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Technology + Social Impact | meetup.com/net2chicago |
Social Media for Social Impact
Fundraising and Customer Relationship...
Technology + Social Impact | meetup.com/net2chicago |
Social Media for Social Impact:
Fundraising and Customer Relationshi...
Technology + Social Impact | meetup.com/net2chicago |
Disclaimer
The following content includes photos, notes, summaries, ...
Technology + Social Impact | meetup.com/net2chicago |
Led by Nora Brathol of Arka Pana Consulting
BA in English; MA in Int...
Technology + Social Impact | meetup.com/net2chicago |
Presentation Notes
Social media is a conversation, not a billboard.
...
Technology + Social Impact | meetup.com/net2chicago |
Presentation Notes
Creating a Content Calendar
● Start Early (at lea...
Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact | meetup.com/net2chicago |
Sample Content Calendar
Local Community Center
Technology + Social Impact | meetup.com/net2chicago |
Presentation Notes
Remember Important Dates
● #GivingTuesday (first ...
Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact | meetup.com/net2chicago |
Presentation Notes
Creating Content
● Utilize trending, but relevant...
Technology + Social Impact | meetup.com/net2chicago |
Presentation Notes: Tools
Graphics: canva.com
Content Scheduling / C...
Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact | meetup.com/net2chicago |
Additional Resources
Example Medium blog post by charity:water: http...
Technology + Social Impact | meetup.com/net2chicago |
CRM Strategy and Methodology
● Customer Relationship Management (CRM...
Technology + Social Impact | meetup.com/net2chicago |
Tool ≠ Methodology
Source: ChiefMartec
Technology + Social Impact | meetup.com/net2chicago |
Moving from Awareness to Revenue
The Dream:
Someone learns about you...
Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact | meetup.com/net2chicago |
Moving from Awareness to Revenue
The Reality: Complex and Always Cha...
Technology + Social Impact | meetup.com/net2chicago |
Moving from Awareness to Revenue
The Goal is to be:
Deliberate, Meth...
Technology + Social Impact | meetup.com/net2chicago |
Moving from Awareness to Revenue
Example Pipeline
Technology + Social Impact | meetup.com/net2chicago |
Moving from Awareness to Revenue
Example Pipeline (Donor)
Technology + Social Impact | meetup.com/net2chicago |
Additional Decision Factors
1. Existing Workflow and Integrations
Ni...
Technology + Social Impact | meetup.com/net2chicago |
Workshop: Crowdsource a Content Calendar
Organization Name: ________...
Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact | meetup.com/net2chicago |
Workshop: Crowdsource a Content Calendar
Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact | meetup.com/net2chicago |
Technology + Social Impact = Awesome Events
Volunteer-run
50+ Chapte...
Technology + Social Impact | meetup.com/net2chicago |
www.thechicagoschool.edu/Chicago/
Student_Affairs/Community_Partners...
Technology + Social Impact | meetup.com/net2chicago |
Prepared by:
Nathan Lee Jones, MBA
Organizer, NetSquared Chicago
Bus...
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Social Media for Social Impact: Fundraising and Customer Relationship Management

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Photos and Notes from "Social Media for Social Impact: Fundraising and Customer Relationship Management"

Description: Explore techniques for acquiring and cultivating long-term, sustaining relationships using social media and CRM methodologies.

Presented by Nora Brathol of Arka Pana Consulting
Additional Presentation and Workshop by Nathan Lee Jones, MBA

Hosted by Become, NetSquared Chicago, and The Chicago School of Professional Psychology Community Partnership

Published in: Social Media
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Social Media for Social Impact: Fundraising and Customer Relationship Management

  1. 1. Technology + Social Impact | meetup.com/net2chicago | Social Media for Social Impact Fundraising and Customer Relationship Management Friday, March 27, 2015 NetSquared Chicago Event Summary in partnership with
  2. 2. Technology + Social Impact | meetup.com/net2chicago | Social Media for Social Impact: Fundraising and Customer Relationship Management Featured Presenter: Nora Brathol, Arka Pana Consulting Presenter: Nathan Lee Jones, MBA, NetSquared Chicago Host: Stuart Jamieson, Become Host: Nathan Lee Jones, MBA, NetSquared Chicago Host: Dr. Sayaka Machizawa, The Chicago School
  3. 3. Technology + Social Impact | meetup.com/net2chicago | Disclaimer The following content includes photos, notes, summaries, and interpretations from a recent NetSquared Chicago event. All content is property of the respective copyright holders. No claim is implied.
  4. 4. Technology + Social Impact | meetup.com/net2chicago | Led by Nora Brathol of Arka Pana Consulting BA in English; MA in Int’l Human Rights 10+ years online communications, fundraising, and advocacy Expertise in launching and growing social media Clients range from Medical Offices to Law Firms; Political Candidates to International Nonprofits Contact Information nora@arkapanaconsulting.com | 773.658.9683 www.arkapanaconsulting.com facebook.com/arkapanaconsulting | @arkapanallc | @NoraNoH8 pinterest.com/arkapanallc | Arka Pana Consulting on Google+ Arka Pana Consulting LLC on LinkedIn
  5. 5. Technology + Social Impact | meetup.com/net2chicago | Presentation Notes Social media is a conversation, not a billboard. - Nora Brathol, Arka Pana Consulting
  6. 6. Technology + Social Impact | meetup.com/net2chicago | Presentation Notes Creating a Content Calendar ● Start Early (at least 3-6mo prior to event) ● Share Widely ● Consider the platform, purpose, and data ● Always connect back to mission and goals “Sharing is Caring - Collaborate with other orgs!”
  7. 7. Technology + Social Impact | meetup.com/net2chicago |
  8. 8. Technology + Social Impact | meetup.com/net2chicago | Sample Content Calendar Local Community Center
  9. 9. Technology + Social Impact | meetup.com/net2chicago | Presentation Notes Remember Important Dates ● #GivingTuesday (first Tuesday after Thanksgiving) ● End of Year Giving ● Remember: During national events and/or crisis, suspend or provide relevant posts
  10. 10. Technology + Social Impact | meetup.com/net2chicago |
  11. 11. Technology + Social Impact | meetup.com/net2chicago | Presentation Notes Creating Content ● Utilize trending, but relevant topics ● Be funny - Ex: nonprofitwithballs.com ● Empower Brand Ambassadors ● Measure ROI ● Follow 80/20 Rule ○ 80% resources / 20% promotion
  12. 12. Technology + Social Impact | meetup.com/net2chicago | Presentation Notes: Tools Graphics: canva.com Content Scheduling / Conversation Monitoring: Hootsuite, Buffer, Sprout Social, CoSchedule, SocialBro Analytics: Facebook Insights, Google Analytics, twitter.analytics.com Twitter Management: Hootsuite, Manage Flitter, Unfollowme
  13. 13. Technology + Social Impact | meetup.com/net2chicago |
  14. 14. Technology + Social Impact | meetup.com/net2chicago | Additional Resources Example Medium blog post by charity:water: https://medium.com/charity-water/the-last-walk- for-water-979160375b4a Pinterest board for social media for nonprofits: https://www.pinterest.com/arkapanallc/non- profits-social-media/ Upcoming Classes led by Nora Brathol at The Shift, 4101 N. Broadway: Engaging your Facebook Audience Through Organic Reach and Paid Ads (Wed April 8, 6pm, I am co-presenting with a colleague who is an expert in Facebook ads) How to use Twitter Effectively to Promote your Business or Nonprofit (Thurs April 30, 6:30pm) How to Run a Successful Crowdfunding Campaign (Thurs May 21, 6:30pm, an expert from Indiegogo will be teaching this class but I will be on hand to answer questions about how social media impacts crowdfunding) Optimizing your LinkedIn profile (Tues May 28 6:30pm, I will cover personal profile optimization and branded page optimization)
  15. 15. Technology + Social Impact | meetup.com/net2chicago | CRM Strategy and Methodology ● Customer Relationship Management (CRM) ● “Customers” = Revenue ○ Consumers ○ Donors ○ Grant Agencies ○ Sponsors
  16. 16. Technology + Social Impact | meetup.com/net2chicago | Tool ≠ Methodology Source: ChiefMartec
  17. 17. Technology + Social Impact | meetup.com/net2chicago | Moving from Awareness to Revenue The Dream: Someone learns about your org and are immediately inspired to donate!
  18. 18. Technology + Social Impact | meetup.com/net2chicago |
  19. 19. Technology + Social Impact | meetup.com/net2chicago | Moving from Awareness to Revenue The Reality: Complex and Always Changing
  20. 20. Technology + Social Impact | meetup.com/net2chicago | Moving from Awareness to Revenue The Goal is to be: Deliberate, Methodical, Efficient, Aware
  21. 21. Technology + Social Impact | meetup.com/net2chicago | Moving from Awareness to Revenue Example Pipeline
  22. 22. Technology + Social Impact | meetup.com/net2chicago | Moving from Awareness to Revenue Example Pipeline (Donor)
  23. 23. Technology + Social Impact | meetup.com/net2chicago | Additional Decision Factors 1. Existing Workflow and Integrations Nice-to-have vs. Must-have 2. Learning Curve
  24. 24. Technology + Social Impact | meetup.com/net2chicago | Workshop: Crowdsource a Content Calendar Organization Name: ________________________ Organization Mission: _____________________ What is/should your organization be known for? Keywords: _____________________________ _____________________________________________ Example Fundraising Goal(s): ______________ ______________________________________________
  25. 25. Technology + Social Impact | meetup.com/net2chicago |
  26. 26. Technology + Social Impact | meetup.com/net2chicago | Workshop: Crowdsource a Content Calendar
  27. 27. Technology + Social Impact | meetup.com/net2chicago |
  28. 28. Technology + Social Impact | meetup.com/net2chicago | Technology + Social Impact = Awesome Events Volunteer-run 50+ Chapters in 20+ Countries Join Us!
  29. 29. Technology + Social Impact | meetup.com/net2chicago | www.thechicagoschool.edu/Chicago/ Student_Affairs/Community_Partnerships Special Thanks to Our Event Partners www.be-come.org
  30. 30. Technology + Social Impact | meetup.com/net2chicago | Prepared by: Nathan Lee Jones, MBA Organizer, NetSquared Chicago Business Strategy for Social Enterprises and Social Entrepreneurs www.nathanleejones.com

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