Aligning Business Intelligence with the strategy process is quite a different discipline from business analysis for application development.

1. www.ba4bi.com
Business Analysis for
Business Intelligence
Aligning Information
Management with Strategy
Formulation and Formation
Bert Brijs April 2013 (all rights reserved)

2. www.ba4bi.com
Overview
Why BA4BI is different
What a BA should know about BI
Initiating a BI Project

3. • Business intelligence (BI) is a broad category of
applications and technologies for gathering, storing,
analyzing, and providing access to data to help
enterprise users make better business decisions. BI
applications include the activities of decision support
systems, query and reporting, online analytical
processing (OLAP), statistical analysis, forecasting,
and data mining.
• Business intelligence applications can be:
– Mission-critical and integral to an enterprise's operations or
occasional to meet a special requirement
– Enterprise-wide or local to one division, department, or project
– Centrally initiated or driven by user demand
www.ba4bi.com
A value free definition

4. What is BA4BI?
• BABOK has an idea
• What’s yours?

6. The BABOK V 2.0. says
• "Business analysis is the set of tasks
and techniques used to work as a
liaison among stakeholders in order
to understand the structure, policies,
and operations of an organization,
and to recommend solutions that
enable the organization to achieve its
goals"
• Aren’t we missing something here?

7. What Are We Missing?
• Structure...
• Policies...
• Operations...
STRATEGIE !!!!
... Strategy!

8. Strategy =
• Formation
• Framing
• Formulation
• Execution
• Feedback:
–Positive feedback
–Negative feedback
• Adjustment

9. Strategy = Continuum

10. The Strategy Continuum

11. www.ba4bi.com
Schools of Thought in
Strategy Management
• Prescriptive:
– Design
– Planning
– Positioning
• Descriptive:
– Cognitive
– Entrepreneurial
– Learning
– Political
– Cultural
– Environmental
– Configurational

12. Emergent Strategies
unrealised
Emergent Strategies
Balanced Scorecard

13. Emergent Strategies (Ctd)
• Purely deliberate strategies = no
learning
• Purely emergent strategies = no
control
-> Umbrella strategy with broad outlines
and details allowed to emerge
-> every failure of IMPLEMENTATION is
by definition a failure of FORMULATION

14. Emergent Strategies (Ctd)
• Position: a choice of
product/market combination(s)
• Perspective: a way of doing things
(inner looking) and a vision (looking
over things)
• Ploy: a manoeuvre to outwit the
competition

15. POSITIONING
Balancing the 5 P’s
PLAN PATTERNCompetitors Customers
PLOYS
TRENDS
Future
Now
Partners

16. Look for the Dominant Source
www.ba4bi.com

17. The Dominant Source

18. Decision Making Cultures

20. Déjà Vu:
Henderson & Venkatraman

23. About the 4 C’s

24. About the BI System

26. Triangle of Success & Failure

27. Why BA4BI Matters

28. BA and the BI Lifecycle

29. BA and the Business Cycle

30. Want to Know More?
Check out: http://www.ba4bi.com
“Business Analysis for Business Intelligence” by Bert Brijs.
Published by CRC Books, a Division of Taylor & Francis New York NY

31. Thanks
www.ba4bi.com
Lingua Franca Consulting bvba & B.V.
Bert Brijs
Stekene – Terneuzen – Arlon
bert@linguafrancaconsulting.eu