The document outlines a business growth accelerator that connects onshore organizations with offshore vendors and skilled resources to support growth strategies. It details services such as vendor sourcing, sales support, and digital marketing to enhance business partnerships and reduce risks. The goal is to foster profitable relationships, improve market visibility, and facilitate professional growth for all parties involved.

1. BUSINESS GROWTH
ACCELERATOR

2. • BUSINESS GROWTH ACCELERATOR
• HOW WE DO IT
• SERVICE PORTFOLIO
• ENGAGEMENT MODEL
CONTENTS

3. A unique, multi-faceted platform that connects onshore players,
offshore vendors and skilled resources and supports the growth
strategies of each
Adds value to business partnerships by incorporating result-oriented
business intelligence/consultancy services into the picture
End-to-end support for strategic relationship management process
Our Vision: To bring together the global business community on a single,
secure platform and help forge long-lasting and profitable business
associations that support growth and expansion plans of organizations
Business Growth Accelerator

4. WE FORM THE MISSING LINK BETWEEN..
Onshore
Organizations
•Seek resellers,
offshore suppliers,
vendors, resellers,
& skilled resources
Offshore
Suppliers
•Seek brand visibility, a
strong customer base
& continuous revenue
stream
Skilled
Resources
•Seek roles that suit
their skill sets &
assure professional
growth
HOW WE DO IT

5. SERVICE PORTFOLIO
Onshore Organizations
•Vendor/partner sourcing
•Profiling and risk assessment of shortlisted players
•Strategic relationship management
•Short/long term staff augmentation support (profile sourcing, skills assessment, shortlisting relevant profiles)
Offshore Vendors
•Brand visibility ( capability marketing, perception analysis, digital marketing)
•Sales pipeline management (lead generation, opportunity identification and qualification)
•Pre-sales & sales support (proposal distribution, contract negotiation, invoicing, payment)
•Project execution support (project management)
•Sales & operations support (sales team building, sales training & assessment)
Skilled Resources
•Connect skilled resources to relevant organizations and pertinent roles
•Assist in skills assessment and selection process

6. Onshore Organizations
Easy access to offshore
vendors with desired
capabilities
Reduced business risk
Shorter time-to-market
Higher ROI
Offshore Vendors
Better visibility in global
markets
Secure partnerships with
onshore players
Strong customer base
Steady revenue stream
Lower operational costs
Skilled Resources
Better visibility in the
international job market
Higher hit ratio through
elimination of irrelevant job
matches

7.  Understand business objectives and goals
 Identify potential markets and target industries for market
penetration
 Build target audience and lead generation database
 Develop sales pitch and train sales executives on sales
methodology
 Prepare striking presentations & brochures for sales &
marketing campaigns
 Deliver competitive proposals and negotiate deals
Sales support for emerging companies
Build sales opportunities

8. Cold calling is a traditional sales technique applied by many organizations to penetrate untapped
markets and open up new business opportunities. But there are a few organizations which has
developed a strong sales approach. In recent past, traditional selling system has changed the way
people buy due to technology developments and high customer demands.
Otherside consulting’s new approach combines traditional + modern sales techniques to
understand the prospects buying psychology to ensure the prospect gets the right solution for
their business. Our sales technique helps companies enter core markets and create a long term
strategic business relationship.
We start from scratch –
1. Identify growth markets for your business
2. Identify prospective customers to win deals
3. Build database of contacts for cold calling and email marketing
4. Search for ready RFPs or custom requirements
5. Send proposals, negotiate and close the deal
Capability marketing
Let customers know you exist

9. Digital marketing
Three ways to create brand visibility & generate leads
Build a digital marketing strategy –
• Who is our potential target audience?
• Which industry sector they belong?
• Where are they located?
• What job titles to be targeted?
Build a digital marketing plan –
• How can we improve our website for best results?
• How can we optimize digital content for marketing?
• What services can we deliver to specific customers?
• How can we engage regular social media interactions?
Build a digital marketing campaign –
• On-page and off-page optimization
• Google Ad words (Organic and paid)
• Email marketing
• PPC campaigns

10. Social media presence
Create powerful profiles, update contents and run ad campaigns
Create ad linking to lead generation form
Run campaigns to drive traffic to website
Run campaigns to convert tweets to website traffic
Create brand visibility by posting a demo video

11. Contact for a free consultation
Ganesh Ravi
M:+91 9620201460
E: ganesh@othersideconsulting.com