SlideShare a Scribd company logo
Dibbz is a new mobile ad tech company providing 
real rewards in your favourite app experiences 
Round closes 
16th Jan ‘15 
The Problem 
Traditional banner ads have a click through 
rate of 0.4% and simply feel dated on mobile 
platforms, leading many consumers to 
ignore them via 'banner blindness'. 
The Solution 
Our solution rewards users by providing 
them a promotion or offer they like at the 
right time, place and moment in their app 
experience. 
Through our moment-targeting, we've seen 
an increase in engagement rates that is 75x 
higher than that of traditional ads. Whether 
it's by rewarding users with a £5 voucher or 
Free Next Day Delivery, we create a positive 
moment that consumers engage with, act 
upon and ultimately enjoy. 
Our Edge 
• Emotionally Engaging Rewards 
• Insightful Analytics 
• Contextual & Dynamic Delivery 
Engine 
• SDK & RTB based technology 
Elegant solution 
1 
2 
Robust Technology 
• SDK & RTB network 
• Smart Bidders 
• Dashboards & Analytics 
• Viewability Tracking 
• Attribution Tracking
£30 
£20 
£10 
Gross Sales (£m) 
www.dibbz.co/invest 
Featured 
In 
The Model 
• Brand A sets-up a campaign with us. 
• We algorithmically target their most 
receptive consumers via our network. 
• We provide contextual and dynamic delivery 
based on multiple data points. 
• Profits are driven by the 40-60% margins 
made on our impression cost. 
The Traction 
We are already working globally with 
established brands in EMEA and LATAM 
regions. 
Customers include: 
The Team 
Elliot Sochall CEO & Founder 
Visionary of the Dibbz service 
and experienced in previous 
marketing startups. 
Nick Slater COO & Co-Founder 
Experienced early stage founder 
with legal and financial 
knowledge. 
Rogerio Candeias CTO 
10 years of Software Dev & tech 
entrepreneur. Studied at MIT & 
Harvard. 
Toby Allen CSO 
MBA with 7 years of Product 
Development & Senior 
Management Experience. 
The Opportunity 
• Raise of £250k 
• 12.5% equity offered 
• Over £5k – Type A Shares 
• Under £5k – Type B Shares 
The Use of Investment 
We believe in building a strong and stable 
company. We need to continue to build on 
our foundations & remove bottlenecks. 
• Sales Staff (40%) 
• Technology (30%) 
• Operational Costs (20%) 
• Marketing (10%) 
Join us on Crowdcube 
Round closes 
16th Jan ‘15 
£0 
£4 
£12 
£14 
£24 
£0 
2014 
2015 
2016 
2017 
2018 
2014 
2015 
2016 
Gross Sales 
30,000 
3,525,000 
11,560,000 
EBITDA 
-94,805 
2,010,788 
6,856,822 
EBITDA % 
-316% 
57% 
59% 
Net Profit 
(Pre Tax) 
-97,485 
1,958,032 
6,786,822

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Dibbz bridge teaser (2014)

  • 1. Dibbz is a new mobile ad tech company providing real rewards in your favourite app experiences Round closes 16th Jan ‘15 The Problem Traditional banner ads have a click through rate of 0.4% and simply feel dated on mobile platforms, leading many consumers to ignore them via 'banner blindness'. The Solution Our solution rewards users by providing them a promotion or offer they like at the right time, place and moment in their app experience. Through our moment-targeting, we've seen an increase in engagement rates that is 75x higher than that of traditional ads. Whether it's by rewarding users with a £5 voucher or Free Next Day Delivery, we create a positive moment that consumers engage with, act upon and ultimately enjoy. Our Edge • Emotionally Engaging Rewards • Insightful Analytics • Contextual & Dynamic Delivery Engine • SDK & RTB based technology Elegant solution 1 2 Robust Technology • SDK & RTB network • Smart Bidders • Dashboards & Analytics • Viewability Tracking • Attribution Tracking
  • 2. £30 £20 £10 Gross Sales (£m) www.dibbz.co/invest Featured In The Model • Brand A sets-up a campaign with us. • We algorithmically target their most receptive consumers via our network. • We provide contextual and dynamic delivery based on multiple data points. • Profits are driven by the 40-60% margins made on our impression cost. The Traction We are already working globally with established brands in EMEA and LATAM regions. Customers include: The Team Elliot Sochall CEO & Founder Visionary of the Dibbz service and experienced in previous marketing startups. Nick Slater COO & Co-Founder Experienced early stage founder with legal and financial knowledge. Rogerio Candeias CTO 10 years of Software Dev & tech entrepreneur. Studied at MIT & Harvard. Toby Allen CSO MBA with 7 years of Product Development & Senior Management Experience. The Opportunity • Raise of £250k • 12.5% equity offered • Over £5k – Type A Shares • Under £5k – Type B Shares The Use of Investment We believe in building a strong and stable company. We need to continue to build on our foundations & remove bottlenecks. • Sales Staff (40%) • Technology (30%) • Operational Costs (20%) • Marketing (10%) Join us on Crowdcube Round closes 16th Jan ‘15 £0 £4 £12 £14 £24 £0 2014 2015 2016 2017 2018 2014 2015 2016 Gross Sales 30,000 3,525,000 11,560,000 EBITDA -94,805 2,010,788 6,856,822 EBITDA % -316% 57% 59% Net Profit (Pre Tax) -97,485 1,958,032 6,786,822