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Let’s face it, in a perfect world, a marketing team would consist of a team that’s dedicated to campaign ideation, a team dedicated to campaign execution, a team dedicated to campaign follow up, and last but certainly not least, a team that is dedicated to analyzing all the data and insights that lead-up to, and follow the launch and completion of a campaign.
The reality is, marketing is just not that cut-and-dried.
What’s more is that in this age of hyper-growth and tech innovations, teams are expected to do more with fewer resources. Trying to understand campaign attribution falls by the wayside, as teams hustle to just get their campaigns launched.
Join our Master Class on ABM Analytics so that you and your team can eliminate the guesswork when it comes to leveraging data throughout your ABM campaigns. Save your seat so that you and your teams can:
- Ease into your campaigns with confidence in your funnel metrics and data insights
- Leverage metrics for more predictive campaign outcomes
- Build an analytics framework for ABM at scale