user stories to help prioritise activity Use collaborative tools Build a community of practice where digital project management skills can be nurtured.