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1 of 10
Shark Week at Demandbase
How Revenue Team dedication to generating pipeline makes our quarter
Bring Shark Week to YOUR company!
© 2020 Demandbase | 2
➢Week long prospecting
competition w/ entire Revenue
Org focused on generating
pipeline
➢Goals are ~3-4x a normal week,
frontloaded in quarter
➢Coordinate goals with company
initiatives
➢Team & individual competitions
+ recognition from Exec Team
© 2020 Demandbase
|
Shark Week Festivities
3
❏ Campaign support
Week in the life of DB Sharks
❏ Priority outreach lists
❏ Shark Week Slack
Channel
© 2020 Demandbase |
More Enablement Materials
4
Make it easy to find accounts to target
Kick-off email Daily Demandbase One
Reports
Dashboards
© 2020 Demandbase |
Competition Ideas
❏ Most MQAs with meeting booked
❏ Competitor takedowns
❏ Accounts with tech stack A,B,C
❏ Persona types
❏ High-value campaigns
❏ Page views or registrations for high-
value event
❏ SDR + AE Combo with most
opportunities
5
Track activities and successful results for meetings booked with
Shark Week Results
6
© 2020 DEMANDBASE|SLIDE 7
Shark Week Marketing Programs
Overview Slide Template
SHARK WEEK
‘DATE’
MARKETING PROGRAMS
© 2020 DEMANDBASE|SLIDE 8
PROGRAM DETAILS RESOURCES
Shark Week
Marketing
Programs
Deep Dive
Template
© 2020 DEMANDBASE|SLIDE 9
PROGRAM DETAILS RESOURCES
Shark Week
Marketing
Programs
Deep Dive
Template
© 2020 Demandbase
| 10
GET THE WHOLE
COMPANY INVOLVED IN
SHARK WEEK!

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