How to generate insights
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If you want to be interesting, be interested (Paul Arden). How insights determine the success of your campaign.
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Editor's Notes
- In marketing - we are moving from an age of interruption to personal invitation. Entertaining and compelling content seems to be the key to this invitation. To be successful brands now need to create an environment where consumers play, interact, respond and recommend. Our role is to create messages that have the ability to achieve the two key objects Marketers require from all their communications expenditure: Firstly - persuade a change in behaviour that will drive profitability Secondly - reinforce and enhance a brand’s image and its connection with it’s customers We believe a big creative idea – well executed and appropriately delivered - has the power to grab attention, involve, engage and build brand experiences to the benefit of the bottom line.