3. • Business intelligence (BI) is a broad category of
applications and technologies for gathering, storing,
analyzing, and providing access to data to help
enterprise users make better business decisions. BI
applications include the activities of decision support
systems, query and reporting, online analytical
processing (OLAP), statistical analysis, forecasting,
and data mining.
• Business intelligence applications can be:
– Mission-critical and integral to an enterprise's operations or
occasional to meet a special requirement
– Enterprise-wide or local to one division, department, or project
– Centrally initiated or driven by user demand
www.ba4bi.com
A value free definition
6. The BABOK V 2.0. says
• "Business analysis is the set of tasks
and techniques used to work as a
liaison among stakeholders in order
to understand the structure, policies,
and operations of an organization,
and to recommend solutions that
enable the organization to achieve its
goals"
• Aren’t we missing something here?
7. What Are We Missing?
• Structure...
• Policies...
• Operations...
STRATEGIE !!!!
... Strategy!
13. Emergent Strategies (Ctd)
• Purely deliberate strategies = no
learning
• Purely emergent strategies = no
control
-> Umbrella strategy with broad outlines
and details allowed to emerge
-> every failure of IMPLEMENTATION is
by definition a failure of FORMULATION
14. Emergent Strategies (Ctd)
• Position: a choice of
product/market combination(s)
• Perspective: a way of doing things
(inner looking) and a vision (looking
over things)
• Ploy: a manoeuvre to outwit the
competition
30. Want to Know More?
Check out: http://www.ba4bi.com
“Business Analysis for Business Intelligence” by Bert Brijs.
Published by CRC Books, a Division of Taylor & Francis New York NY