Dibbz Investment Teaser

1. Dibbz is a new mobile ad tech company providing
real rewards in your favourite app experiences
Round closes
16th Jan ‘15
The Problem
Traditional banner ads have a click through
rate of 0.4% and simply feel dated on mobile
platforms, leading many consumers to
ignore them via 'banner blindness'.
The Solution
Our solution rewards users by providing
them a promotion or offer they like at the
right time, place and moment in their app
experience.
Through our moment-targeting, we've seen
an increase in engagement rates that is 75x
higher than that of traditional ads. Whether
it's by rewarding users with a £5 voucher or
Free Next Day Delivery, we create a positive
moment that consumers engage with, act
upon and ultimately enjoy.
Our Edge
• Emotionally Engaging Rewards
• Insightful Analytics
• Contextual & Dynamic Delivery
Engine
• SDK & RTB based technology
Elegant solution
1
2
Robust Technology
• SDK & RTB network
• Smart Bidders
• Dashboards & Analytics
• Viewability Tracking
• Attribution Tracking

2. £30
£20
£10
Gross Sales (£m)
www.dibbz.co/invest
Featured
In
The Model
• Brand A sets-up a campaign with us.
• We algorithmically target their most
receptive consumers via our network.
• We provide contextual and dynamic delivery
based on multiple data points.
• Profits are driven by the 40-60% margins
made on our impression cost.
The Traction
We are already working globally with
established brands in EMEA and LATAM
regions.
Customers include:
The Team
Elliot Sochall CEO & Founder
Visionary of the Dibbz service
and experienced in previous
marketing startups.
Nick Slater COO & Co-Founder
Experienced early stage founder
with legal and financial
knowledge.
Rogerio Candeias CTO
10 years of Software Dev & tech
entrepreneur. Studied at MIT &
Harvard.
Toby Allen CSO
MBA with 7 years of Product
Development & Senior
Management Experience.
The Opportunity
• Raise of £250k
• 12.5% equity offered
• Over £5k – Type A Shares
• Under £5k – Type B Shares
The Use of Investment
We believe in building a strong and stable
company. We need to continue to build on
our foundations & remove bottlenecks.
• Sales Staff (40%)
• Technology (30%)
• Operational Costs (20%)
• Marketing (10%)
Join us on Crowdcube
Round closes
16th Jan ‘15
£0
£4
£12
£14
£24
£0
2014
2015
2016
2017
2018
2014
2015
2016
Gross Sales
30,000
3,525,000
11,560,000
EBITDA
-94,805
2,010,788
6,856,822
EBITDA %
-316%
57%
59%
Net Profit
(Pre Tax)
-97,485
1,958,032
6,786,822