As organisations scale and optimize their ABM strategies, there is an appetite in the market for specific direction on how ABM impacts each persona in marketing. “This is how you ABM” defines how every marketing team should adopt ABM across every level and every role. Demandbase will be hosting a virtual panel on 11th June highlighting ABM practitioners who will tell their story of how ABM has changed their overall approach to their programs and campaigns and the way they operate in their day-to-day roles. Where they started, how they sold internally and most importantly, the results they are seeing!

1. THIS IS HOW YOU ABM
Virtual Panel hosted by Demandbase

2. © 2020 DEMANDBASE SLIDE 2
Chris Gallet
Digital Marketing Manager
BAE Systems
Applied Intelligence
MEET THE SPEAKERS
Santiago Dominguez Brian Finnerty
VP, Growth Marketing
Demandbase
David Cotterill
Director, European
Marketing & Global Head of ABM
Conduent
ABM Consultant

3. © 2020 DEMANDBASE SLIDE 5
Expert ABM Certification
Applying ABM during an interactive, case study
workshop to blend 1:1, 1:few & 1:many strategies in
complex decision structures. (in-person only)
3
Advanced ABM Certification
Best practices for ABM practitioners on topics
including budgeting, target account lists, metrics,
reporting and better alignment. (online & in-
person)
2
ABM CERTIFICATIONS – LEARN ON YOUR TERMS
Foundations ABM Certification
Learn the importance of ABM and the groundwork
to get you started on the path to success.
(online only)
1
FREE CODES
ABMSUCCESS
CAREERGOALS