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HOW TO BE
CREATIVE.
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)

PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
CREATIVE?
CREATIVITY IS NOT
FAIRY DUST AND
UNICORN FARTS.
CREATIVE WORK, SUMMARIZED:
In the time you set aside each day to work
your ass off, ignore anything that makes
you consider stopping.
                           – @hotdogsladies
                              Merlin Mann, Sayer Of Smart Things
TALKIN’ WITH MERLIN: FAILURE – http://bit.ly/merlinfailure
CREATIVE MODALITY.
        EXPLORER • ARTIST • JUDGE • WARRIOR
WHAT?
HOW?
        SINEK’S
WHY?
        GOLDEN CIRCLE
        http://bit.ly/goldencircle
1.   Assume there will always be tools that are

 ENOUGH.                         2.
                                      better than the ones you have now.
                                      Assume that events in the world will

JUST FOR NOW.                         continue to happen or not happen
                                      regardless of whether you learn about
                                      them immediately.

    – This guy again.            3.   Assume that you understand and control
      I told you he was smart.        an embarrassingly minute percentage of
                                      the universe.
                                 4.   Assume that none of this matters if you’re
                                      determined to make something you care
                                      about today.
JUST
START.
         You’re going to suck at first.
         That’s okay.
         Have a ritual.
         Cocktails help.
         Eventually, you will suck less.
DISCLOSURE!
      I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY.
                             MOST CREATIVE PEOPLE DO.
THE

BIG IDEA.
http://bit.ly/cocktailnapkin
BIG IDEA ≠ CREATIVE EXECUTION
IDEAS ARE CHEAP.
    THROW A GOOD IDEA AWAY & FIND ANOTHER.
MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.
THANKS.      THAT WAS FUN.
        WHAT DID YOU THINK?
 (SERIOUSLY. THIS IS THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.)
IT DOESN’T STOP HERE, FOLKS. OH, NO. IT DOES NOT.

jeremyfuksa.com
Image credits:                                      All images under Creative Commons License
                                                    Attribution Non-Commercial No Derivatives


 1.   Mohawk man: flickr.com/tommyforbes
 2.   John Hodgman: flickr.com/darthdowney
 3.   Farting unicorn: photobucket.com/anime_lover-122792
 4.   Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin
 5.   Twyla Tharp - The Creative Habit: flickr.com/marklarson
 6.   Paint brushes: flickr.com/bondiben
 7.   Hugh MacLeod: flickr.com/adc

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How To Be Creative (OR: How Can I Possibly Do Justice To This Subject In One Hour?)

  • 1. HOW TO BE CREATIVE. (OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?) PRESENTED WITH LOVING CARE BY JEREMY FUKSA: CREATIVE GENERALIST
  • 3. CREATIVITY IS NOT FAIRY DUST AND UNICORN FARTS.
  • 4.
  • 5. CREATIVE WORK, SUMMARIZED: In the time you set aside each day to work your ass off, ignore anything that makes you consider stopping. – @hotdogsladies Merlin Mann, Sayer Of Smart Things
  • 6. TALKIN’ WITH MERLIN: FAILURE – http://bit.ly/merlinfailure
  • 7. CREATIVE MODALITY. EXPLORER • ARTIST • JUDGE • WARRIOR
  • 8.
  • 9.
  • 10. WHAT? HOW? SINEK’S WHY? GOLDEN CIRCLE http://bit.ly/goldencircle
  • 11. 1. Assume there will always be tools that are ENOUGH. 2. better than the ones you have now. Assume that events in the world will JUST FOR NOW. continue to happen or not happen regardless of whether you learn about them immediately. – This guy again. 3. Assume that you understand and control I told you he was smart. an embarrassingly minute percentage of the universe. 4. Assume that none of this matters if you’re determined to make something you care about today.
  • 12. JUST START. You’re going to suck at first. That’s okay. Have a ritual. Cocktails help. Eventually, you will suck less.
  • 13. DISCLOSURE! I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY. MOST CREATIVE PEOPLE DO.
  • 15.
  • 17. BIG IDEA ≠ CREATIVE EXECUTION
  • 18. IDEAS ARE CHEAP. THROW A GOOD IDEA AWAY & FIND ANOTHER. MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.
  • 19. THANKS. THAT WAS FUN. WHAT DID YOU THINK? (SERIOUSLY. THIS IS THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.)
  • 20. IT DOESN’T STOP HERE, FOLKS. OH, NO. IT DOES NOT. jeremyfuksa.com
  • 21. Image credits: All images under Creative Commons License Attribution Non-Commercial No Derivatives 1. Mohawk man: flickr.com/tommyforbes 2. John Hodgman: flickr.com/darthdowney 3. Farting unicorn: photobucket.com/anime_lover-122792 4. Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin 5. Twyla Tharp - The Creative Habit: flickr.com/marklarson 6. Paint brushes: flickr.com/bondiben 7. Hugh MacLeod: flickr.com/adc