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DATA
HUB
MARKETING
AGENCIES
TECH
HUB
CREATIVE
HUB
DATA
HUB
MARKETING
AGENCIES
TECH
HUB
CREATIVE
HUB
DEMO
bit.ly/foonhouse
COLLECT EXTRACT ACT
Data
What can we know
about the consumer?
Insights
What does the
consumer wants to
achieve?
Accordingly
How can we help the
consumer achieve this?
COLLECT EXTRACT ACT
2 1 3
EXTRACT1
INNOVATION & PRIVACY
Campaign optimisation
Across the full customer journey
CORPORATE CONTENT
IN JOURNEY?
COLLECT2
DATALAYER
DATALAYER
DATA ENTERED
0 RETRIES
NUMBER CHANGED
CLICKED [+] ONCE
HOUSETYPE CHANGED 3X
POSSIBLE CONFUSING ICON?
TOTAL TIME SPENT IN BANNER: 34s
IDLE TIME: 7s, ON HOUSETYPE
TOTAL: 2
DEMO
DATA LOGGING
ACT3
PERSONALISATION
AND
MORE
DMP
DAG 1 DAG 2 DAG 3
No relevant new
offer
=
No ad
DEMO
bit.ly/relevantads
COLLECT EXTRACT ACT
DMP
DATA LAYER
On-site
personalisation

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