SlideShare a Scribd company logo
CO-CREATION
SUCKS!!!
ANTITHESIS OF CO-CREATION
AND INNOVATION




ASIER PEREZ
asier@funkyprojects.com
www.twitter.com/asierfunky   SDN-MADEIRA 260909
ALL
INNOVATION
IS SOCIAL
FOR PEOPLE
AND BY
PEOPLE
FUNKY PROJECTS - Cocreation Sucks!
OPEN
BIZ
FARNSWORTH GLASS HOUSE
JOHNSON   MIES
SEAGRAM
BUILDING
TAYLOR,
FORD&CO.
11
HUMAN CENTERED




             12
COCREATION IS
  STILL ON AN
  INDUSTRIAL
VALUE CREATION
    MODEL

             13
3D WEB
EXPERIENCE
B2C




ASOMO’S VALUE FOR
FINAL CONSUMERS
FUNKY PROJECTS - Cocreation Sucks!
17
18
AN ILLUSION IS A DISTORTION OF THE
NOITAPICITRAP OT
SENSES, REVEALING HOW THE BRAIN
 EUD NOITAVONNI
NORMALLY ORGANIZES AND
   FO NOISULLI
INTERPRETS SENSORY STIMULATION.
WHILE ILLUSIONS DISTORT REALITY,
THEY ARE GENERALLY SHARED BY
MOST PEOPLE
FUNKY PROJECTS - Cocreation Sucks!
HUMAN CENTERED




             21
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
INNOVATION
 INCREMENTAL INNOVATION
            VS
   RADICAL INNOVATION
        DEPRIVED
CONVENTIONAL
WISDOM




KENNETH GALBRAITH
TRULY CORRECT
      vs.
CONVENIENTLY
 ACCEPTABLE
HUMAN CENTERED




             30
CONSENSUS
  CANCELS
INNOVATION
MEPHISTO
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
PREDICTABILITY
   BRINGS NO
INNOVATION BUT
  ACCEPTANCE
WHAT VALUE DOES
  COCREATION
 PROVIDE TO THE
 PARTICIPATING
    PERSON?
FUNKY PROJECTS - Cocreation Sucks!
Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
  taken; or
‣ if there is no realistic possibility that the
  engagement process will influence
  decisions.
DIVERSITY &
POLYSEMIA
WE AGREE TO
 DISAGREE
www.hellochange.ning.com
NESKATEKA      SURPRISE     VIAJE EN TU
                              CIUDAD




VIAJE EN TU
  CIUDAD       THIRITOPA    THEBESTOF




  VUELO       BERDINSAREA     FENA
                            WORKSHOP
CONCLUSIONS
If you were at the talk you might remember some of the ideas we debated,
please write them at the comments of SlideShare

Some of them were:
- Yes we cheat ourselves
-We’re too hard facts driven to convince
customers
- Diversity, agreement for disagreement,
beyond predictable…
-…
FUNKY
PROJECTS
www.funkyprojects.com
asier@funkyprojects.com
www.twitter.com/asierfunky

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