Vicente Velazquez and Jeanne Semilia created an online learning system called College Ready and want to incorporate ThingLink into it. ThingLink allows users to create interactive images and videos by adding hotspots linked to text, videos, and other media. They believe ThingLink can engage different types of learners by accommodating visual, audio, reading/writing, and tactile preferences. The presentation demonstrates how to set up a ThingLink account and create an interactive multimedia scene.